---
title: "Rarotonga resorts in New Zealand: Which brands are most popular in search?"
description: "Compare the Rarotonga and Cook Islands resorts New Zealanders book for island holidays. Share of Search among Edgewater Resort, Pacific Resort Rarotonga, The Rarotongan Beach Resort, Club Raro Resort, Muri Beach Club Hotel and Crown Beach Resort, the rarotonga resorts Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-rarotonga-resorts"
publisher: "Brandwave"
---

# Rarotonga resorts in New Zealand: Which brands are most popular in search?

Compare the Rarotonga and Cook Islands resorts New Zealanders book for island holidays. Share of Search among Edgewater Resort, Pacific Resort Rarotonga, The Rarotongan Beach Resort, Club Raro Resort, Muri Beach Club Hotel and Crown Beach Resort, the rarotonga resorts Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rarotonga resorts
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Edgewater Resort, 36.7%

## Which brand is most popular in search among rarotonga resorts in New Zealand?

- In August 2026, Edgewater Resort was the most searched among rarotonga resorts in New Zealand, with an estimated 12.1K branded searches and 36.7% estimated Share of Search within this set.
- Pacific Resort Rarotonga is in 2nd place, 15.6 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, Edgewater Resort’s estimated Share of Search among rarotonga resorts in New Zealand increased from 35.7% to 36.7%.
- Across the 11 months ending August 2026, Pacific Resort Rarotonga’s estimated Share of Search among rarotonga resorts in New Zealand increased from 16.9% to 21.1%.
- Across the 11 months ending August 2026, Club Raro Resort’s estimated Share of Search among rarotonga resorts in New Zealand decreased from 16.2% to 14.2%.
- Across the 11 months ending August 2026, Muri Beach Club Hotel’s estimated Share of Search among rarotonga resorts in New Zealand decreased from 7.3% to 6.1%.
- Across the 11 months ending August 2026, Crown Beach Resort’s estimated Share of Search among rarotonga resorts in New Zealand decreased from 6.7% to 4.9%.
- Across the 11 months ending August 2026, Edgewater Resort’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 40.6% in March 2026 and was lowest at 35.2% in January 2026.
- Across the 11 months ending August 2026, Pacific Resort Rarotonga’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 21.1% in August 2026 and was lowest at 14.9% in February 2026.
- Across the 11 months ending August 2026, The Rarotongan Beach Resort’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 18.3% in June 2026 and was lowest at 15.3% in March 2026.
- Across the 11 months ending August 2026, Club Raro Resort’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 17.7% in February 2026 and was lowest at 12.7% in July 2026.
- Across the 11 months ending August 2026, Muri Beach Club Hotel’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 7.6% in December 2025 and was lowest at 5.6% in July 2026.
- Across the 11 months ending August 2026, Crown Beach Resort’s estimated Share of Search among rarotonga resorts in New Zealand peaked at 6.7% in January 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Pacific Resort Rarotonga rose from 3rd to 2nd among rarotonga resorts in New Zealand.
- Across the 11 months ending August 2026, The Rarotongan Beach Resort fell from 2nd to 3rd among rarotonga resorts in New Zealand.

## Compare search popularity between leading brands

- [Edgewater Resort vs Pacific Resort Rarotonga: compare search popularity](/demand/nz/compare/edgewater-resort-vs-pacific-resort-rarotonga): 36.7% against 21.1% Share of Search.
- [Edgewater Resort vs The Rarotongan Beach Resort: compare search popularity](/demand/nz/compare/edgewater-resort-vs-the-rarotongan-beach-resort): 36.7% against 17% Share of Search.
- [Edgewater Resort vs Club Raro Resort: compare search popularity](/demand/nz/compare/club-raro-resort-vs-edgewater-resort): 36.7% against 14.2% Share of Search.
- [Edgewater Resort vs Muri Beach Club Hotel: compare search popularity](/demand/nz/compare/edgewater-resort-vs-muri-beach-club-hotel): 36.7% against 6.1% Share of Search.
- [Pacific Resort Rarotonga vs The Rarotongan Beach Resort: compare search popularity](/demand/nz/compare/pacific-resort-rarotonga-vs-the-rarotongan-beach-resort): 21.1% against 17% Share of Search.
- [Pacific Resort Rarotonga vs Club Raro Resort: compare search popularity](/demand/nz/compare/club-raro-resort-vs-pacific-resort-rarotonga): 21.1% against 14.2% Share of Search.
- [Pacific Resort Rarotonga vs Muri Beach Club Hotel: compare search popularity](/demand/nz/compare/muri-beach-club-hotel-vs-pacific-resort-rarotonga): 21.1% against 6.1% Share of Search.
- [The Rarotongan Beach Resort vs Club Raro Resort: compare search popularity](/demand/nz/compare/club-raro-resort-vs-the-rarotongan-beach-resort): 17% against 14.2% Share of Search.
- [The Rarotongan Beach Resort vs Muri Beach Club Hotel: compare search popularity](/demand/nz/compare/muri-beach-club-hotel-vs-the-rarotongan-beach-resort): 17% against 6.1% Share of Search.
- [Club Raro Resort vs Muri Beach Club Hotel: compare search popularity](/demand/nz/compare/club-raro-resort-vs-muri-beach-club-hotel): 14.2% against 6.1% Share of Search.

## How did search popularity change for New Zealand rarotonga resorts in August 2026?

- In August 2026, Pacific Resort Rarotonga gained estimated Share of Search among rarotonga resorts in New Zealand, from 19.1% to 21.1%.
- In August 2026, Club Raro Resort gained estimated Share of Search among rarotonga resorts in New Zealand, from 12.7% to 14.2%.
- In August 2026, Muri Beach Club Hotel gained estimated Share of Search among rarotonga resorts in New Zealand, from 5.6% to 6.1%.
- In August 2026, Edgewater Resort lost estimated Share of Search among rarotonga resorts in New Zealand, from 40.5% to 36.7%.
- In August 2026, The Rarotongan Beach Resort lost estimated Share of Search among rarotonga resorts in New Zealand, from 17.7% to 17%.
- Estimated monthly branded searches for Crown Beach Resort in New Zealand fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Edgewater Resort | 36.7% | 12.1K | -18.1% | Edgewater Resort |
| 2 | Pacific Resort Rarotonga | 21.1% | 6.9K | -0.4% | Pacific Resort Rarotonga |
| 3 | The Rarotongan Beach Resort | 17% | 5.6K | -13.2% | The Rarotongan Beach Resort |
| 4 | Club Raro Resort | 14.2% | 4.7K | +1.1% | Club Raro Resort |
| 5 | Muri Beach Club Hotel | 6.1% | 2K | -1.5% | Muri Beach Club Hotel |
| 6 | Crown Beach Resort | 4.9% | 1.6K | 0.0% | Crown Beach Resort |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Edgewater Resort | 10.2K | 35.7% | 1 |
| Oct 2025 | The Rarotongan Beach Resort | 5K | 17.4% | 2 |
| Oct 2025 | Pacific Resort Rarotonga | 4.8K | 16.9% | 3 |
| Oct 2025 | Club Raro Resort | 4.6K | 16.2% | 4 |
| Oct 2025 | Muri Beach Club Hotel | 2.1K | 7.3% | 5 |
| Oct 2025 | Crown Beach Resort | 1.9K | 6.7% | 6 |
| Nov 2025 | Edgewater Resort | 10.2K | 36.6% | 1 |
| Nov 2025 | Pacific Resort Rarotonga | 4.7K | 17% | 2 |
| Nov 2025 | Club Raro Resort | 4.7K | 16.7% | 3 |
| Nov 2025 | The Rarotongan Beach Resort | 4.7K | 16.7% | 4 |
| Nov 2025 | Muri Beach Club Hotel | 2.1K | 7.4% | 5 |
| Nov 2025 | Crown Beach Resort | 1.6K | 5.7% | 6 |
| Dec 2025 | Edgewater Resort | 6.7K | 36.4% | 1 |
| Dec 2025 | Pacific Resort Rarotonga | 3.1K | 17% | 2 |
| Dec 2025 | The Rarotongan Beach Resort | 3.1K | 17% | 3 |
| Dec 2025 | Club Raro Resort | 3K | 16.5% | 4 |
| Dec 2025 | Muri Beach Club Hotel | 1.4K | 7.6% | 5 |
| Dec 2025 | Crown Beach Resort | 1K | 5.4% | 6 |
| Jan 2026 | Edgewater Resort | 15.2K | 35.2% | 1 |
| Jan 2026 | The Rarotongan Beach Resort | 7.7K | 17.9% | 2 |
| Jan 2026 | Pacific Resort Rarotonga | 7.1K | 16.6% | 3 |
| Jan 2026 | Club Raro Resort | 7K | 16.2% | 4 |
| Jan 2026 | Muri Beach Club Hotel | 3.2K | 7.3% | 5 |
| Jan 2026 | Crown Beach Resort | 2.9K | 6.7% | 6 |
| Feb 2026 | Edgewater Resort | 9.8K | 37.3% | 1 |
| Feb 2026 | Club Raro Resort | 4.7K | 17.7% | 2 |
| Feb 2026 | The Rarotongan Beach Resort | 4.6K | 17.6% | 3 |
| Feb 2026 | Pacific Resort Rarotonga | 3.9K | 14.9% | 4 |
| Feb 2026 | Muri Beach Club Hotel | 1.7K | 6.5% | 5 |
| Feb 2026 | Crown Beach Resort | 1.6K | 6.1% | 6 |
| Mar 2026 | Edgewater Resort | 9.8K | 40.6% | 1 |
| Mar 2026 | Pacific Resort Rarotonga | 3.8K | 15.9% | 2 |
| Mar 2026 | Club Raro Resort | 3.8K | 15.7% | 3 |
| Mar 2026 | The Rarotongan Beach Resort | 3.7K | 15.3% | 4 |
| Mar 2026 | Muri Beach Club Hotel | 1.7K | 7.1% | 5 |
| Mar 2026 | Crown Beach Resort | 1.3K | 5.4% | 6 |
| Apr 2026 | Edgewater Resort | 8.3K | 36.6% | 1 |
| Apr 2026 | The Rarotongan Beach Resort | 4K | 17.5% | 2 |
| Apr 2026 | Pacific Resort Rarotonga | 3.9K | 17.1% | 3 |
| Apr 2026 | Club Raro Resort | 3.8K | 16.8% | 4 |
| Apr 2026 | Muri Beach Club Hotel | 1.4K | 6.3% | 5 |
| Apr 2026 | Crown Beach Resort | 1.3K | 5.7% | 6 |
| May 2026 | Edgewater Resort | 12.1K | 39.4% | 1 |
| May 2026 | The Rarotongan Beach Resort | 5.5K | 18.1% | 2 |
| May 2026 | Pacific Resort Rarotonga | 4.7K | 15.4% | 3 |
| May 2026 | Club Raro Resort | 4.7K | 15.2% | 4 |
| May 2026 | Muri Beach Club Hotel | 2.1K | 6.7% | 5 |
| May 2026 | Crown Beach Resort | 1.6K | 5.2% | 6 |
| Jun 2026 | Edgewater Resort | 12.2K | 38.1% | 1 |
| Jun 2026 | The Rarotongan Beach Resort | 5.9K | 18.3% | 2 |
| Jun 2026 | Pacific Resort Rarotonga | 5.7K | 17.8% | 3 |
| Jun 2026 | Club Raro Resort | 4.6K | 14.4% | 4 |
| Jun 2026 | Muri Beach Club Hotel | 2K | 6.4% | 5 |
| Jun 2026 | Crown Beach Resort | 1.6K | 5% | 6 |
| Jul 2026 | Edgewater Resort | 14.7K | 40.5% | 1 |
| Jul 2026 | Pacific Resort Rarotonga | 7K | 19.1% | 2 |
| Jul 2026 | The Rarotongan Beach Resort | 6.4K | 17.7% | 3 |
| Jul 2026 | Club Raro Resort | 4.6K | 12.7% | 4 |
| Jul 2026 | Muri Beach Club Hotel | 2K | 5.6% | 5 |
| Jul 2026 | Crown Beach Resort | 1.6K | 4.4% | 6 |
| Aug 2026 | Edgewater Resort | 12.1K | 36.7% | 1 |
| Aug 2026 | Pacific Resort Rarotonga | 6.9K | 21.1% | 2 |
| Aug 2026 | The Rarotongan Beach Resort | 5.6K | 17% | 3 |
| Aug 2026 | Club Raro Resort | 4.7K | 14.2% | 4 |
| Aug 2026 | Muri Beach Club Hotel | 2K | 6.1% | 5 |
| Aug 2026 | Crown Beach Resort | 1.6K | 4.9% | 6 |
| Sep 2026 | Club Raro Resort | — | — | — |
| Sep 2026 | Crown Beach Resort | — | — | — |
| Sep 2026 | Edgewater Resort | — | — | — |
| Sep 2026 | Muri Beach Club Hotel | — | — | — |
| Sep 2026 | Pacific Resort Rarotonga | — | — | — |
| Sep 2026 | The Rarotongan Beach Resort | — | — | — |

## What is being compared

- **Club Raro Resort**: Measured on the search terms “club raro” and “club raro reviews”, summed into one figure.
- **Crown Beach Resort**: Measured on the search term “crown beach resort”.
- **Edgewater Resort**: Measured on the search terms “edgewater co ck”, “edgewater rarotonga”, “edgewater resort”, “edgewater resort & spa”, “edgewater resort near me”, “edgewater resort new zealand”, “edgewater resort nz”, “edgewater resort rarotonga accommodation”, “edgewaterresort”, “raro edgewater resort” and “the edgewater resort”, summed into one figure.
- **Muri Beach Club Hotel**: Measured on the search terms “muri beach club”, “muri beach club resort”, “muri beach club reviews” and “muribeachclubhotel com”, summed into one figure.
- **Pacific Resort Rarotonga**: Measured on the search terms “pacific resort rarotonga”, “pacific resort rarotonga deals”, “pacific resort rarotonga reviews”, “pacificresort com” and “the pacific resort rarotonga”, summed into one figure.
- **The Rarotongan Beach Resort**: Measured on the search terms “rarotongan beach resort”, “the rarotongan beach resort”, “the rarotongan beach resort & lagoonarium”, “the rarotongan beach resort & lagoonarium rarotonga”, “the rarotongan beach resort and lagoonarium”, “the rarotongan beach resort cook islands” and “therarotongan com”, summed into one figure.

- [Club Raro Resort](/demand/nz/brands/club-raro-resort)
- [Crown Beach Resort](/demand/nz/brands/crown-beach-resort)
- [Edgewater Resort](/demand/nz/brands/edgewater-resort)
- [Muri Beach Club Hotel](/demand/nz/brands/muri-beach-club-hotel)
- [Pacific Resort Rarotonga](/demand/nz/brands/pacific-resort-rarotonga)
- [The Rarotongan Beach Resort](/demand/nz/brands/the-rarotongan-beach-resort)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rarotonga resorts in New Zealand?

In August 2026, Edgewater Resort was the most searched among rarotonga resorts in New Zealand, with an estimated 12.1K branded searches and 36.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rarotonga resorts in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-rarotonga-resorts

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-rarotonga-resorts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.