---
title: "Radio stations in New Zealand: Which brands are most popular in search?"
description: "Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Share of Search among Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge and Magic, the radio stations Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-radio-stations"
publisher: "Brandwave"
---

# Radio stations in New Zealand: Which brands are most popular in search?

Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Share of Search among Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge and Magic, the radio stations Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: radio stations
- **Market**: New Zealand
- **Brands compared**: 11
- **Month measured**: Aug 2026
- **Highest Share of Search**: Newstalk ZB, 27.5%

## Which brand is most popular in search among radio stations in New Zealand?

- In August 2026, Newstalk ZB was the most searched among radio stations in New Zealand, with an estimated 62.4K branded searches and 27.5% estimated Share of Search within this set.
- RNZ National is in 2nd place, 7.3 percentage points behind at 20.2% Share of Search.
- Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand increased from 26.3% to 27.5%.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand decreased from 22.9% to 20.2%.
- Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand increased from 11.4% to 15%.
- Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand decreased from 8.3% to 7.6%.
- Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand increased from 5.1% to 6.6%.
- Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand decreased from 7.6% to 6.4%.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand increased from 3.5% to 4.6%.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand decreased from 5.4% to 4.5%.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand decreased from 3% to 2.5%.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand decreased from 1.8% to 0.63%.
- Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand peaked at 29.9% in April 2026 and was lowest at 24.1% in November 2025.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand peaked at 25.7% in April 2026 and was lowest at 20.2% in August 2026.
- Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand peaked at 15% in August 2026 and was lowest at 8.1% in April 2026.
- Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand peaked at 10.2% in November 2025 and was lowest at 7.6% in August 2026.
- Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand peaked at 6.6% in August 2026 and was lowest at 4.8% in April 2026.
- Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand peaked at 8.1% in February 2026 and was lowest at 6.2% in April 2026.
- Across the 11 months ending August 2026, The Hits’ estimated Share of Search among radio stations in New Zealand peaked at 5.9% in July 2026 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand peaked at 4.8% in February 2026 and was lowest at 3.5% in October 2025.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand peaked at 6.6% in December 2025 and was lowest at 4.5% in August 2026.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand peaked at 2.4% in November 2025 and was lowest at 0.59% in July 2026.
- Across the 11 months ending August 2026, Radio Hauraki rose from 7th to 5th among radio stations in New Zealand.
- Across the 11 months ending August 2026, More FM fell from 5th to 6th among radio stations in New Zealand.
- Across the 11 months ending August 2026, The Hits rose from 8th to 7th among radio stations in New Zealand.
- Across the 11 months ending August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.
- Across the 11 months ending August 2026, Coast fell from 6th to 9th among radio stations in New Zealand.

## Compare search popularity between leading brands

- [Newstalk ZB vs RNZ National: compare search popularity](/demand/nz/compare/newstalk-zb-vs-rnz-national): 27.5% against 20.2% Share of Search.
- [Newstalk ZB vs The Rock: compare search popularity](/demand/nz/compare/newstalk-zb-vs-the-rock): 27.5% against 15% Share of Search.
- [Newstalk ZB vs The Breeze: compare search popularity](/demand/nz/compare/newstalk-zb-vs-the-breeze): 27.5% against 7.6% Share of Search.
- [Newstalk ZB vs Radio Hauraki: compare search popularity](/demand/nz/compare/newstalk-zb-vs-radio-hauraki): 27.5% against 6.6% Share of Search.
- [RNZ National vs The Rock: compare search popularity](/demand/nz/compare/rnz-national-vs-the-rock): 20.2% against 15% Share of Search.
- [RNZ National vs The Breeze: compare search popularity](/demand/nz/compare/rnz-national-vs-the-breeze): 20.2% against 7.6% Share of Search.
- [RNZ National vs Radio Hauraki: compare search popularity](/demand/nz/compare/radio-hauraki-vs-rnz-national): 20.2% against 6.6% Share of Search.
- [The Rock vs The Breeze: compare search popularity](/demand/nz/compare/the-breeze-vs-the-rock): 15% against 7.6% Share of Search.
- [The Rock vs Radio Hauraki: compare search popularity](/demand/nz/compare/radio-hauraki-vs-the-rock): 15% against 6.6% Share of Search.
- [The Breeze vs Radio Hauraki: compare search popularity](/demand/nz/compare/radio-hauraki-vs-the-breeze): 7.6% against 6.6% Share of Search.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
- In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.
- Newstalk ZB’s estimated Share of Search among radio stations in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.5% in August 2026.
- More FM’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 7.7% to 6.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Newstalk ZB | 27.5% | 62.4K | +22.1% | NZME |
| 2 | RNZ National | 20.2% | 45.9K | +1.9% | RNZ |
| 3 | The Rock | 15% | 34.1K | +81.3% | MediaWorks |
| 4 | The Breeze | 7.6% | 17.2K | +10.6% | MediaWorks |
| 5 | Radio Hauraki | 6.6% | 14.9K | +49.5% | NZME |
| 6 | More FM | 6.4% | 14.6K | +20.3% | MediaWorks |
| 7 | The Hits | 4.6% | 10.6K | -4.2% | NZME |
| 8 | ZM | 4.6% | 10.4K | +36.1% | NZME |
| 9 | Coast | 4.5% | 10.1K | +4.4% | NZME |
| 10 | The Edge | 2.5% | 5.6K | +8.5% | MediaWorks |
| 11 | Magic | 0.63% | 1.4K | +28.8% | MediaWorks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Newstalk ZB | 62.4K | 26.3% | 1 |
| Oct 2025 | RNZ National | 54.3K | 22.9% | 2 |
| Oct 2025 | The Rock | 27.2K | 11.4% | 3 |
| Oct 2025 | The Breeze | 19.8K | 8.3% | 4 |
| Oct 2025 | More FM | 17.9K | 7.6% | 5 |
| Oct 2025 | Coast | 12.8K | 5.4% | 6 |
| Oct 2025 | Radio Hauraki | 12.2K | 5.1% | 7 |
| Oct 2025 | The Hits | 11.2K | 4.7% | 8 |
| Oct 2025 | ZM | 8.3K | 3.5% | 9 |
| Oct 2025 | The Edge | 7.2K | 3% | 10 |
| Oct 2025 | Magic | 4.2K | 1.8% | 11 |
| Nov 2025 | Newstalk ZB | 51.1K | 24.1% | 1 |
| Nov 2025 | RNZ National | 50.8K | 24% | 2 |
| Nov 2025 | The Breeze | 21.6K | 10.2% | 3 |
| Nov 2025 | The Rock | 20.7K | 9.8% | 4 |
| Nov 2025 | More FM | 14.3K | 6.7% | 5 |
| Nov 2025 | Coast | 12.6K | 5.9% | 6 |
| Nov 2025 | Radio Hauraki | 12.2K | 5.7% | 7 |
| Nov 2025 | The Hits | 9.6K | 4.5% | 8 |
| Nov 2025 | ZM | 7.6K | 3.6% | 9 |
| Nov 2025 | The Edge | 6.5K | 3.1% | 10 |
| Nov 2025 | Magic | 5.1K | 2.4% | 11 |
| Dec 2025 | Newstalk ZB | 50.8K | 26.6% | 1 |
| Dec 2025 | RNZ National | 43.2K | 22.6% | 2 |
| Dec 2025 | The Rock | 18.6K | 9.7% | 3 |
| Dec 2025 | The Breeze | 17.9K | 9.3% | 4 |
| Dec 2025 | More FM | 12.7K | 6.7% | 5 |
| Dec 2025 | Coast | 12.7K | 6.6% | 6 |
| Dec 2025 | Radio Hauraki | 12.2K | 6.4% | 7 |
| Dec 2025 | The Hits | 8.4K | 4.4% | 8 |
| Dec 2025 | ZM | 6.7K | 3.5% | 9 |
| Dec 2025 | The Edge | 5.4K | 2.8% | 10 |
| Dec 2025 | Magic | 2.7K | 1.4% | 11 |
| Jan 2026 | Newstalk ZB | 51.1K | 27.4% | 1 |
| Jan 2026 | RNZ National | 45.4K | 24.4% | 2 |
| Jan 2026 | The Rock | 15.1K | 8.1% | 3 |
| Jan 2026 | The Breeze | 14.9K | 8% | 4 |
| Jan 2026 | More FM | 12.3K | 6.6% | 5 |
| Jan 2026 | Radio Hauraki | 12.2K | 6.5% | 6 |
| Jan 2026 | Coast | 11.3K | 6% | 7 |
| Jan 2026 | The Hits | 8.3K | 4.5% | 8 |
| Jan 2026 | ZM | 8.2K | 4.4% | 9 |
| Jan 2026 | The Edge | 5.4K | 2.9% | 10 |
| Jan 2026 | Magic | 2.1K | 1.1% | 11 |
| Feb 2026 | Newstalk ZB | 50.8K | 26.8% | 1 |
| Feb 2026 | RNZ National | 43.7K | 23.1% | 2 |
| Feb 2026 | The Rock | 16.6K | 8.8% | 3 |
| Feb 2026 | More FM | 15.4K | 8.1% | 4 |
| Feb 2026 | The Breeze | 14.7K | 7.8% | 5 |
| Feb 2026 | Radio Hauraki | 12.2K | 6.4% | 6 |
| Feb 2026 | Coast | 10.3K | 5.4% | 7 |
| Feb 2026 | The Hits | 9.5K | 5% | 8 |
| Feb 2026 | ZM | 9K | 4.8% | 9 |
| Feb 2026 | The Edge | 5.5K | 2.9% | 10 |
| Feb 2026 | Magic | 1.8K | 0.94% | 11 |
| Mar 2026 | Newstalk ZB | 62.4K | 27.9% | 1 |
| Mar 2026 | RNZ National | 54.8K | 24.5% | 2 |
| Mar 2026 | The Rock | 19.9K | 8.9% | 3 |
| Mar 2026 | More FM | 17.6K | 7.9% | 4 |
| Mar 2026 | The Breeze | 17.5K | 7.8% | 5 |
| Mar 2026 | Coast | 12.3K | 5.5% | 6 |
| Mar 2026 | Radio Hauraki | 12.2K | 5.4% | 7 |
| Mar 2026 | The Hits | 9.7K | 4.3% | 8 |
| Mar 2026 | ZM | 8.9K | 4% | 9 |
| Mar 2026 | The Edge | 6.6K | 2.9% | 10 |
| Mar 2026 | Magic | 1.8K | 0.82% | 11 |
| Apr 2026 | Newstalk ZB | 62.4K | 29.9% | 1 |
| Apr 2026 | RNZ National | 53.7K | 25.7% | 2 |
| Apr 2026 | The Breeze | 19.8K | 9.5% | 3 |
| Apr 2026 | The Rock | 16.9K | 8.1% | 4 |
| Apr 2026 | More FM | 12.9K | 6.2% | 5 |
| Apr 2026 | Coast | 10.1K | 4.8% | 6 |
| Apr 2026 | Radio Hauraki | 9.9K | 4.8% | 7 |
| Apr 2026 | ZM | 8.3K | 4% | 8 |
| Apr 2026 | The Hits | 8K | 3.8% | 9 |
| Apr 2026 | The Edge | 5.3K | 2.5% | 10 |
| Apr 2026 | Magic | 1.5K | 0.73% | 11 |
| May 2026 | Newstalk ZB | 51.4K | 26.1% | 1 |
| May 2026 | RNZ National | 45.9K | 23.3% | 2 |
| May 2026 | The Rock | 18.5K | 9.4% | 3 |
| May 2026 | The Breeze | 17.7K | 9% | 4 |
| May 2026 | More FM | 15.1K | 7.7% | 5 |
| May 2026 | Coast | 11.8K | 6% | 6 |
| May 2026 | Radio Hauraki | 9.9K | 5.1% | 7 |
| May 2026 | The Hits | 9.9K | 5% | 8 |
| May 2026 | ZM | 9K | 4.6% | 9 |
| May 2026 | The Edge | 6.3K | 3.2% | 10 |
| May 2026 | Magic | 1.2K | 0.62% | 11 |
| Jun 2026 | Newstalk ZB | 51.4K | 26.8% | 1 |
| Jun 2026 | RNZ National | 45.3K | 23.7% | 2 |
| Jun 2026 | The Rock | 17.4K | 9.1% | 3 |
| Jun 2026 | The Breeze | 16.4K | 8.6% | 4 |
| Jun 2026 | More FM | 14.5K | 7.6% | 5 |
| Jun 2026 | Coast | 11.8K | 6.2% | 6 |
| Jun 2026 | The Hits | 10.2K | 5.3% | 7 |
| Jun 2026 | Radio Hauraki | 10K | 5.2% | 8 |
| Jun 2026 | ZM | 7.9K | 4.1% | 9 |
| Jun 2026 | The Edge | 5.3K | 2.8% | 10 |
| Jun 2026 | Magic | 1.2K | 0.61% | 11 |
| Jul 2026 | Newstalk ZB | 51.1K | 27.3% | 1 |
| Jul 2026 | RNZ National | 45.1K | 24.1% | 2 |
| Jul 2026 | The Rock | 18.8K | 10% | 3 |
| Jul 2026 | The Breeze | 15.5K | 8.3% | 4 |
| Jul 2026 | More FM | 12.2K | 6.5% | 5 |
| Jul 2026 | The Hits | 11K | 5.9% | 6 |
| Jul 2026 | Radio Hauraki | 10K | 5.3% | 7 |
| Jul 2026 | Coast | 9.7K | 5.2% | 8 |
| Jul 2026 | ZM | 7.7K | 4.1% | 9 |
| Jul 2026 | The Edge | 5.2K | 2.8% | 10 |
| Jul 2026 | Magic | 1.1K | 0.59% | 11 |
| Aug 2026 | Newstalk ZB | 62.4K | 27.5% | 1 |
| Aug 2026 | RNZ National | 45.9K | 20.2% | 2 |
| Aug 2026 | The Rock | 34.1K | 15% | 3 |
| Aug 2026 | The Breeze | 17.2K | 7.6% | 4 |
| Aug 2026 | Radio Hauraki | 14.9K | 6.6% | 5 |
| Aug 2026 | More FM | 14.6K | 6.4% | 6 |
| Aug 2026 | The Hits | 10.6K | 4.6% | 7 |
| Aug 2026 | ZM | 10.4K | 4.6% | 8 |
| Aug 2026 | Coast | 10.1K | 4.5% | 9 |
| Aug 2026 | The Edge | 5.6K | 2.5% | 10 |
| Aug 2026 | Magic | 1.4K | 0.63% | 11 |
| Sep 2026 | Coast | — | — | — |
| Sep 2026 | Magic | — | — | — |
| Sep 2026 | More FM | — | — | — |
| Sep 2026 | Newstalk ZB | — | — | — |
| Sep 2026 | Radio Hauraki | — | — | — |
| Sep 2026 | RNZ National | — | — | — |
| Sep 2026 | The Breeze | — | — | — |
| Sep 2026 | The Edge | — | — | — |
| Sep 2026 | The Hits | — | — | — |
| Sep 2026 | The Rock | — | — | — |
| Sep 2026 | ZM | — | — | — |

## What is being compared

- **Coast**: Measured on the search terms “coast fm”, “coast fm auckland”, “coast fm chch”, “coast fm christchurch”, “coast fm listen live”, “coast fm live”, “coast fm northland”, “coast fm nz”, “coast fm playlist”, “coast fm tauranga”, “coast fm waikato”, “coast fm wellington”, “coast live fm”, “coast radio” and “the coast fm”, summed into one figure.
- **Magic**: Measured on the search terms “magic nz”, “magic radio”, “magic rova”, “rova magic” and “rova magic radio”, summed into one figure.
- **More FM**: Measured on the search terms “breakfast club more fm”, “live stream more fm”, “More FM”, “more fm auckland”, “more fm breakfast”, “more fm breakfast club”, “more fm chch”, “more fm christchurch”, “more fm dunedin”, “more fm just played”, “more fm listen live”, “more fm live”, “more fm live stream”, “more fm manawatu”, “more fm northland”, “more fm nz”, “more fm playlist”, “more fm rova”, “more fm southland”, “more fm taranaki”, “more fm waikato”, “more fm wellington”, “morefm” and “rova more fm”, summed into one figure.
- **Newstalk ZB**: Measured on the search terms “1ZB”, “Newstalk ZB” and “newstalkzb”, summed into one figure.
- **Radio Hauraki**: Measured on the search terms “hauraki”, “hauraki fm”, “hauraki nz”, “hauraki radio”, “Radio Hauraki”, “radio hauraki nz” and “radio hauraki waikato”, summed into one figure.
- **RNZ National**: Measured on the search terms “checkpoint rnz”, “morning report rnz”, “nine to noon rnz”, “rnz afternoons”, “rnz checkpoint”, “rnz listen live”, “rnz live”, “rnz live stream”, “rnz morning report”, “RNZ National”, “rnz national live”, “rnz national on demand”, “rnz national radio”, “rnz national radio live”, “rnz national schedule”, “rnz nights”, “rnz nine to noon”, “rnz panel”, “rnz radio”, “rnz saturday morning”, “rnz sunday morning”, “rnz the panel”, “saturday morning rnz” and “sunday morning rnz”, summed into one figure.
- **The Breeze**: Measured on the search terms “breeze classic”, “breeze fm”, “rova the breeze”, “The Breeze”, “the breeze 93.4 fm auckland”, “the breeze auckland”, “the breeze canterbury”, “the breeze classic”, “the breeze dunedin”, “the breeze fm”, “the breeze fm live”, “the breeze hawkes bay”, “the breeze listen live”, “the breeze live”, “the breeze manawatu”, “the breeze nelson”, “the breeze nz”, “the breeze radio”, “the breeze radio station”, “the breeze rova”, “the breeze rova nz”, “the breeze tauranga”, “the breeze timaru”, “the breeze waikato” and “the breeze website”, summed into one figure.
- **The Edge**: Measured on the search terms “94.2 the edge”, “listen live the edge”, “listen to the edge radio live”, “The Edge”, “the edge fm”, “the edge fm live”, “the edge fm radio”, “the edge listen live”, “the edge live”, “the edge nz”, “the edge radio”, “the edge radio live” and “the edge radio station”, summed into one figure.
- **The Hits**: Measured on the search terms “radio the hits”, “The Hits”, “the hits auckland”, “the hits chch”, “the hits christchurch”, “the hits dunedin”, “the hits fm”, “the hits hawkes bay”, “the hits just played”, “the hits listen live”, “the hits live”, “the hits live radio”, “the hits manawatu”, “the hits northland”, “the hits nz”, “the hits radio”, “the hits radio live”, “the hits radio station”, “the hits rotorua”, “the hits southland”, “the hits taranaki”, “the hits tauranga”, “the hits waikato” and “the hits wellington”, summed into one figure.
- **The Rock**: Measured on the search terms “fm the rock”, “rova the rock”, “The Rock”, “the rock 2000”, “the rock fm”, “the rock fm new zealand”, “the rock fm nz”, “the rock fm station”, “the rock nz”, “the rock radio”, “the rock radio station” and “the rock rova”, summed into one figure.
- **ZM**: Measured on the search terms “iheartradio zm”, “live zm”, “online zm”, “radio zm”, “ZM”, “zm auckland”, “zm dunedin”, “zm listen live”, “zm live”, “zm online”, “zm online nz”, “zm radio”, “zm secret sound” and “zm wellington”, summed into one figure.

- [Coast](/demand/nz/brands/coast)
- [Magic](/demand/nz/brands/magic)
- [More FM](/demand/nz/brands/more-fm)
- [Newstalk ZB](/demand/nz/brands/newstalk-zb)
- [Radio Hauraki](/demand/nz/brands/radio-hauraki)
- [RNZ National](/demand/nz/brands/rnz-national)
- [The Breeze](/demand/nz/brands/the-breeze)
- [The Edge](/demand/nz/brands/the-edge)
- [The Hits](/demand/nz/brands/the-hits)
- [The Rock](/demand/nz/brands/the-rock)
- [ZM](/demand/nz/brands/zm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among radio stations in New Zealand?

In August 2026, Newstalk ZB was the most searched among radio stations in New Zealand, with an estimated 62.4K branded searches and 27.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Radio stations in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-radio-stations

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-radio-stations. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.