---
title: "Queenstown real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Colliers, One Agency, Walker & Co Real Estate and Queenstown Lakes Realty, the queenstown real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-real-estate-agencies"
publisher: "Brandwave"
---

# Queenstown real estate agencies in New Zealand: Which brands are most popular in search?

Compare Queenstown real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Colliers, One Agency, Walker & Co Real Estate and Queenstown Lakes Realty, the queenstown real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown real estate agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 93.3%

## Which brand is most popular in search among queenstown real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among queenstown real estate agencies in New Zealand, with an estimated 63.6K branded searches and 93.3% estimated Share of Search within this set.
- Colliers is in 2nd place, 87.9 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand increased from 92.7% to 93.3%.
- Across the 11 months ending August 2026, One Agency’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 1.9% to 1.3%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 94.4% in July 2026 and was lowest at 92.7% in October 2025.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 5.7% in June 2026 and was lowest at 3.9% in January 2026.
- Across the 11 months ending August 2026, Colliers, Walker & Co Real Estate and Queenstown Lakes Realty held steady: their estimated Share of Search among queenstown real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Colliers: compare search popularity](/demand/nz/compare/colliers-vs-ray-white): 93.3% against 5.4% Share of Search.

## How did search popularity change for New Zealand queenstown real estate agencies in August 2026?

- In August 2026, Colliers gained estimated Share of Search among queenstown real estate agencies in New Zealand, from 4.4% to 5.4%.
- In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 94.4% to 93.3%.
- Estimated monthly branded searches for Queenstown Lakes Realty in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
- Estimated monthly branded searches for Walker & Co Real Estate in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 93.3% | 63.6K | -0.7% | Ray White New Zealand |
| 2 | Colliers | 5.4% | 3.7K | +23.2% | Colliers |
| 3 | One Agency | 1.3% | 870 | +10.1% | One Agency New Zealand |
| 4 | Walker & Co Real Estate | 0.09% | 60 | 0.0% | Walker & Co Real Estate |
| 5 | Queenstown Lakes Realty | 0.01% | 10 | 0.0% | Queenstown Lakes Realty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 72K | 92.7% | 1 |
| Oct 2025 | Colliers | 4.1K | 5.3% | 2 |
| Oct 2025 | One Agency | 1.4K | 1.9% | 3 |
| Oct 2025 | Walker & Co Real Estate | 80 | 0.1% | 4 |
| Oct 2025 | Queenstown Lakes Realty | 20 | 0.03% | 5 |
| Nov 2025 | Ray White | 72.7K | 93.7% | 1 |
| Nov 2025 | Colliers | 3.5K | 4.6% | 2 |
| Nov 2025 | One Agency | 1.3K | 1.6% | 3 |
| Nov 2025 | Walker & Co Real Estate | 70 | 0.09% | 4 |
| Nov 2025 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Dec 2025 | Ray White | 58.3K | 93.7% | 1 |
| Dec 2025 | Colliers | 2.9K | 4.7% | 2 |
| Dec 2025 | One Agency | 960 | 1.5% | 3 |
| Dec 2025 | Walker & Co Real Estate | 30 | 0.05% | 4 |
| Dec 2025 | Queenstown Lakes Realty | 10 | 0.02% | 5 |
| Jan 2026 | Ray White | 71.7K | 94.2% | 1 |
| Jan 2026 | Colliers | 3K | 3.9% | 2 |
| Jan 2026 | One Agency | 1.4K | 1.8% | 3 |
| Jan 2026 | Walker & Co Real Estate | 90 | 0.12% | 4 |
| Jan 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Feb 2026 | Ray White | 71.4K | 93.1% | 1 |
| Feb 2026 | Colliers | 4K | 5.2% | 2 |
| Feb 2026 | One Agency | 1.1K | 1.5% | 3 |
| Feb 2026 | Walker & Co Real Estate | 120 | 0.16% | 4 |
| Feb 2026 | Queenstown Lakes Realty | 20 | 0.03% | 5 |
| Mar 2026 | Ray White | 78.3K | 93.5% | 1 |
| Mar 2026 | Colliers | 4.2K | 5% | 2 |
| Mar 2026 | One Agency | 1.2K | 1.4% | 3 |
| Mar 2026 | Walker & Co Real Estate | 100 | 0.12% | 4 |
| Mar 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Apr 2026 | Ray White | 70.7K | 94.2% | 1 |
| Apr 2026 | Colliers | 3.3K | 4.4% | 2 |
| Apr 2026 | One Agency | 920 | 1.2% | 3 |
| Apr 2026 | Walker & Co Real Estate | 120 | 0.16% | 4 |
| Apr 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| May 2026 | Ray White | 65K | 93.6% | 1 |
| May 2026 | Colliers | 3.4K | 4.9% | 2 |
| May 2026 | One Agency | 910 | 1.3% | 3 |
| May 2026 | Walker & Co Real Estate | 90 | 0.13% | 4 |
| May 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Jun 2026 | Ray White | 65.2K | 93.1% | 1 |
| Jun 2026 | Colliers | 4K | 5.7% | 2 |
| Jun 2026 | One Agency | 770 | 1.1% | 3 |
| Jun 2026 | Walker & Co Real Estate | 90 | 0.13% | 4 |
| Jun 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Jul 2026 | Ray White | 64.1K | 94.4% | 1 |
| Jul 2026 | Colliers | 3K | 4.4% | 2 |
| Jul 2026 | One Agency | 790 | 1.2% | 3 |
| Jul 2026 | Walker & Co Real Estate | 60 | 0.09% | 4 |
| Jul 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Aug 2026 | Ray White | 63.6K | 93.3% | 1 |
| Aug 2026 | Colliers | 3.7K | 5.4% | 2 |
| Aug 2026 | One Agency | 870 | 1.3% | 3 |
| Aug 2026 | Walker & Co Real Estate | 60 | 0.09% | 4 |
| Aug 2026 | Queenstown Lakes Realty | 10 | 0.01% | 5 |
| Sep 2026 | Colliers | — | — | — |
| Sep 2026 | One Agency | — | — | — |
| Sep 2026 | Queenstown Lakes Realty | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Walker & Co Real Estate | — | — | — |

## What is being compared

- **Colliers**: Measured on the search terms “colliers”, “colliers co nz”, “colliers commercial”, “colliers commercial real estate”, “colliers intl”, “colliers lease”, “colliers near me”, “colliers new zealand”, “colliers nz”, “colliers office space”, “colliers property management”, “colliers queenstown”, “colliers real estate”, “colliers realty” and “john colliers”, summed into one figure.
- **One Agency**: Measured on the search terms “one agency”, “one agency invercargill”, “one agency new zealand”, “one agency nz”, “one agency queenstown”, “one agency real estate”, “oneagency” and “oneagency.nz”, summed into one figure.
- **Queenstown Lakes Realty**: Measured on the search term “queenstown lakes realty”.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Walker & Co Real Estate**: Measured on the search terms “walker & co real estate” and “walker and co real estate”, summed into one figure.

- [Colliers](/demand/nz/brands/colliers)
- [One Agency](/demand/nz/brands/one-agency)
- [Queenstown Lakes Realty](/demand/nz/brands/queenstown-lakes-realty)
- [Ray White](/demand/nz/brands/ray-white)
- [Walker & Co Real Estate](/demand/nz/brands/walker-co-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among queenstown real estate agencies in New Zealand, with an estimated 63.6K branded searches and 93.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.