---
title: "Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown mortgage advisers using branded search demand from across New Zealand. Share of Search among Loan Market, Custom Mortgages, Total Mortgages, The Mortgage Supply Co, Roost, Your Mortgage Team and Advanced Mortgage Solutions, the queenstown mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-mortgage-advisers"
publisher: "Brandwave"
---

# Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Queenstown mortgage advisers using branded search demand from across New Zealand. Share of Search among Loan Market, Custom Mortgages, Total Mortgages, The Mortgage Supply Co, Roost, Your Mortgage Team and Advanced Mortgage Solutions, the queenstown mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Loan Market, 51.5%

## Which brand is most popular in search among queenstown mortgage advisers in New Zealand?

- In August 2026, Loan Market was the most searched among queenstown mortgage advisers in New Zealand, with an estimated 1.7K branded searches and 51.5% estimated Share of Search within this set.
- Custom Mortgages is in 2nd place, 37 percentage points behind at 14.5% Share of Search.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand increased from 6.4% to 14.5%.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 21.1% to 13.3%.
- Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among queenstown mortgage advisers in New Zealand increased from 8.6% to 10.3%.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 7% to 4.8%.
- Across the 11 months ending August 2026, Advanced Mortgage Solutions’ estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 2.8% to 2.1%.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 53.2% in December 2025 and was lowest at 44.6% in January 2026.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 20.1% in April 2026 and was lowest at 6.4% in October 2025.
- Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 10.3% in August 2026 and was lowest at 7.4% in January 2026.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 8.6% in November 2025 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Your Mortgage Team’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 4.9% in April 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Custom Mortgages rose from 5th to 2nd among queenstown mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Total Mortgages fell from 2nd to 3rd among queenstown mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, The Mortgage Supply Co fell from 3rd to 4th among queenstown mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Roost fell from 4th to 5th among queenstown mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Loan Market and Your Mortgage Team held steady: their estimated Share of Search among queenstown mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Loan Market vs Custom Mortgages: compare search popularity](/demand/nz/compare/custom-mortgages-vs-loan-market): 51.5% against 14.5% Share of Search.
- [Loan Market vs Total Mortgages: compare search popularity](/demand/nz/compare/loan-market-vs-total-mortgages): 51.5% against 13.3% Share of Search.
- [Loan Market vs The Mortgage Supply Co: compare search popularity](/demand/nz/compare/loan-market-vs-mortgage-supply-co): 51.5% against 10.3% Share of Search.
- [Loan Market vs Roost: compare search popularity](/demand/nz/compare/loan-market-vs-roost): 51.5% against 4.8% Share of Search.
- [Custom Mortgages vs Total Mortgages: compare search popularity](/demand/nz/compare/custom-mortgages-vs-total-mortgages): 14.5% against 13.3% Share of Search.
- [Custom Mortgages vs The Mortgage Supply Co: compare search popularity](/demand/nz/compare/custom-mortgages-vs-mortgage-supply-co): 14.5% against 10.3% Share of Search.
- [Custom Mortgages vs Roost: compare search popularity](/demand/nz/compare/custom-mortgages-vs-roost): 14.5% against 4.8% Share of Search.
- [Total Mortgages vs The Mortgage Supply Co: compare search popularity](/demand/nz/compare/mortgage-supply-co-vs-total-mortgages): 13.3% against 10.3% Share of Search.
- [Total Mortgages vs Roost: compare search popularity](/demand/nz/compare/roost-vs-total-mortgages): 13.3% against 4.8% Share of Search.
- [The Mortgage Supply Co vs Roost: compare search popularity](/demand/nz/compare/mortgage-supply-co-vs-roost): 10.3% against 4.8% Share of Search.

## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?

- In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.
- In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%.
- In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%.
- In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%.
- In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%.
- In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%.
- Estimated monthly branded searches for Advanced Mortgage Solutions in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Loan Market | 51.5% | 1.7K | +11.8% | Loan Market |
| 2 | Custom Mortgages | 14.5% | 480 | +45.5% | Custom Mortgages |
| 3 | Total Mortgages | 13.3% | 440 | -6.4% | Total Mortgages |
| 4 | The Mortgage Supply Co | 10.3% | 340 | +25.9% | The Mortgage Supply Co |
| 5 | Roost | 4.8% | 160 | -5.9% | Roost Mortgages |
| 6 | Your Mortgage Team | 3.3% | 110 | +37.5% | Your Mortgage Team |
| 7 | Advanced Mortgage Solutions | 2.1% | 70 | 0.0% | Advanced Mortgage Solutions |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loan Market | 1.7K | 51.1% | 1 |
| Oct 2025 | Total Mortgages | 690 | 21.1% | 2 |
| Oct 2025 | The Mortgage Supply Co | 280 | 8.6% | 3 |
| Oct 2025 | Roost | 230 | 7% | 4 |
| Oct 2025 | Custom Mortgages | 210 | 6.4% | 5 |
| Oct 2025 | Your Mortgage Team | 100 | 3.1% | 6 |
| Oct 2025 | Advanced Mortgage Solutions | 90 | 2.8% | 7 |
| Nov 2025 | Loan Market | 1.6K | 52.4% | 1 |
| Nov 2025 | Total Mortgages | 570 | 18.1% | 2 |
| Nov 2025 | The Mortgage Supply Co | 280 | 8.9% | 3 |
| Nov 2025 | Roost | 270 | 8.6% | 4 |
| Nov 2025 | Custom Mortgages | 210 | 6.7% | 5 |
| Nov 2025 | Your Mortgage Team | 100 | 3.2% | 6 |
| Nov 2025 | Advanced Mortgage Solutions | 70 | 2.2% | 7 |
| Dec 2025 | Loan Market | 1.2K | 53.2% | 1 |
| Dec 2025 | Total Mortgages | 460 | 20.9% | 2 |
| Dec 2025 | Custom Mortgages | 170 | 7.7% | 3 |
| Dec 2025 | The Mortgage Supply Co | 170 | 7.7% | 4 |
| Dec 2025 | Roost | 140 | 6.4% | 5 |
| Dec 2025 | Advanced Mortgage Solutions | 50 | 2.3% | 6 |
| Dec 2025 | Your Mortgage Team | 40 | 1.8% | 7 |
| Jan 2026 | Loan Market | 1.4K | 44.6% | 1 |
| Jan 2026 | Custom Mortgages | 640 | 19.7% | 2 |
| Jan 2026 | Total Mortgages | 560 | 17.2% | 3 |
| Jan 2026 | The Mortgage Supply Co | 240 | 7.4% | 4 |
| Jan 2026 | Roost | 180 | 5.5% | 5 |
| Jan 2026 | Advanced Mortgage Solutions | 90 | 2.8% | 6 |
| Jan 2026 | Your Mortgage Team | 90 | 2.8% | 7 |
| Feb 2026 | Loan Market | 1.8K | 52.7% | 1 |
| Feb 2026 | Total Mortgages | 550 | 16.4% | 2 |
| Feb 2026 | The Mortgage Supply Co | 330 | 9.8% | 3 |
| Feb 2026 | Custom Mortgages | 310 | 9.2% | 4 |
| Feb 2026 | Roost | 170 | 5.1% | 5 |
| Feb 2026 | Your Mortgage Team | 140 | 4.2% | 6 |
| Feb 2026 | Advanced Mortgage Solutions | 90 | 2.7% | 7 |
| Mar 2026 | Loan Market | 1.8K | 49.7% | 1 |
| Mar 2026 | Custom Mortgages | 560 | 15.1% | 2 |
| Mar 2026 | Total Mortgages | 560 | 15.1% | 3 |
| Mar 2026 | The Mortgage Supply Co | 370 | 10% | 4 |
| Mar 2026 | Roost | 190 | 5.1% | 5 |
| Mar 2026 | Your Mortgage Team | 110 | 3% | 6 |
| Mar 2026 | Advanced Mortgage Solutions | 70 | 1.9% | 7 |
| Apr 2026 | Loan Market | 1.5K | 46.8% | 1 |
| Apr 2026 | Custom Mortgages | 660 | 20.1% | 2 |
| Apr 2026 | Total Mortgages | 460 | 14% | 3 |
| Apr 2026 | The Mortgage Supply Co | 250 | 7.6% | 4 |
| Apr 2026 | Your Mortgage Team | 160 | 4.9% | 5 |
| Apr 2026 | Roost | 150 | 4.6% | 6 |
| Apr 2026 | Advanced Mortgage Solutions | 70 | 2.1% | 7 |
| May 2026 | Loan Market | 1.6K | 49.8% | 1 |
| May 2026 | Total Mortgages | 570 | 17.2% | 2 |
| May 2026 | Custom Mortgages | 450 | 13.6% | 3 |
| May 2026 | The Mortgage Supply Co | 310 | 9.4% | 4 |
| May 2026 | Roost | 150 | 4.5% | 5 |
| May 2026 | Your Mortgage Team | 110 | 3.3% | 6 |
| May 2026 | Advanced Mortgage Solutions | 70 | 2.1% | 7 |
| Jun 2026 | Loan Market | 1.5K | 45.2% | 1 |
| Jun 2026 | Custom Mortgages | 640 | 18.8% | 2 |
| Jun 2026 | Total Mortgages | 550 | 16.1% | 3 |
| Jun 2026 | The Mortgage Supply Co | 340 | 10% | 4 |
| Jun 2026 | Roost | 170 | 5% | 5 |
| Jun 2026 | Advanced Mortgage Solutions | 90 | 2.6% | 6 |
| Jun 2026 | Your Mortgage Team | 80 | 2.3% | 7 |
| Jul 2026 | Loan Market | 1.5K | 52.2% | 1 |
| Jul 2026 | Total Mortgages | 470 | 16.2% | 2 |
| Jul 2026 | Custom Mortgages | 330 | 11.3% | 3 |
| Jul 2026 | The Mortgage Supply Co | 270 | 9.3% | 4 |
| Jul 2026 | Roost | 170 | 5.8% | 5 |
| Jul 2026 | Your Mortgage Team | 80 | 2.7% | 6 |
| Jul 2026 | Advanced Mortgage Solutions | 70 | 2.4% | 7 |
| Aug 2026 | Loan Market | 1.7K | 51.5% | 1 |
| Aug 2026 | Custom Mortgages | 480 | 14.5% | 2 |
| Aug 2026 | Total Mortgages | 440 | 13.3% | 3 |
| Aug 2026 | The Mortgage Supply Co | 340 | 10.3% | 4 |
| Aug 2026 | Roost | 160 | 4.8% | 5 |
| Aug 2026 | Your Mortgage Team | 110 | 3.3% | 6 |
| Aug 2026 | Advanced Mortgage Solutions | 70 | 2.1% | 7 |
| Sep 2026 | Advanced Mortgage Solutions | — | — | — |
| Sep 2026 | Custom Mortgages | — | — | — |
| Sep 2026 | Loan Market | — | — | — |
| Sep 2026 | Roost | — | — | — |
| Sep 2026 | The Mortgage Supply Co | — | — | — |
| Sep 2026 | Total Mortgages | — | — | — |
| Sep 2026 | Your Mortgage Team | — | — | — |

## What is being compared

- **Advanced Mortgage Solutions**: Measured on the search terms “advanced mortgage solutions” and “advancedmortgagesolutions”, summed into one figure.
- **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure.
- **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure.
- **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure.
- **The Mortgage Supply Co**: Measured on the search terms “mortgage supply”, “mortgage supply co”, “mortgage supply company”, “mortgage supply nz”, “mortgagesupply” and “the mortgage supply co”, summed into one figure.
- **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure.
- **Your Mortgage Team**: Measured on the search terms “your mortgage team” and “your mortgage team queenstown”, summed into one figure.

- [Advanced Mortgage Solutions](/demand/nz/brands/advanced-mortgage-solutions)
- [Custom Mortgages](/demand/nz/brands/custom-mortgages)
- [Loan Market](/demand/nz/brands/loan-market)
- [Roost](/demand/nz/brands/roost)
- [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co)
- [Total Mortgages](/demand/nz/brands/total-mortgages)
- [Your Mortgage Team](/demand/nz/brands/your-mortgage-team)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown mortgage advisers in New Zealand?

In August 2026, Loan Market was the most searched among queenstown mortgage advisers in New Zealand, with an estimated 1.7K branded searches and 51.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.