---
title: "Queenstown law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown law firms using branded search demand from across New Zealand. Share of Search among Duncan Cotterill, Anderson Lloyd, Wynn Williams, AWS Legal, Todd Walker, Queenstown Law, Goldman Legal and Parker Cowan Lawyers, the queenstown law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-law-firms"
publisher: "Brandwave"
---

# Queenstown law firms in New Zealand: Which brands are most popular in search?

Compare Queenstown law firms using branded search demand from across New Zealand. Share of Search among Duncan Cotterill, Anderson Lloyd, Wynn Williams, AWS Legal, Todd Walker, Queenstown Law, Goldman Legal and Parker Cowan Lawyers, the queenstown law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown law firms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duncan Cotterill, 43.9%

## Which brand is most popular in search among queenstown law firms in New Zealand?

- In August 2026, Duncan Cotterill was the most searched among queenstown law firms in New Zealand, with an estimated 5.9K branded searches and 43.9% estimated Share of Search within this set.
- Anderson Lloyd is in 2nd place, 21.9 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand increased from 42% to 43.9%.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand increased from 20.2% to 22%.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand decreased from 18.4% to 16.5%.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand decreased from 11.9% to 10.7%.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand peaked at 43.9% in August 2026 and was lowest at 35.6% in December 2025.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand peaked at 25.7% in March 2026 and was lowest at 20.1% in June 2026.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand peaked at 20.7% in March 2026 and was lowest at 16.5% in August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 14.3% in June 2026 and was lowest at 8.5% in March 2026.
- Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand peaked at 9.8% in December 2025 and was lowest at 5% in March 2026.
- Across the 11 months ending August 2026, Todd Walker, Queenstown Law, Goldman Legal and Parker Cowan Lawyers held steady: their estimated Share of Search among queenstown law firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duncan Cotterill vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-duncan-cotterill): 43.9% against 22% Share of Search.
- [Duncan Cotterill vs Wynn Williams: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-wynn-williams): 43.9% against 16.5% Share of Search.
- [Duncan Cotterill vs AWS Legal: compare search popularity](/demand/nz/compare/aws-legal-vs-duncan-cotterill): 43.9% against 10.7% Share of Search.
- [Duncan Cotterill vs Todd Walker: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-todd-walker): 43.9% against 5.7% Share of Search.
- [Anderson Lloyd vs Wynn Williams: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-wynn-williams): 22% against 16.5% Share of Search.
- [Anderson Lloyd vs AWS Legal: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-aws-legal): 22% against 10.7% Share of Search.
- [Anderson Lloyd vs Todd Walker: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-todd-walker): 22% against 5.7% Share of Search.
- [Wynn Williams vs AWS Legal: compare search popularity](/demand/nz/compare/aws-legal-vs-wynn-williams): 16.5% against 10.7% Share of Search.
- [Wynn Williams vs Todd Walker: compare search popularity](/demand/nz/compare/todd-walker-vs-wynn-williams): 16.5% against 5.7% Share of Search.
- [AWS Legal vs Todd Walker: compare search popularity](/demand/nz/compare/aws-legal-vs-todd-walker): 10.7% against 5.7% Share of Search.

## How did search popularity change for New Zealand queenstown law firms in August 2026?

- In August 2026, Duncan Cotterill gained estimated Share of Search among queenstown law firms in New Zealand, from 39.7% to 43.9%.
- In August 2026, Anderson Lloyd lost estimated Share of Search among queenstown law firms in New Zealand, from 23.8% to 22%.
- In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 18% to 16.5%.
- In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%.
- Estimated monthly branded searches for Parker Cowan Lawyers in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duncan Cotterill | 43.9% | 5.9K | +19.8% | Duncan Cotterill |
| 2 | Anderson Lloyd | 22% | 3K | 0.0% | Anderson Lloyd |
| 3 | Wynn Williams | 16.5% | 2.2K | -0.4% | Wynn Williams |
| 4 | AWS Legal | 10.7% | 1.4K | 0.0% | AWS Legal |
| 5 | Todd Walker | 5.7% | 770 | +14.9% | Todd Walker |
| 6 | Queenstown Law | 0.52% | 70 | -36.4% | Queenstown Law |
| 7 | Goldman Legal | 0.44% | 60 | 0.0% | Goldman Legal |
| 8 | Parker Cowan Lawyers | 0.22% | 30 | +50.0% | Parker Cowan Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duncan Cotterill | 5K | 42% | 1 |
| Oct 2025 | Anderson Lloyd | 2.4K | 20.2% | 2 |
| Oct 2025 | Wynn Williams | 2.2K | 18.4% | 3 |
| Oct 2025 | AWS Legal | 1.4K | 11.9% | 4 |
| Oct 2025 | Todd Walker | 730 | 6.1% | 5 |
| Oct 2025 | Queenstown Law | 70 | 0.59% | 6 |
| Oct 2025 | Goldman Legal | 60 | 0.5% | 7 |
| Oct 2025 | Parker Cowan Lawyers | 50 | 0.42% | 8 |
| Nov 2025 | Duncan Cotterill | 5K | 40% | 1 |
| Nov 2025 | Anderson Lloyd | 2.8K | 22.5% | 2 |
| Nov 2025 | Wynn Williams | 2.2K | 18.1% | 3 |
| Nov 2025 | AWS Legal | 1.5K | 11.8% | 4 |
| Nov 2025 | Todd Walker | 810 | 6.5% | 5 |
| Nov 2025 | Queenstown Law | 70 | 0.56% | 6 |
| Nov 2025 | Goldman Legal | 40 | 0.32% | 7 |
| Nov 2025 | Parker Cowan Lawyers | 30 | 0.24% | 8 |
| Dec 2025 | Duncan Cotterill | 3.5K | 35.6% | 1 |
| Dec 2025 | Anderson Lloyd | 2.3K | 23.9% | 2 |
| Dec 2025 | Wynn Williams | 1.8K | 18.6% | 3 |
| Dec 2025 | AWS Legal | 1.1K | 10.9% | 4 |
| Dec 2025 | Todd Walker | 960 | 9.8% | 5 |
| Dec 2025 | Queenstown Law | 50 | 0.51% | 6 |
| Dec 2025 | Goldman Legal | 40 | 0.41% | 7 |
| Dec 2025 | Parker Cowan Lawyers | 30 | 0.31% | 8 |
| Jan 2026 | Duncan Cotterill | 4.1K | 41% | 1 |
| Jan 2026 | Wynn Williams | 2.1K | 20.6% | 2 |
| Jan 2026 | Anderson Lloyd | 2.1K | 20.5% | 3 |
| Jan 2026 | AWS Legal | 1.1K | 10.5% | 4 |
| Jan 2026 | Todd Walker | 620 | 6.2% | 5 |
| Jan 2026 | Goldman Legal | 50 | 0.5% | 6 |
| Jan 2026 | Queenstown Law | 50 | 0.5% | 7 |
| Jan 2026 | Parker Cowan Lawyers | 30 | 0.3% | 8 |
| Feb 2026 | Duncan Cotterill | 5.1K | 39.6% | 1 |
| Feb 2026 | Anderson Lloyd | 2.9K | 22.5% | 2 |
| Feb 2026 | Wynn Williams | 2.5K | 20% | 3 |
| Feb 2026 | AWS Legal | 1.3K | 10.3% | 4 |
| Feb 2026 | Todd Walker | 800 | 6.3% | 5 |
| Feb 2026 | Goldman Legal | 80 | 0.63% | 6 |
| Feb 2026 | Queenstown Law | 70 | 0.55% | 7 |
| Feb 2026 | Parker Cowan Lawyers | 40 | 0.31% | 8 |
| Mar 2026 | Duncan Cotterill | 8.6K | 39% | 1 |
| Mar 2026 | Anderson Lloyd | 5.7K | 25.7% | 2 |
| Mar 2026 | Wynn Williams | 4.6K | 20.7% | 3 |
| Mar 2026 | AWS Legal | 1.9K | 8.5% | 4 |
| Mar 2026 | Todd Walker | 1.1K | 5% | 5 |
| Mar 2026 | Queenstown Law | 140 | 0.64% | 6 |
| Mar 2026 | Goldman Legal | 60 | 0.27% | 7 |
| Mar 2026 | Parker Cowan Lawyers | 40 | 0.18% | 8 |
| Apr 2026 | Duncan Cotterill | 5.8K | 43.4% | 1 |
| Apr 2026 | Anderson Lloyd | 2.8K | 20.5% | 2 |
| Apr 2026 | Wynn Williams | 2.5K | 18.7% | 3 |
| Apr 2026 | AWS Legal | 1.4K | 10.4% | 4 |
| Apr 2026 | Todd Walker | 810 | 6% | 5 |
| Apr 2026 | Goldman Legal | 60 | 0.45% | 6 |
| Apr 2026 | Queenstown Law | 50 | 0.37% | 7 |
| Apr 2026 | Parker Cowan Lawyers | 20 | 0.15% | 8 |
| May 2026 | Duncan Cotterill | 6.1K | 43% | 1 |
| May 2026 | Anderson Lloyd | 2.9K | 20.7% | 2 |
| May 2026 | Wynn Williams | 2.6K | 18.3% | 3 |
| May 2026 | AWS Legal | 1.6K | 11.1% | 4 |
| May 2026 | Todd Walker | 810 | 5.7% | 5 |
| May 2026 | Goldman Legal | 80 | 0.56% | 6 |
| May 2026 | Queenstown Law | 50 | 0.35% | 7 |
| May 2026 | Parker Cowan Lawyers | 40 | 0.28% | 8 |
| Jun 2026 | Duncan Cotterill | 5.2K | 40.5% | 1 |
| Jun 2026 | Anderson Lloyd | 2.6K | 20.1% | 2 |
| Jun 2026 | Wynn Williams | 2.3K | 17.9% | 3 |
| Jun 2026 | AWS Legal | 1.8K | 14.3% | 4 |
| Jun 2026 | Todd Walker | 790 | 6.2% | 5 |
| Jun 2026 | Queenstown Law | 70 | 0.55% | 6 |
| Jun 2026 | Goldman Legal | 40 | 0.31% | 7 |
| Jun 2026 | Parker Cowan Lawyers | 30 | 0.24% | 8 |
| Jul 2026 | Duncan Cotterill | 5K | 39.7% | 1 |
| Jul 2026 | Anderson Lloyd | 3K | 23.8% | 2 |
| Jul 2026 | Wynn Williams | 2.3K | 18% | 3 |
| Jul 2026 | AWS Legal | 1.4K | 11.6% | 4 |
| Jul 2026 | Todd Walker | 670 | 5.4% | 5 |
| Jul 2026 | Queenstown Law | 110 | 0.88% | 6 |
| Jul 2026 | Goldman Legal | 60 | 0.48% | 7 |
| Jul 2026 | Parker Cowan Lawyers | 20 | 0.16% | 8 |
| Aug 2026 | Duncan Cotterill | 5.9K | 43.9% | 1 |
| Aug 2026 | Anderson Lloyd | 3K | 22% | 2 |
| Aug 2026 | Wynn Williams | 2.2K | 16.5% | 3 |
| Aug 2026 | AWS Legal | 1.4K | 10.7% | 4 |
| Aug 2026 | Todd Walker | 770 | 5.7% | 5 |
| Aug 2026 | Queenstown Law | 70 | 0.52% | 6 |
| Aug 2026 | Goldman Legal | 60 | 0.44% | 7 |
| Aug 2026 | Parker Cowan Lawyers | 30 | 0.22% | 8 |
| Sep 2026 | Anderson Lloyd | — | — | — |
| Sep 2026 | AWS Legal | — | — | — |
| Sep 2026 | Duncan Cotterill | — | — | — |
| Sep 2026 | Goldman Legal | — | — | — |
| Sep 2026 | Parker Cowan Lawyers | — | — | — |
| Sep 2026 | Queenstown Law | — | — | — |
| Sep 2026 | Todd Walker | — | — | — |
| Sep 2026 | Wynn Williams | — | — | — |

## What is being compared

- **Anderson Lloyd**: Measured on the search terms “al.nz”, “Anderson Lloyd”, “anderson lloyd auckland”, “anderson lloyd chch”, “anderson lloyd christchurch”, “anderson lloyd dunedin”, “anderson lloyd lawyers”, “anderson lloyd lawyers queenstown”, “anderson lloyd new zealand”, “anderson lloyd nz”, “anderson lloyd queenstown”, “anderson lloyd solicitors”, “anderson lloyd solicitors queenstown” and “andersonlloyd”, summed into one figure.
- **AWS Legal**: Measured on the search terms “aws legal”, “aws legal invercargill”, “aws legal invercargill nz”, “aws legal nz”, “aws legal queenstown” and “awslegal”, summed into one figure.
- **Duncan Cotterill**: Measured on the search terms “Duncan Cotterill”, “duncan cotterill auckland”, “duncan cotterill blenheim”, “duncan cotterill chch”, “duncan cotterill christchurch”, “duncan cotterill lawyers”, “duncan cotterill nelson”, “duncan cotterill nz”, “duncan cotterill queenstown”, “duncan cotterill wellington” and “duncancotterill”, summed into one figure.
- **Goldman Legal**: Measured on the search terms “goldman legal” and “goldman legal queenstown”, summed into one figure.
- **Parker Cowan Lawyers**: Measured on the search terms “parker cowan lawyers” and “parker cowan lawyers queenstown”, summed into one figure.
- **Queenstown Law**: Measured on the search term “queenstown law”.
- **Todd Walker**: Measured on the search terms “todd & walker”, “todd & walker law queenstown”, “todd and walker”, “todd and walker law”, “todd and walker law queenstown”, “todd and walker lawyers”, “todd and walker queenstown”, “todd walker”, “todd walker law”, “todd walker queenstown” and “toddwalker”, summed into one figure.
- **Wynn Williams**: Measured on the search terms “Wynn Williams”, “wynn williams auckland”, “wynn williams chch”, “wynn williams christchurch”, “wynn williams law”, “wynn williams lawyers”, “wynn williams new zealand”, “wynn williams nz”, “wynn williams queenstown”, “wynn williams solicitors” and “wynnwilliams”, summed into one figure.

- [Anderson Lloyd](/demand/nz/brands/anderson-lloyd)
- [AWS Legal](/demand/nz/brands/aws-legal)
- [Duncan Cotterill](/demand/nz/brands/duncan-cotterill)
- [Goldman Legal](/demand/nz/brands/goldman-legal)
- [Parker Cowan Lawyers](/demand/nz/brands/parker-cowan-lawyers)
- [Queenstown Law](/demand/nz/brands/queenstown-law)
- [Todd Walker](/demand/nz/brands/todd-walker)
- [Wynn Williams](/demand/nz/brands/wynn-williams)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown law firms in New Zealand?

In August 2026, Duncan Cotterill was the most searched among queenstown law firms in New Zealand, with an estimated 5.9K branded searches and 43.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.