---
title: "Gallagher Insurance vs Marsh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gallagher Insurance or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-insurance-brokers/compare/gallagher-insurance-vs-marsh"
publisher: "Brandwave"
---

# Gallagher Insurance vs Marsh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gallagher Insurance or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gallagher Insurance and Marsh
- **Competitive set**: Queenstown insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gallagher Insurance Share of Search**: 93%
- **Marsh Share of Search**: 6.2%

## Which is more popular in search, Gallagher Insurance or Marsh?

- In August 2026, Gallagher Insurance had more branded searches than Marsh among queenstown insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to Marsh’s 950, and held a 93% Share of Search versus Marsh’s 6.2%.
- Gallagher Insurance was ahead of Marsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand moved from 93.8% to 93%, and its estimated monthly branded searches moved from 16.4K to 14.3K.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among queenstown insurance brokers in New Zealand moved from 5% to 6.2%, and its estimated monthly branded searches moved from 880 to 950.

## How did search popularity change for New Zealand queenstown insurance brokers in August 2026?

- Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has gained ground for 3 months in a row, from 92.4% to 93% in August 2026.

## Month by month

| Month | Gallagher Insurance estimated searches | Gallagher Insurance Share of Search | Gallagher Insurance rank | Marsh estimated searches | Marsh Share of Search | Marsh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.4K | 93.8% | 1 | 880 | 5% | 2 |
| Nov 2025 | 14.3K | 91.8% | 1 | 1.1K | 6.8% | 2 |
| Dec 2025 | 11.1K | 92% | 1 | 790 | 6.6% | 2 |
| Jan 2026 | 13.8K | 92.1% | 1 | 990 | 6.6% | 2 |
| Feb 2026 | 14.1K | 92.4% | 1 | 1K | 6.6% | 2 |
| Mar 2026 | 14.4K | 91.3% | 1 | 1.2K | 7.7% | 2 |
| Apr 2026 | 11.4K | 92.2% | 1 | 830 | 6.7% | 2 |
| May 2026 | 14.1K | 92.4% | 1 | 930 | 6.1% | 2 |
| Jun 2026 | 14.2K | 92.5% | 1 | 1K | 6.6% | 2 |
| Jul 2026 | 14.1K | 92.6% | 1 | 970 | 6.4% | 2 |
| Aug 2026 | 14.3K | 93% | 1 | 950 | 6.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gallagher Insurance’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh insurance new zealand”, “marsh insurance nz”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.

- [Gallagher Insurance profile](/demand/nz/brands/gallagher-insurance)
- [Marsh profile](/demand/nz/brands/marsh)
- [All queenstown insurance brokers in New Zealand](/demand/nz/categories/nz-queenstown-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gallagher Insurance or Marsh?

In August 2026, Gallagher Insurance had more branded searches than Marsh among queenstown insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to Marsh’s 950, and held a 93% Share of Search versus Marsh’s 6.2%.

## Cite this page

Brandwave. "Gallagher Insurance vs Marsh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-insurance-brokers/compare/gallagher-insurance-vs-marsh

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-insurance-brokers/compare/gallagher-insurance-vs-marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
