---
title: "Queenstown hotels in New Zealand: Which brands are most popular in search?"
description: "Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Share of Search among Hilton Queenstown Resort & Spa, QT Queenstown, Novotel Queenstown Lakeside, Millbrook Resort, The Rees Hotel, Kamana Lakehouse, Eichardt's Private Hotel and Sofitel Queenstown, the queenstown hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-hotels"
publisher: "Brandwave"
---

# Queenstown hotels in New Zealand: Which brands are most popular in search?

Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Share of Search among Hilton Queenstown Resort & Spa, QT Queenstown, Novotel Queenstown Lakeside, Millbrook Resort, The Rees Hotel, Kamana Lakehouse, Eichardt's Private Hotel and Sofitel Queenstown, the queenstown hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown hotels
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hilton Queenstown Resort & Spa, 21.5%

## Which brand is most popular in search among queenstown hotels in New Zealand?

- In August 2026, Hilton Queenstown Resort & Spa was the most searched among queenstown hotels in New Zealand, with an estimated 13.9K branded searches and 21.5% estimated Share of Search within this set.
- QT Queenstown is in 2nd place, 2.7 percentage points behind at 18.8% Share of Search.
- Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand increased from 19.8% to 21.5%.
- Across the 11 months ending August 2026, QT Queenstown’s estimated Share of Search among queenstown hotels in New Zealand increased from 8.1% to 18.8%.
- Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand decreased from 19.6% to 13.5%.
- Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand decreased from 15.9% to 13.4%.
- Across the 11 months ending August 2026, Kamana Lakehouse’s estimated Share of Search among queenstown hotels in New Zealand decreased from 10.4% to 8.7%.
- Across the 11 months ending August 2026, Eichardt's Private Hotel’s estimated Share of Search among queenstown hotels in New Zealand decreased from 9.4% to 8.4%.
- Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand decreased from 7.1% to 6.3%.
- Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand peaked at 23.5% in June 2026 and was lowest at 18.1% in February 2026.
- Across the 11 months ending August 2026, QT Queenstown’s estimated Share of Search among queenstown hotels in New Zealand peaked at 18.8% in August 2026 and was lowest at 7% in November 2025.
- Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20% in December 2025 and was lowest at 13.5% in August 2026.
- Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20.5% in February 2026 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, The Rees Hotel’s estimated Share of Search among queenstown hotels in New Zealand peaked at 11.8% in December 2025 and was lowest at 6.8% in June 2026.
- Across the 11 months ending August 2026, Kamana Lakehouse’s estimated Share of Search among queenstown hotels in New Zealand peaked at 10.9% in November 2025 and was lowest at 8.7% in August 2026.
- Across the 11 months ending August 2026, Eichardt's Private Hotel’s estimated Share of Search among queenstown hotels in New Zealand peaked at 11.4% in July 2026 and was lowest at 8% in May 2026.
- Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand peaked at 8.3% in May 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, QT Queenstown rose from 7th to 2nd among queenstown hotels in New Zealand.
- Across the 11 months ending August 2026, Novotel Queenstown Lakeside fell from 2nd to 3rd among queenstown hotels in New Zealand.
- Across the 11 months ending August 2026, Millbrook Resort fell from 3rd to 4th among queenstown hotels in New Zealand.
- Across the 11 months ending August 2026, Kamana Lakehouse fell from 4th to 6th among queenstown hotels in New Zealand.
- Across the 11 months ending August 2026, Eichardt's Private Hotel fell from 6th to 7th among queenstown hotels in New Zealand.
- Across the 11 months ending August 2026, The Rees Hotel held steady: its estimated Share of Search among queenstown hotels in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hilton Queenstown Resort & Spa vs QT Queenstown: compare search popularity](/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-qt-queenstown): 21.5% against 18.8% Share of Search.
- [Hilton Queenstown Resort & Spa vs Novotel Queenstown Lakeside: compare search popularity](/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-novotel-queenstown-lakeside): 21.5% against 13.5% Share of Search.
- [Hilton Queenstown Resort & Spa vs Millbrook Resort: compare search popularity](/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort): 21.5% against 13.4% Share of Search.
- [Hilton Queenstown Resort & Spa vs The Rees Hotel: compare search popularity](/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-the-rees-hotel): 21.5% against 9.4% Share of Search.
- [QT Queenstown vs Novotel Queenstown Lakeside: compare search popularity](/demand/nz/compare/novotel-queenstown-lakeside-vs-qt-queenstown): 18.8% against 13.5% Share of Search.
- [QT Queenstown vs Millbrook Resort: compare search popularity](/demand/nz/compare/millbrook-resort-vs-qt-queenstown): 18.8% against 13.4% Share of Search.
- [QT Queenstown vs The Rees Hotel: compare search popularity](/demand/nz/compare/qt-queenstown-vs-the-rees-hotel): 18.8% against 9.4% Share of Search.
- [Novotel Queenstown Lakeside vs Millbrook Resort: compare search popularity](/demand/nz/compare/millbrook-resort-vs-novotel-queenstown-lakeside): 13.5% against 13.4% Share of Search.
- [Novotel Queenstown Lakeside vs The Rees Hotel: compare search popularity](/demand/nz/compare/novotel-queenstown-lakeside-vs-the-rees-hotel): 13.5% against 9.4% Share of Search.
- [Millbrook Resort vs The Rees Hotel: compare search popularity](/demand/nz/compare/millbrook-resort-vs-the-rees-hotel): 13.4% against 9.4% Share of Search.

## How did search popularity change for New Zealand queenstown hotels in August 2026?

- In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.
- In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.
- In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.
- In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.
- In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.
- In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%.
- In August 2026, Kamana Lakehouse rose from 7th to 6th among queenstown hotels in New Zealand.
- Estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose 28.4% over 11 measured months, from 10.8K to 13.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hilton Queenstown Resort & Spa | 21.5% | 13.9K | +0.5% | Hilton |
| 2 | QT Queenstown | 18.8% | 12.1K | +49.4% | EVT |
| 3 | Novotel Queenstown Lakeside | 13.5% | 8.7K | -17.5% | Accor |
| 4 | Millbrook Resort | 13.4% | 8.6K | +21.9% | Millbrook Resort |
| 5 | The Rees Hotel | 9.4% | 6K | -7.7% | The Rees Hotel |
| 6 | Kamana Lakehouse | 8.7% | 5.6K | -0.2% | Kamana Lakehouse |
| 7 | Eichardt's Private Hotel | 8.4% | 5.4K | -26.0% | Eichardt's Private Hotel |
| 8 | Sofitel Queenstown | 6.3% | 4K | -16.5% | Accor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hilton Queenstown Resort & Spa | 10.8K | 19.8% | 1 |
| Oct 2025 | Novotel Queenstown Lakeside | 10.7K | 19.6% | 2 |
| Oct 2025 | Millbrook Resort | 8.7K | 15.9% | 3 |
| Oct 2025 | Kamana Lakehouse | 5.6K | 10.4% | 4 |
| Oct 2025 | The Rees Hotel | 5.3K | 9.8% | 5 |
| Oct 2025 | Eichardt's Private Hotel | 5.1K | 9.4% | 6 |
| Oct 2025 | QT Queenstown | 4.4K | 8.1% | 7 |
| Oct 2025 | Sofitel Queenstown | 3.9K | 7.1% | 8 |
| Nov 2025 | Hilton Queenstown Resort & Spa | 13.7K | 21.7% | 1 |
| Nov 2025 | Novotel Queenstown Lakeside | 10.7K | 17% | 2 |
| Nov 2025 | Millbrook Resort | 10.5K | 16.6% | 3 |
| Nov 2025 | Kamana Lakehouse | 6.8K | 10.9% | 4 |
| Nov 2025 | The Rees Hotel | 6.8K | 10.8% | 5 |
| Nov 2025 | Eichardt's Private Hotel | 5.7K | 9.1% | 6 |
| Nov 2025 | QT Queenstown | 4.4K | 7% | 7 |
| Nov 2025 | Sofitel Queenstown | 4.4K | 6.9% | 8 |
| Dec 2025 | Hilton Queenstown Resort & Spa | 13.7K | 20.7% | 1 |
| Dec 2025 | Novotel Queenstown Lakeside | 13.3K | 20% | 2 |
| Dec 2025 | Millbrook Resort | 8.8K | 13.3% | 3 |
| Dec 2025 | The Rees Hotel | 7.8K | 11.8% | 4 |
| Dec 2025 | Kamana Lakehouse | 6.8K | 10.3% | 5 |
| Dec 2025 | Eichardt's Private Hotel | 6.5K | 9.8% | 6 |
| Dec 2025 | QT Queenstown | 5.4K | 8.1% | 7 |
| Dec 2025 | Sofitel Queenstown | 4K | 6% | 8 |
| Jan 2026 | Hilton Queenstown Resort & Spa | 15.3K | 22.1% | 1 |
| Jan 2026 | Novotel Queenstown Lakeside | 13.4K | 19.4% | 2 |
| Jan 2026 | Millbrook Resort | 10.6K | 15.3% | 3 |
| Jan 2026 | Kamana Lakehouse | 6.9K | 9.9% | 4 |
| Jan 2026 | The Rees Hotel | 6.8K | 9.9% | 5 |
| Jan 2026 | Eichardt's Private Hotel | 6.4K | 9.3% | 6 |
| Jan 2026 | QT Queenstown | 5.4K | 7.8% | 7 |
| Jan 2026 | Sofitel Queenstown | 4.3K | 6.2% | 8 |
| Feb 2026 | Millbrook Resort | 12.8K | 20.5% | 1 |
| Feb 2026 | Hilton Queenstown Resort & Spa | 11.3K | 18.1% | 2 |
| Feb 2026 | Novotel Queenstown Lakeside | 10.9K | 17.4% | 3 |
| Feb 2026 | Eichardt's Private Hotel | 6.4K | 10.2% | 4 |
| Feb 2026 | The Rees Hotel | 6K | 9.6% | 5 |
| Feb 2026 | Kamana Lakehouse | 5.6K | 9% | 6 |
| Feb 2026 | QT Queenstown | 5.4K | 8.7% | 7 |
| Feb 2026 | Sofitel Queenstown | 4K | 6.4% | 8 |
| Mar 2026 | Hilton Queenstown Resort & Spa | 12K | 20.2% | 1 |
| Mar 2026 | Novotel Queenstown Lakeside | 10.8K | 18.1% | 2 |
| Mar 2026 | Millbrook Resort | 8.7K | 14.6% | 3 |
| Mar 2026 | QT Queenstown | 6.6K | 11.1% | 4 |
| Mar 2026 | The Rees Hotel | 6K | 10.1% | 5 |
| Mar 2026 | Kamana Lakehouse | 5.6K | 9.4% | 6 |
| Mar 2026 | Eichardt's Private Hotel | 5.5K | 9.2% | 7 |
| Mar 2026 | Sofitel Queenstown | 4.3K | 7.3% | 8 |
| Apr 2026 | Hilton Queenstown Resort & Spa | 12.1K | 19.9% | 1 |
| Apr 2026 | Novotel Queenstown Lakeside | 10.6K | 17.3% | 2 |
| Apr 2026 | Millbrook Resort | 8.6K | 14.1% | 3 |
| Apr 2026 | QT Queenstown | 8.1K | 13.3% | 4 |
| Apr 2026 | Eichardt's Private Hotel | 6.2K | 10.2% | 5 |
| Apr 2026 | Kamana Lakehouse | 5.7K | 9.3% | 6 |
| Apr 2026 | Sofitel Queenstown | 4.9K | 8% | 7 |
| Apr 2026 | The Rees Hotel | 4.8K | 7.9% | 8 |
| May 2026 | Hilton Queenstown Resort & Spa | 13.4K | 22.7% | 1 |
| May 2026 | Novotel Queenstown Lakeside | 10.7K | 18.2% | 2 |
| May 2026 | QT Queenstown | 8.1K | 13.8% | 3 |
| May 2026 | Millbrook Resort | 7.1K | 12.1% | 4 |
| May 2026 | Kamana Lakehouse | 5.7K | 9.6% | 5 |
| May 2026 | Sofitel Queenstown | 4.9K | 8.3% | 6 |
| May 2026 | Eichardt's Private Hotel | 4.7K | 8% | 7 |
| May 2026 | The Rees Hotel | 4.3K | 7.4% | 8 |
| Jun 2026 | Hilton Queenstown Resort & Spa | 13.2K | 23.5% | 1 |
| Jun 2026 | Novotel Queenstown Lakeside | 10.5K | 18.7% | 2 |
| Jun 2026 | QT Queenstown | 8.1K | 14.4% | 3 |
| Jun 2026 | Millbrook Resort | 5.8K | 10.4% | 4 |
| Jun 2026 | Kamana Lakehouse | 5.7K | 10.1% | 5 |
| Jun 2026 | Eichardt's Private Hotel | 4.7K | 8.3% | 6 |
| Jun 2026 | Sofitel Queenstown | 4.3K | 7.8% | 7 |
| Jun 2026 | The Rees Hotel | 3.8K | 6.8% | 8 |
| Jul 2026 | Hilton Queenstown Resort & Spa | 13.8K | 21.6% | 1 |
| Jul 2026 | Novotel Queenstown Lakeside | 10.6K | 16.5% | 2 |
| Jul 2026 | QT Queenstown | 8.1K | 12.7% | 3 |
| Jul 2026 | Eichardt's Private Hotel | 7.3K | 11.4% | 4 |
| Jul 2026 | Millbrook Resort | 7.1K | 11.1% | 5 |
| Jul 2026 | The Rees Hotel | 6.5K | 10.2% | 6 |
| Jul 2026 | Kamana Lakehouse | 5.6K | 8.8% | 7 |
| Jul 2026 | Sofitel Queenstown | 4.8K | 7.6% | 8 |
| Aug 2026 | Hilton Queenstown Resort & Spa | 13.9K | 21.5% | 1 |
| Aug 2026 | QT Queenstown | 12.1K | 18.8% | 2 |
| Aug 2026 | Novotel Queenstown Lakeside | 8.7K | 13.5% | 3 |
| Aug 2026 | Millbrook Resort | 8.6K | 13.4% | 4 |
| Aug 2026 | The Rees Hotel | 6K | 9.4% | 5 |
| Aug 2026 | Kamana Lakehouse | 5.6K | 8.7% | 6 |
| Aug 2026 | Eichardt's Private Hotel | 5.4K | 8.4% | 7 |
| Aug 2026 | Sofitel Queenstown | 4K | 6.3% | 8 |
| Sep 2026 | Eichardt's Private Hotel | — | — | — |
| Sep 2026 | Hilton Queenstown Resort & Spa | — | — | — |
| Sep 2026 | Kamana Lakehouse | — | — | — |
| Sep 2026 | Millbrook Resort | — | — | — |
| Sep 2026 | Novotel Queenstown Lakeside | — | — | — |
| Sep 2026 | QT Queenstown | — | — | — |
| Sep 2026 | Sofitel Queenstown | — | — | — |
| Sep 2026 | The Rees Hotel | — | — | — |

## What is being compared

- **Eichardt's Private Hotel**: Measured on the search terms “eichardt's private hotel”, “eichardts”, “eichardts bar”, “eichardts com” and “the grille by eichardts”, summed into one figure.
- **Hilton Queenstown Resort & Spa**: Measured on the search terms “eforea spa at hilton queenstown”, “hilton queenstown nz”, “hilton queenstown resort & spa”, “hilton queenstown resort & spa peninsula road kawarau heights queenstown”, “hilton queenstown resort spa” and “the hilton queenstown”, summed into one figure.
- **Kamana Lakehouse**: Measured on the search terms “kamana lakehouse”, “kamana lakehouse hotel”, “kamana lakehouse new zealand”, “kamana lakehouse nz”, “kamana lakehouse queenstown hotel”, “kamana lakehouse restaurant”, “kamana lakehouse reviews” and “nest kamana lakehouse”, summed into one figure.
- **Millbrook Resort**: Measured on the search terms “millbrook co nz”, “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort near me”, “millbrook resort spa” and “millbrookresort”, summed into one figure.
- **Novotel Queenstown Lakeside**: Measured on the search terms “novotel queenstown lakeside”, “novotel queenstown lakeside marine parade and queenstown”, “novotel queenstown lakeside marine parade and queenstown new zealand” and “novotelqueenstownlakeside”, summed into one figure.
- **QT Queenstown**: Measured on the search terms “qt queenstown” and “qtqueenstown”, summed into one figure.
- **Sofitel Queenstown**: Measured on the search terms “sofitel queenstown”, “sofitel queenstown hotel & spa”, “sofitel queenstown reviews” and “sofitelqueenstown”, summed into one figure.
- **The Rees Hotel**: Measured on the search terms “the rees hotel”, “the rees hotel luxury apartments & lakeside residences”, “the rees hotel near me”, “the rees hotel nz”, “therees co nz” and “thereeshotel”, summed into one figure.

- [Eichardt's Private Hotel](/demand/nz/brands/eichardts-private-hotel)
- [Hilton Queenstown Resort & Spa](/demand/nz/brands/hilton-queenstown-resort-and-spa)
- [Kamana Lakehouse](/demand/nz/brands/kamana-lakehouse)
- [Millbrook Resort](/demand/nz/brands/millbrook-resort)
- [Novotel Queenstown Lakeside](/demand/nz/brands/novotel-queenstown-lakeside)
- [QT Queenstown](/demand/nz/brands/qt-queenstown)
- [Sofitel Queenstown](/demand/nz/brands/sofitel-queenstown)
- [The Rees Hotel](/demand/nz/brands/the-rees-hotel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown hotels in New Zealand?

In August 2026, Hilton Queenstown Resort & Spa was the most searched among queenstown hotels in New Zealand, with an estimated 13.9K branded searches and 21.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown hotels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.