---
title: "Queenstown eateries in New Zealand: Which brands are most popular in search?"
description: "Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Share of Search among Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā, Cow Pizza and The Bunker, the queenstown eateries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-eateries"
publisher: "Brandwave"
---

# Queenstown eateries in New Zealand: Which brands are most popular in search?

Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Share of Search among Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā, Cow Pizza and The Bunker, the queenstown eateries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown eateries
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fergburger, 60.3%

## Which brand is most popular in search among queenstown eateries in New Zealand?

- In August 2026, Fergburger was the most searched among queenstown eateries in New Zealand, with an estimated 85.9K branded searches and 60.3% estimated Share of Search within this set.
- Botswana Butchery is in 2nd place, 38.3 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand decreased from 66.7% to 60.3%.
- Across the 11 months ending August 2026, Botswana Butchery’s estimated Share of Search among queenstown eateries in New Zealand increased from 17% to 22%.
- Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand decreased from 8.7% to 7.5%.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand increased from 1.7% to 2.8%.
- Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand increased from 1.1% to 1.7%.
- Across the 11 months ending August 2026, The Bunker’s estimated Share of Search among queenstown eateries in New Zealand increased from 0.86% to 1.4%.
- Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand peaked at 71.3% in December 2025 and was lowest at 60.3% in August 2026.
- Across the 11 months ending August 2026, Botswana Butchery’s estimated Share of Search among queenstown eateries in New Zealand peaked at 22% in August 2026 and was lowest at 14.3% in January 2026.
- Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand peaked at 8.8% in January 2026 and was lowest at 7.3% in May 2026.
- Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand peaked at 4.9% in January 2026 and was lowest at 3.7% in July 2026.
- Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand peaked at 6.3% in June 2026 and was lowest at 1.2% in December 2025.
- Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.79% in December 2025.
- Across the 11 months ending August 2026, Devil Burger held steady: its estimated Share of Search among queenstown eateries in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fergburger vs Botswana Butchery: compare search popularity](/demand/nz/compare/botswana-butchery-vs-fergburger): 60.3% against 22% Share of Search.
- [Fergburger vs Blue Kanu: compare search popularity](/demand/nz/compare/blue-kanu-vs-fergburger): 60.3% against 7.5% Share of Search.
- [Fergburger vs Devil Burger: compare search popularity](/demand/nz/compare/devil-burger-vs-fergburger): 60.3% against 4.3% Share of Search.
- [Fergburger vs Rātā: compare search popularity](/demand/nz/compare/fergburger-vs-rata): 60.3% against 2.8% Share of Search.
- [Botswana Butchery vs Blue Kanu: compare search popularity](/demand/nz/compare/blue-kanu-vs-botswana-butchery): 22% against 7.5% Share of Search.
- [Botswana Butchery vs Devil Burger: compare search popularity](/demand/nz/compare/botswana-butchery-vs-devil-burger): 22% against 4.3% Share of Search.
- [Botswana Butchery vs Rātā: compare search popularity](/demand/nz/compare/botswana-butchery-vs-rata): 22% against 2.8% Share of Search.
- [Blue Kanu vs Devil Burger: compare search popularity](/demand/nz/compare/blue-kanu-vs-devil-burger): 7.5% against 4.3% Share of Search.
- [Blue Kanu vs Rātā: compare search popularity](/demand/nz/compare/blue-kanu-vs-rata): 7.5% against 2.8% Share of Search.
- [Devil Burger vs Rātā: compare search popularity](/demand/nz/compare/devil-burger-vs-rata): 4.3% against 2.8% Share of Search.

## How did search popularity change for New Zealand queenstown eateries in August 2026?

- In August 2026, Botswana Butchery gained estimated Share of Search among queenstown eateries in New Zealand, from 18.3% to 22%.
- In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.
- In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.
- In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.
- Estimated monthly branded searches for The Bunker in New Zealand rose 84.1% over 11 measured months, from 1.1K to 2K in August 2026.
- Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fergburger | 60.3% | 85.9K | -2.3% | Fergburger |
| 2 | Botswana Butchery | 22% | 31.3K | +23.6% | Botswana Butchery |
| 3 | Blue Kanu | 7.5% | 10.7K | -1.6% | Blue Kanu |
| 4 | Devil Burger | 4.3% | 6.2K | +19.2% | Devil Burger |
| 5 | Rātā | 2.8% | 4K | -17.1% | Rātā |
| 6 | Cow Pizza | 1.7% | 2.5K | -17.2% | Cow Pizza |
| 7 | The Bunker | 1.4% | 2K | +19.4% | The Bunker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fergburger | 83.4K | 66.7% | 1 |
| Oct 2025 | Botswana Butchery | 21.3K | 17% | 2 |
| Oct 2025 | Blue Kanu | 10.8K | 8.7% | 3 |
| Oct 2025 | Devil Burger | 5K | 4% | 4 |
| Oct 2025 | Rātā | 2.1K | 1.7% | 5 |
| Oct 2025 | Cow Pizza | 1.3K | 1.1% | 6 |
| Oct 2025 | The Bunker | 1.1K | 0.86% | 7 |
| Nov 2025 | Fergburger | 101K | 66.6% | 1 |
| Nov 2025 | Botswana Butchery | 25.3K | 16.6% | 2 |
| Nov 2025 | Blue Kanu | 13.1K | 8.6% | 3 |
| Nov 2025 | Devil Burger | 7.3K | 4.8% | 4 |
| Nov 2025 | Rātā | 2.5K | 1.7% | 5 |
| Nov 2025 | Cow Pizza | 1.4K | 0.89% | 6 |
| Nov 2025 | The Bunker | 1.1K | 0.7% | 7 |
| Dec 2025 | Fergburger | 150K | 71.3% | 1 |
| Dec 2025 | Botswana Butchery | 30.6K | 14.5% | 2 |
| Dec 2025 | Blue Kanu | 15.8K | 7.5% | 3 |
| Dec 2025 | Devil Burger | 8.8K | 4.2% | 4 |
| Dec 2025 | Rātā | 2.6K | 1.2% | 5 |
| Dec 2025 | Cow Pizza | 1.7K | 0.79% | 6 |
| Dec 2025 | The Bunker | 1K | 0.49% | 7 |
| Jan 2026 | Fergburger | 126K | 68.7% | 1 |
| Jan 2026 | Botswana Butchery | 26.1K | 14.3% | 2 |
| Jan 2026 | Blue Kanu | 16K | 8.8% | 3 |
| Jan 2026 | Devil Burger | 9K | 4.9% | 4 |
| Jan 2026 | Rātā | 3.1K | 1.7% | 5 |
| Jan 2026 | Cow Pizza | 1.7K | 0.91% | 6 |
| Jan 2026 | The Bunker | 1.4K | 0.75% | 7 |
| Feb 2026 | Fergburger | 119K | 69.7% | 1 |
| Feb 2026 | Botswana Butchery | 25.9K | 15.2% | 2 |
| Feb 2026 | Blue Kanu | 13.1K | 7.7% | 3 |
| Feb 2026 | Devil Burger | 7.1K | 4.2% | 4 |
| Feb 2026 | Rātā | 3.1K | 1.8% | 5 |
| Feb 2026 | Cow Pizza | 1.4K | 0.79% | 6 |
| Feb 2026 | The Bunker | 1K | 0.6% | 7 |
| Mar 2026 | Fergburger | 100K | 66.4% | 1 |
| Mar 2026 | Botswana Butchery | 25.9K | 17.1% | 2 |
| Mar 2026 | Blue Kanu | 13.1K | 8.7% | 3 |
| Mar 2026 | Devil Burger | 5.9K | 3.9% | 4 |
| Mar 2026 | Rātā | 3.2K | 2.1% | 5 |
| Mar 2026 | Cow Pizza | 1.6K | 1.1% | 6 |
| Mar 2026 | The Bunker | 1.1K | 0.71% | 7 |
| Apr 2026 | Fergburger | 103K | 67.3% | 1 |
| Apr 2026 | Botswana Butchery | 25K | 16.4% | 2 |
| Apr 2026 | Blue Kanu | 13.1K | 8.6% | 3 |
| Apr 2026 | Devil Burger | 6K | 3.9% | 4 |
| Apr 2026 | Rātā | 3.1K | 2% | 5 |
| Apr 2026 | Cow Pizza | 1.6K | 1.1% | 6 |
| Apr 2026 | The Bunker | 1K | 0.68% | 7 |
| May 2026 | Fergburger | 82K | 66.9% | 1 |
| May 2026 | Botswana Butchery | 21.1K | 17.2% | 2 |
| May 2026 | Blue Kanu | 8.9K | 7.3% | 3 |
| May 2026 | Devil Burger | 4.9K | 4% | 4 |
| May 2026 | Rātā | 2.6K | 2.1% | 5 |
| May 2026 | The Bunker | 1.7K | 1.4% | 6 |
| May 2026 | Cow Pizza | 1.3K | 1.1% | 7 |
| Jun 2026 | Fergburger | 70.1K | 63.1% | 1 |
| Jun 2026 | Botswana Butchery | 17.6K | 15.8% | 2 |
| Jun 2026 | Blue Kanu | 8.9K | 8% | 3 |
| Jun 2026 | Rātā | 7K | 6.3% | 4 |
| Jun 2026 | Devil Burger | 4.2K | 3.8% | 5 |
| Jun 2026 | Cow Pizza | 2K | 1.8% | 6 |
| Jun 2026 | The Bunker | 1.4K | 1.2% | 7 |
| Jul 2026 | Fergburger | 87.9K | 63.3% | 1 |
| Jul 2026 | Botswana Butchery | 25.3K | 18.3% | 2 |
| Jul 2026 | Blue Kanu | 10.9K | 7.9% | 3 |
| Jul 2026 | Devil Burger | 5.2K | 3.7% | 4 |
| Jul 2026 | Rātā | 4.8K | 3.5% | 5 |
| Jul 2026 | Cow Pizza | 3K | 2.1% | 6 |
| Jul 2026 | The Bunker | 1.6K | 1.2% | 7 |
| Aug 2026 | Fergburger | 85.9K | 60.3% | 1 |
| Aug 2026 | Botswana Butchery | 31.3K | 22% | 2 |
| Aug 2026 | Blue Kanu | 10.7K | 7.5% | 3 |
| Aug 2026 | Devil Burger | 6.2K | 4.3% | 4 |
| Aug 2026 | Rātā | 4K | 2.8% | 5 |
| Aug 2026 | Cow Pizza | 2.5K | 1.7% | 6 |
| Aug 2026 | The Bunker | 2K | 1.4% | 7 |
| Sep 2026 | Blue Kanu | — | — | — |
| Sep 2026 | Botswana Butchery | — | — | — |
| Sep 2026 | Cow Pizza | — | — | — |
| Sep 2026 | Devil Burger | — | — | — |
| Sep 2026 | Fergburger | — | — | — |
| Sep 2026 | Rātā | — | — | — |
| Sep 2026 | The Bunker | — | — | — |

## What is being compared

- **Blue Kanu**: Measured on the search terms “blue kanu”, “blue kanu menu”, “blue kanu nz”, “blue kanu reviews”, “bluekanu” and “the blue kanu”, summed into one figure.
- **Botswana Butchery**: Measured on the search terms “botswana butchery”, “botswana butchery auckland”, “botswana butchery auckland menu”, “botswana butchery auckland reviews”, “botswana butchery menu”, “botswana butchery near me”, “botswana butchery queenstown menu”, “botswana butchery queenstown photos”, “botswana butchery queenstown reviews”, “botswana butchery restaurant month”, “botswana butchery review” and “botswanabutchery”, summed into one figure.
- **Cow Pizza**: Measured on the search terms “cow pizza”, “cow pizza near me” and “the cow queenstown”, summed into one figure.
- **Devil Burger**: Measured on the search terms “devil burger”, “devil burger menu”, “devil burger near me”, “devil burger new zealand”, “devil burger nz” and “devilburger”, summed into one figure.
- **Fergburger**: Measured on the search terms “best fergburger”, “fergburger”, “fergburger bakery”, “fergburger best burger”, “fergburger burger”, “fergburger com”, “fergburger delivery”, “fergburger history”, “fergburger locations”, “fergburger menu”, “fergburger near me”, “fergburger new zealand”, “fergburger nz”, “fergburger online”, “fergburger online order”, “fergburger opening hours”, “fergburger order”, “fergburger phone order”, “fergburger review” and “order fergburger”, summed into one figure.
- **Rātā**: Measured on the search terms “queenstown rata”, “rata dining”, “rata menu queenstown”, “rata queenstown photos”, “rata queenstown reviews”, “rata restaurant halal”, “rata restaurant photos” and “rata restaurant reviews”, summed into one figure.
- **The Bunker**: Measured on the search terms “the bunker queenstown”, “the bunker queenstown menu”, “the bunker queenstown nz”, “the bunker queenstown reviews” and “the bunker restaurant queenstown menu”, summed into one figure.

- [Blue Kanu](/demand/nz/brands/blue-kanu)
- [Botswana Butchery](/demand/nz/brands/botswana-butchery)
- [Cow Pizza](/demand/nz/brands/cow-pizza)
- [Devil Burger](/demand/nz/brands/devil-burger)
- [Fergburger](/demand/nz/brands/fergburger)
- [Rātā](/demand/nz/brands/rata)
- [The Bunker](/demand/nz/brands/the-bunker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown eateries in New Zealand?

In August 2026, Fergburger was the most searched among queenstown eateries in New Zealand, with an estimated 85.9K branded searches and 60.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown eateries in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-eateries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-eateries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.