---
title: "Queenstown accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown accounting firms using branded search demand from across New Zealand. Share of Search among Sidekick, Target Accounting, Greenhawk, McClean & Co, Eclipse Accounting, Herron Accounting and Five Peaks Accounting, the queenstown accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-queenstown-accounting-firms"
publisher: "Brandwave"
---

# Queenstown accounting firms in New Zealand: Which brands are most popular in search?

Compare Queenstown accounting firms using branded search demand from across New Zealand. Share of Search among Sidekick, Target Accounting, Greenhawk, McClean & Co, Eclipse Accounting, Herron Accounting and Five Peaks Accounting, the queenstown accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown accounting firms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sidekick, 37%

## Which brand is most popular in search among queenstown accounting firms in New Zealand?

- In August 2026, Sidekick was the most searched among queenstown accounting firms in New Zealand, with an estimated 340 branded searches and 37% estimated Share of Search within this set.
- Target Accounting is in 2nd place, 4.3 percentage points behind at 32.6% Share of Search.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand decreased from 52.2% to 37%.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 26.1% to 32.6%.
- Across the 11 months ending August 2026, Greenhawk’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 8.7% to 10.9%.
- Across the 11 months ending August 2026, McClean & Co’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 5.4% to 8.7%.
- Across the 11 months ending August 2026, Eclipse Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 3.3% to 5.4%.
- Across the 11 months ending August 2026, Five Peaks Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 1.1% to 2.2%.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 52.2% in October 2025 and was lowest at 36.8% in December 2025.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 35% in March 2026 and was lowest at 25% in December 2025.
- Across the 11 months ending August 2026, Greenhawk’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 14.5% in December 2025 and was lowest at 7.2% in July 2026.
- Across the 11 months ending August 2026, McClean & Co’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 11.8% in December 2025 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, Eclipse Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 7.9% in February 2026 and was lowest at 3.3% in October 2025.
- Across the 11 months ending August 2026, Herron Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 5.4% in May 2026 and was lowest at 2.9% in March 2026.
- Across the 11 months ending August 2026, Five Peaks Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.97% in November 2025.
- Across the 11 months ending August 2026, Herron Accounting held steady: its estimated Share of Search among queenstown accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sidekick vs Target Accounting: compare search popularity](/demand/nz/compare/sidekick-vs-target-accounting): 37% against 32.6% Share of Search.
- [Sidekick vs Greenhawk: compare search popularity](/demand/nz/compare/greenhawk-vs-sidekick): 37% against 10.9% Share of Search.
- [Sidekick vs McClean & Co: compare search popularity](/demand/nz/compare/mcclean-co-vs-sidekick): 37% against 8.7% Share of Search.
- [Sidekick vs Eclipse Accounting: compare search popularity](/demand/nz/compare/eclipse-accounting-vs-sidekick): 37% against 5.4% Share of Search.
- [Target Accounting vs Greenhawk: compare search popularity](/demand/nz/compare/greenhawk-vs-target-accounting): 32.6% against 10.9% Share of Search.
- [Target Accounting vs McClean & Co: compare search popularity](/demand/nz/compare/mcclean-co-vs-target-accounting): 32.6% against 8.7% Share of Search.
- [Target Accounting vs Eclipse Accounting: compare search popularity](/demand/nz/compare/eclipse-accounting-vs-target-accounting): 32.6% against 5.4% Share of Search.
- [Greenhawk vs McClean & Co: compare search popularity](/demand/nz/compare/greenhawk-vs-mcclean-co): 10.9% against 8.7% Share of Search.
- [Greenhawk vs Eclipse Accounting: compare search popularity](/demand/nz/compare/eclipse-accounting-vs-greenhawk): 10.9% against 5.4% Share of Search.
- [McClean & Co vs Eclipse Accounting: compare search popularity](/demand/nz/compare/eclipse-accounting-vs-mcclean-co): 8.7% against 5.4% Share of Search.

## How did search popularity change for New Zealand queenstown accounting firms in August 2026?

- In August 2026, Greenhawk overtook McClean & Co to rank 3rd among queenstown accounting firms in New Zealand, at 10.9%.
- In August 2026, Target Accounting gained estimated Share of Search among queenstown accounting firms in New Zealand, from 28.9% to 32.6%.
- In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%.
- In August 2026, McClean & Co lost estimated Share of Search among queenstown accounting firms in New Zealand, from 10.8% to 8.7%.
- In August 2026, Eclipse Accounting lost estimated Share of Search among queenstown accounting firms in New Zealand, from 6% to 5.4%.
- Estimated monthly branded searches for Five Peaks Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sidekick | 37% | 340 | 0.0% | Sidekick |
| 2 | Target Accounting | 32.6% | 300 | +25.0% | Target Accounting |
| 3 | Greenhawk | 10.9% | 100 | +66.7% | Greenhawk |
| 4 | McClean & Co | 8.7% | 80 | -11.1% | McClean & Co |
| 5 | Eclipse Accounting | 5.4% | 50 | 0.0% | Eclipse Accounting |
| 6 | Herron Accounting | 3.3% | 30 | 0.0% | Herron Accounting |
| 7 | Five Peaks Accounting | 2.2% | 20 | 0.0% | Five Peaks Accounting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sidekick | 480 | 52.2% | 1 |
| Oct 2025 | Target Accounting | 240 | 26.1% | 2 |
| Oct 2025 | Greenhawk | 80 | 8.7% | 3 |
| Oct 2025 | McClean & Co | 50 | 5.4% | 4 |
| Oct 2025 | Eclipse Accounting | 30 | 3.3% | 5 |
| Oct 2025 | Herron Accounting | 30 | 3.3% | 6 |
| Oct 2025 | Five Peaks Accounting | 10 | 1.1% | 7 |
| Nov 2025 | Sidekick | 480 | 46.6% | 1 |
| Nov 2025 | Target Accounting | 290 | 28.2% | 2 |
| Nov 2025 | Greenhawk | 90 | 8.7% | 3 |
| Nov 2025 | McClean & Co | 80 | 7.8% | 4 |
| Nov 2025 | Eclipse Accounting | 40 | 3.9% | 5 |
| Nov 2025 | Herron Accounting | 40 | 3.9% | 6 |
| Nov 2025 | Five Peaks Accounting | 10 | 0.97% | 7 |
| Dec 2025 | Sidekick | 280 | 36.8% | 1 |
| Dec 2025 | Target Accounting | 190 | 25% | 2 |
| Dec 2025 | Greenhawk | 110 | 14.5% | 3 |
| Dec 2025 | McClean & Co | 90 | 11.8% | 4 |
| Dec 2025 | Eclipse Accounting | 40 | 5.3% | 5 |
| Dec 2025 | Herron Accounting | 40 | 5.3% | 6 |
| Dec 2025 | Five Peaks Accounting | 10 | 1.3% | 7 |
| Jan 2026 | Sidekick | 340 | 44.7% | 1 |
| Jan 2026 | Target Accounting | 230 | 30.3% | 2 |
| Jan 2026 | Greenhawk | 70 | 9.2% | 3 |
| Jan 2026 | McClean & Co | 50 | 6.6% | 4 |
| Jan 2026 | Eclipse Accounting | 30 | 3.9% | 5 |
| Jan 2026 | Herron Accounting | 30 | 3.9% | 6 |
| Jan 2026 | Five Peaks Accounting | 10 | 1.3% | 7 |
| Feb 2026 | Sidekick | 360 | 40.4% | 1 |
| Feb 2026 | Target Accounting | 290 | 32.6% | 2 |
| Feb 2026 | Eclipse Accounting | 70 | 7.9% | 3 |
| Feb 2026 | Greenhawk | 70 | 7.9% | 4 |
| Feb 2026 | McClean & Co | 60 | 6.7% | 5 |
| Feb 2026 | Herron Accounting | 30 | 3.4% | 6 |
| Feb 2026 | Five Peaks Accounting | 10 | 1.1% | 7 |
| Mar 2026 | Sidekick | 420 | 40.8% | 1 |
| Mar 2026 | Target Accounting | 360 | 35% | 2 |
| Mar 2026 | Greenhawk | 80 | 7.8% | 3 |
| Mar 2026 | McClean & Co | 80 | 7.8% | 4 |
| Mar 2026 | Eclipse Accounting | 50 | 4.9% | 5 |
| Mar 2026 | Herron Accounting | 30 | 2.9% | 6 |
| Mar 2026 | Five Peaks Accounting | 10 | 0.97% | 7 |
| Apr 2026 | Sidekick | 440 | 44.9% | 1 |
| Apr 2026 | Target Accounting | 280 | 28.6% | 2 |
| Apr 2026 | Greenhawk | 80 | 8.2% | 3 |
| Apr 2026 | McClean & Co | 60 | 6.1% | 4 |
| Apr 2026 | Eclipse Accounting | 50 | 5.1% | 5 |
| Apr 2026 | Herron Accounting | 50 | 5.1% | 6 |
| Apr 2026 | Five Peaks Accounting | 20 | 2% | 7 |
| May 2026 | Sidekick | 400 | 43.5% | 1 |
| May 2026 | Target Accounting | 280 | 30.4% | 2 |
| May 2026 | Greenhawk | 80 | 8.7% | 3 |
| May 2026 | McClean & Co | 60 | 6.5% | 4 |
| May 2026 | Herron Accounting | 50 | 5.4% | 5 |
| May 2026 | Eclipse Accounting | 40 | 4.3% | 6 |
| May 2026 | Five Peaks Accounting | 10 | 1.1% | 7 |
| Jun 2026 | Sidekick | 420 | 42% | 1 |
| Jun 2026 | Target Accounting | 300 | 30% | 2 |
| Jun 2026 | Greenhawk | 110 | 11% | 3 |
| Jun 2026 | Eclipse Accounting | 70 | 7% | 4 |
| Jun 2026 | McClean & Co | 60 | 6% | 5 |
| Jun 2026 | Herron Accounting | 30 | 3% | 6 |
| Jun 2026 | Five Peaks Accounting | 10 | 1% | 7 |
| Jul 2026 | Sidekick | 340 | 41% | 1 |
| Jul 2026 | Target Accounting | 240 | 28.9% | 2 |
| Jul 2026 | McClean & Co | 90 | 10.8% | 3 |
| Jul 2026 | Greenhawk | 60 | 7.2% | 4 |
| Jul 2026 | Eclipse Accounting | 50 | 6% | 5 |
| Jul 2026 | Herron Accounting | 30 | 3.6% | 6 |
| Jul 2026 | Five Peaks Accounting | 20 | 2.4% | 7 |
| Aug 2026 | Sidekick | 340 | 37% | 1 |
| Aug 2026 | Target Accounting | 300 | 32.6% | 2 |
| Aug 2026 | Greenhawk | 100 | 10.9% | 3 |
| Aug 2026 | McClean & Co | 80 | 8.7% | 4 |
| Aug 2026 | Eclipse Accounting | 50 | 5.4% | 5 |
| Aug 2026 | Herron Accounting | 30 | 3.3% | 6 |
| Aug 2026 | Five Peaks Accounting | 20 | 2.2% | 7 |
| Sep 2026 | Eclipse Accounting | — | — | — |
| Sep 2026 | Five Peaks Accounting | — | — | — |
| Sep 2026 | Greenhawk | — | — | — |
| Sep 2026 | Herron Accounting | — | — | — |
| Sep 2026 | McClean & Co | — | — | — |
| Sep 2026 | Sidekick | — | — | — |
| Sep 2026 | Target Accounting | — | — | — |

## What is being compared

- **Eclipse Accounting**: Measured on the search term “eclipse accounting”.
- **Five Peaks Accounting**: Measured on the search term “five peaks accounting”.
- **Greenhawk**: Measured on the search terms “green hawk ca”, “greenhawk accounting”, “greenhawk ca” and “greenhawk chartered accountants”, summed into one figure.
- **Herron Accounting**: Measured on the search terms “herron accounting” and “herron accounting queenstown”, summed into one figure.
- **McClean & Co**: Measured on the search terms “mcclean & co”, “mcclean and co” and “mcclean&co”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.
- **Target Accounting**: Measured on the search terms “target accounting” and “target accounting dunedin”, summed into one figure.

- [Eclipse Accounting](/demand/nz/brands/eclipse-accounting)
- [Five Peaks Accounting](/demand/nz/brands/five-peaks-accounting)
- [Greenhawk](/demand/nz/brands/greenhawk)
- [Herron Accounting](/demand/nz/brands/herron-accounting)
- [McClean & Co](/demand/nz/brands/mcclean-co)
- [Sidekick](/demand/nz/brands/sidekick)
- [Target Accounting](/demand/nz/brands/target-accounting)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown accounting firms in New Zealand?

In August 2026, Sidekick was the most searched among queenstown accounting firms in New Zealand, with an estimated 340 branded searches and 37% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-queenstown-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-queenstown-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.