--- title: "Husqvarna vs John Deere: Which is searched more in New Zealand?" description: "Is Husqvarna or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-push-mower-brands/compare/husqvarna-vs-john-deere" publisher: "Brandwave" --- # Husqvarna vs John Deere: Which is searched more in New Zealand? Is Husqvarna or John Deere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and John Deere - **Competitive set**: Push mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 34.6% - **John Deere Share of Search**: 17.3% ## Is Husqvarna or John Deere more popular in search? - In September 2026, Husqvarna had more branded searches than John Deere among push mower brands in New Zealand. Husqvarna had about 7,190 branded searches, while John Deere had 3,590. Husqvarna made up 34.6% of all push mower brand searches we track, and John Deere accounted for 17.3%. - Husqvarna was ahead of John Deere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among push mower brands in New Zealand moved from 43.4% to 34.6%, and its estimated monthly branded searches moved from 10.3K to 7.2K. - Across the 12 months ending September 2026, John Deere’s share of searches among push mower brands in New Zealand moved from 19.3% to 17.3%, and its estimated monthly branded searches moved from 4.6K to 3.6K. ## Top push mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Husqvarna nor John Deere showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Masport | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Victa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Honda Power Equipment | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about push mower brands - Asked ChatGPT "Which push mower brand should I buy in New Zealand?": 1. Masport, 2. Victa, 3. Makita, 4. Honda Power Equipment - Asked ChatGPT "What are the best push mower brands in New Zealand?": 1. Victa, 2. Masport, 3. Makita - Asked ChatGPT "What's the best push mower brand in New Zealand for a small lawn?": 1. Makita, 2. Masport, 3. Victa - Searched Google, AI Overview "push mower nz": named none of the brands we track - Searched Google, AI Overview "mower for small lawn": named none of the brands we track Not named in any answer: Husqvarna, John Deere, Greenworks and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand push mower brands in September 2026? - In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches. - In September 2026, Husqvarna lost share of searches among push mower brands in New Zealand, from 36.6% to 34.6%. - In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | John Deere estimated searches | John Deere Share of Search | John Deere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 43.4% | 1 | 4.6K | 19.3% | 3 | | Nov 2025 | 10.3K | 42.9% | 1 | 4.4K | 18.4% | 3 | | Dec 2025 | 8.6K | 39.5% | 1 | 4.5K | 20.9% | 3 | | Jan 2026 | 8.6K | 41% | 1 | 3.7K | 17.9% | 3 | | Feb 2026 | 8.7K | 41.5% | 1 | 3.6K | 17.1% | 3 | | Mar 2026 | 8.4K | 41.1% | 1 | 3.6K | 17.8% | 3 | | Apr 2026 | 8.4K | 41.5% | 1 | 3.5K | 17.4% | 3 | | May 2026 | 8.3K | 41.4% | 1 | 3.6K | 18% | 3 | | Jun 2026 | 6.9K | 37.6% | 1 | 3.5K | 19.1% | 3 | | Jul 2026 | 6.7K | 38.5% | 1 | 3K | 16.9% | 3 | | Aug 2026 | 6.7K | 36.6% | 1 | 3.5K | 19% | 3 | | Sep 2026 | 7.2K | 34.6% | 2 | 3.6K | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [John Deere profile](/demand/nz/brands/john-deere) - [All push mower brands in New Zealand](/demand/nz/categories/nz-push-mower-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or John Deere more popular in search? In September 2026, Husqvarna had more branded searches than John Deere among push mower brands in New Zealand. Husqvarna had about 7,190 branded searches, while John Deere had 3,590. Husqvarna made up 34.6% of all push mower brand searches we track, and John Deere accounted for 17.3%. ## Cite this page Brandwave. "Husqvarna vs John Deere: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-push-mower-brands/compare/husqvarna-vs-john-deere This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-push-mower-brands/compare/husqvarna-vs-john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.