---
title: "Pulse oximeter brands in New Zealand: Which are searched most?"
description: "Compare the pulse oximeter brands New Zealanders buy. Share of Search among Beurer, Masimo, Contec, ChoiceMMed and Nonin, the pulse oximeter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pulse-oximeter-brands"
publisher: "Brandwave"
---

# Pulse oximeter brands in New Zealand: Which are searched most?

Compare the pulse oximeter brands New Zealanders buy. Share of Search among Beurer, Masimo, Contec, ChoiceMMed and Nonin, the pulse oximeter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pulse oximeter brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Beurer, 56.8%

## Which brand is most popular in search among pulse oximeter brands in New Zealand?

- In September 2026, Beurer was the most searched among pulse oximeter brands in New Zealand, with an estimated 210 branded searches, 56.8% of all searches for the five we track.
- Masimo is in 2nd place, 35.1 percentage points behind at 21.6%.
- Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand increased from 53.1% to 56.8%.
- Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand decreased from 25% to 21.6%.
- Across the 12 months ending September 2026, Contec’s share of searches among pulse oximeter brands in New Zealand increased from 15.6% to 16.2%.
- Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 39.6% in April 2026.
- Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand peaked at 32.6% in February 2026 and was lowest at 15.1% in April 2026.
- Across the 12 months ending September 2026, Contec’s share of searches among pulse oximeter brands in New Zealand peaked at 30% in November 2025 and was lowest at 8.1% in January 2026.
- Across the 12 months ending September 2026, ChoiceMMed’s share of searches among pulse oximeter brands in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.9% in April 2026.
- Across the 12 months ending September 2026, Nonin’s share of searches among pulse oximeter brands in New Zealand peaked at 32.1% in April 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, ChoiceMMed and Nonin held steady: their share of searches among pulse oximeter brands in New Zealand each moved less than 0.5 percentage points.

## Top pulse oximeter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ChoiceMMed appeared every time. Nonin was recommended most often, coming first in three out of four answers that gave a list. ChoiceMMed was second, and Beurer was third. Contec, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nonin | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ChoiceMMed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Beurer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Masimo | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Contec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pulse oximeter brands

- Asked ChatGPT "Which pulse oximeter brand should I buy in New Zealand?": 1. Nonin, 2. Beurer, 3. ChoiceMMed
- Asked ChatGPT "What are the best pulse oximeter brands in New Zealand?": 1. Nonin, 2. Masimo, 3. Beurer, 4. ChoiceMMed
- Asked ChatGPT "What's the best pulse oximeter brand in New Zealand for home health checks?": 1. Nonin, 2. Beurer, 3. ChoiceMMed
- Searched Google, AI Overview "pulse oximeter nz": 1. ChoiceMMed, 2. Nonin
- Searched Google, AI Overview "finger pulse oximeter": 1. ChoiceMMed

Not named in any answer: Contec.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Beurer vs Masimo: compare search popularity](/demand/nz/compare/beurer-vs-masimo): 56.8% against 21.6% Share of Search.
- [Beurer vs Contec: compare search popularity](/demand/nz/compare/beurer-vs-contec): 56.8% against 16.2% Share of Search.
- [Beurer vs ChoiceMMed: compare search popularity](/demand/nz/compare/beurer-vs-choicemmed): 56.8% against 2.7% Share of Search.
- [Beurer vs Nonin: compare search popularity](/demand/nz/compare/beurer-vs-nonin): 56.8% against 2.7% Share of Search.
- [Masimo vs Contec: compare search popularity](/demand/nz/compare/contec-vs-masimo): 21.6% against 16.2% Share of Search.
- [Masimo vs ChoiceMMed: compare search popularity](/demand/nz/compare/choicemmed-vs-masimo): 21.6% against 2.7% Share of Search.
- [Masimo vs Nonin: compare search popularity](/demand/nz/compare/masimo-vs-nonin): 21.6% against 2.7% Share of Search.
- [Contec vs ChoiceMMed: compare search popularity](/demand/nz/compare/choicemmed-vs-contec): 16.2% against 2.7% Share of Search.
- [Contec vs Nonin: compare search popularity](/demand/nz/compare/contec-vs-nonin): 16.2% against 2.7% Share of Search.
- [ChoiceMMed vs Nonin: compare search popularity](/demand/nz/compare/choicemmed-vs-nonin): 2.7% Share of Search each.

## How did search popularity change for New Zealand pulse oximeter brands in September 2026?

- In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.
- In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.
- Estimated monthly branded searches for Beurer in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beurer | 56.8% | 210 | 0.0% | Beurer |
| 2 | Masimo | 21.6% | 80 | -11.1% | Masimo |
| 3 | Contec | 16.2% | 60 | +20.0% | Contec |
| 4 | ChoiceMMed | 2.7% | 10 | 0.0% | ChoiceMMed |
| 5 | Nonin | 2.7% | 10 | 0.0% | Nonin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beurer | 170 | 53.1% | 1 |
| Oct 2025 | Masimo | 80 | 25% | 2 |
| Oct 2025 | Contec | 50 | 15.6% | 3 |
| Oct 2025 | ChoiceMMed | 10 | 3.1% | 4 |
| Oct 2025 | Nonin | 10 | 3.1% | 5 |
| Nov 2025 | Beurer | 210 | 42% | 1 |
| Nov 2025 | Contec | 150 | 30% | 2 |
| Nov 2025 | Masimo | 120 | 24% | 3 |
| Nov 2025 | ChoiceMMed | 10 | 2% | 4 |
| Nov 2025 | Nonin | 10 | 2% | 5 |
| Dec 2025 | Beurer | 260 | 61.9% | 1 |
| Dec 2025 | Masimo | 100 | 23.8% | 2 |
| Dec 2025 | Contec | 40 | 9.5% | 3 |
| Dec 2025 | ChoiceMMed | 10 | 2.4% | 4 |
| Dec 2025 | Nonin | 10 | 2.4% | 5 |
| Jan 2026 | Beurer | 210 | 56.8% | 1 |
| Jan 2026 | Masimo | 100 | 27% | 2 |
| Jan 2026 | Contec | 30 | 8.1% | 3 |
| Jan 2026 | Nonin | 20 | 5.4% | 4 |
| Jan 2026 | ChoiceMMed | 10 | 2.7% | 5 |
| Feb 2026 | Beurer | 210 | 48.8% | 1 |
| Feb 2026 | Masimo | 140 | 32.6% | 2 |
| Feb 2026 | Contec | 60 | 14% | 3 |
| Feb 2026 | ChoiceMMed | 10 | 2.3% | 4 |
| Feb 2026 | Nonin | 10 | 2.3% | 5 |
| Mar 2026 | Beurer | 210 | 55.3% | 1 |
| Mar 2026 | Masimo | 100 | 26.3% | 2 |
| Mar 2026 | Contec | 50 | 13.2% | 3 |
| Mar 2026 | ChoiceMMed | 10 | 2.6% | 4 |
| Mar 2026 | Nonin | 10 | 2.6% | 5 |
| Apr 2026 | Beurer | 210 | 39.6% | 1 |
| Apr 2026 | Nonin | 170 | 32.1% | 2 |
| Apr 2026 | Masimo | 80 | 15.1% | 3 |
| Apr 2026 | Contec | 60 | 11.3% | 4 |
| Apr 2026 | ChoiceMMed | 10 | 1.9% | 5 |
| May 2026 | Beurer | 210 | 45.7% | 1 |
| May 2026 | Nonin | 110 | 23.9% | 2 |
| May 2026 | Masimo | 80 | 17.4% | 3 |
| May 2026 | Contec | 50 | 10.9% | 4 |
| May 2026 | ChoiceMMed | 10 | 2.2% | 5 |
| Jun 2026 | Beurer | 170 | 51.5% | 1 |
| Jun 2026 | Masimo | 100 | 30.3% | 2 |
| Jun 2026 | Contec | 40 | 12.1% | 3 |
| Jun 2026 | ChoiceMMed | 10 | 3% | 4 |
| Jun 2026 | Nonin | 10 | 3% | 5 |
| Jul 2026 | Beurer | 260 | 59.1% | 1 |
| Jul 2026 | Masimo | 110 | 25% | 2 |
| Jul 2026 | Contec | 50 | 11.4% | 3 |
| Jul 2026 | ChoiceMMed | 10 | 2.3% | 4 |
| Jul 2026 | Nonin | 10 | 2.3% | 5 |
| Aug 2026 | Beurer | 210 | 56.8% | 1 |
| Aug 2026 | Masimo | 90 | 24.3% | 2 |
| Aug 2026 | Contec | 50 | 13.5% | 3 |
| Aug 2026 | ChoiceMMed | 10 | 2.7% | 4 |
| Aug 2026 | Nonin | 10 | 2.7% | 5 |
| Sep 2026 | Beurer | 210 | 56.8% | 1 |
| Sep 2026 | Masimo | 80 | 21.6% | 2 |
| Sep 2026 | Contec | 60 | 16.2% | 3 |
| Sep 2026 | ChoiceMMed | 10 | 2.7% | 4 |
| Sep 2026 | Nonin | 10 | 2.7% | 5 |

## What is being compared

- **Beurer**: Measured on the search term “beurer”.
- **ChoiceMMed**: Measured on the search term “choicemmed”.
- **Contec**: Measured on the search terms “contec” and “contec pulse oximeter”, summed into one figure.
- **Masimo**: Measured on the search terms “masimo” and “masimo pulse oximeter”, summed into one figure.
- **Nonin**: Measured on the search term “nonin”.

- [Beurer](/demand/nz/brands/beurer)
- [ChoiceMMed](/demand/nz/brands/choicemmed)
- [Contec](/demand/nz/brands/contec)
- [Masimo](/demand/nz/brands/masimo)
- [Nonin](/demand/nz/brands/nonin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pulse oximeter brands in New Zealand?

In September 2026, Beurer was the most searched among pulse oximeter brands in New Zealand, with an estimated 210 branded searches, 56.8% of all searches for the five we track.

## Cite this page

Brandwave. "Pulse oximeter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pulse-oximeter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pulse-oximeter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.