--- title: "DeWalt vs Stihl: Which is searched more in New Zealand?" description: "Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands/compare/dewalt-vs-stihl" publisher: "Brandwave" --- # DeWalt vs Stihl: Which is searched more in New Zealand? Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Stihl - **Competitive set**: Pruning saw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 24.4% - **Stihl Share of Search**: 32.8% ## Is DeWalt or Stihl more popular in search? - In September 2026, Stihl had more branded searches than DeWalt among pruning saw brands in New Zealand. Stihl had about 10,600 branded searches, while DeWalt had 7,890. Stihl made up 32.8% of all pruning saw brand searches we track, and DeWalt accounted for 24.4%. - Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand moved from 21.4% to 24.4%, and its estimated monthly branded searches moved from 6.2K to 7.9K. - Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand moved from 38.7% to 32.8%, and its estimated monthly branded searches moved from 11.2K to 10.6K. ## Top pruning saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ARS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Felco | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruning saw brands - Asked ChatGPT "Which pruning saw brand should I buy in New Zealand?": 1. Silky, 2. Bahco, 3. ARS, 4. Felco, 5. Stihl - Asked ChatGPT "What are the best pruning saw brands in New Zealand?": 1. Silky, 2. ARS, 3. Bahco, 4. Felco, 5. Fiskars - Asked ChatGPT "What's the best pruning saw brand in New Zealand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Bahco - Searched Google, AI Overview "pruning saw nz": 1. Silky, 2. Stihl, 3. Fiskars, 4. Bahco - Searched Google, AI Overview "hand pruning saw": 1. Silky, 2. Stihl, 3. Bahco, 4. Fiskars Not named in any answer: Makita and DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand pruning saw brands in September 2026? - In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 21.4% | 3 | 11.2K | 38.7% | 1 | | Nov 2025 | 8.6K | 25% | 3 | 14.1K | 41.1% | 1 | | Dec 2025 | 6.1K | 19.8% | 3 | 13.1K | 42.7% | 1 | | Jan 2026 | 6.1K | 20.3% | 3 | 12.8K | 42.8% | 1 | | Feb 2026 | 6.6K | 22% | 3 | 12.6K | 41.9% | 1 | | Mar 2026 | 6.8K | 23.8% | 3 | 10.8K | 37.9% | 1 | | Apr 2026 | 6.5K | 23% | 3 | 10.7K | 37.9% | 1 | | May 2026 | 7.2K | 23.4% | 3 | 12.1K | 39.2% | 1 | | Jun 2026 | 8.5K | 28.3% | 3 | 9.8K | 32.6% | 2 | | Jul 2026 | 7.5K | 26% | 3 | 9.6K | 33.4% | 2 | | Aug 2026 | 7.9K | 26.2% | 3 | 9.9K | 32.8% | 2 | | Sep 2026 | 7.9K | 24.4% | 3 | 10.6K | 32.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer”, “stihl pole saw” and “stihl weed eater”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Stihl profile](/demand/nz/brands/stihl) - [All pruning saw brands in New Zealand](/demand/nz/categories/nz-pruning-saw-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Stihl more popular in search? In September 2026, Stihl had more branded searches than DeWalt among pruning saw brands in New Zealand. Stihl had about 10,600 branded searches, while DeWalt had 7,890. Stihl made up 32.8% of all pruning saw brand searches we track, and DeWalt accounted for 24.4%. ## Cite this page Brandwave. "DeWalt vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands/compare/dewalt-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands/compare/dewalt-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.