---
title: "Pruning saw brands in New Zealand: Which are searched most?"
description: "Compare the pruning saw brands people buy. Share of Search among Makita, Stihl, DeWalt, Fiskars, Silky, Bahco, ARS and Felco, the pruning saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands"
publisher: "Brandwave"
---

# Pruning saw brands in New Zealand: Which are searched most?

Compare the pruning saw brands people buy. Share of Search among Makita, Stihl, DeWalt, Fiskars, Silky, Bahco, ARS and Felco, the pruning saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pruning saw brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 37.1%

## Which brand is most popular in search among pruning saw brands in New Zealand?

- In September 2026, Makita was the most searched among pruning saw brands in New Zealand, with an estimated 12K branded searches, 37.1% of all searches for the eight we track.
- Stihl is in 2nd place, 4.3 percentage points behind at 32.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand increased from 33.5% to 37.1%.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand decreased from 38.7% to 32.8%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand increased from 21.4% to 24.4%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand decreased from 3.9% to 2.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among pruning saw brands in New Zealand peaked at 37.1% in September 2026 and was lowest at 28.4% in November 2025.
- Across the 12 months ending September 2026, Stihl’s share of searches among pruning saw brands in New Zealand peaked at 42.8% in January 2026 and was lowest at 32.6% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand peaked at 28.3% in June 2026 and was lowest at 19.8% in December 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.4% in February 2026.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among pruning saw brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among pruning saw brands in New Zealand.
- Across the 12 months ending September 2026, Silky, Bahco, ARS and Felco held steady: their share of searches among pruning saw brands in New Zealand each moved less than 0.5 percentage points.

## Top pruning saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Silky and Bahco appeared every time. Silky was recommended most often, coming first in every answer. Bahco was second, and ARS was third. Makita, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bahco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ARS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stihl | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Felco | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Fiskars | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pruning saw brands

- Asked ChatGPT "Which pruning saw brand should I buy in New Zealand?": 1. Silky, 2. Bahco, 3. ARS, 4. Felco, 5. Stihl
- Asked ChatGPT "What are the best pruning saw brands in New Zealand?": 1. Silky, 2. ARS, 3. Bahco, 4. Felco, 5. Fiskars
- Asked ChatGPT "What's the best pruning saw brand in New Zealand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Bahco
- Searched Google, AI Overview "pruning saw nz": 1. Silky, 2. Stihl, 3. Fiskars, 4. Bahco
- Searched Google, AI Overview "hand pruning saw": 1. Silky, 2. Stihl, 3. Bahco, 4. Fiskars

Not named in any answer: Makita and DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 37.1% against 32.8% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 37.1% against 24.4% Share of Search.
- [Makita vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-makita): 37.1% against 2.8% Share of Search.
- [Stihl vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 32.8% against 24.4% Share of Search.
- [Stihl vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-stihl): 32.8% against 2.8% Share of Search.
- [DeWalt vs Fiskars: compare search popularity](/demand/nz/compare/dewalt-vs-fiskars): 24.4% against 2.8% Share of Search.

## How did search popularity change for New Zealand pruning saw brands in September 2026?

- In September 2026, Makita gained share of searches among pruning saw brands in New Zealand, from 34.8% to 37.1%.
- In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
- Estimated monthly branded searches for Silky in New Zealand rose 23.5% over 12 measured months, from 340 to 420 in September 2026.
- Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.
- Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 37.1% | 12K | +14.3% | Makita |
| 2 | Stihl | 32.8% | 10.6K | +7.4% | Stihl |
| 3 | DeWalt | 24.4% | 7.9K | 0.0% | DeWalt |
| 4 | Fiskars | 2.8% | 920 | +3.4% | Fiskars |
| 5 | Silky | 1.3% | 420 | -2.3% | Silky |
| 6 | Bahco | 1.2% | 390 | 0.0% | Bahco |
| 7 | ARS | 0.19% | 60 | -25.0% | ARS |
| 8 | Felco | 0.15% | 50 | -28.6% | Felco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stihl | 11.2K | 38.7% | 1 |
| Oct 2025 | Makita | 9.7K | 33.5% | 2 |
| Oct 2025 | DeWalt | 6.2K | 21.4% | 3 |
| Oct 2025 | Fiskars | 1.1K | 3.9% | 4 |
| Oct 2025 | Silky | 340 | 1.2% | 5 |
| Oct 2025 | Bahco | 260 | 0.9% | 6 |
| Oct 2025 | ARS | 50 | 0.17% | 7 |
| Oct 2025 | Felco | 50 | 0.17% | 8 |
| Nov 2025 | Stihl | 14.1K | 41.1% | 1 |
| Nov 2025 | Makita | 9.8K | 28.4% | 2 |
| Nov 2025 | DeWalt | 8.6K | 25% | 3 |
| Nov 2025 | Fiskars | 1.1K | 3.1% | 4 |
| Nov 2025 | Silky | 400 | 1.2% | 5 |
| Nov 2025 | Bahco | 320 | 0.93% | 6 |
| Nov 2025 | ARS | 80 | 0.23% | 7 |
| Nov 2025 | Felco | 40 | 0.12% | 8 |
| Dec 2025 | Stihl | 13.1K | 42.7% | 1 |
| Dec 2025 | Makita | 9.4K | 30.7% | 2 |
| Dec 2025 | DeWalt | 6.1K | 19.8% | 3 |
| Dec 2025 | Fiskars | 1.2K | 3.9% | 4 |
| Dec 2025 | Bahco | 390 | 1.3% | 5 |
| Dec 2025 | Silky | 330 | 1.1% | 6 |
| Dec 2025 | ARS | 100 | 0.33% | 7 |
| Dec 2025 | Felco | 70 | 0.23% | 8 |
| Jan 2026 | Stihl | 12.8K | 42.8% | 1 |
| Jan 2026 | Makita | 9.3K | 31.1% | 2 |
| Jan 2026 | DeWalt | 6.1K | 20.3% | 3 |
| Jan 2026 | Fiskars | 960 | 3.2% | 4 |
| Jan 2026 | Silky | 350 | 1.2% | 5 |
| Jan 2026 | Bahco | 320 | 1.1% | 6 |
| Jan 2026 | ARS | 60 | 0.2% | 7 |
| Jan 2026 | Felco | 40 | 0.13% | 8 |
| Feb 2026 | Stihl | 12.6K | 41.9% | 1 |
| Feb 2026 | Makita | 9.4K | 31.3% | 2 |
| Feb 2026 | DeWalt | 6.6K | 22% | 3 |
| Feb 2026 | Fiskars | 720 | 2.4% | 4 |
| Feb 2026 | Bahco | 320 | 1.1% | 5 |
| Feb 2026 | Silky | 310 | 1% | 6 |
| Feb 2026 | ARS | 50 | 0.17% | 7 |
| Feb 2026 | Felco | 40 | 0.13% | 8 |
| Mar 2026 | Stihl | 10.8K | 37.9% | 1 |
| Mar 2026 | Makita | 9.3K | 32.7% | 2 |
| Mar 2026 | DeWalt | 6.8K | 23.8% | 3 |
| Mar 2026 | Fiskars | 740 | 2.6% | 4 |
| Mar 2026 | Silky | 410 | 1.4% | 5 |
| Mar 2026 | Bahco | 320 | 1.1% | 6 |
| Mar 2026 | ARS | 80 | 0.28% | 7 |
| Mar 2026 | Felco | 40 | 0.14% | 8 |
| Apr 2026 | Stihl | 10.7K | 37.9% | 1 |
| Apr 2026 | Makita | 9.4K | 33.5% | 2 |
| Apr 2026 | DeWalt | 6.5K | 23% | 3 |
| Apr 2026 | Fiskars | 810 | 2.9% | 4 |
| Apr 2026 | Silky | 350 | 1.2% | 5 |
| Apr 2026 | Bahco | 320 | 1.1% | 6 |
| Apr 2026 | ARS | 50 | 0.18% | 7 |
| Apr 2026 | Felco | 30 | 0.11% | 8 |
| May 2026 | Stihl | 12.1K | 39.2% | 1 |
| May 2026 | Makita | 9.8K | 31.7% | 2 |
| May 2026 | DeWalt | 7.2K | 23.4% | 3 |
| May 2026 | Fiskars | 900 | 2.9% | 4 |
| May 2026 | Bahco | 390 | 1.3% | 5 |
| May 2026 | Silky | 350 | 1.1% | 6 |
| May 2026 | ARS | 60 | 0.19% | 7 |
| May 2026 | Felco | 50 | 0.16% | 8 |
| Jun 2026 | Makita | 10K | 33.5% | 1 |
| Jun 2026 | Stihl | 9.8K | 32.6% | 2 |
| Jun 2026 | DeWalt | 8.5K | 28.3% | 3 |
| Jun 2026 | Fiskars | 720 | 2.4% | 4 |
| Jun 2026 | Silky | 420 | 1.4% | 5 |
| Jun 2026 | Bahco | 390 | 1.3% | 6 |
| Jun 2026 | ARS | 80 | 0.27% | 7 |
| Jun 2026 | Felco | 70 | 0.23% | 8 |
| Jul 2026 | Makita | 9.8K | 33.9% | 1 |
| Jul 2026 | Stihl | 9.6K | 33.4% | 2 |
| Jul 2026 | DeWalt | 7.5K | 26% | 3 |
| Jul 2026 | Fiskars | 950 | 3.3% | 4 |
| Jul 2026 | Silky | 440 | 1.5% | 5 |
| Jul 2026 | Bahco | 390 | 1.4% | 6 |
| Jul 2026 | ARS | 80 | 0.28% | 7 |
| Jul 2026 | Felco | 70 | 0.24% | 8 |
| Aug 2026 | Makita | 10.5K | 34.8% | 1 |
| Aug 2026 | Stihl | 9.9K | 32.8% | 2 |
| Aug 2026 | DeWalt | 7.9K | 26.2% | 3 |
| Aug 2026 | Fiskars | 890 | 3% | 4 |
| Aug 2026 | Silky | 430 | 1.4% | 5 |
| Aug 2026 | Bahco | 390 | 1.3% | 6 |
| Aug 2026 | ARS | 80 | 0.27% | 7 |
| Aug 2026 | Felco | 70 | 0.23% | 8 |
| Sep 2026 | Makita | 12K | 37.1% | 1 |
| Sep 2026 | Stihl | 10.6K | 32.8% | 2 |
| Sep 2026 | DeWalt | 7.9K | 24.4% | 3 |
| Sep 2026 | Fiskars | 920 | 2.8% | 4 |
| Sep 2026 | Silky | 420 | 1.3% | 5 |
| Sep 2026 | Bahco | 390 | 1.2% | 6 |
| Sep 2026 | ARS | 60 | 0.19% | 7 |
| Sep 2026 | Felco | 50 | 0.15% | 8 |

## What is being compared

- **ARS**: Measured on the search terms “ars pruners”, “ars pruning saw” and “ars secateurs”, summed into one figure.
- **Bahco**: Measured on the search term “bahco”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **Felco**: Measured on the search term “felco”.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars hole digger”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.
- **Silky**: Measured on the search terms “silky pruning saw”, “silky saw” and “silky saws”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer”, “stihl pole saw” and “stihl weed eater”, summed into one figure.

- [ARS](/demand/nz/brands/ars)
- [Bahco](/demand/nz/brands/bahco)
- [DeWalt](/demand/nz/brands/dewalt)
- [Felco](/demand/nz/brands/felco)
- [Fiskars](/demand/nz/brands/fiskars)
- [Makita](/demand/nz/brands/makita)
- [Silky](/demand/nz/brands/silky)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pruning saw brands in New Zealand?

In September 2026, Makita was the most searched among pruning saw brands in New Zealand, with an estimated 12K branded searches, 37.1% of all searches for the eight we track.

## Cite this page

Brandwave. "Pruning saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pruning-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.