---
title: "Proposal software in New Zealand: Which brands are most popular in search?"
description: "Compare the proposal and quote software New Zealand agencies and service businesses win work with. Share of Search among PandaDoc, Qwilr, Better Proposals, Proposify and Quotient, the proposal software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-proposal-software"
publisher: "Brandwave"
---

# Proposal software in New Zealand: Which brands are most popular in search?

Compare the proposal and quote software New Zealand agencies and service businesses win work with. Share of Search among PandaDoc, Qwilr, Better Proposals, Proposify and Quotient, the proposal software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Proposal software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: PandaDoc, 53.4%

## Which brand is most popular in search among proposal software in New Zealand?

- In August 2026, PandaDoc was the most searched among proposal software in New Zealand, with an estimated 790 branded searches and 53.4% estimated Share of Search within this set.
- Qwilr is in 2nd place, 25.7 percentage points behind at 27.7% Share of Search.
- Across the 11 months ending August 2026, PandaDoc’s estimated Share of Search among proposal software in New Zealand decreased from 54.5% to 53.4%.
- Across the 11 months ending August 2026, Qwilr’s estimated Share of Search among proposal software in New Zealand increased from 23% to 27.7%.
- Across the 11 months ending August 2026, Better Proposals’ estimated Share of Search among proposal software in New Zealand increased from 8.4% to 10.1%.
- Across the 11 months ending August 2026, Proposify’s estimated Share of Search among proposal software in New Zealand decreased from 7.3% to 6.1%.
- Across the 11 months ending August 2026, Quotient’s estimated Share of Search among proposal software in New Zealand decreased from 6.7% to 2.7%.
- Across the 11 months ending August 2026, PandaDoc’s estimated Share of Search among proposal software in New Zealand peaked at 59.9% in June 2026 and was lowest at 51.9% in February 2026.
- Across the 11 months ending August 2026, Qwilr’s estimated Share of Search among proposal software in New Zealand peaked at 28.3% in December 2025 and was lowest at 21% in June 2026.
- Across the 11 months ending August 2026, Better Proposals’ estimated Share of Search among proposal software in New Zealand peaked at 11.5% in February 2026 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Proposify’s estimated Share of Search among proposal software in New Zealand peaked at 8.6% in January 2026 and was lowest at 5.5% in February 2026.

## Compare search popularity between leading brands

- [PandaDoc vs Qwilr: compare search popularity](/demand/nz/compare/pandadoc-vs-qwilr): 53.4% against 27.7% Share of Search.
- [PandaDoc vs Better Proposals: compare search popularity](/demand/nz/compare/better-proposals-vs-pandadoc): 53.4% against 10.1% Share of Search.
- [PandaDoc vs Proposify: compare search popularity](/demand/nz/compare/pandadoc-vs-proposify): 53.4% against 6.1% Share of Search.
- [PandaDoc vs Quotient: compare search popularity](/demand/nz/compare/pandadoc-vs-quotient): 53.4% against 2.7% Share of Search.
- [Qwilr vs Better Proposals: compare search popularity](/demand/nz/compare/better-proposals-vs-qwilr): 27.7% against 10.1% Share of Search.
- [Qwilr vs Proposify: compare search popularity](/demand/nz/compare/proposify-vs-qwilr): 27.7% against 6.1% Share of Search.
- [Qwilr vs Quotient: compare search popularity](/demand/nz/compare/quotient-vs-qwilr): 27.7% against 2.7% Share of Search.
- [Better Proposals vs Proposify: compare search popularity](/demand/nz/compare/better-proposals-vs-proposify): 10.1% against 6.1% Share of Search.
- [Better Proposals vs Quotient: compare search popularity](/demand/nz/compare/better-proposals-vs-quotient): 10.1% against 2.7% Share of Search.
- [Proposify vs Quotient: compare search popularity](/demand/nz/compare/proposify-vs-quotient): 6.1% against 2.7% Share of Search.

## How did search popularity change for New Zealand proposal software in August 2026?

- In August 2026, Better Proposals gained estimated Share of Search among proposal software in New Zealand, from 8.2% to 10.1%.
- In August 2026, PandaDoc gained estimated Share of Search among proposal software in New Zealand, from 52.7% to 53.4%.
- In August 2026, Proposify gained estimated Share of Search among proposal software in New Zealand, from 5.5% to 6.1%.
- In August 2026, Quotient lost estimated Share of Search among proposal software in New Zealand, from 5.5% to 2.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PandaDoc | 53.4% | 790 | +2.6% | PandaDoc |
| 2 | Qwilr | 27.7% | 410 | 0.0% | Qwilr |
| 3 | Better Proposals | 10.1% | 150 | +25.0% | Better Proposals |
| 4 | Proposify | 6.1% | 90 | +12.5% | Proposify |
| 5 | Quotient | 2.7% | 40 | -50.0% | Quotient |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PandaDoc | 970 | 54.5% | 1 |
| Oct 2025 | Qwilr | 410 | 23% | 2 |
| Oct 2025 | Better Proposals | 150 | 8.4% | 3 |
| Oct 2025 | Proposify | 130 | 7.3% | 4 |
| Oct 2025 | Quotient | 120 | 6.7% | 5 |
| Nov 2025 | PandaDoc | 950 | 55.6% | 1 |
| Nov 2025 | Qwilr | 410 | 24% | 2 |
| Nov 2025 | Better Proposals | 150 | 8.8% | 3 |
| Nov 2025 | Proposify | 120 | 7% | 4 |
| Nov 2025 | Quotient | 80 | 4.7% | 5 |
| Dec 2025 | PandaDoc | 660 | 55% | 1 |
| Dec 2025 | Qwilr | 340 | 28.3% | 2 |
| Dec 2025 | Better Proposals | 80 | 6.7% | 3 |
| Dec 2025 | Proposify | 70 | 5.8% | 4 |
| Dec 2025 | Quotient | 50 | 4.2% | 5 |
| Jan 2026 | PandaDoc | 770 | 55.4% | 1 |
| Jan 2026 | Qwilr | 330 | 23.7% | 2 |
| Jan 2026 | Proposify | 120 | 8.6% | 3 |
| Jan 2026 | Better Proposals | 110 | 7.9% | 4 |
| Jan 2026 | Quotient | 60 | 4.3% | 5 |
| Feb 2026 | PandaDoc | 950 | 51.9% | 1 |
| Feb 2026 | Qwilr | 500 | 27.3% | 2 |
| Feb 2026 | Better Proposals | 210 | 11.5% | 3 |
| Feb 2026 | Proposify | 100 | 5.5% | 4 |
| Feb 2026 | Quotient | 70 | 3.8% | 5 |
| Mar 2026 | PandaDoc | 970 | 54.8% | 1 |
| Mar 2026 | Qwilr | 420 | 23.7% | 2 |
| Mar 2026 | Better Proposals | 180 | 10.2% | 3 |
| Mar 2026 | Proposify | 110 | 6.2% | 4 |
| Mar 2026 | Quotient | 90 | 5.1% | 5 |
| Apr 2026 | PandaDoc | 970 | 59.5% | 1 |
| Apr 2026 | Qwilr | 400 | 24.5% | 2 |
| Apr 2026 | Better Proposals | 120 | 7.4% | 3 |
| Apr 2026 | Proposify | 90 | 5.5% | 4 |
| Apr 2026 | Quotient | 50 | 3.1% | 5 |
| May 2026 | PandaDoc | 960 | 56.5% | 1 |
| May 2026 | Qwilr | 400 | 23.5% | 2 |
| May 2026 | Better Proposals | 150 | 8.8% | 3 |
| May 2026 | Proposify | 110 | 6.5% | 4 |
| May 2026 | Quotient | 80 | 4.7% | 5 |
| Jun 2026 | PandaDoc | 970 | 59.9% | 1 |
| Jun 2026 | Qwilr | 340 | 21% | 2 |
| Jun 2026 | Better Proposals | 150 | 9.3% | 3 |
| Jun 2026 | Proposify | 100 | 6.2% | 4 |
| Jun 2026 | Quotient | 60 | 3.7% | 5 |
| Jul 2026 | PandaDoc | 770 | 52.7% | 1 |
| Jul 2026 | Qwilr | 410 | 28.1% | 2 |
| Jul 2026 | Better Proposals | 120 | 8.2% | 3 |
| Jul 2026 | Proposify | 80 | 5.5% | 4 |
| Jul 2026 | Quotient | 80 | 5.5% | 5 |
| Aug 2026 | PandaDoc | 790 | 53.4% | 1 |
| Aug 2026 | Qwilr | 410 | 27.7% | 2 |
| Aug 2026 | Better Proposals | 150 | 10.1% | 3 |
| Aug 2026 | Proposify | 90 | 6.1% | 4 |
| Aug 2026 | Quotient | 40 | 2.7% | 5 |
| Sep 2026 | Better Proposals | — | — | — |
| Sep 2026 | PandaDoc | — | — | — |
| Sep 2026 | Proposify | — | — | — |
| Sep 2026 | Quotient | — | — | — |
| Sep 2026 | Qwilr | — | — | — |

## What is being compared

- **Better Proposals**: Measured on the search terms “better proposals”, “betterproposals” and “betterproposals io”, summed into one figure.
- **PandaDoc**: Measured on the search terms “pandadoc”, “pandadoc com”, “pandadoc documents”, “pandadoc e signature”, “pandadoc online”, “pandadoc pricing”, “pandadoc proposal software”, “pandadoc proposals”, “pandadoc quotes” and “pandadoc sign”, summed into one figure.
- **Proposify**: Measured on the search terms “proposify”, “proposify com”, “proposify proposal software” and “proposify proposals”, summed into one figure.
- **Quotient**: Measured on the search terms “quotient app” and “quotient quotes”, summed into one figure.
- **Qwilr**: Measured on the search terms “qwilr”, “qwilr com”, “qwilr proposal software” and “qwilr proposals”, summed into one figure.

- [Better Proposals](/demand/nz/brands/better-proposals)
- [PandaDoc](/demand/nz/brands/pandadoc)
- [Proposify](/demand/nz/brands/proposify)
- [Quotient](/demand/nz/brands/quotient)
- [Qwilr](/demand/nz/brands/qwilr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among proposal software in New Zealand?

In August 2026, PandaDoc was the most searched among proposal software in New Zealand, with an estimated 790 branded searches and 53.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Proposal software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-proposal-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-proposal-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
