---
title: "Property Websites in New Zealand: Share of Search"
description: "Share of Search among Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz, HouGarden, Open2view and HomeSell Go, the property websites Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-property-websites"
publisher: "Brandwave"
---

# Property Websites in New Zealand: Share of Search

Share of Search among Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz, HouGarden, Open2view and HomeSell Go, the property websites Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Property Websites
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Trade Me Property, 44.3%

## Which brand has the highest Share of Search among property websites in New Zealand?

- Trade Me Property holds the highest estimated Share of Search among property websites in New Zealand, at 44.3% in August 2026.
- Homes.co.nz is in 2nd place, 15.8 percentage points behind at 28.5% Share of Search.
- Across the 12 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand decreased from 45.4% to 44.3%.
- Across the 12 months ending August 2026, Homes.co.nz’s estimated Share of Search among property websites in New Zealand decreased from 29.5% to 28.5%.
- Across the 12 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand increased from 18.1% to 19.3%.
- Across the 12 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand increased from 2.4% to 3.1%.
- Across the 12 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand peaked at 48.3% in November 2025 and was lowest at 43.9% in May 2026.
- Across the 12 months ending August 2026, Homes.co.nz’s estimated Share of Search among property websites in New Zealand peaked at 31.1% in May 2026 and was lowest at 27.8% in July 2026.
- Across the 12 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand peaked at 19.8% in April 2026 and was lowest at 16.6% in June 2026.
- Across the 12 months ending August 2026, QV’s estimated Share of Search among property websites in New Zealand peaked at 4.6% in October 2025 and was lowest at 2.6% in February 2026.
- Across the 12 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand peaked at 3.1% in August 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending August 2026, QV, HouGarden, Open2view and HomeSell Go held steady: their estimated Share of Search among property websites in New Zealand each moved less than 0.5 percentage points.

## What changed among property websites in New Zealand?

- In August 2026, OneRoof gained estimated Share of Search among property websites in New Zealand, from 17.1% to 19.3%.
- In August 2026, Homes.co.nz gained estimated Share of Search among property websites in New Zealand, from 27.8% to 28.5%.
- In August 2026, Trade Me Property lost estimated Share of Search among property websites in New Zealand, from 48% to 44.3%.
- realestate.co.nz’s estimated Share of Search among property websites in New Zealand has gained ground for 3 months in a row, from 1.7% to 3.1% in August 2026.
- Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in August 2026.
- Estimated monthly branded searches for HomeSell Go in New Zealand fell 28% over 12 measured months, from 500 to 360 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trade Me Property | 44.3% | 209K | 0.0% | Trade Me Limited |
| 2 | Homes.co.nz | 28.5% | 135K | +11.2% | PropertyNZ Limited |
| 3 | OneRoof | 19.3% | 91K | +22.3% | OneRoof Limited |
| 4 | QV | 4.1% | 19.4K | +21.1% | Quotable Value Limited |
| 5 | realestate.co.nz | 3.1% | 14.8K | +22.3% | realestate.co.nz Limited |
| 6 | HouGarden | 0.4% | 1.9K | +18.8% | HouGarden.com Limited |
| 7 | Open2view | 0.19% | 880 | -12.0% | Open2view New Zealand Limited |
| 8 | HomeSell Go | 0.08% | 360 | -18.2% | HomeSell Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Trade Me Property | 228K | 45.4% | 1 |
| Sep 2025 | Homes.co.nz | 148K | 29.5% | 2 |
| Sep 2025 | OneRoof | 91.1K | 18.1% | 3 |
| Sep 2025 | QV | 19.1K | 3.8% | 4 |
| Sep 2025 | realestate.co.nz | 12.1K | 2.4% | 5 |
| Sep 2025 | HouGarden | 1.9K | 0.38% | 6 |
| Sep 2025 | Open2view | 1.3K | 0.26% | 7 |
| Sep 2025 | HomeSell Go | 500 | 0.1% | 8 |
| Oct 2025 | Trade Me Property | 228K | 45.2% | 1 |
| Oct 2025 | Homes.co.nz | 148K | 29.4% | 2 |
| Oct 2025 | OneRoof | 91.1K | 18.1% | 3 |
| Oct 2025 | QV | 23.4K | 4.6% | 4 |
| Oct 2025 | realestate.co.nz | 9.9K | 2% | 5 |
| Oct 2025 | HouGarden | 1.9K | 0.38% | 6 |
| Oct 2025 | Open2view | 1.3K | 0.26% | 7 |
| Oct 2025 | HomeSell Go | 510 | 0.1% | 8 |
| Nov 2025 | Trade Me Property | 256K | 48.3% | 1 |
| Nov 2025 | Homes.co.nz | 148K | 28% | 2 |
| Nov 2025 | OneRoof | 91K | 17.2% | 3 |
| Nov 2025 | QV | 23.2K | 4.4% | 4 |
| Nov 2025 | realestate.co.nz | 8.1K | 1.5% | 5 |
| Nov 2025 | HouGarden | 1.9K | 0.36% | 6 |
| Nov 2025 | Open2view | 1.3K | 0.25% | 7 |
| Nov 2025 | HomeSell Go | 410 | 0.08% | 8 |
| Dec 2025 | Trade Me Property | 196K | 47.1% | 1 |
| Dec 2025 | Homes.co.nz | 121K | 29.1% | 2 |
| Dec 2025 | OneRoof | 74.3K | 17.9% | 3 |
| Dec 2025 | QV | 15.5K | 3.7% | 4 |
| Dec 2025 | realestate.co.nz | 6.6K | 1.6% | 5 |
| Dec 2025 | HouGarden | 1K | 0.24% | 6 |
| Dec 2025 | Open2view | 720 | 0.17% | 7 |
| Dec 2025 | HomeSell Go | 410 | 0.1% | 8 |
| Jan 2026 | Trade Me Property | 239K | 47.4% | 1 |
| Jan 2026 | Homes.co.nz | 148K | 29.4% | 2 |
| Jan 2026 | OneRoof | 91K | 18% | 3 |
| Jan 2026 | QV | 13.2K | 2.6% | 4 |
| Jan 2026 | realestate.co.nz | 9.9K | 2% | 5 |
| Jan 2026 | HouGarden | 1.6K | 0.32% | 6 |
| Jan 2026 | Open2view | 1K | 0.2% | 7 |
| Jan 2026 | HomeSell Go | 500 | 0.1% | 8 |
| Feb 2026 | Trade Me Property | 239K | 47.1% | 1 |
| Feb 2026 | Homes.co.nz | 148K | 29.2% | 2 |
| Feb 2026 | OneRoof | 91K | 17.9% | 3 |
| Feb 2026 | QV | 13.2K | 2.6% | 4 |
| Feb 2026 | realestate.co.nz | 12.1K | 2.4% | 5 |
| Feb 2026 | HouGarden | 1.9K | 0.37% | 6 |
| Feb 2026 | Open2view | 1.3K | 0.26% | 7 |
| Feb 2026 | HomeSell Go | 530 | 0.1% | 8 |
| Mar 2026 | Trade Me Property | 239K | 47.1% | 1 |
| Mar 2026 | Homes.co.nz | 148K | 29.2% | 2 |
| Mar 2026 | OneRoof | 91.1K | 18% | 3 |
| Mar 2026 | QV | 13.5K | 2.7% | 4 |
| Mar 2026 | realestate.co.nz | 12.1K | 2.4% | 5 |
| Mar 2026 | HouGarden | 1.9K | 0.37% | 6 |
| Mar 2026 | Open2view | 1.3K | 0.26% | 7 |
| Mar 2026 | HomeSell Go | 520 | 0.1% | 8 |
| Apr 2026 | Trade Me Property | 209K | 45.5% | 1 |
| Apr 2026 | Homes.co.nz | 135K | 29.3% | 2 |
| Apr 2026 | OneRoof | 90.9K | 19.8% | 3 |
| Apr 2026 | QV | 13.3K | 2.9% | 4 |
| Apr 2026 | realestate.co.nz | 8.1K | 1.8% | 5 |
| Apr 2026 | HouGarden | 1.6K | 0.35% | 6 |
| Apr 2026 | Open2view | 1K | 0.22% | 7 |
| Apr 2026 | HomeSell Go | 530 | 0.12% | 8 |
| May 2026 | Trade Me Property | 209K | 43.9% | 1 |
| May 2026 | Homes.co.nz | 148K | 31.1% | 2 |
| May 2026 | OneRoof | 90.9K | 19.1% | 3 |
| May 2026 | QV | 16.3K | 3.4% | 4 |
| May 2026 | realestate.co.nz | 8.1K | 1.7% | 5 |
| May 2026 | HouGarden | 1.6K | 0.34% | 6 |
| May 2026 | Open2view | 1K | 0.21% | 7 |
| May 2026 | HomeSell Go | 790 | 0.17% | 8 |
| Jun 2026 | Trade Me Property | 209K | 46.6% | 1 |
| Jun 2026 | Homes.co.nz | 135K | 30% | 2 |
| Jun 2026 | OneRoof | 74.4K | 16.6% | 3 |
| Jun 2026 | QV | 19.8K | 4.4% | 4 |
| Jun 2026 | realestate.co.nz | 8.1K | 1.8% | 5 |
| Jun 2026 | HouGarden | 1.6K | 0.36% | 6 |
| Jun 2026 | Open2view | 1K | 0.22% | 7 |
| Jun 2026 | HomeSell Go | 430 | 0.1% | 8 |
| Jul 2026 | Trade Me Property | 209K | 48% | 1 |
| Jul 2026 | Homes.co.nz | 121K | 27.8% | 2 |
| Jul 2026 | OneRoof | 74.4K | 17.1% | 3 |
| Jul 2026 | QV | 16K | 3.7% | 4 |
| Jul 2026 | realestate.co.nz | 12.1K | 2.8% | 5 |
| Jul 2026 | HouGarden | 1.6K | 0.37% | 6 |
| Jul 2026 | Open2view | 1K | 0.23% | 7 |
| Jul 2026 | HomeSell Go | 440 | 0.1% | 8 |
| Aug 2026 | Trade Me Property | 209K | 44.3% | 1 |
| Aug 2026 | Homes.co.nz | 135K | 28.5% | 2 |
| Aug 2026 | OneRoof | 91K | 19.3% | 3 |
| Aug 2026 | QV | 19.4K | 4.1% | 4 |
| Aug 2026 | realestate.co.nz | 14.8K | 3.1% | 5 |
| Aug 2026 | HouGarden | 1.9K | 0.4% | 6 |
| Aug 2026 | Open2view | 880 | 0.19% | 7 |
| Aug 2026 | HomeSell Go | 360 | 0.08% | 8 |

## Compare two brands head-to-head

- [Trade Me Property vs Homes.co.nz](/demand/nz/compare/homes-co-nz-vs-trade-me-property): 44.3% against 28.5% Share of Search.
- [Trade Me Property vs OneRoof](/demand/nz/compare/oneroof-vs-trade-me-property): 44.3% against 19.3% Share of Search.
- [Trade Me Property vs QV](/demand/nz/compare/qv-vs-trade-me-property): 44.3% against 4.1% Share of Search.
- [Trade Me Property vs realestate.co.nz](/demand/nz/compare/realestate-co-nz-vs-trade-me-property): 44.3% against 3.1% Share of Search.
- [Homes.co.nz vs OneRoof](/demand/nz/compare/homes-co-nz-vs-oneroof): 28.5% against 19.3% Share of Search.
- [Homes.co.nz vs QV](/demand/nz/compare/homes-co-nz-vs-qv): 28.5% against 4.1% Share of Search.
- [Homes.co.nz vs realestate.co.nz](/demand/nz/compare/homes-co-nz-vs-realestate-co-nz): 28.5% against 3.1% Share of Search.
- [OneRoof vs QV](/demand/nz/compare/oneroof-vs-qv): 19.3% against 4.1% Share of Search.
- [OneRoof vs realestate.co.nz](/demand/nz/compare/oneroof-vs-realestate-co-nz): 19.3% against 3.1% Share of Search.
- [QV vs realestate.co.nz](/demand/nz/compare/qv-vs-realestate-co-nz): 4.1% against 3.1% Share of Search.

## What is being compared

- **Homes.co.nz**: Measured on the search terms “Homes NZ” and “homes.co.nz”, summed into one figure.
- **HomeSell Go**: Measured on the search terms “HomeSell” and “HomeSell Go”, summed into one figure.
- **HouGarden**: Measured on the search term “HouGarden”.
- **OneRoof**: Measured on the search terms “OneRoof”, “oneroof house prices” and “oneroof property values”, summed into one figure.
- **Open2view**: Measured on the search term “Open2view”.
- **QV**: Measured on the search terms “Qv”, “qv house prices”, “qv property search” and “qv property values”, summed into one figure.
- **realestate.co.nz**: Measured on the search terms “realestate co nz homes for sale” and “realestate.co.nz”, summed into one figure.
- **Trade Me Property**: Measured on the search terms “Trade Me Property” and “Trademe Property”, summed into one figure.

- [Homes.co.nz](/demand/nz/brands/homes-co-nz)
- [HomeSell Go](/demand/nz/brands/homesell-go)
- [HouGarden](/demand/nz/brands/hougarden)
- [OneRoof](/demand/nz/brands/oneroof)
- [Open2view](/demand/nz/brands/open2view)
- [QV](/demand/nz/brands/qv)
- [realestate.co.nz](/demand/nz/brands/realestate-co-nz)
- [Trade Me Property](/demand/nz/brands/trade-me-property)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Homes.co.nz, HomeSell Go, HouGarden, OneRoof, Open2view, QV, realestate.co.nz and Trade Me Property using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Property Websites in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-property-websites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-property-websites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.