--- title: "BenQ vs Samsung: Which is more popular in New Zealand?" description: "Is BenQ or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-projector-brands/compare/benq-vs-samsung" publisher: "Brandwave" --- # BenQ vs Samsung: Which is more popular in New Zealand? Is BenQ or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BenQ and Samsung - **Competitive set**: Projector brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **BenQ Share of Search**: 5.2% - **Samsung Share of Search**: 17.9% ## Is BenQ or Samsung more popular in search? - In October 2026, Samsung had more branded searches than BenQ among projector brands in New Zealand. Samsung had about 590 branded searches, while BenQ had 170. Samsung made up 17.9% of all projector brand searches we track, and BenQ accounted for 5.2%. - Samsung was ahead of BenQ in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BenQ’s share of searches among projector brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 210 to 170. - Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand moved from 21.8% to 17.9%, and its estimated monthly branded searches moved from 720 to 590. ## Top projector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BenQ appeared in all five answers. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BenQ | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | XGIMI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ViewSonic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nebula by Anker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Optoma | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about projector brands - Asked ChatGPT "Which projector brand should I buy in New Zealand?": 1. Epson, 2. BenQ, 3. XGIMI, 4. ViewSonic - Asked ChatGPT "What are the best projector brands in New Zealand?": 1. Epson, 2. BenQ, 3. ViewSonic, 4. XGIMI - Asked ChatGPT "What's the best projector brand in New Zealand for movie nights?": 1. Epson, 2. BenQ, 3. XGIMI - Searched Google, AI Overview "portable projector": 1. Epson, 2. BenQ, 3. XGIMI - Searched Google, AI Overview "4k projector nz": 1. BenQ, 2. Optoma Not named in any answer: Nebula by Anker and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand projector brands in October 2026? - In October 2026, Nebula by Anker overtook Samsung to rank 2nd among projector brands in New Zealand, with 24.8% of the searches. - In October 2026, BenQ gained share of searches among projector brands in New Zealand, from 3.8% to 5.2%. - In October 2026, Samsung lost share of searches among projector brands in New Zealand, from 20.5% to 17.9%. ## How has branded search for BenQ and Samsung changed in New Zealand over the last 12 months? | Month | BenQ estimated searches | BenQ Share of Search | BenQ rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 210 | 6.4% | 5 | 720 | 21.8% | 3 | | Dec 2025 | 140 | 4.5% | 5 | 720 | 23.2% | 3 | | Jan 2026 | 110 | 4.5% | 5 | 720 | 29.3% | 1 | | Feb 2026 | 140 | 7.2% | 5 | 390 | 20.1% | 3 | | Mar 2026 | 110 | 5.6% | 5 | 480 | 24.6% | 3 | | Apr 2026 | 140 | 5.5% | 5 | 590 | 23% | 3 | | May 2026 | 140 | 5.4% | 5 | 590 | 22.7% | 2 | | Jun 2026 | 170 | 6.2% | 5 | 590 | 21.6% | 2 | | Jul 2026 | 210 | 5.8% | 5 | 720 | 19.8% | 3 | | Aug 2026 | 140 | 5% | 5 | 590 | 21.1% | 2 | | Sep 2026 | 110 | 3.8% | 5 | 590 | 20.5% | 2 | | Oct 2026 | 170 | 5.2% | 5 | 590 | 17.9% | 3 | ## How are BenQ’s and Samsung’s branded searches counted? Brandwave collects information about searches that people make online using BenQ’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BenQ**: Measured on the search term “benq projector”. - **Samsung**: Measured on the search term “samsung projector”. - [BenQ profile](/demand/nz/brands/benq) - [Samsung profile](/demand/nz/brands/samsung) - [All projector brands in New Zealand](/demand/nz/categories/nz-projector-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BenQ or Samsung more popular in search? In October 2026, Samsung had more branded searches than BenQ among projector brands in New Zealand. Samsung had about 590 branded searches, while BenQ had 170. Samsung made up 17.9% of all projector brand searches we track, and BenQ accounted for 5.2%. ## Cite this page Brandwave. "BenQ vs Samsung: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-projector-brands/compare/benq-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-projector-brands/compare/benq-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.