---
title: "Projector brands in New Zealand: Which brands are most popular in search?"
description: "Compare the home and portable projector brands New Zealanders buy. Share of Search among Epson, XGIMI, Nebula by Anker, BenQ and Optoma, the projector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-projector-brands"
publisher: "Brandwave"
---

# Projector brands in New Zealand: Which brands are most popular in search?

Compare the home and portable projector brands New Zealanders buy. Share of Search among Epson, XGIMI, Nebula by Anker, BenQ and Optoma, the projector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Projector brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Epson, 75.3%

## Which brand is most popular in search among projector brands in New Zealand?

- In August 2026, Epson was the most searched among projector brands in New Zealand, with an estimated 6.8K branded searches and 75.3% estimated Share of Search within this set.
- XGIMI is in 2nd place, 62.1 percentage points behind at 13.1% Share of Search.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand increased from 74.2% to 75.3%.
- Across the 11 months ending August 2026, XGIMI’s estimated Share of Search among projector brands in New Zealand increased from 11.7% to 13.1%.
- Across the 11 months ending August 2026, Nebula by Anker’s estimated Share of Search among projector brands in New Zealand decreased from 8% to 5.7%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand peaked at 81.1% in March 2026 and was lowest at 69.3% in July 2026.
- Across the 11 months ending August 2026, XGIMI’s estimated Share of Search among projector brands in New Zealand peaked at 17.6% in July 2026 and was lowest at 8.1% in March 2026.
- Across the 11 months ending August 2026, Nebula by Anker’s estimated Share of Search among projector brands in New Zealand peaked at 9.6% in December 2025 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, BenQ’s estimated Share of Search among projector brands in New Zealand peaked at 6% in July 2026 and was lowest at 3.8% in January 2026.
- Across the 11 months ending August 2026, BenQ and Optoma held steady: their estimated Share of Search among projector brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Epson vs XGIMI: compare search popularity](/demand/nz/compare/epson-vs-xgimi): 75.3% against 13.1% Share of Search.
- [Epson vs Nebula by Anker: compare search popularity](/demand/nz/compare/epson-vs-nebula-by-anker): 75.3% against 5.7% Share of Search.
- [Epson vs BenQ: compare search popularity](/demand/nz/compare/benq-vs-epson): 75.3% against 4.8% Share of Search.
- [XGIMI vs Nebula by Anker: compare search popularity](/demand/nz/compare/nebula-by-anker-vs-xgimi): 13.1% against 5.7% Share of Search.
- [XGIMI vs BenQ: compare search popularity](/demand/nz/compare/benq-vs-xgimi): 13.1% against 4.8% Share of Search.
- [Nebula by Anker vs BenQ: compare search popularity](/demand/nz/compare/benq-vs-nebula-by-anker): 5.7% against 4.8% Share of Search.

## How did search popularity change for New Zealand projector brands in August 2026?

- In August 2026, Epson gained estimated Share of Search among projector brands in New Zealand, from 69.3% to 75.3%.
- In August 2026, XGIMI lost estimated Share of Search among projector brands in New Zealand, from 17.6% to 13.1%.
- In August 2026, BenQ lost estimated Share of Search among projector brands in New Zealand, from 6% to 4.8%.
- In August 2026, Nebula by Anker lost estimated Share of Search among projector brands in New Zealand, from 6.5% to 5.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epson | 75.3% | 6.8K | +3.8% | Epson |
| 2 | XGIMI | 13.1% | 1.2K | -28.5% | XGIMI |
| 3 | Nebula by Anker | 5.7% | 510 | -16.4% | Nebula by Anker |
| 4 | BenQ | 4.8% | 430 | -23.2% | BenQ |
| 5 | Optoma | 1.1% | 100 | +42.9% | Optoma |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 5.8K | 74.2% | 1 |
| Oct 2025 | XGIMI | 920 | 11.7% | 2 |
| Oct 2025 | Nebula by Anker | 630 | 8% | 3 |
| Oct 2025 | BenQ | 370 | 4.7% | 4 |
| Oct 2025 | Optoma | 110 | 1.4% | 5 |
| Nov 2025 | Epson | 6K | 69.8% | 1 |
| Nov 2025 | XGIMI | 1.4K | 16.2% | 2 |
| Nov 2025 | Nebula by Anker | 700 | 8.1% | 3 |
| Nov 2025 | BenQ | 410 | 4.8% | 4 |
| Nov 2025 | Optoma | 100 | 1.2% | 5 |
| Dec 2025 | Epson | 5.6K | 71.6% | 1 |
| Dec 2025 | XGIMI | 1K | 13.3% | 2 |
| Dec 2025 | Nebula by Anker | 750 | 9.6% | 3 |
| Dec 2025 | BenQ | 330 | 4.2% | 4 |
| Dec 2025 | Optoma | 110 | 1.4% | 5 |
| Jan 2026 | Epson | 6.2K | 79% | 1 |
| Jan 2026 | XGIMI | 770 | 9.8% | 2 |
| Jan 2026 | Nebula by Anker | 520 | 6.6% | 3 |
| Jan 2026 | BenQ | 300 | 3.8% | 4 |
| Jan 2026 | Optoma | 70 | 0.89% | 5 |
| Feb 2026 | Epson | 5.9K | 78.6% | 1 |
| Feb 2026 | XGIMI | 710 | 9.5% | 2 |
| Feb 2026 | Nebula by Anker | 460 | 6.1% | 3 |
| Feb 2026 | BenQ | 370 | 4.9% | 4 |
| Feb 2026 | Optoma | 70 | 0.93% | 5 |
| Mar 2026 | Epson | 6.2K | 81.1% | 1 |
| Mar 2026 | XGIMI | 620 | 8.1% | 2 |
| Mar 2026 | Nebula by Anker | 450 | 5.9% | 3 |
| Mar 2026 | BenQ | 310 | 4% | 4 |
| Mar 2026 | Optoma | 70 | 0.91% | 5 |
| Apr 2026 | Epson | 6.2K | 76.3% | 1 |
| Apr 2026 | XGIMI | 830 | 10.3% | 2 |
| Apr 2026 | Nebula by Anker | 610 | 7.6% | 3 |
| Apr 2026 | BenQ | 370 | 4.6% | 4 |
| Apr 2026 | Optoma | 100 | 1.2% | 5 |
| May 2026 | Epson | 6.2K | 74.8% | 1 |
| May 2026 | XGIMI | 1.1K | 13.2% | 2 |
| May 2026 | Nebula by Anker | 530 | 6.4% | 3 |
| May 2026 | BenQ | 380 | 4.6% | 4 |
| May 2026 | Optoma | 80 | 0.97% | 5 |
| Jun 2026 | Epson | 6.8K | 76.2% | 1 |
| Jun 2026 | XGIMI | 1.1K | 12.3% | 2 |
| Jun 2026 | BenQ | 470 | 5.3% | 3 |
| Jun 2026 | Nebula by Anker | 460 | 5.2% | 4 |
| Jun 2026 | Optoma | 90 | 1% | 5 |
| Jul 2026 | Epson | 6.5K | 69.3% | 1 |
| Jul 2026 | XGIMI | 1.6K | 17.6% | 2 |
| Jul 2026 | Nebula by Anker | 610 | 6.5% | 3 |
| Jul 2026 | BenQ | 560 | 6% | 4 |
| Jul 2026 | Optoma | 70 | 0.74% | 5 |
| Aug 2026 | Epson | 6.8K | 75.3% | 1 |
| Aug 2026 | XGIMI | 1.2K | 13.1% | 2 |
| Aug 2026 | Nebula by Anker | 510 | 5.7% | 3 |
| Aug 2026 | BenQ | 430 | 4.8% | 4 |
| Aug 2026 | Optoma | 100 | 1.1% | 5 |
| Sep 2026 | BenQ | — | — | — |
| Sep 2026 | Epson | — | — | — |
| Sep 2026 | Nebula by Anker | — | — | — |
| Sep 2026 | Optoma | — | — | — |
| Sep 2026 | XGIMI | — | — | — |

## What is being compared

- **BenQ**: Measured on the search terms “benq 4k monitor”, “benq gaming monitor”, “benq home theatre projector”, “benq monitor” and “benq projector”, summed into one figure.
- **Epson**: Measured on the search terms “epson”, “epson co nz”, “epson eb 535w projector”, “epson eb 685w projector”, “epson ecotank et 2810”, “epson ecotank et 8550”, “epson ecotank printer”, “epson et”, “epson et 2810”, “epson et 8550”, “epson home cinema 2350 projector”, “epson home cinema 5050ub projector”, “epson home theatre projector”, “epson ink”, “epson ink cartridges”, “epson ink printer”, “epson near me”, “epson nz”, “epson online”, “epson printer”, “epson projector”, “epson short throw projector”, “epson toner”, “epson v850”, “epson video projector” and “epson xp 4200”, summed into one figure.
- **Nebula by Anker**: Measured on the search terms “anker nebula capsule”, “anker nebula capsule 3”, “anker nebula mars 3”, “anker nebula projector”, “capsule nebula projector”, “nebula by anker projector” and “nebula projector”, summed into one figure.
- **Optoma**: Measured on the search terms “optoma”, “optoma home theatre projector”, “optoma nz” and “optoma projector”, summed into one figure.
- **XGIMI**: Measured on the search terms “xgimi”, “xgimi com”, “xgimi horizon”, “xgimi horizon pro”, “xgimi mogo 2 pro”, “xgimi near me”, “xgimi nz” and “xgimi projector”, summed into one figure.

- [BenQ](/demand/nz/brands/benq)
- [Epson](/demand/nz/brands/epson)
- [Nebula by Anker](/demand/nz/brands/nebula-by-anker)
- [Optoma](/demand/nz/brands/optoma)
- [XGIMI](/demand/nz/brands/xgimi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among projector brands in New Zealand?

In August 2026, Epson was the most searched among projector brands in New Zealand, with an estimated 6.8K branded searches and 75.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Projector brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-projector-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-projector-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.