---
title: "Programmatic advertising platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the demand-side and programmatic advertising platforms New Zealand agencies and brands buy media through. Share of Search among Display & Video 360, The Trade Desk, StackAdapt, Criteo and Amazon DSP, the programmatic advertising platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-programmatic-ad-platforms"
publisher: "Brandwave"
---

# Programmatic advertising platforms in New Zealand: Which brands are most popular in search?

Compare the demand-side and programmatic advertising platforms New Zealand agencies and brands buy media through. Share of Search among Display & Video 360, The Trade Desk, StackAdapt, Criteo and Amazon DSP, the programmatic advertising platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Programmatic advertising platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Display & Video 360, 36.4%

## Which brand is most popular in search among programmatic advertising platforms in New Zealand?

- In August 2026, Display & Video 360 was the most searched among programmatic advertising platforms in New Zealand, with an estimated 200 branded searches and 36.4% estimated Share of Search within this set.
- The Trade Desk is in 2nd place, 5.5 percentage points behind at 30.9% Share of Search.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 42% to 36.4%.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms in New Zealand increased from 18% to 30.9%.
- Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand increased from 18% to 20%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 16% to 9.1%.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 6% to 3.6%.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 49% in July 2026 and was lowest at 29.8% in January 2026.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 37.7% in March 2026 and was lowest at 18% in October 2025.
- Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 20% in November 2025 and was lowest at 12.9% in December 2025.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 16% in October 2025 and was lowest at 9.1% in May 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 1.9% in June 2026.
- Across the 11 months ending August 2026, The Trade Desk rose from 3rd to 2nd among programmatic advertising platforms in New Zealand.
- Across the 11 months ending August 2026, StackAdapt fell from 2nd to 3rd among programmatic advertising platforms in New Zealand.

## Compare search popularity between leading brands

- [Display & Video 360 vs The Trade Desk: compare search popularity](/demand/nz/compare/display-and-video-360-vs-the-trade-desk): 36.4% against 30.9% Share of Search.
- [Display & Video 360 vs StackAdapt: compare search popularity](/demand/nz/compare/display-and-video-360-vs-stackadapt): 36.4% against 20% Share of Search.
- [Display & Video 360 vs Criteo: compare search popularity](/demand/nz/compare/criteo-vs-display-and-video-360): 36.4% against 9.1% Share of Search.
- [Display & Video 360 vs Amazon DSP: compare search popularity](/demand/nz/compare/amazon-dsp-vs-display-and-video-360): 36.4% against 3.6% Share of Search.
- [The Trade Desk vs StackAdapt: compare search popularity](/demand/nz/compare/stackadapt-vs-the-trade-desk): 30.9% against 20% Share of Search.
- [The Trade Desk vs Criteo: compare search popularity](/demand/nz/compare/criteo-vs-the-trade-desk): 30.9% against 9.1% Share of Search.
- [The Trade Desk vs Amazon DSP: compare search popularity](/demand/nz/compare/amazon-dsp-vs-the-trade-desk): 30.9% against 3.6% Share of Search.
- [StackAdapt vs Criteo: compare search popularity](/demand/nz/compare/criteo-vs-stackadapt): 20% against 9.1% Share of Search.
- [StackAdapt vs Amazon DSP: compare search popularity](/demand/nz/compare/amazon-dsp-vs-stackadapt): 20% against 3.6% Share of Search.
- [Criteo vs Amazon DSP: compare search popularity](/demand/nz/compare/amazon-dsp-vs-criteo): 9.1% against 3.6% Share of Search.

## How did search popularity change for New Zealand programmatic advertising platforms in August 2026?

- In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%.
- In August 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 14.3% to 20%.
- In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
- In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%.
- In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Display & Video 360 | 36.4% | 200 | -16.7% | Google |
| 2 | The Trade Desk | 30.9% | 170 | +41.7% | The Trade Desk |
| 3 | StackAdapt | 20% | 110 | +57.1% | StackAdapt |
| 4 | Criteo | 9.1% | 50 | 0.0% | Criteo |
| 5 | Amazon DSP | 3.6% | 20 | +100.0% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Display & Video 360 | 210 | 42% | 1 |
| Oct 2025 | StackAdapt | 90 | 18% | 2 |
| Oct 2025 | The Trade Desk | 90 | 18% | 3 |
| Oct 2025 | Criteo | 80 | 16% | 4 |
| Oct 2025 | Amazon DSP | 30 | 6% | 5 |
| Nov 2025 | Display & Video 360 | 200 | 36.4% | 1 |
| Nov 2025 | The Trade Desk | 140 | 25.5% | 2 |
| Nov 2025 | StackAdapt | 110 | 20% | 3 |
| Nov 2025 | Criteo | 70 | 12.7% | 4 |
| Nov 2025 | Amazon DSP | 30 | 5.5% | 5 |
| Dec 2025 | Display & Video 360 | 110 | 35.5% | 1 |
| Dec 2025 | The Trade Desk | 90 | 29% | 2 |
| Dec 2025 | Criteo | 40 | 12.9% | 3 |
| Dec 2025 | StackAdapt | 40 | 12.9% | 4 |
| Dec 2025 | Amazon DSP | 30 | 9.7% | 5 |
| Jan 2026 | The Trade Desk | 150 | 31.9% | 1 |
| Jan 2026 | Display & Video 360 | 140 | 29.8% | 2 |
| Jan 2026 | StackAdapt | 80 | 17% | 3 |
| Jan 2026 | Amazon DSP | 50 | 10.6% | 4 |
| Jan 2026 | Criteo | 50 | 10.6% | 5 |
| Feb 2026 | Display & Video 360 | 210 | 38.9% | 1 |
| Feb 2026 | The Trade Desk | 150 | 27.8% | 2 |
| Feb 2026 | StackAdapt | 100 | 18.5% | 3 |
| Feb 2026 | Criteo | 60 | 11.1% | 4 |
| Feb 2026 | Amazon DSP | 20 | 3.7% | 5 |
| Mar 2026 | The Trade Desk | 230 | 37.7% | 1 |
| Mar 2026 | Display & Video 360 | 210 | 34.4% | 2 |
| Mar 2026 | StackAdapt | 80 | 13.1% | 3 |
| Mar 2026 | Criteo | 60 | 9.8% | 4 |
| Mar 2026 | Amazon DSP | 30 | 4.9% | 5 |
| Apr 2026 | Display & Video 360 | 180 | 38.3% | 1 |
| Apr 2026 | The Trade Desk | 120 | 25.5% | 2 |
| Apr 2026 | StackAdapt | 90 | 19.1% | 3 |
| Apr 2026 | Criteo | 60 | 12.8% | 4 |
| Apr 2026 | Amazon DSP | 20 | 4.3% | 5 |
| May 2026 | Display & Video 360 | 250 | 45.5% | 1 |
| May 2026 | The Trade Desk | 120 | 21.8% | 2 |
| May 2026 | StackAdapt | 100 | 18.2% | 3 |
| May 2026 | Criteo | 50 | 9.1% | 4 |
| May 2026 | Amazon DSP | 30 | 5.5% | 5 |
| Jun 2026 | Display & Video 360 | 250 | 47.2% | 1 |
| Jun 2026 | The Trade Desk | 130 | 24.5% | 2 |
| Jun 2026 | StackAdapt | 90 | 17% | 3 |
| Jun 2026 | Criteo | 50 | 9.4% | 4 |
| Jun 2026 | Amazon DSP | 10 | 1.9% | 5 |
| Jul 2026 | Display & Video 360 | 240 | 49% | 1 |
| Jul 2026 | The Trade Desk | 120 | 24.5% | 2 |
| Jul 2026 | StackAdapt | 70 | 14.3% | 3 |
| Jul 2026 | Criteo | 50 | 10.2% | 4 |
| Jul 2026 | Amazon DSP | 10 | 2% | 5 |
| Aug 2026 | Display & Video 360 | 200 | 36.4% | 1 |
| Aug 2026 | The Trade Desk | 170 | 30.9% | 2 |
| Aug 2026 | StackAdapt | 110 | 20% | 3 |
| Aug 2026 | Criteo | 50 | 9.1% | 4 |
| Aug 2026 | Amazon DSP | 20 | 3.6% | 5 |
| Sep 2026 | Amazon DSP | — | — | — |
| Sep 2026 | Criteo | — | — | — |
| Sep 2026 | Display & Video 360 | — | — | — |
| Sep 2026 | StackAdapt | — | — | — |
| Sep 2026 | The Trade Desk | — | — | — |

## What is being compared

- **Amazon DSP**: Measured on the search terms “advertising amazon com” and “amazondsp”, summed into one figure.
- **Criteo**: Measured on the search terms “criteo”, “criteo com” and “criteo near me”, summed into one figure.
- **Display & Video 360**: Measured on the search terms “display & video 360”, “display and video 360”, “display video 360”, “displayvideo360” and “dv360”, summed into one figure.
- **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt com”, “stackadapt ctv”, “stackadapt dsp” and “stackadapt programmatic”, summed into one figure.
- **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk near me”, “the trade desk programmatic”, “thetradedesk”, “thetradedesk com” and “thetradedesk dsp”, summed into one figure.

- [Amazon DSP](/demand/nz/brands/amazon-dsp)
- [Criteo](/demand/nz/brands/criteo)
- [Display & Video 360](/demand/nz/brands/display-and-video-360)
- [StackAdapt](/demand/nz/brands/stackadapt)
- [The Trade Desk](/demand/nz/brands/the-trade-desk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among programmatic advertising platforms in New Zealand?

In August 2026, Display & Video 360 was the most searched among programmatic advertising platforms in New Zealand, with an estimated 200 branded searches and 36.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Programmatic advertising platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-programmatic-ad-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-programmatic-ad-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.