---
title: "Professional sports teams in New Zealand: Which brands are most popular in search?"
description: "Compare the professional league, football and basketball teams New Zealand fans follow. Share of Search among One NZ Warriors, Auckland FC, Wellington Phoenix and NZ Breakers, the professional sports teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-professional-sports-teams"
publisher: "Brandwave"
---

# Professional sports teams in New Zealand: Which brands are most popular in search?

Compare the professional league, football and basketball teams New Zealand fans follow. Share of Search among One NZ Warriors, Auckland FC, Wellington Phoenix and NZ Breakers, the professional sports teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Professional sports teams
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: One NZ Warriors, 70.8%

## Which brand is most popular in search among professional sports teams in New Zealand?

- In August 2026, One NZ Warriors was the most searched among professional sports teams in New Zealand, with an estimated 115K branded searches and 70.8% estimated Share of Search within this set.
- Auckland FC is in 2nd place, 53.2 percentage points behind at 17.6% Share of Search.
- Across the 11 months ending August 2026, One NZ Warriors’ estimated Share of Search among professional sports teams in New Zealand increased from 7.1% to 70.8%.
- Across the 11 months ending August 2026, Auckland FC’s estimated Share of Search among professional sports teams in New Zealand decreased from 53.4% to 17.6%.
- Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand decreased from 27.8% to 8.3%.
- Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand decreased from 11.8% to 3.4%.
- Across the 11 months ending August 2026, One NZ Warriors’ estimated Share of Search among professional sports teams in New Zealand peaked at 71.7% in June 2026 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Auckland FC’s estimated Share of Search among professional sports teams in New Zealand peaked at 70.9% in May 2026 and was lowest at 17.2% in June 2026.
- Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand peaked at 38.3% in January 2026 and was lowest at 8% in June 2026.
- Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand peaked at 11.8% in October 2025 and was lowest at 0.85% in May 2026.
- Across the 11 months ending August 2026, One NZ Warriors rose from 4th to 1st among professional sports teams in New Zealand.
- Across the 11 months ending August 2026, Auckland FC fell from 1st to 2nd among professional sports teams in New Zealand.
- Across the 11 months ending August 2026, Wellington Phoenix fell from 2nd to 3rd among professional sports teams in New Zealand.
- Across the 11 months ending August 2026, NZ Breakers fell from 3rd to 4th among professional sports teams in New Zealand.

## Compare search popularity between leading brands

- [One NZ Warriors vs Auckland FC: compare search popularity](/demand/nz/compare/auckland-fc-vs-one-nz-warriors): 70.8% against 17.6% Share of Search.
- [One NZ Warriors vs Wellington Phoenix: compare search popularity](/demand/nz/compare/one-nz-warriors-vs-wellington-phoenix): 70.8% against 8.3% Share of Search.
- [One NZ Warriors vs NZ Breakers: compare search popularity](/demand/nz/compare/nz-breakers-vs-one-nz-warriors): 70.8% against 3.4% Share of Search.
- [Auckland FC vs Wellington Phoenix: compare search popularity](/demand/nz/compare/auckland-fc-vs-wellington-phoenix): 17.6% against 8.3% Share of Search.
- [Auckland FC vs NZ Breakers: compare search popularity](/demand/nz/compare/auckland-fc-vs-nz-breakers): 17.6% against 3.4% Share of Search.
- [Wellington Phoenix vs NZ Breakers: compare search popularity](/demand/nz/compare/nz-breakers-vs-wellington-phoenix): 8.3% against 3.4% Share of Search.

## How did search popularity change for New Zealand professional sports teams in August 2026?

- In August 2026, One NZ Warriors gained estimated Share of Search among professional sports teams in New Zealand, from 55.1% to 70.8%.
- In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%.
- In August 2026, Auckland FC lost estimated Share of Search among professional sports teams in New Zealand, from 34.2% to 17.6%.
- Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | One NZ Warriors | 70.8% | 115K | +47.9% | One NZ Warriors |
| 2 | Auckland FC | 17.6% | 28.5K | -40.8% | Auckland FC |
| 3 | Wellington Phoenix | 8.3% | 13.4K | +18.0% | Wellington Phoenix |
| 4 | NZ Breakers | 3.4% | 5.5K | +50.8% | NZ Breakers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland FC | 96.3K | 53.4% | 1 |
| Oct 2025 | Wellington Phoenix | 50.1K | 27.8% | 2 |
| Oct 2025 | NZ Breakers | 21.2K | 11.8% | 3 |
| Oct 2025 | One NZ Warriors | 12.8K | 7.1% | 4 |
| Nov 2025 | Auckland FC | 136K | 56.5% | 1 |
| Nov 2025 | Wellington Phoenix | 77.5K | 32.2% | 2 |
| Nov 2025 | NZ Breakers | 14.1K | 5.9% | 3 |
| Nov 2025 | One NZ Warriors | 12.9K | 5.4% | 4 |
| Dec 2025 | Auckland FC | 114K | 52.3% | 1 |
| Dec 2025 | Wellington Phoenix | 78K | 35.9% | 2 |
| Dec 2025 | NZ Breakers | 16.9K | 7.8% | 3 |
| Dec 2025 | One NZ Warriors | 8.8K | 4% | 4 |
| Jan 2026 | Auckland FC | 115K | 48.2% | 1 |
| Jan 2026 | Wellington Phoenix | 91K | 38.3% | 2 |
| Jan 2026 | NZ Breakers | 21K | 8.9% | 3 |
| Jan 2026 | One NZ Warriors | 10.9K | 4.6% | 4 |
| Feb 2026 | Auckland FC | 115K | 49.3% | 1 |
| Feb 2026 | Wellington Phoenix | 79.6K | 34.1% | 2 |
| Feb 2026 | One NZ Warriors | 23.7K | 10.2% | 3 |
| Feb 2026 | NZ Breakers | 15K | 6.4% | 4 |
| Mar 2026 | Auckland FC | 116K | 46.8% | 1 |
| Mar 2026 | One NZ Warriors | 77.4K | 31.3% | 2 |
| Mar 2026 | Wellington Phoenix | 51K | 20.6% | 3 |
| Mar 2026 | NZ Breakers | 3K | 1.2% | 4 |
| Apr 2026 | Auckland FC | 136K | 49.5% | 1 |
| Apr 2026 | One NZ Warriors | 77.3K | 28.1% | 2 |
| Apr 2026 | Wellington Phoenix | 58.7K | 21.4% | 3 |
| Apr 2026 | NZ Breakers | 2.8K | 1% | 4 |
| May 2026 | Auckland FC | 363K | 70.9% | 1 |
| May 2026 | One NZ Warriors | 94.3K | 18.4% | 2 |
| May 2026 | Wellington Phoenix | 50.4K | 9.9% | 3 |
| May 2026 | NZ Breakers | 4.4K | 0.85% | 4 |
| Jun 2026 | One NZ Warriors | 77.7K | 71.7% | 1 |
| Jun 2026 | Auckland FC | 18.6K | 17.2% | 2 |
| Jun 2026 | Wellington Phoenix | 8.7K | 8% | 3 |
| Jun 2026 | NZ Breakers | 3.4K | 3.1% | 4 |
| Jul 2026 | One NZ Warriors | 77.5K | 55.1% | 1 |
| Jul 2026 | Auckland FC | 48.1K | 34.2% | 2 |
| Jul 2026 | Wellington Phoenix | 11.4K | 8.1% | 3 |
| Jul 2026 | NZ Breakers | 3.7K | 2.6% | 4 |
| Aug 2026 | One NZ Warriors | 115K | 70.8% | 1 |
| Aug 2026 | Auckland FC | 28.5K | 17.6% | 2 |
| Aug 2026 | Wellington Phoenix | 13.4K | 8.3% | 3 |
| Aug 2026 | NZ Breakers | 5.5K | 3.4% | 4 |
| Sep 2026 | Auckland FC | — | — | — |
| Sep 2026 | NZ Breakers | — | — | — |
| Sep 2026 | One NZ Warriors | — | — | — |
| Sep 2026 | Wellington Phoenix | — | — | — |

## What is being compared

- **Auckland FC**: Measured on the search terms “auckland fc fixtures”, “auckland fc game”, “auckland fc near me”, “auckland fc new zealand”, “auckland fc nz”, “auckland fc team”, “auckland fc tickets”, “aucklandfc” and “west auckland fc”, summed into one figure.
- **NZ Breakers**: Measured on the search terms “breakers basketball”, “nbl nz breakers”, “new zealand breakers basketball”, “nz breakers”, “nz breakers fixtures”, “nz breakers game”, “nz breakers near me”, “nz breakers team”, “nz breakers tickets”, “nzbreakers” and “nzbreakers tickets”, summed into one figure.
- **One NZ Warriors**: Measured on the search terms “nz warriors”, “one nz warriors”, “one nz warriors game”, “one nz warriors team”, “one nz warriors tickets” and “warriors kiwi”, summed into one figure.
- **Wellington Phoenix**: Measured on the search terms “melbourne city v wellington phoenix”, “melbourne victory wellington phoenix”, “newcastle jets v wellington phoenix”, “wellington phoenix”, “wellington phoenix fc”, “wellington phoenix fixtures”, “wellington phoenix football”, “wellington phoenix game”, “wellington phoenix jersey”, “wellington phoenix melbourne city”, “wellington phoenix men”, “wellington phoenix near me”, “wellington phoenix new zealand”, “wellington phoenix nz”, “wellington phoenix scarf”, “wellington phoenix shop”, “wellington phoenix stadium”, “wellington phoenix team”, “wellington phoenix ticket”, “wellington phoenix women” and “wellingtonphoenix”, summed into one figure.

- [Auckland FC](/demand/nz/brands/auckland-fc)
- [NZ Breakers](/demand/nz/brands/nz-breakers)
- [One NZ Warriors](/demand/nz/brands/one-nz-warriors)
- [Wellington Phoenix](/demand/nz/brands/wellington-phoenix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among professional sports teams in New Zealand?

In August 2026, One NZ Warriors was the most searched among professional sports teams in New Zealand, with an estimated 115K branded searches and 70.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Professional sports teams in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-professional-sports-teams

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-professional-sports-teams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.