---
title: "Professional haircare and styling brands in New Zealand: Which brands are most popular in search?"
description: "Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Share of Search among Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy and Monday Haircare, the professional haircare and styling brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-professional-haircare-brands"
publisher: "Brandwave"
---

# Professional haircare and styling brands in New Zealand: Which brands are most popular in search?

Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Share of Search among Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy and Monday Haircare, the professional haircare and styling brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Professional haircare and styling brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kérastase, 30%

## Which brand is most popular in search among professional haircare and styling brands in New Zealand?

- In August 2026, Kérastase was the most searched among professional haircare and styling brands in New Zealand, with an estimated 21.4K branded searches and 30% estimated Share of Search within this set.
- ghd is in 2nd place, 2.7 percentage points behind at 27.3% Share of Search.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 25.9% to 30%.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 32.2% to 27.3%.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 8.7% to 10.5%.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 9.1% to 9.8%.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 5.3% to 4.5%.
- Across the 11 months ending August 2026, Monday Haircare’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 31.4% in January 2026 and was lowest at 25.4% in June 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 38% in November 2025 and was lowest at 24% in January 2026.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 12.9% in June 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 12.9% in June 2026 and was lowest at 7.6% in November 2025.
- Across the 11 months ending August 2026, Pureology’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 6.1% in May 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 7.2% in May 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 4.3% in January 2026 and was lowest at 2.9% in July 2026.
- Across the 11 months ending August 2026, Monday Haircare’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 2% in October 2025 and was lowest at 0.94% in November 2025.
- Across the 11 months ending August 2026, Kérastase rose from 2nd to 1st among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, ghd fell from 1st to 2nd among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, Redken rose from 4th to 3rd among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, Olaplex fell from 3rd to 4th among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, Pureology rose from 6th to 5th among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, Moroccanoil rose from 7th to 6th among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, Ethique fell from 5th to 7th among professional haircare and styling brands in New Zealand.
- Across the 11 months ending August 2026, K18 and Kevin.Murphy held steady: their estimated Share of Search among professional haircare and styling brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kérastase vs ghd: compare search popularity](/demand/nz/compare/ghd-hair-vs-kerastase): 30% against 27.3% Share of Search.
- [Kérastase vs Redken: compare search popularity](/demand/nz/compare/kerastase-vs-redken): 30% against 10.5% Share of Search.
- [Kérastase vs Olaplex: compare search popularity](/demand/nz/compare/kerastase-vs-olaplex): 30% against 9.8% Share of Search.
- [Kérastase vs Pureology: compare search popularity](/demand/nz/compare/kerastase-vs-pureology): 30% against 5.1% Share of Search.
- [ghd vs Redken: compare search popularity](/demand/nz/compare/ghd-hair-vs-redken): 27.3% against 10.5% Share of Search.
- [ghd vs Olaplex: compare search popularity](/demand/nz/compare/ghd-hair-vs-olaplex): 27.3% against 9.8% Share of Search.
- [ghd vs Pureology: compare search popularity](/demand/nz/compare/ghd-hair-vs-pureology): 27.3% against 5.1% Share of Search.
- [Redken vs Olaplex: compare search popularity](/demand/nz/compare/olaplex-vs-redken): 10.5% against 9.8% Share of Search.
- [Redken vs Pureology: compare search popularity](/demand/nz/compare/pureology-vs-redken): 10.5% against 5.1% Share of Search.
- [Olaplex vs Pureology: compare search popularity](/demand/nz/compare/olaplex-vs-pureology): 9.8% against 5.1% Share of Search.

## How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
- In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.
- In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.
- In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.
- In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
- In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.
- In August 2026, K18 rose from 9th to 8th among professional haircare and styling brands in New Zealand.
- In August 2026, Kevin.Murphy fell from 8th to 9th among professional haircare and styling brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kérastase | 30% | 21.4K | -2.8% | Kérastase |
| 2 | ghd | 27.3% | 19.5K | +1.6% | ghd |
| 3 | Redken | 10.5% | 7.5K | -19.9% | Redken |
| 4 | Olaplex | 9.8% | 7K | -18.6% | Olaplex |
| 5 | Pureology | 5.1% | 3.6K | -17.7% | Pureology |
| 6 | Moroccanoil | 5.1% | 3.6K | -35.7% | Moroccanoil |
| 7 | Ethique | 4.5% | 3.2K | +0.3% | Ethique |
| 8 | K18 | 3.3% | 2.4K | +2.6% | K18 |
| 9 | Kevin.Murphy | 3.2% | 2.3K | -1.3% | Kevin.Murphy |
| 10 | Monday Haircare | 1.3% | 910 | +9.6% | Monday Haircare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ghd | 19.9K | 32.2% | 1 |
| Oct 2025 | Kérastase | 16K | 25.9% | 2 |
| Oct 2025 | Olaplex | 5.6K | 9.1% | 3 |
| Oct 2025 | Redken | 5.3K | 8.7% | 4 |
| Oct 2025 | Ethique | 3.3K | 5.3% | 5 |
| Oct 2025 | Pureology | 3K | 4.9% | 6 |
| Oct 2025 | Moroccanoil | 2.9K | 4.6% | 7 |
| Oct 2025 | K18 | 2.3K | 3.8% | 8 |
| Oct 2025 | Kevin.Murphy | 2.1K | 3.5% | 9 |
| Oct 2025 | Monday Haircare | 1.2K | 2% | 10 |
| Nov 2025 | ghd | 30.6K | 38% | 1 |
| Nov 2025 | Kérastase | 21.5K | 26.7% | 2 |
| Nov 2025 | Redken | 6.3K | 7.8% | 3 |
| Nov 2025 | Olaplex | 6.2K | 7.6% | 4 |
| Nov 2025 | Ethique | 3.7K | 4.6% | 5 |
| Nov 2025 | Pureology | 3.2K | 3.9% | 6 |
| Nov 2025 | Moroccanoil | 3.1K | 3.9% | 7 |
| Nov 2025 | K18 | 3K | 3.8% | 8 |
| Nov 2025 | Kevin.Murphy | 2.3K | 2.9% | 9 |
| Nov 2025 | Monday Haircare | 760 | 0.94% | 10 |
| Dec 2025 | ghd | 23.8K | 33.2% | 1 |
| Dec 2025 | Kérastase | 20.9K | 29.2% | 2 |
| Dec 2025 | Olaplex | 6.8K | 9.6% | 3 |
| Dec 2025 | Redken | 5.5K | 7.7% | 4 |
| Dec 2025 | Moroccanoil | 3.3K | 4.5% | 5 |
| Dec 2025 | Pureology | 2.8K | 3.9% | 6 |
| Dec 2025 | Ethique | 2.7K | 3.7% | 7 |
| Dec 2025 | K18 | 2.7K | 3.7% | 8 |
| Dec 2025 | Kevin.Murphy | 2.1K | 2.9% | 9 |
| Dec 2025 | Monday Haircare | 1K | 1.4% | 10 |
| Jan 2026 | Kérastase | 18.8K | 31.4% | 1 |
| Jan 2026 | ghd | 14.4K | 24% | 2 |
| Jan 2026 | Olaplex | 6.2K | 10.4% | 3 |
| Jan 2026 | Redken | 5.8K | 9.7% | 4 |
| Jan 2026 | Pureology | 3.3K | 5.6% | 5 |
| Jan 2026 | Ethique | 3.1K | 5.2% | 6 |
| Jan 2026 | Moroccanoil | 2.8K | 4.7% | 7 |
| Jan 2026 | K18 | 2.6K | 4.3% | 8 |
| Jan 2026 | Kevin.Murphy | 1.9K | 3.1% | 9 |
| Jan 2026 | Monday Haircare | 1K | 1.7% | 10 |
| Feb 2026 | Kérastase | 18.1K | 30.3% | 1 |
| Feb 2026 | ghd | 15.3K | 25.6% | 2 |
| Feb 2026 | Olaplex | 6.5K | 11% | 3 |
| Feb 2026 | Redken | 5.7K | 9.6% | 4 |
| Feb 2026 | Pureology | 3.3K | 5.5% | 5 |
| Feb 2026 | Ethique | 3.1K | 5.2% | 6 |
| Feb 2026 | Moroccanoil | 2.5K | 4.1% | 7 |
| Feb 2026 | K18 | 2.3K | 3.8% | 8 |
| Feb 2026 | Kevin.Murphy | 1.9K | 3.2% | 9 |
| Feb 2026 | Monday Haircare | 1K | 1.7% | 10 |
| Mar 2026 | Kérastase | 18.3K | 27.7% | 1 |
| Mar 2026 | ghd | 17.9K | 27.1% | 2 |
| Mar 2026 | Olaplex | 7K | 10.6% | 3 |
| Mar 2026 | Redken | 7K | 10.6% | 4 |
| Mar 2026 | Pureology | 4K | 6% | 5 |
| Mar 2026 | Ethique | 3.7K | 5.6% | 6 |
| Mar 2026 | Moroccanoil | 2.7K | 4.1% | 7 |
| Mar 2026 | K18 | 2.3K | 3.4% | 8 |
| Mar 2026 | Kevin.Murphy | 2K | 3% | 9 |
| Mar 2026 | Monday Haircare | 1.2K | 1.9% | 10 |
| Apr 2026 | Kérastase | 18.8K | 28.1% | 1 |
| Apr 2026 | ghd | 18.1K | 26.9% | 2 |
| Apr 2026 | Redken | 7.6K | 11.4% | 3 |
| Apr 2026 | Olaplex | 7.2K | 10.8% | 4 |
| Apr 2026 | Pureology | 4K | 5.9% | 5 |
| Apr 2026 | Ethique | 3.1K | 4.6% | 6 |
| Apr 2026 | Moroccanoil | 3K | 4.4% | 7 |
| Apr 2026 | K18 | 2.4K | 3.6% | 8 |
| Apr 2026 | Kevin.Murphy | 1.9K | 2.8% | 9 |
| Apr 2026 | Monday Haircare | 990 | 1.5% | 10 |
| May 2026 | ghd | 18.2K | 25.8% | 1 |
| May 2026 | Kérastase | 18.1K | 25.7% | 2 |
| May 2026 | Olaplex | 8.8K | 12.5% | 3 |
| May 2026 | Redken | 7.3K | 10.4% | 4 |
| May 2026 | Moroccanoil | 5.1K | 7.2% | 5 |
| May 2026 | Pureology | 4.3K | 6.1% | 6 |
| May 2026 | Ethique | 3.4K | 4.9% | 7 |
| May 2026 | K18 | 2.3K | 3.3% | 8 |
| May 2026 | Kevin.Murphy | 2.1K | 2.9% | 9 |
| May 2026 | Monday Haircare | 820 | 1.2% | 10 |
| Jun 2026 | ghd | 19.4K | 25.8% | 1 |
| Jun 2026 | Kérastase | 19.1K | 25.4% | 2 |
| Jun 2026 | Olaplex | 9.7K | 12.9% | 3 |
| Jun 2026 | Redken | 9.7K | 12.9% | 4 |
| Jun 2026 | Moroccanoil | 5.1K | 6.8% | 5 |
| Jun 2026 | Pureology | 4K | 5.4% | 6 |
| Jun 2026 | Ethique | 2.6K | 3.5% | 7 |
| Jun 2026 | K18 | 2.4K | 3.2% | 8 |
| Jun 2026 | Kevin.Murphy | 2.2K | 3% | 9 |
| Jun 2026 | Monday Haircare | 900 | 1.2% | 10 |
| Jul 2026 | Kérastase | 22K | 28.3% | 1 |
| Jul 2026 | ghd | 19.2K | 24.6% | 2 |
| Jul 2026 | Redken | 9.3K | 12% | 3 |
| Jul 2026 | Olaplex | 8.6K | 11% | 4 |
| Jul 2026 | Moroccanoil | 5.6K | 7.2% | 5 |
| Jul 2026 | Pureology | 4.4K | 5.7% | 6 |
| Jul 2026 | Ethique | 3.2K | 4.1% | 7 |
| Jul 2026 | Kevin.Murphy | 2.3K | 3% | 8 |
| Jul 2026 | K18 | 2.3K | 2.9% | 9 |
| Jul 2026 | Monday Haircare | 830 | 1.1% | 10 |
| Aug 2026 | Kérastase | 21.4K | 30% | 1 |
| Aug 2026 | ghd | 19.5K | 27.3% | 2 |
| Aug 2026 | Redken | 7.5K | 10.5% | 3 |
| Aug 2026 | Olaplex | 7K | 9.8% | 4 |
| Aug 2026 | Pureology | 3.6K | 5.1% | 5 |
| Aug 2026 | Moroccanoil | 3.6K | 5.1% | 6 |
| Aug 2026 | Ethique | 3.2K | 4.5% | 7 |
| Aug 2026 | K18 | 2.4K | 3.3% | 8 |
| Aug 2026 | Kevin.Murphy | 2.3K | 3.2% | 9 |
| Aug 2026 | Monday Haircare | 910 | 1.3% | 10 |
| Sep 2026 | Ethique | — | — | — |
| Sep 2026 | ghd | — | — | — |
| Sep 2026 | K18 | — | — | — |
| Sep 2026 | Kérastase | — | — | — |
| Sep 2026 | Kevin.Murphy | — | — | — |
| Sep 2026 | Monday Haircare | — | — | — |
| Sep 2026 | Moroccanoil | — | — | — |
| Sep 2026 | Olaplex | — | — | — |
| Sep 2026 | Pureology | — | — | — |
| Sep 2026 | Redken | — | — | — |

## What is being compared

- **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner”, “ethique nz”, “ethique shampoo” and “ethique shampoo bar”, summed into one figure.
- **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure.
- **K18**: Measured on the search terms “k18 hair”, “k18 hair mask”, “k18 hair nz”, “k18 hair oil”, “k18 hair treatment”, “k18 hair treatments”, “k18 leave in mask” and “k18 nz”, summed into one figure.
- **Kérastase**: Measured on the search terms “kerastase”, “kerastase anti hair fall serum”, “kerastase conditioner”, “kerastase elixir hair oil”, “kerastase elixir ultime”, “kerastase elixir ultime hair oil”, “kerastase elixir ultime oil”, “kerastase genesis serum”, “kerastase genesis shampoo”, “kerastase hair”, “kerastase hair mask”, “kerastase hair masque”, “kerastase hair oil”, “kerastase hair serum”, “kerastase night serum”, “kerastase nz”, “kerastase oil”, “kerastase serum”, “kerastase shampoo” and “kerastase shampoo and conditioner”, summed into one figure.
- **Kevin.Murphy**: Measured on the search terms “kevin murphy”, “kevin murphy angel shampoo”, “kevin murphy hair paste”, “kevin murphy hair products”, “kevin murphy hair styling products”, “kevin murphy hair treatment”, “kevin murphy nz”, “kevin murphy shampoo” and “kevin murphy shampoo angel wash”, summed into one figure.
- **Monday Haircare**: Measured on the search terms “monday haircare”, “monday haircare nz” and “monday shampoo”, summed into one figure.
- **Moroccanoil**: Measured on the search terms “moroccanoil”, “moroccanoil conditioner”, “moroccanoil dry scalp treatment”, “moroccanoil dry shampoo”, “moroccanoil hair”, “moroccanoil hair care products”, “moroccanoil hydrating shampoo”, “moroccanoil hydrating styling cream”, “moroccanoil intense hydrating mask”, “moroccanoil moroccanoil treatment”, “moroccanoil nz”, “moroccanoil oil for hair”, “moroccanoil oil shampoo”, “moroccanoil shampoo”, “moroccanoil styling products”, “moroccanoil treatment”, “moroccanoil treatment 100ml”, “moroccanoil treatment hair oil” and “moroccanoil treatment original”, summed into one figure.
- **Olaplex**: Measured on the search terms “olaplex”, “olaplex 3 hair perfector”, “olaplex bonding oil”, “olaplex conditioner”, “olaplex hair”, “olaplex hair oil”, “olaplex hair treatment”, “olaplex n 7 bonding oil”, “olaplex n3 hair perfector”, “olaplex no 3 hair perfector”, “olaplex no 6 bond smoother”, “olaplex no 7 bonding oil”, “olaplex no 9 bond protector nourishing hair serum”, “olaplex number 3 hair perfector”, “olaplex nz”, “olaplex oil”, “olaplex shampoo” and “olaplex treatment”, summed into one figure.
- **Pureology**: Measured on the search terms “pureology”, “pureology color fanatic”, “pureology color fanatic multi tasking leave in spray”, “pureology colour fanatic”, “pureology conditioner”, “pureology cure shampoo”, “pureology hydrate conditioner”, “pureology hydrate shampoo”, “pureology hydrate shampoo & conditioner”, “pureology hydrate shampoo and conditioner”, “pureology leave in conditioner”, “pureology leave in treatment”, “pureology nanoworks gold shampoo”, “pureology nz”, “pureology shampoo”, “pureology shampoo and conditioner” and “pureology shampoo conditioner”, summed into one figure.
- **Redken**: Measured on the search terms “redken”, “redken acidic bonding concentrate leave in treatment”, “redken acidic bonding concentrate shampoo”, “redken acidic bonding shampoo”, “redken all soft conditioner”, “redken all soft shampoo”, “redken conditioner”, “redken dismiss shampoo”, “redken extreme length shampoo”, “redken extreme shampoo”, “redken hair”, “redken hair products”, “redken leave in conditioner”, “redken nz”, “redken one united multi benefit treatment”, “redken purple shampoo”, “redken shampoo” and “redken shampoo and conditioner”, summed into one figure.

- [Ethique](/demand/nz/brands/ethique)
- [ghd](/demand/nz/brands/ghd-hair)
- [K18](/demand/nz/brands/k18-hair)
- [Kérastase](/demand/nz/brands/kerastase)
- [Kevin.Murphy](/demand/nz/brands/kevin-murphy)
- [Monday Haircare](/demand/nz/brands/monday-haircare)
- [Moroccanoil](/demand/nz/brands/moroccanoil)
- [Olaplex](/demand/nz/brands/olaplex)
- [Pureology](/demand/nz/brands/pureology)
- [Redken](/demand/nz/brands/redken)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among professional haircare and styling brands in New Zealand?

In August 2026, Kérastase was the most searched among professional haircare and styling brands in New Zealand, with an estimated 21.4K branded searches and 30% estimated Share of Search within this set.

## Cite this page

Brandwave. "Professional haircare and styling brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-professional-haircare-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-professional-haircare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.