--- title: "Contentsquare vs PostHog: Which is searched more in New Zealand?" description: "Is Contentsquare or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms/compare/contentsquare-vs-posthog" publisher: "Brandwave" --- # Contentsquare vs PostHog: Which is searched more in New Zealand? Is Contentsquare or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contentsquare and PostHog - **Competitive set**: Product analytics platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Contentsquare Share of Search**: 4.8% - **PostHog Share of Search**: 49% ## Is Contentsquare or PostHog more popular in search? - In September 2026, PostHog had more branded searches than Contentsquare among product analytics platforms in New Zealand. PostHog had about 720 branded searches, while Contentsquare had 70. PostHog made up 49% of all product analytics platform searches we track, and Contentsquare accounted for 4.8%. - PostHog was ahead of Contentsquare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand moved from 2.5% to 4.8%, and its estimated monthly branded searches moved from 40 to 70. - Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand moved from 30% to 49%, and its estimated monthly branded searches moved from 480 to 720. ## Top product analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mixpanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PostHog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amplitude | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Heap | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pendo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Contentsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product analytics platforms - Asked ChatGPT "Which product analytics platform should I use in New Zealand?": 1. PostHog, 2. Mixpanel, 3. Amplitude - Asked ChatGPT "What are the best product analytics platforms in New Zealand?": 1. Mixpanel, 2. Amplitude, 3. PostHog, 4. Heap, 5. Pendo - Asked ChatGPT "What's the best product analytics platform in New Zealand for user behaviour?": 1. Mixpanel, 2. PostHog, 3. Amplitude, 4. Heap - Searched Google, AI Overview "product analytics software": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Pendo - Searched Google, AI Overview "user behaviour analytics": named none of the brands we track Not named in any answer: Contentsquare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand product analytics platforms in September 2026? - In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%. - In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%. ## Month by month | Month | Contentsquare estimated searches | Contentsquare Share of Search | Contentsquare rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.5% | 5 | 480 | 30% | 2 | | Nov 2025 | 50 | 2.9% | 5 | 390 | 22.5% | 3 | | Dec 2025 | 40 | 2.9% | 5 | 390 | 28.3% | 2 | | Jan 2026 | 50 | 3.8% | 5 | 480 | 36.1% | 1 | | Feb 2026 | 60 | 5.5% | 5 | 390 | 35.5% | 2 | | Mar 2026 | 50 | 3.5% | 5 | 590 | 41.8% | 1 | | Apr 2026 | 70 | 6.1% | 5 | 390 | 34.2% | 2 | | May 2026 | 70 | 5.1% | 5 | 480 | 35% | 2 | | Jun 2026 | 70 | 3.9% | 5 | 880 | 49.4% | 1 | | Jul 2026 | 50 | 3.4% | 5 | 720 | 49.7% | 1 | | Aug 2026 | 50 | 3.6% | 5 | 720 | 51.8% | 1 | | Sep 2026 | 70 | 4.8% | 5 | 720 | 49% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Contentsquare’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contentsquare**: Measured on the search terms “contentsquare” and “contentsquare analytics”, summed into one figure. - **PostHog**: Measured on the search term “posthog”. - [Contentsquare profile](/demand/nz/brands/contentsquare) - [PostHog profile](/demand/nz/brands/posthog) - [All product analytics platforms in New Zealand](/demand/nz/categories/nz-product-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Contentsquare or PostHog more popular in search? In September 2026, PostHog had more branded searches than Contentsquare among product analytics platforms in New Zealand. PostHog had about 720 branded searches, while Contentsquare had 70. PostHog made up 49% of all product analytics platform searches we track, and Contentsquare accounted for 4.8%. ## Cite this page Brandwave. "Contentsquare vs PostHog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms/compare/contentsquare-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms/compare/contentsquare-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.