---
title: "Product analytics platforms in New Zealand: Which are searched most?"
description: "Compare event analytics platforms that help digital teams understand user behavior and conversion. Share of Search among PostHog, Heap, Mixpanel, Pendo, Contentsquare and Amplitude, the product analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms"
publisher: "Brandwave"
---

# Product analytics platforms in New Zealand: Which are searched most?

Compare event analytics platforms that help digital teams understand user behavior and conversion. Share of Search among PostHog, Heap, Mixpanel, Pendo, Contentsquare and Amplitude, the product analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Product analytics platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: PostHog, 49%

## Which brand is most popular in search among product analytics platforms in New Zealand?

- In September 2026, PostHog was the most searched among product analytics platforms in New Zealand, with an estimated 720 branded searches, 49% of all searches for the six we track.
- Heap is in 2nd place, 22.4 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand increased from 30% to 49%.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand decreased from 36.9% to 26.5%.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand decreased from 16.3% to 9.5%.
- Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand decreased from 13.1% to 9.5%.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand increased from 2.5% to 4.8%.
- Across the 12 months ending September 2026, Amplitude’s share of searches among product analytics platforms in New Zealand decreased from 1.3% to 0.68%.
- Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms in New Zealand peaked at 51.8% in August 2026 and was lowest at 22.5% in November 2025.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms in New Zealand peaked at 43.1% in May 2026 and was lowest at 26.5% in September 2026.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms in New Zealand peaked at 34.1% in November 2025 and was lowest at 7.8% in March 2026.
- Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand peaked at 13.1% in October 2025 and was lowest at 7.9% in August 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, PostHog rose from 2nd to 1st among product analytics platforms in New Zealand.
- Across the 12 months ending September 2026, Heap fell from 1st to 2nd among product analytics platforms in New Zealand.

## Top product analytics platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, PostHog, Mixpanel and Amplitude were mentioned most often, in four of the five answers. Mixpanel was recommended most often, coming first in two out of four answers that gave a list. PostHog was second, and Amplitude was third. Contentsquare, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mixpanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| PostHog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Amplitude | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Heap | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pendo | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Contentsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about product analytics platforms

- Asked ChatGPT "Which product analytics platform should I use in New Zealand?": 1. PostHog, 2. Mixpanel, 3. Amplitude
- Asked ChatGPT "What are the best product analytics platforms in New Zealand?": 1. Mixpanel, 2. Amplitude, 3. PostHog, 4. Heap, 5. Pendo
- Asked ChatGPT "What's the best product analytics platform in New Zealand for user behaviour?": 1. Mixpanel, 2. PostHog, 3. Amplitude, 4. Heap
- Searched Google, AI Overview "product analytics software": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Pendo
- Searched Google, AI Overview "user behaviour analytics": named none of the brands we track

Not named in any answer: Contentsquare.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [PostHog vs Heap: compare search popularity](/demand/nz/compare/heap-vs-posthog): 49% against 26.5% Share of Search.
- [PostHog vs Mixpanel: compare search popularity](/demand/nz/compare/mixpanel-vs-posthog): 49% against 9.5% Share of Search.
- [PostHog vs Pendo: compare search popularity](/demand/nz/compare/pendo-vs-posthog): 49% against 9.5% Share of Search.
- [PostHog vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-posthog): 49% against 4.8% Share of Search.
- [Heap vs Mixpanel: compare search popularity](/demand/nz/compare/heap-vs-mixpanel): 26.5% against 9.5% Share of Search.
- [Heap vs Pendo: compare search popularity](/demand/nz/compare/heap-vs-pendo): 26.5% against 9.5% Share of Search.
- [Heap vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-heap): 26.5% against 4.8% Share of Search.
- [Mixpanel vs Pendo: compare search popularity](/demand/nz/compare/mixpanel-vs-pendo): 9.5% Share of Search each.
- [Mixpanel vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-mixpanel): 9.5% against 4.8% Share of Search.
- [Pendo vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-pendo): 9.5% against 4.8% Share of Search.

## How did search popularity change for New Zealand product analytics platforms in September 2026?

- In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.
- In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.
- In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.
- In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.
- In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.
- Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PostHog | 49% | 720 | 0.0% | PostHog |
| 2 | Heap | 26.5% | 390 | 0.0% | Contentsquare |
| 3 | Mixpanel | 9.5% | 140 | +27.3% | Mixpanel |
| 4 | Pendo | 9.5% | 140 | +27.3% | Pendo |
| 5 | Contentsquare | 4.8% | 70 | +40.0% | Contentsquare |
| 6 | Amplitude | 0.68% | 10 | 0.0% | Amplitude |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heap | 590 | 36.9% | 1 |
| Oct 2025 | PostHog | 480 | 30% | 2 |
| Oct 2025 | Mixpanel | 260 | 16.3% | 3 |
| Oct 2025 | Pendo | 210 | 13.1% | 4 |
| Oct 2025 | Contentsquare | 40 | 2.5% | 5 |
| Oct 2025 | Amplitude | 20 | 1.3% | 6 |
| Nov 2025 | Mixpanel | 590 | 34.1% | 1 |
| Nov 2025 | Heap | 480 | 27.7% | 2 |
| Nov 2025 | PostHog | 390 | 22.5% | 3 |
| Nov 2025 | Pendo | 210 | 12.1% | 4 |
| Nov 2025 | Contentsquare | 50 | 2.9% | 5 |
| Nov 2025 | Amplitude | 10 | 0.58% | 6 |
| Dec 2025 | Heap | 480 | 34.8% | 1 |
| Dec 2025 | PostHog | 390 | 28.3% | 2 |
| Dec 2025 | Mixpanel | 320 | 23.2% | 3 |
| Dec 2025 | Pendo | 140 | 10.1% | 4 |
| Dec 2025 | Contentsquare | 40 | 2.9% | 5 |
| Dec 2025 | Amplitude | 10 | 0.72% | 6 |
| Jan 2026 | PostHog | 480 | 36.1% | 1 |
| Jan 2026 | Heap | 390 | 29.3% | 2 |
| Jan 2026 | Mixpanel | 260 | 19.5% | 3 |
| Jan 2026 | Pendo | 140 | 10.5% | 4 |
| Jan 2026 | Contentsquare | 50 | 3.8% | 5 |
| Jan 2026 | Amplitude | 10 | 0.75% | 6 |
| Feb 2026 | Heap | 390 | 35.5% | 1 |
| Feb 2026 | PostHog | 390 | 35.5% | 2 |
| Feb 2026 | Mixpanel | 140 | 12.7% | 3 |
| Feb 2026 | Pendo | 110 | 10% | 4 |
| Feb 2026 | Contentsquare | 60 | 5.5% | 5 |
| Feb 2026 | Amplitude | 10 | 0.91% | 6 |
| Mar 2026 | PostHog | 590 | 41.8% | 1 |
| Mar 2026 | Heap | 480 | 34% | 2 |
| Mar 2026 | Pendo | 170 | 12.1% | 3 |
| Mar 2026 | Mixpanel | 110 | 7.8% | 4 |
| Mar 2026 | Contentsquare | 50 | 3.5% | 5 |
| Mar 2026 | Amplitude | 10 | 0.71% | 6 |
| Apr 2026 | Heap | 390 | 34.2% | 1 |
| Apr 2026 | PostHog | 390 | 34.2% | 2 |
| Apr 2026 | Mixpanel | 140 | 12.3% | 3 |
| Apr 2026 | Pendo | 140 | 12.3% | 4 |
| Apr 2026 | Contentsquare | 70 | 6.1% | 5 |
| Apr 2026 | Amplitude | 10 | 0.88% | 6 |
| May 2026 | Heap | 590 | 43.1% | 1 |
| May 2026 | PostHog | 480 | 35% | 2 |
| May 2026 | Mixpanel | 110 | 8% | 3 |
| May 2026 | Pendo | 110 | 8% | 4 |
| May 2026 | Contentsquare | 70 | 5.1% | 5 |
| May 2026 | Amplitude | 10 | 0.73% | 6 |
| Jun 2026 | PostHog | 880 | 49.4% | 1 |
| Jun 2026 | Heap | 480 | 27% | 2 |
| Jun 2026 | Mixpanel | 170 | 9.6% | 3 |
| Jun 2026 | Pendo | 170 | 9.6% | 4 |
| Jun 2026 | Contentsquare | 70 | 3.9% | 5 |
| Jun 2026 | Amplitude | 10 | 0.56% | 6 |
| Jul 2026 | PostHog | 720 | 49.7% | 1 |
| Jul 2026 | Heap | 390 | 26.9% | 2 |
| Jul 2026 | Mixpanel | 140 | 9.7% | 3 |
| Jul 2026 | Pendo | 140 | 9.7% | 4 |
| Jul 2026 | Contentsquare | 50 | 3.4% | 5 |
| Jul 2026 | Amplitude | 10 | 0.69% | 6 |
| Aug 2026 | PostHog | 720 | 51.8% | 1 |
| Aug 2026 | Heap | 390 | 28.1% | 2 |
| Aug 2026 | Mixpanel | 110 | 7.9% | 3 |
| Aug 2026 | Pendo | 110 | 7.9% | 4 |
| Aug 2026 | Contentsquare | 50 | 3.6% | 5 |
| Aug 2026 | Amplitude | 10 | 0.72% | 6 |
| Sep 2026 | PostHog | 720 | 49% | 1 |
| Sep 2026 | Heap | 390 | 26.5% | 2 |
| Sep 2026 | Mixpanel | 140 | 9.5% | 3 |
| Sep 2026 | Pendo | 140 | 9.5% | 4 |
| Sep 2026 | Contentsquare | 70 | 4.8% | 5 |
| Sep 2026 | Amplitude | 10 | 0.68% | 6 |

## What is being compared

- **Amplitude**: Measured on the search term “amplitude analytics”.
- **Contentsquare**: Measured on the search terms “contentsquare” and “contentsquare analytics”, summed into one figure.
- **Heap**: Measured on the search term “heap”.
- **Mixpanel**: Measured on the search term “mixpanel”.
- **Pendo**: Measured on the search term “pendo”.
- **PostHog**: Measured on the search term “posthog”.

- [Amplitude](/demand/nz/brands/amplitude)
- [Contentsquare](/demand/nz/brands/contentsquare)
- [Heap](/demand/nz/brands/heap)
- [Mixpanel](/demand/nz/brands/mixpanel)
- [Pendo](/demand/nz/brands/pendo)
- [PostHog](/demand/nz/brands/posthog)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among product analytics platforms in New Zealand?

In September 2026, PostHog was the most searched among product analytics platforms in New Zealand, with an estimated 720 branded searches, 49% of all searches for the six we track.

## Cite this page

Brandwave. "Product analytics platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-product-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.