---
title: "Process documentation platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to create step-by-step process guides and instructions. Share of Search among Notion, Confluence, Guidde, Process Street, SweetProcess, Trainual, Waybook, Iorad and FlowShare, the process documentation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-process-documentation-platforms"
publisher: "Brandwave"
---

# Process documentation platforms in New Zealand: Which are searched most?

Compare services and tools used to create step-by-step process guides and instructions. Share of Search among Notion, Confluence, Guidde, Process Street, SweetProcess, Trainual, Waybook, Iorad and FlowShare, the process documentation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Process documentation platforms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Notion, 67.6%

## Which brand is most popular in search among process documentation platforms in New Zealand?

- In September 2026, Notion was the most searched among process documentation platforms in New Zealand, with an estimated 15.5K branded searches, 67.6% of all searches for the nine we track.
- Confluence is in 2nd place, 51.9 percentage points behind at 15.7%.
- Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand decreased from 77.1% to 67.6%.
- Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand decreased from 17.8% to 15.7%.
- Across the 12 months ending September 2026, Guidde’s share of searches among process documentation platforms in New Zealand increased from 4% to 15.7%.
- Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand peaked at 83.2% in February 2026 and was lowest at 67.6% in September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.8% in February 2026.
- Across the 12 months ending September 2026, Guidde’s share of searches among process documentation platforms in New Zealand peaked at 15.7% in September 2026 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, Process Street rose from 5th to 4th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, SweetProcess rose from 6th to 5th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Trainual fell from 4th to 6th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Waybook rose from 9th to 7th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, FlowShare fell from 7th to 9th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Iorad held steady: its share of searches among process documentation platforms in New Zealand moved less than 0.5 percentage points.

## Top process documentation platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Process Street was mentioned most often, in four of the five answers. Process Street was recommended most often, coming first in one out of four answers that gave a list. Trainual was second, and SweetProcess was third. Guidde, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Process Street | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Trainual | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| SweetProcess | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Confluence | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Notion | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Waybook | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| FlowShare | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Guidde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Iorad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about process documentation platforms

- Asked ChatGPT "Which process documentation platform should I use in New Zealand?": 1. SweetProcess, 2. Trainual, 3. Process Street, 4. Confluence, 5. Waybook
- Asked ChatGPT "What are the best process documentation platforms in New Zealand?": 1. SweetProcess, 2. Trainual, 3. Process Street, 4. Confluence, 5. Waybook
- Asked ChatGPT "What's the best process documentation platform in New Zealand for step by step guides?": 1. Trainual, 2. Process Street, 3. Waybook, 4. Notion
- Searched Google, AI Overview "process documentation tools": 1. Process Street, 2. Notion, 3. FlowShare, 4. Confluence
- Searched Google, AI Overview "workflow documentation software": 1. Notion

Not named in any answer: Guidde and Iorad.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Notion vs Confluence: compare search popularity](/demand/nz/compare/confluence-vs-notion): 67.6% against 15.7% Share of Search.
- [Notion vs Guidde: compare search popularity](/demand/nz/compare/guidde-vs-notion): 67.6% against 15.7% Share of Search.
- [Confluence vs Guidde: compare search popularity](/demand/nz/compare/confluence-vs-guidde): 15.7% Share of Search each.

## How did search popularity change for New Zealand process documentation platforms in September 2026?

- In September 2026, Guidde gained share of searches among process documentation platforms in New Zealand, from 13.2% to 15.7%.
- In September 2026, Notion lost share of searches among process documentation platforms in New Zealand, from 69.6% to 67.6%.
- In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand.
- In September 2026, Iorad rose from 9th to 8th among process documentation platforms in New Zealand.
- In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand.
- In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand.
- In September 2026, Trainual fell from 5th to 6th among process documentation platforms in New Zealand.
- Estimated monthly branded searches for Waybook in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Notion | 67.6% | 15.5K | -18.2% | Notion |
| 2 | Confluence | 15.7% | 3.6K | -18.2% | Atlassian |
| 3 | Guidde | 15.7% | 3.6K | 0.0% | Guidde |
| 4 | Process Street | 0.22% | 50 | +25.0% | Process Street |
| 5 | SweetProcess | 0.22% | 50 | -44.4% | SweetProcess |
| 6 | Trainual | 0.22% | 50 | -44.4% | Trainual |
| 7 | Waybook | 0.13% | 30 | -25.0% | Waybook |
| 8 | Iorad | 0.09% | 20 | +100.0% | Iorad |
| 9 | FlowShare | 0.04% | 10 | 0.0% | FlowShare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Notion | 19.1K | 77.1% | 1 |
| Oct 2025 | Confluence | 4.4K | 17.8% | 2 |
| Oct 2025 | Guidde | 1K | 4% | 3 |
| Oct 2025 | Trainual | 110 | 0.44% | 4 |
| Oct 2025 | Process Street | 70 | 0.28% | 5 |
| Oct 2025 | SweetProcess | 50 | 0.2% | 6 |
| Oct 2025 | FlowShare | 10 | 0.04% | 7 |
| Oct 2025 | Iorad | 10 | 0.04% | 8 |
| Oct 2025 | Waybook | 10 | 0.04% | 9 |
| Nov 2025 | Notion | 15.7K | 73.6% | 1 |
| Nov 2025 | Confluence | 4.4K | 20.6% | 2 |
| Nov 2025 | Guidde | 1K | 4.7% | 3 |
| Nov 2025 | Process Street | 70 | 0.33% | 4 |
| Nov 2025 | SweetProcess | 70 | 0.33% | 5 |
| Nov 2025 | Trainual | 50 | 0.23% | 6 |
| Nov 2025 | Iorad | 20 | 0.09% | 7 |
| Nov 2025 | Waybook | 20 | 0.09% | 8 |
| Nov 2025 | FlowShare | 10 | 0.05% | 9 |
| Dec 2025 | Notion | 12.8K | 76.5% | 1 |
| Dec 2025 | Confluence | 2.9K | 17.3% | 2 |
| Dec 2025 | Guidde | 880 | 5.2% | 3 |
| Dec 2025 | Process Street | 70 | 0.42% | 4 |
| Dec 2025 | Trainual | 50 | 0.3% | 5 |
| Dec 2025 | SweetProcess | 20 | 0.12% | 6 |
| Dec 2025 | FlowShare | 10 | 0.06% | 7 |
| Dec 2025 | Iorad | 10 | 0.06% | 8 |
| Dec 2025 | Waybook | 10 | 0.06% | 9 |
| Jan 2026 | Notion | 19.3K | 80.3% | 1 |
| Jan 2026 | Confluence | 3.6K | 15% | 2 |
| Jan 2026 | Guidde | 880 | 3.7% | 3 |
| Jan 2026 | Trainual | 90 | 0.37% | 4 |
| Jan 2026 | Process Street | 70 | 0.29% | 5 |
| Jan 2026 | SweetProcess | 50 | 0.21% | 6 |
| Jan 2026 | Iorad | 20 | 0.08% | 7 |
| Jan 2026 | FlowShare | 10 | 0.04% | 8 |
| Jan 2026 | Waybook | 10 | 0.04% | 9 |
| Feb 2026 | Notion | 23.4K | 83.2% | 1 |
| Feb 2026 | Confluence | 3.6K | 12.8% | 2 |
| Feb 2026 | Guidde | 880 | 3.1% | 3 |
| Feb 2026 | Trainual | 90 | 0.32% | 4 |
| Feb 2026 | Process Street | 70 | 0.25% | 5 |
| Feb 2026 | SweetProcess | 50 | 0.18% | 6 |
| Feb 2026 | FlowShare | 10 | 0.04% | 7 |
| Feb 2026 | Iorad | 10 | 0.04% | 8 |
| Feb 2026 | Waybook | 10 | 0.04% | 9 |
| Mar 2026 | Notion | 23.7K | 80.8% | 1 |
| Mar 2026 | Confluence | 4.4K | 15% | 2 |
| Mar 2026 | Guidde | 1K | 3.4% | 3 |
| Mar 2026 | Trainual | 90 | 0.31% | 4 |
| Mar 2026 | Process Street | 70 | 0.24% | 5 |
| Mar 2026 | SweetProcess | 30 | 0.1% | 6 |
| Mar 2026 | Iorad | 20 | 0.07% | 7 |
| Mar 2026 | FlowShare | 10 | 0.03% | 8 |
| Mar 2026 | Waybook | 10 | 0.03% | 9 |
| Apr 2026 | Notion | 19.1K | 81% | 1 |
| Apr 2026 | Confluence | 3.6K | 15.3% | 2 |
| Apr 2026 | Guidde | 720 | 3.1% | 3 |
| Apr 2026 | Trainual | 70 | 0.3% | 4 |
| Apr 2026 | Process Street | 50 | 0.21% | 5 |
| Apr 2026 | SweetProcess | 20 | 0.08% | 6 |
| Apr 2026 | FlowShare | 10 | 0.04% | 7 |
| Apr 2026 | Iorad | 10 | 0.04% | 8 |
| Apr 2026 | Waybook | 10 | 0.04% | 9 |
| May 2026 | Notion | 19.1K | 77.4% | 1 |
| May 2026 | Confluence | 4.4K | 17.8% | 2 |
| May 2026 | Guidde | 1K | 4% | 3 |
| May 2026 | Trainual | 70 | 0.28% | 4 |
| May 2026 | Process Street | 50 | 0.2% | 5 |
| May 2026 | SweetProcess | 30 | 0.12% | 6 |
| May 2026 | Iorad | 20 | 0.08% | 7 |
| May 2026 | FlowShare | 10 | 0.04% | 8 |
| May 2026 | Waybook | 10 | 0.04% | 9 |
| Jun 2026 | Notion | 19.2K | 77.5% | 1 |
| Jun 2026 | Confluence | 4.4K | 17.8% | 2 |
| Jun 2026 | Guidde | 1K | 4% | 3 |
| Jun 2026 | Trainual | 70 | 0.28% | 4 |
| Jun 2026 | Process Street | 50 | 0.2% | 5 |
| Jun 2026 | SweetProcess | 30 | 0.12% | 6 |
| Jun 2026 | FlowShare | 10 | 0.04% | 7 |
| Jun 2026 | Iorad | 10 | 0.04% | 8 |
| Jun 2026 | Waybook | 10 | 0.04% | 9 |
| Jul 2026 | Notion | 19.1K | 79.8% | 1 |
| Jul 2026 | Confluence | 3.6K | 15.1% | 2 |
| Jul 2026 | Guidde | 1K | 4.2% | 3 |
| Jul 2026 | Trainual | 90 | 0.38% | 4 |
| Jul 2026 | Process Street | 40 | 0.17% | 5 |
| Jul 2026 | SweetProcess | 40 | 0.17% | 6 |
| Jul 2026 | Iorad | 20 | 0.08% | 7 |
| Jul 2026 | Waybook | 20 | 0.08% | 8 |
| Jul 2026 | FlowShare | 10 | 0.04% | 9 |
| Aug 2026 | Notion | 18.9K | 69.6% | 1 |
| Aug 2026 | Confluence | 4.4K | 16.2% | 2 |
| Aug 2026 | Guidde | 3.6K | 13.2% | 3 |
| Aug 2026 | SweetProcess | 90 | 0.33% | 4 |
| Aug 2026 | Trainual | 90 | 0.33% | 5 |
| Aug 2026 | Process Street | 40 | 0.15% | 6 |
| Aug 2026 | Waybook | 40 | 0.15% | 7 |
| Aug 2026 | FlowShare | 10 | 0.04% | 8 |
| Aug 2026 | Iorad | 10 | 0.04% | 9 |
| Sep 2026 | Notion | 15.5K | 67.6% | 1 |
| Sep 2026 | Confluence | 3.6K | 15.7% | 2 |
| Sep 2026 | Guidde | 3.6K | 15.7% | 3 |
| Sep 2026 | Process Street | 50 | 0.22% | 4 |
| Sep 2026 | SweetProcess | 50 | 0.22% | 5 |
| Sep 2026 | Trainual | 50 | 0.22% | 6 |
| Sep 2026 | Waybook | 30 | 0.13% | 7 |
| Sep 2026 | Iorad | 20 | 0.09% | 8 |
| Sep 2026 | FlowShare | 10 | 0.04% | 9 |

## What is being compared

- **Confluence**: Measured on the search term “confluence”.
- **FlowShare**: Measured on the search term “flowshare”.
- **Guidde**: Measured on the search term “guidde”.
- **Iorad**: Measured on the search term “iorad”.
- **Notion**: Measured on the search terms “notion”, “notion ai”, “notion templates” and “notion web”, summed into one figure.
- **Process Street**: Measured on the search term “process street”.
- **SweetProcess**: Measured on the search term “sweetprocess”.
- **Trainual**: Measured on the search term “trainual”.
- **Waybook**: Measured on the search term “waybook”.

- [Confluence](/demand/nz/brands/confluence)
- [FlowShare](/demand/nz/brands/flowshare)
- [Guidde](/demand/nz/brands/guidde)
- [Iorad](/demand/nz/brands/iorad)
- [Notion](/demand/nz/brands/notion)
- [Process Street](/demand/nz/brands/process-street)
- [SweetProcess](/demand/nz/brands/sweetprocess)
- [Trainual](/demand/nz/brands/trainual)
- [Waybook](/demand/nz/brands/waybook)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among process documentation platforms in New Zealand?

In September 2026, Notion was the most searched among process documentation platforms in New Zealand, with an estimated 15.5K branded searches, 67.6% of all searches for the nine we track.

## Cite this page

Brandwave. "Process documentation platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-process-documentation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-process-documentation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.