--- title: "Blackmores vs Clinicians: Which is searched more in New Zealand?" description: "Is Blackmores or Clinicians more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands/compare/blackmores-vs-clinicians" publisher: "Brandwave" --- # Blackmores vs Clinicians: Which is searched more in New Zealand? Is Blackmores or Clinicians more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackmores and Clinicians - **Competitive set**: Probiotic brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blackmores Share of Search**: 15.7% - **Clinicians Share of Search**: 17.8% ## Is Blackmores or Clinicians more popular in search? - In September 2026, Clinicians had more branded searches than Blackmores among probiotic brands in New Zealand. Clinicians had about 2,170 branded searches, while Blackmores had 1,910. Clinicians made up 17.8% of all probiotic brand searches we track, and Blackmores accounted for 15.7%. - The lead changed hands 6 times in the 12 months ending September 2026: Blackmores took it in December 2025, Clinicians took it in January 2026, Blackmores took it in February 2026, Clinicians took it in March 2026, Blackmores took it in April 2026, Clinicians took it in May 2026. - Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in New Zealand moved from 14.5% to 15.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Clinicians’ share of searches among probiotic brands in New Zealand moved from 17.7% to 17.8%, and its estimated monthly branded searches moved from 2K to 2.2K. ## Top probiotic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clinicians was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackmores did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go Healthy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Inner Health | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Clinicians | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | BioGaia | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BLIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life-Space | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Radiance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about probiotic brands - Asked ChatGPT "Which probiotic brand should I buy in New Zealand?": 1. Inner Health, 2. Go Healthy, 3. Clinicians - Asked ChatGPT "What are the best probiotic brands in New Zealand?": 1. Go Healthy, 2. Inner Health, 3. BioGaia - Asked ChatGPT "What's the best probiotic brand in New Zealand for gut health?": 1. Go Healthy, 2. Clinicians - Searched Google, AI Overview "probiotic nz": 1. Inner Health, 2. Go Healthy - Searched Google, AI Overview "gut health supplement": named none of the brands we track Not named in any answer: Yakult, Blackmores, BLIS, Life-Space, Radiance and Seed. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand probiotic brands in September 2026? - In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches. ## Month by month | Month | Blackmores estimated searches | Blackmores Share of Search | Blackmores rank | Clinicians estimated searches | Clinicians Share of Search | Clinicians rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 14.5% | 4 | 2K | 17.7% | 3 | | Nov 2025 | 1.7K | 15.6% | 4 | 2K | 18.7% | 3 | | Dec 2025 | 1.5K | 16.5% | 3 | 1.4K | 16.2% | 4 | | Jan 2026 | 1.6K | 15.7% | 4 | 1.7K | 16.3% | 3 | | Feb 2026 | 1.7K | 17.5% | 2 | 1.6K | 16.4% | 3 | | Mar 2026 | 1.9K | 16.4% | 4 | 2.1K | 18.7% | 2 | | Apr 2026 | 1.8K | 16.3% | 3 | 1.7K | 15.4% | 4 | | May 2026 | 1.9K | 15.7% | 4 | 2.2K | 18.3% | 2 | | Jun 2026 | 1.8K | 15% | 4 | 2.1K | 18.4% | 2 | | Jul 2026 | 1.8K | 15.1% | 3 | 2.1K | 18% | 2 | | Aug 2026 | 1.9K | 14.8% | 4 | 2.3K | 18.1% | 2 | | Sep 2026 | 1.9K | 15.7% | 3 | 2.2K | 17.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackmores’ and Clinicians’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackmores**: Measured on the search terms “blackmores”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores executive”, “blackmores fish oil”, “blackmores insolar”, “blackmores lutein defence”, “blackmores macu vision”, “blackmores omega triple” and “blackmores probiotics”, summed into one figure. - **Clinicians**: Measured on the search terms “clinicians”, “clinicians flora”, “clinicians flora restore” and “clinicians probiotic”, summed into one figure. - [Blackmores profile](/demand/nz/brands/blackmores) - [Clinicians profile](/demand/nz/brands/clinicians) - [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackmores or Clinicians more popular in search? In September 2026, Clinicians had more branded searches than Blackmores among probiotic brands in New Zealand. Clinicians had about 2,170 branded searches, while Blackmores had 1,910. Clinicians made up 17.8% of all probiotic brand searches we track, and Blackmores accounted for 15.7%. ## Cite this page Brandwave. "Blackmores vs Clinicians: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands/compare/blackmores-vs-clinicians This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands/compare/blackmores-vs-clinicians. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.