---
title: "Probiotic brands in New Zealand: Which brands are most popular in search?"
description: "Compare the probiotic and gut health brands New Zealanders take. Share of Search among Yakult, Blackmores, Inner Health, Life-Space and Seed, the probiotic brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands"
publisher: "Brandwave"
---

# Probiotic brands in New Zealand: Which brands are most popular in search?

Compare the probiotic and gut health brands New Zealanders take. Share of Search among Yakult, Blackmores, Inner Health, Life-Space and Seed, the probiotic brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Probiotic brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yakult, 39%

## Which brand is most popular in search among probiotic brands in New Zealand?

- In August 2026, Yakult was the most searched among probiotic brands in New Zealand, with an estimated 3.4K branded searches and 39% estimated Share of Search within this set.
- Blackmores is in 2nd place, 0.8 percentage points behind at 38.2% Share of Search.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand decreased from 40.9% to 39%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand increased from 36.5% to 38.2%.
- Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand decreased from 17.5% to 16.7%.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand increased from 0.26% to 1.5%.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand peaked at 44.1% in February 2026 and was lowest at 38.7% in December 2025.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand peaked at 40.5% in March 2026 and was lowest at 36.5% in July 2026.
- Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand peaked at 17.5% in October 2025 and was lowest at 12.1% in February 2026.
- Across the 11 months ending August 2026, Life-Space’s estimated Share of Search among probiotic brands in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.16% in December 2025.
- Across the 11 months ending August 2026, Life-Space held steady: its estimated Share of Search among probiotic brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yakult vs Blackmores: compare search popularity](/demand/nz/compare/blackmores-vs-yakult): 39% against 38.2% Share of Search.
- [Yakult vs Inner Health: compare search popularity](/demand/nz/compare/inner-health-vs-yakult): 39% against 16.7% Share of Search.
- [Yakult vs Life-Space: compare search popularity](/demand/nz/compare/life-space-vs-yakult): 39% against 4.5% Share of Search.
- [Blackmores vs Inner Health: compare search popularity](/demand/nz/compare/blackmores-vs-inner-health): 38.2% against 16.7% Share of Search.
- [Blackmores vs Life-Space: compare search popularity](/demand/nz/compare/blackmores-vs-life-space): 38.2% against 4.5% Share of Search.
- [Inner Health vs Life-Space: compare search popularity](/demand/nz/compare/inner-health-vs-life-space): 16.7% against 4.5% Share of Search.

## How did search popularity change for New Zealand probiotic brands in August 2026?

- In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
- In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
- Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yakult | 39% | 3.4K | -3.2% | Yakult |
| 2 | Blackmores | 38.2% | 3.3K | +6.1% | Blackmores |
| 3 | Inner Health | 16.7% | 1.4K | +0.7% | Inner Health |
| 4 | Life-Space | 4.5% | 390 | +8.3% | Life-Space |
| 5 | Seed | 1.5% | 130 | 0.0% | Seed |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yakult | 3.1K | 40.9% | 1 |
| Oct 2025 | Blackmores | 2.8K | 36.5% | 2 |
| Oct 2025 | Inner Health | 1.3K | 17.5% | 3 |
| Oct 2025 | Life-Space | 360 | 4.7% | 4 |
| Oct 2025 | Seed | 20 | 0.26% | 5 |
| Nov 2025 | Yakult | 2.9K | 40.8% | 1 |
| Nov 2025 | Blackmores | 2.8K | 38.6% | 2 |
| Nov 2025 | Inner Health | 1.2K | 16.5% | 3 |
| Nov 2025 | Life-Space | 270 | 3.8% | 4 |
| Nov 2025 | Seed | 20 | 0.28% | 5 |
| Dec 2025 | Blackmores | 2.5K | 39.7% | 1 |
| Dec 2025 | Yakult | 2.4K | 38.7% | 2 |
| Dec 2025 | Inner Health | 1.1K | 17.3% | 3 |
| Dec 2025 | Life-Space | 250 | 4.1% | 4 |
| Dec 2025 | Seed | 10 | 0.16% | 5 |
| Jan 2026 | Yakult | 3.1K | 42.5% | 1 |
| Jan 2026 | Blackmores | 2.8K | 38.2% | 2 |
| Jan 2026 | Inner Health | 1.1K | 15% | 3 |
| Jan 2026 | Life-Space | 290 | 4% | 4 |
| Jan 2026 | Seed | 20 | 0.28% | 5 |
| Feb 2026 | Yakult | 3K | 44.1% | 1 |
| Feb 2026 | Blackmores | 2.7K | 39.3% | 2 |
| Feb 2026 | Inner Health | 820 | 12.1% | 3 |
| Feb 2026 | Life-Space | 280 | 4.1% | 4 |
| Feb 2026 | Seed | 30 | 0.44% | 5 |
| Mar 2026 | Blackmores | 3.2K | 40.5% | 1 |
| Mar 2026 | Yakult | 3.2K | 39.9% | 2 |
| Mar 2026 | Inner Health | 1.2K | 14.9% | 3 |
| Mar 2026 | Life-Space | 330 | 4.2% | 4 |
| Mar 2026 | Seed | 40 | 0.51% | 5 |
| Apr 2026 | Yakult | 3.1K | 39.9% | 1 |
| Apr 2026 | Blackmores | 3K | 38.9% | 2 |
| Apr 2026 | Inner Health | 1.1K | 14.8% | 3 |
| Apr 2026 | Life-Space | 390 | 5.1% | 4 |
| Apr 2026 | Seed | 100 | 1.3% | 5 |
| May 2026 | Blackmores | 3.2K | 40.3% | 1 |
| May 2026 | Yakult | 3.1K | 39.2% | 2 |
| May 2026 | Inner Health | 1.1K | 14.1% | 3 |
| May 2026 | Life-Space | 380 | 4.8% | 4 |
| May 2026 | Seed | 130 | 1.6% | 5 |
| Jun 2026 | Yakult | 3.2K | 40.4% | 1 |
| Jun 2026 | Blackmores | 3K | 37.5% | 2 |
| Jun 2026 | Inner Health | 1.3K | 16.2% | 3 |
| Jun 2026 | Life-Space | 360 | 4.5% | 4 |
| Jun 2026 | Seed | 110 | 1.4% | 5 |
| Jul 2026 | Yakult | 3.5K | 40.9% | 1 |
| Jul 2026 | Blackmores | 3.1K | 36.5% | 2 |
| Jul 2026 | Inner Health | 1.4K | 16.9% | 3 |
| Jul 2026 | Life-Space | 360 | 4.2% | 4 |
| Jul 2026 | Seed | 130 | 1.5% | 5 |
| Aug 2026 | Yakult | 3.4K | 39% | 1 |
| Aug 2026 | Blackmores | 3.3K | 38.2% | 2 |
| Aug 2026 | Inner Health | 1.4K | 16.7% | 3 |
| Aug 2026 | Life-Space | 390 | 4.5% | 4 |
| Aug 2026 | Seed | 130 | 1.5% | 5 |
| Sep 2026 | Blackmores | — | — | — |
| Sep 2026 | Inner Health | — | — | — |
| Sep 2026 | Life-Space | — | — | — |
| Sep 2026 | Seed | — | — | — |
| Sep 2026 | Yakult | — | — | — |

## What is being compared

- **Blackmores**: Measured on the search terms “blackmores”, “blackmores b12”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores conceive well gold”, “blackmores conceive well mens”, “blackmores executive”, “blackmores fish oil”, “blackmores hair skin nails”, “blackmores insolar”, “blackmores lutein defence”, “blackmores lutein vision advanced”, “blackmores macu vision”, “blackmores magnesium”, “blackmores mens multivitamin”, “blackmores multivitamin”, “blackmores near me”, “blackmores new zealand”, “blackmores nz”, “blackmores omega triple”, “blackmores online”, “blackmores pregnancy”, “blackmores pregnancy & breastfeeding gold”, “blackmores pregnancy folic acid”, “blackmores pregnancy gold”, “blackmores probiotics”, “blackmores supplements”, “blackmores vitamins”, “blackmores womens multivitamin” and “blackmoresnz co nz”, summed into one figure.
- **Inner Health**: Measured on the search terms “inner health gut health”, “inner health plus”, “inner health plus double strength”, “inner health plus double strength probiotic”, “inner health plus probiotics” and “inner health probiotic”, summed into one figure.
- **Life-Space**: Measured on the search terms “life space”, “life space near me”, “life space nz”, “life space probiotic”, “lifespace”, “lifespace nz” and “lifespace probiotic”, summed into one figure.
- **Seed**: Measured on the search terms “seed daily synbiotic probiotic”, “seed ds 01” and “seed gut health”, summed into one figure.
- **Yakult**: Measured on the search terms “milk yakult”, “yakult”, “yakult drink”, “yakult drink probiotic”, “yakult gut health”, “yakult lite”, “yakult near me”, “yakult new zealand”, “yakult nz” and “yakult probiotic”, summed into one figure.

- [Blackmores](/demand/nz/brands/blackmores)
- [Inner Health](/demand/nz/brands/inner-health)
- [Life-Space](/demand/nz/brands/life-space)
- [Seed](/demand/nz/brands/seed)
- [Yakult](/demand/nz/brands/yakult)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among probiotic brands in New Zealand?

In August 2026, Yakult was the most searched among probiotic brands in New Zealand, with an estimated 3.4K branded searches and 39% estimated Share of Search within this set.

## Cite this page

Brandwave. "Probiotic brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-probiotic-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.