---
title: "Private training establishments in New Zealand: Which brands are most popular in search?"
description: "Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Share of Search among NZMA, Yoobee Colleges, The Learning Connexion, Cut Above Academy, NZ Institute of Sport, Media Design School and NZ School of Tourism, the private training establishments Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-private-training-establishments"
publisher: "Brandwave"
---

# Private training establishments in New Zealand: Which brands are most popular in search?

Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Share of Search among NZMA, Yoobee Colleges, The Learning Connexion, Cut Above Academy, NZ Institute of Sport, Media Design School and NZ School of Tourism, the private training establishments Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Private training establishments
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZMA, 49.5%

## Which brand is most popular in search among private training establishments in New Zealand?

- In August 2026, NZMA was the most searched among private training establishments in New Zealand, with an estimated 6.2K branded searches and 49.5% estimated Share of Search within this set.
- Yoobee Colleges is in 2nd place, 17.4 percentage points behind at 32.1% Share of Search.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand decreased from 52.7% to 49.5%.
- Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand increased from 8.7% to 10.4%.
- Across the 11 months ending August 2026, Cut Above Academy’s estimated Share of Search among private training establishments in New Zealand increased from 5.1% to 5.7%.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand peaked at 55.2% in January 2026 and was lowest at 49.5% in August 2026.
- Across the 11 months ending August 2026, Yoobee Colleges’ estimated Share of Search among private training establishments in New Zealand peaked at 32.6% in July 2026 and was lowest at 28.4% in December 2025.
- Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.5% in June 2026.
- Across the 11 months ending August 2026, Cut Above Academy’s estimated Share of Search among private training establishments in New Zealand peaked at 5.9% in February 2026 and was lowest at 4.8% in July 2026.
- Across the 11 months ending August 2026, Yoobee Colleges, NZ Institute of Sport, Media Design School and NZ School of Tourism held steady: their estimated Share of Search among private training establishments in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZMA vs Yoobee Colleges: compare search popularity](/demand/nz/compare/nzma-vs-yoobee-colleges): 49.5% against 32.1% Share of Search.
- [NZMA vs The Learning Connexion: compare search popularity](/demand/nz/compare/nzma-vs-the-learning-connexion): 49.5% against 10.4% Share of Search.
- [NZMA vs Cut Above Academy: compare search popularity](/demand/nz/compare/cut-above-academy-vs-nzma): 49.5% against 5.7% Share of Search.
- [Yoobee Colleges vs The Learning Connexion: compare search popularity](/demand/nz/compare/the-learning-connexion-vs-yoobee-colleges): 32.1% against 10.4% Share of Search.
- [Yoobee Colleges vs Cut Above Academy: compare search popularity](/demand/nz/compare/cut-above-academy-vs-yoobee-colleges): 32.1% against 5.7% Share of Search.
- [The Learning Connexion vs Cut Above Academy: compare search popularity](/demand/nz/compare/cut-above-academy-vs-the-learning-connexion): 10.4% against 5.7% Share of Search.

## How did search popularity change for New Zealand private training establishments in August 2026?

- In August 2026, Cut Above Academy gained estimated Share of Search among private training establishments in New Zealand, from 4.8% to 5.7%.
- In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.
- Estimated monthly branded searches for Media Design School in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
- Estimated monthly branded searches for NZ School of Tourism in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Learning Connexion in New Zealand rose 29.7% over 11 measured months, from 1K to 1.3K in August 2026.
- Estimated monthly branded searches for NZ Institute of Sport in New Zealand rose 22.2% over 11 measured months, from 180 to 220 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZMA | 49.5% | 6.2K | -0.2% | NZMA |
| 2 | Yoobee Colleges | 32.1% | 4K | -0.2% | Yoobee Colleges |
| 3 | The Learning Connexion | 10.4% | 1.3K | 0.0% | The Learning Connexion |
| 4 | Cut Above Academy | 5.7% | 720 | +20.0% | Cut Above Academy |
| 5 | NZ Institute of Sport | 1.7% | 220 | +22.2% | NZ Institute of Sport |
| 6 | Media Design School | 0.4% | 50 | 0.0% | Media Design School |
| 7 | NZ School of Tourism | 0.16% | 20 | +100.0% | NZ School of Tourism |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZMA | 6.1K | 52.7% | 1 |
| Oct 2025 | Yoobee Colleges | 3.7K | 31.8% | 2 |
| Oct 2025 | The Learning Connexion | 1K | 8.7% | 3 |
| Oct 2025 | Cut Above Academy | 590 | 5.1% | 4 |
| Oct 2025 | NZ Institute of Sport | 180 | 1.5% | 5 |
| Oct 2025 | Media Design School | 20 | 0.17% | 6 |
| Oct 2025 | NZ School of Tourism | 10 | 0.09% | 7 |
| Nov 2025 | NZMA | 5.1K | 52.4% | 1 |
| Nov 2025 | Yoobee Colleges | 2.9K | 30.1% | 2 |
| Nov 2025 | The Learning Connexion | 1K | 10.4% | 3 |
| Nov 2025 | Cut Above Academy | 480 | 4.9% | 4 |
| Nov 2025 | NZ Institute of Sport | 170 | 1.8% | 5 |
| Nov 2025 | Media Design School | 30 | 0.31% | 6 |
| Nov 2025 | NZ School of Tourism | 10 | 0.1% | 7 |
| Dec 2025 | NZMA | 4.1K | 53.3% | 1 |
| Dec 2025 | Yoobee Colleges | 2.2K | 28.4% | 2 |
| Dec 2025 | The Learning Connexion | 890 | 11.5% | 3 |
| Dec 2025 | Cut Above Academy | 390 | 5.1% | 4 |
| Dec 2025 | NZ Institute of Sport | 110 | 1.4% | 5 |
| Dec 2025 | Media Design School | 20 | 0.26% | 6 |
| Dec 2025 | NZ School of Tourism | 0 | 0% | 7 |
| Jan 2026 | NZMA | 6.2K | 55.2% | 1 |
| Jan 2026 | Yoobee Colleges | 3.2K | 28.6% | 2 |
| Jan 2026 | The Learning Connexion | 1K | 9% | 3 |
| Jan 2026 | Cut Above Academy | 600 | 5.3% | 4 |
| Jan 2026 | NZ Institute of Sport | 170 | 1.5% | 5 |
| Jan 2026 | Media Design School | 30 | 0.27% | 6 |
| Jan 2026 | NZ School of Tourism | 10 | 0.09% | 7 |
| Feb 2026 | NZMA | 6.3K | 51.3% | 1 |
| Feb 2026 | Yoobee Colleges | 3.7K | 30.2% | 2 |
| Feb 2026 | The Learning Connexion | 1.3K | 10.7% | 3 |
| Feb 2026 | Cut Above Academy | 730 | 5.9% | 4 |
| Feb 2026 | NZ Institute of Sport | 170 | 1.4% | 5 |
| Feb 2026 | Media Design School | 50 | 0.41% | 6 |
| Feb 2026 | NZ School of Tourism | 10 | 0.08% | 7 |
| Mar 2026 | NZMA | 6.3K | 49.9% | 1 |
| Mar 2026 | Yoobee Colleges | 4K | 31.9% | 2 |
| Mar 2026 | The Learning Connexion | 1.3K | 10.4% | 3 |
| Mar 2026 | Cut Above Academy | 730 | 5.8% | 4 |
| Mar 2026 | NZ Institute of Sport | 210 | 1.7% | 5 |
| Mar 2026 | Media Design School | 50 | 0.4% | 6 |
| Mar 2026 | NZ School of Tourism | 10 | 0.08% | 7 |
| Apr 2026 | NZMA | 5.2K | 52.9% | 1 |
| Apr 2026 | Yoobee Colleges | 2.9K | 29.6% | 2 |
| Apr 2026 | The Learning Connexion | 1K | 10.2% | 3 |
| Apr 2026 | Cut Above Academy | 490 | 4.9% | 4 |
| Apr 2026 | NZ Institute of Sport | 170 | 1.7% | 5 |
| Apr 2026 | Media Design School | 30 | 0.3% | 6 |
| Apr 2026 | NZ School of Tourism | 30 | 0.3% | 7 |
| May 2026 | NZMA | 6.2K | 52.5% | 1 |
| May 2026 | Yoobee Colleges | 3.7K | 31.8% | 2 |
| May 2026 | The Learning Connexion | 1K | 8.6% | 3 |
| May 2026 | Cut Above Academy | 600 | 5.1% | 4 |
| May 2026 | NZ Institute of Sport | 170 | 1.5% | 5 |
| May 2026 | Media Design School | 30 | 0.26% | 6 |
| May 2026 | NZ School of Tourism | 30 | 0.26% | 7 |
| Jun 2026 | NZMA | 6.3K | 52.9% | 1 |
| Jun 2026 | Yoobee Colleges | 3.7K | 31.6% | 2 |
| Jun 2026 | The Learning Connexion | 1K | 8.5% | 3 |
| Jun 2026 | Cut Above Academy | 590 | 5% | 4 |
| Jun 2026 | NZ Institute of Sport | 170 | 1.4% | 5 |
| Jun 2026 | Media Design School | 30 | 0.25% | 6 |
| Jun 2026 | NZ School of Tourism | 30 | 0.25% | 7 |
| Jul 2026 | NZMA | 6.2K | 50.2% | 1 |
| Jul 2026 | Yoobee Colleges | 4K | 32.6% | 2 |
| Jul 2026 | The Learning Connexion | 1.3K | 10.5% | 3 |
| Jul 2026 | Cut Above Academy | 600 | 4.8% | 4 |
| Jul 2026 | NZ Institute of Sport | 180 | 1.4% | 5 |
| Jul 2026 | Media Design School | 50 | 0.4% | 6 |
| Jul 2026 | NZ School of Tourism | 10 | 0.08% | 7 |
| Aug 2026 | NZMA | 6.2K | 49.5% | 1 |
| Aug 2026 | Yoobee Colleges | 4K | 32.1% | 2 |
| Aug 2026 | The Learning Connexion | 1.3K | 10.4% | 3 |
| Aug 2026 | Cut Above Academy | 720 | 5.7% | 4 |
| Aug 2026 | NZ Institute of Sport | 220 | 1.7% | 5 |
| Aug 2026 | Media Design School | 50 | 0.4% | 6 |
| Aug 2026 | NZ School of Tourism | 20 | 0.16% | 7 |
| Sep 2026 | Cut Above Academy | — | — | — |
| Sep 2026 | Media Design School | — | — | — |
| Sep 2026 | NZ Institute of Sport | — | — | — |
| Sep 2026 | NZ School of Tourism | — | — | — |
| Sep 2026 | NZMA | — | — | — |
| Sep 2026 | The Learning Connexion | — | — | — |
| Sep 2026 | Yoobee Colleges | — | — | — |

## What is being compared

- **Cut Above Academy**: Measured on the search terms “cut above academy” and “cut above academy nz”, summed into one figure.
- **Media Design School**: Measured on the search terms “mediadesignschool” and “mediadesignschool com”, summed into one figure.
- **NZ Institute of Sport**: Measured on the search terms “nz institute of sport” and “nzis co nz”, summed into one figure.
- **NZ School of Tourism**: Measured on the search term “nzschooloftourism”.
- **NZMA**: Measured on the search terms “nzma”, “nzma ac nz”, “nzma campus”, “nzma courses”, “nzma free courses”, “nzma near me”, “nzma new zealand”, “nzma nz” and “nzma online”, summed into one figure.
- **The Learning Connexion**: Measured on the search terms “the learning connexion” and “tlc ac nz”, summed into one figure.
- **Yoobee Colleges**: Measured on the search terms “yoobee”, “yoobee ac nz”, “yoobee colleges”, “yoobee colleges near me”, “yoobee colleges new zealand” and “yoobeecolleges”, summed into one figure.

- [Cut Above Academy](/demand/nz/brands/cut-above-academy)
- [Media Design School](/demand/nz/brands/media-design-school)
- [NZ Institute of Sport](/demand/nz/brands/nz-institute-of-sport)
- [NZ School of Tourism](/demand/nz/brands/nz-school-of-tourism)
- [NZMA](/demand/nz/brands/nzma)
- [The Learning Connexion](/demand/nz/brands/the-learning-connexion)
- [Yoobee Colleges](/demand/nz/brands/yoobee-colleges)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among private training establishments in New Zealand?

In August 2026, NZMA was the most searched among private training establishments in New Zealand, with an estimated 6.2K branded searches and 49.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Private training establishments in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-private-training-establishments

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-private-training-establishments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.