--- title: "Private and independent schools in New Zealand: Which brands are most popular in search?" description: "Compare the independent and private schools New Zealand families consider. Share of Search among Saint Kentigern, ACG and St Cuthbert's College, the private and independent schools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-private-schools" publisher: "Brandwave" --- # Private and independent schools in New Zealand: Which brands are most popular in search? Compare the independent and private schools New Zealand families consider. Share of Search among Saint Kentigern, ACG and St Cuthbert's College, the private and independent schools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Private and independent schools - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Saint Kentigern, 54.3% ## Which brand is most popular in search among private and independent schools in New Zealand? - In August 2026, Saint Kentigern was the most searched among private and independent schools in New Zealand, with an estimated 26.6K branded searches and 54.3% estimated Share of Search within this set. - ACG is in 2nd place, 12.5 percentage points behind at 41.8% Share of Search. - Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand increased from 50.2% to 54.3%. - Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand decreased from 44.8% to 41.8%. - Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand decreased from 5% to 3.9%. - Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand peaked at 57.2% in May 2026 and was lowest at 45.2% in January 2026. - Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand peaked at 48.4% in January 2026 and was lowest at 36.2% in June 2026. - Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand peaked at 7.6% in June 2026 and was lowest at 3.9% in August 2026. ## Compare search popularity between leading brands - [Saint Kentigern vs ACG: compare search popularity](/demand/nz/compare/acg-vs-saint-kentigern): 54.3% against 41.8% Share of Search. - [Saint Kentigern vs St Cuthbert's College: compare search popularity](/demand/nz/compare/saint-kentigern-vs-st-cuthberts-college): 54.3% against 3.9% Share of Search. - [ACG vs St Cuthbert's College: compare search popularity](/demand/nz/compare/acg-vs-st-cuthberts-college): 41.8% against 3.9% Share of Search. ## How did search popularity change for New Zealand private and independent schools in August 2026? - In August 2026, Saint Kentigern gained estimated Share of Search among private and independent schools in New Zealand, from 48% to 54.3%. - In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%. - In August 2026, St Cuthbert's College lost estimated Share of Search among private and independent schools in New Zealand, from 6% to 3.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Saint Kentigern | 54.3% | 26.6K | +107.7% | Saint Kentigern | | 2 | ACG | 41.8% | 20.5K | +66.8% | ACG | | 3 | St Cuthbert's College | 3.9% | 1.9K | +18.8% | St Cuthbert's College | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Saint Kentigern | 19.2K | 50.2% | 1 | | Oct 2025 | ACG | 17.2K | 44.8% | 2 | | Oct 2025 | St Cuthbert's College | 1.9K | 5% | 3 | | Nov 2025 | Saint Kentigern | 19.2K | 53.8% | 1 | | Nov 2025 | ACG | 14.6K | 40.9% | 2 | | Nov 2025 | St Cuthbert's College | 1.9K | 5.3% | 3 | | Dec 2025 | Saint Kentigern | 9.5K | 50.6% | 1 | | Dec 2025 | ACG | 8K | 42.5% | 2 | | Dec 2025 | St Cuthbert's College | 1.3K | 6.9% | 3 | | Jan 2026 | ACG | 14.5K | 48.4% | 1 | | Jan 2026 | Saint Kentigern | 13.5K | 45.2% | 2 | | Jan 2026 | St Cuthbert's College | 1.9K | 6.4% | 3 | | Feb 2026 | Saint Kentigern | 26.6K | 53.7% | 1 | | Feb 2026 | ACG | 20.6K | 41.5% | 2 | | Feb 2026 | St Cuthbert's College | 2.4K | 4.8% | 3 | | Mar 2026 | Saint Kentigern | 26.6K | 52.6% | 1 | | Mar 2026 | ACG | 21.1K | 41.7% | 2 | | Mar 2026 | St Cuthbert's College | 2.9K | 5.7% | 3 | | Apr 2026 | Saint Kentigern | 15.7K | 49.1% | 1 | | Apr 2026 | ACG | 14.4K | 45% | 2 | | Apr 2026 | St Cuthbert's College | 1.9K | 5.9% | 3 | | May 2026 | Saint Kentigern | 27.6K | 57.2% | 1 | | May 2026 | ACG | 17.8K | 36.8% | 2 | | May 2026 | St Cuthbert's College | 2.9K | 6% | 3 | | Jun 2026 | Saint Kentigern | 26.6K | 56.2% | 1 | | Jun 2026 | ACG | 17.2K | 36.2% | 2 | | Jun 2026 | St Cuthbert's College | 3.6K | 7.6% | 3 | | Jul 2026 | Saint Kentigern | 12.8K | 48% | 1 | | Jul 2026 | ACG | 12.3K | 46% | 2 | | Jul 2026 | St Cuthbert's College | 1.6K | 6% | 3 | | Aug 2026 | Saint Kentigern | 26.6K | 54.3% | 1 | | Aug 2026 | ACG | 20.5K | 41.8% | 2 | | Aug 2026 | St Cuthbert's College | 1.9K | 3.9% | 3 | | Sep 2026 | ACG | — | — | — | | Sep 2026 | Saint Kentigern | — | — | — | | Sep 2026 | St Cuthbert's College | — | — | — | ## What is being compared - **ACG**: Measured on the search terms “acg parnell”, “acg schools” and “acg sunderland”, summed into one figure. - **Saint Kentigern**: Measured on the search terms “saint kentigern”, “saint kentigern near me”, “saint kentigern new zealand”, “saint kentigern nz”, “saintkentigern” and “saintkentigern com”, summed into one figure. - **St Cuthbert's College**: Measured on the search term “st cuthberts”. - [ACG](/demand/nz/brands/acg) - [Saint Kentigern](/demand/nz/brands/saint-kentigern) - [St Cuthbert's College](/demand/nz/brands/st-cuthberts-college) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among private and independent schools in New Zealand? In August 2026, Saint Kentigern was the most searched among private and independent schools in New Zealand, with an estimated 26.6K branded searches and 54.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Private and independent schools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-private-schools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-private-schools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.