---
title: "Private hospitals in New Zealand: Which brands are most popular in search?"
description: "Compare the private hospitals New Zealanders and their insurers choose for surgery. Share of Search among Allevia Hospitals, St George's Hospital, Wakefield Hospital, Southern Cross Healthcare, Grace Hospital, Bowen Hospital and Forte Health, the private hospitals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-private-hospitals"
publisher: "Brandwave"
---

# Private hospitals in New Zealand: Which brands are most popular in search?

Compare the private hospitals New Zealanders and their insurers choose for surgery. Share of Search among Allevia Hospitals, St George's Hospital, Wakefield Hospital, Southern Cross Healthcare, Grace Hospital, Bowen Hospital and Forte Health, the private hospitals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Private hospitals
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Allevia Hospitals, 30.9%

## Which brand is most popular in search among private hospitals in New Zealand?

- In August 2026, Allevia Hospitals was the most searched among private hospitals in New Zealand, with an estimated 18.1K branded searches and 30.9% estimated Share of Search within this set.
- St George's Hospital is in 2nd place, 14 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Allevia Hospitals’ estimated Share of Search among private hospitals in New Zealand increased from 17.9% to 30.9%.
- Across the 11 months ending August 2026, St George's Hospital’s estimated Share of Search among private hospitals in New Zealand decreased from 20.5% to 16.9%.
- Across the 11 months ending August 2026, Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand decreased from 15.1% to 12.5%.
- Across the 11 months ending August 2026, Southern Cross Healthcare’s estimated Share of Search among private hospitals in New Zealand decreased from 15.3% to 11.8%.
- Across the 11 months ending August 2026, Bowen Hospital’s estimated Share of Search among private hospitals in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, Forte Health’s estimated Share of Search among private hospitals in New Zealand decreased from 6% to 5%.
- Across the 11 months ending August 2026, Allevia Hospitals’ estimated Share of Search among private hospitals in New Zealand peaked at 30.9% in August 2026 and was lowest at 16.2% in March 2026.
- Across the 11 months ending August 2026, St George's Hospital’s estimated Share of Search among private hospitals in New Zealand peaked at 21.8% in March 2026 and was lowest at 15.8% in April 2026.
- Across the 11 months ending August 2026, Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand peaked at 16.1% in March 2026 and was lowest at 12.5% in August 2026.
- Across the 11 months ending August 2026, Southern Cross Healthcare’s estimated Share of Search among private hospitals in New Zealand peaked at 16.9% in November 2025 and was lowest at 11% in July 2026.
- Across the 11 months ending August 2026, Grace Hospital’s estimated Share of Search among private hospitals in New Zealand peaked at 13.1% in April 2026 and was lowest at 10.9% in June 2026.
- Across the 11 months ending August 2026, Bowen Hospital’s estimated Share of Search among private hospitals in New Zealand peaked at 14.7% in March 2026 and was lowest at 10.7% in June 2026.
- Across the 11 months ending August 2026, Forte Health’s estimated Share of Search among private hospitals in New Zealand peaked at 6% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Allevia Hospitals rose from 2nd to 1st among private hospitals in New Zealand.
- Across the 11 months ending August 2026, St George's Hospital fell from 1st to 2nd among private hospitals in New Zealand.
- Across the 11 months ending August 2026, Wakefield Hospital rose from 4th to 3rd among private hospitals in New Zealand.
- Across the 11 months ending August 2026, Southern Cross Healthcare fell from 3rd to 4th among private hospitals in New Zealand.
- Across the 11 months ending August 2026, Grace Hospital rose from 6th to 5th among private hospitals in New Zealand.
- Across the 11 months ending August 2026, Bowen Hospital fell from 5th to 6th among private hospitals in New Zealand.

## Compare search popularity between leading brands

- [Allevia Hospitals vs St George's Hospital: compare search popularity](/demand/nz/compare/allevia-hospitals-vs-st-georges-hospital): 30.9% against 16.9% Share of Search.
- [Allevia Hospitals vs Wakefield Hospital: compare search popularity](/demand/nz/compare/allevia-hospitals-vs-wakefield-hospital): 30.9% against 12.5% Share of Search.
- [Allevia Hospitals vs Southern Cross Healthcare: compare search popularity](/demand/nz/compare/allevia-hospitals-vs-southern-cross-healthcare): 30.9% against 11.8% Share of Search.
- [Allevia Hospitals vs Grace Hospital: compare search popularity](/demand/nz/compare/allevia-hospitals-vs-grace-hospital): 30.9% against 11.6% Share of Search.
- [St George's Hospital vs Wakefield Hospital: compare search popularity](/demand/nz/compare/st-georges-hospital-vs-wakefield-hospital): 16.9% against 12.5% Share of Search.
- [St George's Hospital vs Southern Cross Healthcare: compare search popularity](/demand/nz/compare/southern-cross-healthcare-vs-st-georges-hospital): 16.9% against 11.8% Share of Search.
- [St George's Hospital vs Grace Hospital: compare search popularity](/demand/nz/compare/grace-hospital-vs-st-georges-hospital): 16.9% against 11.6% Share of Search.
- [Wakefield Hospital vs Southern Cross Healthcare: compare search popularity](/demand/nz/compare/southern-cross-healthcare-vs-wakefield-hospital): 12.5% against 11.8% Share of Search.
- [Wakefield Hospital vs Grace Hospital: compare search popularity](/demand/nz/compare/grace-hospital-vs-wakefield-hospital): 12.5% against 11.6% Share of Search.
- [Southern Cross Healthcare vs Grace Hospital: compare search popularity](/demand/nz/compare/grace-hospital-vs-southern-cross-healthcare): 11.8% against 11.6% Share of Search.

## How did search popularity change for New Zealand private hospitals in August 2026?

- In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.
- In August 2026, Forte Health gained estimated Share of Search among private hospitals in New Zealand, from 4.4% to 5%.
- In August 2026, St George's Hospital lost estimated Share of Search among private hospitals in New Zealand, from 17.5% to 16.9%.
- Wakefield Hospital’s estimated Share of Search among private hospitals in New Zealand has lost ground for 3 months in a row, from 14.2% to 12.5% in August 2026.
- Estimated monthly branded searches for Allevia Hospitals in New Zealand rose 108.6% over 11 measured months, from 8.7K to 18.1K in August 2026.
- Estimated monthly branded searches for Grace Hospital in New Zealand rose 22.7% over 11 measured months, from 5.5K to 6.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Allevia Hospitals | 30.9% | 18.1K | +3.9% | Allevia Hospitals |
| 2 | St George's Hospital | 16.9% | 9.9K | +0.1% | St George's Hospital |
| 3 | Wakefield Hospital | 12.5% | 7.3K | +1.9% | Wakefield Hospital |
| 4 | Southern Cross Healthcare | 11.8% | 6.9K | +11.1% | Southern Cross Healthcare |
| 5 | Grace Hospital | 11.6% | 6.8K | +0.1% | Grace Hospital |
| 6 | Bowen Hospital | 11.3% | 6.6K | 0.0% | Bowen Hospital |
| 7 | Forte Health | 5% | 3K | +19.4% | Forte Health |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St George's Hospital | 9.9K | 20.5% | 1 |
| Oct 2025 | Allevia Hospitals | 8.7K | 17.9% | 2 |
| Oct 2025 | Southern Cross Healthcare | 7.4K | 15.3% | 3 |
| Oct 2025 | Wakefield Hospital | 7.3K | 15.1% | 4 |
| Oct 2025 | Bowen Hospital | 6.6K | 13.7% | 5 |
| Oct 2025 | Grace Hospital | 5.5K | 11.4% | 6 |
| Oct 2025 | Forte Health | 2.9K | 6% | 7 |
| Nov 2025 | St George's Hospital | 9.9K | 20.5% | 1 |
| Nov 2025 | Allevia Hospitals | 8.5K | 17.5% | 2 |
| Nov 2025 | Southern Cross Healthcare | 8.2K | 16.9% | 3 |
| Nov 2025 | Wakefield Hospital | 7.3K | 15.1% | 4 |
| Nov 2025 | Bowen Hospital | 6.6K | 13.7% | 5 |
| Nov 2025 | Grace Hospital | 5.5K | 11.4% | 6 |
| Nov 2025 | Forte Health | 2.4K | 5% | 7 |
| Dec 2025 | St George's Hospital | 8.1K | 21.7% | 1 |
| Dec 2025 | Allevia Hospitals | 6.6K | 17.7% | 2 |
| Dec 2025 | Wakefield Hospital | 6K | 16% | 3 |
| Dec 2025 | Southern Cross Healthcare | 5.8K | 15.4% | 4 |
| Dec 2025 | Grace Hospital | 4.5K | 12.1% | 5 |
| Dec 2025 | Bowen Hospital | 4.4K | 11.9% | 6 |
| Dec 2025 | Forte Health | 1.9K | 5.1% | 7 |
| Jan 2026 | St George's Hospital | 8.1K | 19.9% | 1 |
| Jan 2026 | Allevia Hospitals | 7.5K | 18.4% | 2 |
| Jan 2026 | Southern Cross Healthcare | 6.7K | 16.5% | 3 |
| Jan 2026 | Wakefield Hospital | 6K | 14.7% | 4 |
| Jan 2026 | Bowen Hospital | 5.5K | 13.4% | 5 |
| Jan 2026 | Grace Hospital | 4.6K | 11.2% | 6 |
| Jan 2026 | Forte Health | 2.4K | 6% | 7 |
| Feb 2026 | St George's Hospital | 9.9K | 21.2% | 1 |
| Feb 2026 | Allevia Hospitals | 8.1K | 17.3% | 2 |
| Feb 2026 | Wakefield Hospital | 7.3K | 15.6% | 3 |
| Feb 2026 | Southern Cross Healthcare | 6.9K | 14.8% | 4 |
| Feb 2026 | Bowen Hospital | 6.6K | 14.2% | 5 |
| Feb 2026 | Grace Hospital | 5.5K | 11.8% | 6 |
| Feb 2026 | Forte Health | 2.4K | 5.2% | 7 |
| Mar 2026 | St George's Hospital | 12.1K | 21.8% | 1 |
| Mar 2026 | Allevia Hospitals | 9K | 16.2% | 2 |
| Mar 2026 | Wakefield Hospital | 9K | 16.1% | 3 |
| Mar 2026 | Bowen Hospital | 8.2K | 14.7% | 4 |
| Mar 2026 | Southern Cross Healthcare | 7.7K | 13.9% | 5 |
| Mar 2026 | Grace Hospital | 6.8K | 12.2% | 6 |
| Mar 2026 | Forte Health | 2.9K | 5.2% | 7 |
| Apr 2026 | Allevia Hospitals | 13.5K | 26.3% | 1 |
| Apr 2026 | St George's Hospital | 8.1K | 15.8% | 2 |
| Apr 2026 | Wakefield Hospital | 7.2K | 14% | 3 |
| Apr 2026 | Grace Hospital | 6.7K | 13.1% | 4 |
| Apr 2026 | Southern Cross Healthcare | 6.7K | 13.1% | 5 |
| Apr 2026 | Bowen Hospital | 6.6K | 12.9% | 6 |
| Apr 2026 | Forte Health | 2.4K | 4.7% | 7 |
| May 2026 | Allevia Hospitals | 18.1K | 30.2% | 1 |
| May 2026 | St George's Hospital | 9.9K | 16.6% | 2 |
| May 2026 | Wakefield Hospital | 8.5K | 14.2% | 3 |
| May 2026 | Southern Cross Healthcare | 6.9K | 11.6% | 4 |
| May 2026 | Grace Hospital | 6.8K | 11.3% | 5 |
| May 2026 | Bowen Hospital | 6.6K | 11.1% | 6 |
| May 2026 | Forte Health | 2.9K | 4.9% | 7 |
| Jun 2026 | Allevia Hospitals | 18.2K | 29.2% | 1 |
| Jun 2026 | St George's Hospital | 12.1K | 19.5% | 2 |
| Jun 2026 | Wakefield Hospital | 8.6K | 13.8% | 3 |
| Jun 2026 | Southern Cross Healthcare | 7K | 11.3% | 4 |
| Jun 2026 | Grace Hospital | 6.8K | 10.9% | 5 |
| Jun 2026 | Bowen Hospital | 6.6K | 10.7% | 6 |
| Jun 2026 | Forte Health | 2.9K | 4.7% | 7 |
| Jul 2026 | Allevia Hospitals | 17.4K | 30.8% | 1 |
| Jul 2026 | St George's Hospital | 9.9K | 17.5% | 2 |
| Jul 2026 | Wakefield Hospital | 7.2K | 12.7% | 3 |
| Jul 2026 | Grace Hospital | 6.8K | 12% | 4 |
| Jul 2026 | Bowen Hospital | 6.6K | 11.7% | 5 |
| Jul 2026 | Southern Cross Healthcare | 6.2K | 11% | 6 |
| Jul 2026 | Forte Health | 2.5K | 4.4% | 7 |
| Aug 2026 | Allevia Hospitals | 18.1K | 30.9% | 1 |
| Aug 2026 | St George's Hospital | 9.9K | 16.9% | 2 |
| Aug 2026 | Wakefield Hospital | 7.3K | 12.5% | 3 |
| Aug 2026 | Southern Cross Healthcare | 6.9K | 11.8% | 4 |
| Aug 2026 | Grace Hospital | 6.8K | 11.6% | 5 |
| Aug 2026 | Bowen Hospital | 6.6K | 11.3% | 6 |
| Aug 2026 | Forte Health | 3K | 5% | 7 |
| Sep 2026 | Allevia Hospitals | — | — | — |
| Sep 2026 | Bowen Hospital | — | — | — |
| Sep 2026 | Forte Health | — | — | — |
| Sep 2026 | Grace Hospital | — | — | — |
| Sep 2026 | Southern Cross Healthcare | — | — | — |
| Sep 2026 | St George's Hospital | — | — | — |
| Sep 2026 | Wakefield Hospital | — | — | — |

## What is being compared

- **Allevia Hospitals**: Measured on the search terms “allevia”, “allevia hospital”, “allevia hospitals nz”, “allevia near me”, “ascot hospital”, “kensington hospital”, “mercy ascot”, “mercy ascot greenlane”, “mercy hospital”, “mercy hospital app”, “mercy hospital near me”, “mercy hospital price list”, “mercy hospital visiting hours” and “orthopedic mercy hospital”, summed into one figure.
- **Bowen Hospital**: Measured on the search terms “bowen hospital”, “bowen hospital new zealand” and “pacific radiology bowen hospital”, summed into one figure.
- **Forte Health**: Measured on the search terms “forte health”, “forte health near me”, “fortehealth” and “ian penny forte health”, summed into one figure.
- **Grace Hospital**: Measured on the search terms “david ardern grace hospital”, “grace hospital”, “grace hospital near me”, “grace hospital nz”, “grace hospital visiting hours”, “gracehospital” and “gracehospital co nz”, summed into one figure.
- **Southern Cross Healthcare**: Measured on the search terms “southern cross healthcare”, “southern cross healthcare ltd”, “southern cross healthcare near me”, “southern cross healthcare new zealand”, “southern cross healthcare nz”, “southern cross hospital” and “southerncrosshealthcare”, summed into one figure.
- **St George's Hospital**: Measured on the search terms “st georges hospital”, “st georges hospital near me”, “st georges hospital nz” and “stgeorgeshospital”, summed into one figure.
- **Wakefield Hospital**: Measured on the search terms “wakefield hospital”, “wakefield hospital near me”, “wakefield hospital nz” and “wakefieldhospital”, summed into one figure.

- [Allevia Hospitals](/demand/nz/brands/allevia-hospitals)
- [Bowen Hospital](/demand/nz/brands/bowen-hospital)
- [Forte Health](/demand/nz/brands/forte-health)
- [Grace Hospital](/demand/nz/brands/grace-hospital)
- [Southern Cross Healthcare](/demand/nz/brands/southern-cross-healthcare)
- [St George's Hospital](/demand/nz/brands/st-georges-hospital)
- [Wakefield Hospital](/demand/nz/brands/wakefield-hospital)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among private hospitals in New Zealand?

In August 2026, Allevia Hospitals was the most searched among private hospitals in New Zealand, with an estimated 18.1K branded searches and 30.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Private hospitals in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-private-hospitals

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-private-hospitals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.