--- title: "Brother vs HP: Which is searched more in New Zealand?" description: "Is Brother or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands/compare/brother-vs-hp" publisher: "Brandwave" --- # Brother vs HP: Which is searched more in New Zealand? Is Brother or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and HP - **Competitive set**: Printer toner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brother Share of Search**: 0.45% - **HP Share of Search**: 58% ## Is Brother or HP more popular in search? - In September 2026, HP had more branded searches than Brother among printer toner brands in New Zealand. HP had about 9,020 branded searches, while Brother had 70. HP made up 58% of all printer toner brand searches we track, and Brother accounted for 0.45%. - HP was ahead of Brother in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother’s share of searches among printer toner brands in New Zealand moved from 0.6% to 0.45%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, HP’s share of searches among printer toner brands in New Zealand moved from 54.9% to 58%, and its estimated monthly branded searches moved from 8.3K to 9K. ## Top printer toner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother and HP were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brother was listed before HP in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canon | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kyocera | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Epson | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fuji Xerox | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about printer toner brands - Asked ChatGPT "Which printer toner brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon - Asked ChatGPT "What are the best printer toner brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Kyocera, 5. Fuji Xerox - Asked ChatGPT "What's the best printer toner brand in New Zealand for a working printer?": 1. Brother, 2. HP, 3. Canon, 4. Epson - Searched Google, AI Overview "best toner brand": named none of the brands we track - Searched Google, AI Overview "printer toner nz": 1. HP, 2. Kyocera, 3. Brother, 4. Epson, 5. Canon, 6. Fuji Xerox Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand printer toner brands in September 2026? - In September 2026, HP gained share of searches among printer toner brands in New Zealand, from 52.3% to 58%. - Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.6% | 6 | 8.3K | 54.9% | 1 | | Nov 2025 | 90 | 0.56% | 6 | 8.8K | 55.2% | 1 | | Dec 2025 | 40 | 0.29% | 6 | 7K | 50.4% | 1 | | Jan 2026 | 70 | 0.44% | 6 | 8.7K | 54.2% | 1 | | Feb 2026 | 70 | 0.5% | 6 | 8K | 57.2% | 1 | | Mar 2026 | 90 | 0.58% | 6 | 8.7K | 55.7% | 1 | | Apr 2026 | 70 | 0.53% | 6 | 7.1K | 54.1% | 1 | | May 2026 | 50 | 0.34% | 6 | 8.1K | 54.1% | 1 | | Jun 2026 | 70 | 0.48% | 6 | 8.2K | 55.6% | 1 | | Jul 2026 | 70 | 0.47% | 6 | 8.1K | 53.8% | 1 | | Aug 2026 | 110 | 0.68% | 6 | 8.4K | 52.3% | 1 | | Sep 2026 | 70 | 0.45% | 6 | 9K | 58% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search term “brother a3 printer”. - **HP**: Measured on the search terms “hp”, “hp chromebook”, “hp computers”, “hp elitebook”, “hp envy”, “hp omen”, “hp paper”, “hp pavilion”, “hp printer paper” and “hp victus”, summed into one figure. - [Brother profile](/demand/nz/brands/brother) - [HP profile](/demand/nz/brands/hp) - [All printer toner brands in New Zealand](/demand/nz/categories/nz-printer-toner-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother or HP more popular in search? In September 2026, HP had more branded searches than Brother among printer toner brands in New Zealand. HP had about 9,020 branded searches, while Brother had 70. HP made up 58% of all printer toner brand searches we track, and Brother accounted for 0.45%. ## Cite this page Brandwave. "Brother vs HP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands/compare/brother-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.