---
title: "Printer toner brands in New Zealand: Which are searched most?"
description: "Compare the printer toner brands people buy. Share of Search among HP, Canon, Epson, Kyocera, Fuji Xerox and Brother, the printer toner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands"
publisher: "Brandwave"
---

# Printer toner brands in New Zealand: Which are searched most?

Compare the printer toner brands people buy. Share of Search among HP, Canon, Epson, Kyocera, Fuji Xerox and Brother, the printer toner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Printer toner brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: HP, 58%

## Which brand is most popular in search among printer toner brands in New Zealand?

- In September 2026, HP was the most searched among printer toner brands in New Zealand, with an estimated 9K branded searches, 58% of all searches for the six we track.
- Canon is in 2nd place, 31 percentage points behind at 27%.
- Across the 12 months ending September 2026, HP’s share of searches among printer toner brands in New Zealand increased from 54.9% to 58%.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand decreased from 29.7% to 27%.
- Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand increased from 10.6% to 11.1%.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand decreased from 2.1% to 1.4%.
- Across the 12 months ending September 2026, HP’s share of searches among printer toner brands in New Zealand peaked at 58% in September 2026 and was lowest at 50.4% in December 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand peaked at 35.1% in December 2025 and was lowest at 27% in September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 9.9% in May 2026.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
- Across the 12 months ending September 2026, Fuji Xerox fell from 4th to 5th among printer toner brands in New Zealand.
- Across the 12 months ending September 2026, Brother held steady: its share of searches among printer toner brands in New Zealand moved less than 0.5 percentage points.

## Top printer toner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HP, Canon and Brother were mentioned most often, in four of the five answers. Brother was recommended most often, coming first in three out of four answers that gave a list. HP was second, and Canon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brother | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| HP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Canon | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kyocera | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Epson | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fuji Xerox | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about printer toner brands

- Asked ChatGPT "Which printer toner brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon
- Asked ChatGPT "What are the best printer toner brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Kyocera, 5. Fuji Xerox
- Asked ChatGPT "What's the best printer toner brand in New Zealand for a working printer?": 1. Brother, 2. HP, 3. Canon, 4. Epson
- Searched Google, AI Overview "best toner brand": named none of the brands we track
- Searched Google, AI Overview "printer toner nz": 1. HP, 2. Kyocera, 3. Brother, 4. Epson, 5. Canon, 6. Fuji Xerox

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [HP vs Canon: compare search popularity](/demand/nz/compare/canon-vs-hp): 58% against 27% Share of Search.
- [HP vs Epson: compare search popularity](/demand/nz/compare/epson-vs-hp): 58% against 11.1% Share of Search.
- [HP vs Kyocera: compare search popularity](/demand/nz/compare/hp-vs-kyocera): 58% against 2.1% Share of Search.
- [Canon vs Epson: compare search popularity](/demand/nz/compare/canon-vs-epson): 27% against 11.1% Share of Search.
- [Canon vs Kyocera: compare search popularity](/demand/nz/compare/canon-vs-kyocera): 27% against 2.1% Share of Search.
- [Epson vs Kyocera: compare search popularity](/demand/nz/compare/epson-vs-kyocera): 11.1% against 2.1% Share of Search.

## How did search popularity change for New Zealand printer toner brands in September 2026?

- In September 2026, HP gained share of searches among printer toner brands in New Zealand, from 52.3% to 58%.
- In September 2026, Canon lost share of searches among printer toner brands in New Zealand, from 30.5% to 27%.
- In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.
- In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.
- In September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
- Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HP | 58% | 9K | +7.3% | HP |
| 2 | Canon | 27% | 4.2K | -14.3% | Canon |
| 3 | Epson | 11.1% | 1.7K | -14.9% | Epson |
| 4 | Kyocera | 2.1% | 320 | 0.0% | Kyocera |
| 5 | Fuji Xerox | 1.4% | 210 | -34.4% | Fuji Xerox |
| 6 | Brother | 0.45% | 70 | -36.4% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HP | 8.3K | 54.9% | 1 |
| Oct 2025 | Canon | 4.5K | 29.7% | 2 |
| Oct 2025 | Epson | 1.6K | 10.6% | 3 |
| Oct 2025 | Fuji Xerox | 320 | 2.1% | 4 |
| Oct 2025 | Kyocera | 320 | 2.1% | 5 |
| Oct 2025 | Brother | 90 | 0.6% | 6 |
| Nov 2025 | HP | 8.8K | 55.2% | 1 |
| Nov 2025 | Canon | 4.9K | 30.6% | 2 |
| Nov 2025 | Epson | 1.6K | 9.9% | 3 |
| Nov 2025 | Fuji Xerox | 320 | 2% | 4 |
| Nov 2025 | Kyocera | 260 | 1.6% | 5 |
| Nov 2025 | Brother | 90 | 0.56% | 6 |
| Dec 2025 | HP | 7K | 50.4% | 1 |
| Dec 2025 | Canon | 4.9K | 35.1% | 2 |
| Dec 2025 | Epson | 1.5K | 10.5% | 3 |
| Dec 2025 | Fuji Xerox | 260 | 1.9% | 4 |
| Dec 2025 | Kyocera | 260 | 1.9% | 5 |
| Dec 2025 | Brother | 40 | 0.29% | 6 |
| Jan 2026 | HP | 8.7K | 54.2% | 1 |
| Jan 2026 | Canon | 4.9K | 30.5% | 2 |
| Jan 2026 | Epson | 1.8K | 10.9% | 3 |
| Jan 2026 | Fuji Xerox | 320 | 2% | 4 |
| Jan 2026 | Kyocera | 320 | 2% | 5 |
| Jan 2026 | Brother | 70 | 0.44% | 6 |
| Feb 2026 | HP | 8K | 57.2% | 1 |
| Feb 2026 | Canon | 3.8K | 27.2% | 2 |
| Feb 2026 | Epson | 1.5K | 10.6% | 3 |
| Feb 2026 | Fuji Xerox | 320 | 2.3% | 4 |
| Feb 2026 | Kyocera | 320 | 2.3% | 5 |
| Feb 2026 | Brother | 70 | 0.5% | 6 |
| Mar 2026 | HP | 8.7K | 55.7% | 1 |
| Mar 2026 | Canon | 4.5K | 28.9% | 2 |
| Mar 2026 | Epson | 1.6K | 10.2% | 3 |
| Mar 2026 | Fuji Xerox | 390 | 2.5% | 4 |
| Mar 2026 | Kyocera | 320 | 2.1% | 5 |
| Mar 2026 | Brother | 90 | 0.58% | 6 |
| Apr 2026 | HP | 7.1K | 54.1% | 1 |
| Apr 2026 | Canon | 3.8K | 28.8% | 2 |
| Apr 2026 | Epson | 1.6K | 12.2% | 3 |
| Apr 2026 | Kyocera | 320 | 2.4% | 4 |
| Apr 2026 | Fuji Xerox | 260 | 2% | 5 |
| Apr 2026 | Brother | 70 | 0.53% | 6 |
| May 2026 | HP | 8.1K | 54.1% | 1 |
| May 2026 | Canon | 4.6K | 30.9% | 2 |
| May 2026 | Epson | 1.5K | 9.9% | 3 |
| May 2026 | Fuji Xerox | 390 | 2.6% | 4 |
| May 2026 | Kyocera | 320 | 2.1% | 5 |
| May 2026 | Brother | 50 | 0.34% | 6 |
| Jun 2026 | HP | 8.2K | 55.6% | 1 |
| Jun 2026 | Canon | 4.2K | 28.6% | 2 |
| Jun 2026 | Epson | 1.6K | 10.9% | 3 |
| Jun 2026 | Fuji Xerox | 320 | 2.2% | 4 |
| Jun 2026 | Kyocera | 320 | 2.2% | 5 |
| Jun 2026 | Brother | 70 | 0.48% | 6 |
| Jul 2026 | HP | 8.1K | 53.8% | 1 |
| Jul 2026 | Canon | 4.5K | 30.1% | 2 |
| Jul 2026 | Epson | 1.8K | 11.8% | 3 |
| Jul 2026 | Fuji Xerox | 320 | 2.1% | 4 |
| Jul 2026 | Kyocera | 260 | 1.7% | 5 |
| Jul 2026 | Brother | 70 | 0.47% | 6 |
| Aug 2026 | HP | 8.4K | 52.3% | 1 |
| Aug 2026 | Canon | 4.9K | 30.5% | 2 |
| Aug 2026 | Epson | 2K | 12.6% | 3 |
| Aug 2026 | Fuji Xerox | 320 | 2% | 4 |
| Aug 2026 | Kyocera | 320 | 2% | 5 |
| Aug 2026 | Brother | 110 | 0.68% | 6 |
| Sep 2026 | HP | 9K | 58% | 1 |
| Sep 2026 | Canon | 4.2K | 27% | 2 |
| Sep 2026 | Epson | 1.7K | 11.1% | 3 |
| Sep 2026 | Kyocera | 320 | 2.1% | 4 |
| Sep 2026 | Fuji Xerox | 210 | 1.4% | 5 |
| Sep 2026 | Brother | 70 | 0.45% | 6 |

## What is being compared

- **Brother**: Measured on the search term “brother a3 printer”.
- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure.
- **Fuji Xerox**: Measured on the search terms “fuji xerox” and “fujixerox”, summed into one figure.
- **HP**: Measured on the search terms “hp”, “hp chromebook”, “hp computers”, “hp elitebook”, “hp envy”, “hp omen”, “hp paper”, “hp pavilion”, “hp printer paper” and “hp victus”, summed into one figure.
- **Kyocera**: Measured on the search term “kyocera”.

- [Brother](/demand/nz/brands/brother)
- [Canon](/demand/nz/brands/canon)
- [Epson](/demand/nz/brands/epson)
- [Fuji Xerox](/demand/nz/brands/fuji-xerox)
- [HP](/demand/nz/brands/hp)
- [Kyocera](/demand/nz/brands/kyocera)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among printer toner brands in New Zealand?

In September 2026, HP was the most searched among printer toner brands in New Zealand, with an estimated 9K branded searches, 58% of all searches for the six we track.

## Cite this page

Brandwave. "Printer toner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-printer-toner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.