---
title: "Printer brands in New Zealand: Which brands are most popular in search?"
description: "Compare the printer brands New Zealand homes and offices buy. Share of Search among Canon, HP, Epson, Brother, Kyocera and Fuji Xerox, the printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-printer-brands"
publisher: "Brandwave"
---

# Printer brands in New Zealand: Which brands are most popular in search?

Compare the printer brands New Zealand homes and offices buy. Share of Search among Canon, HP, Epson, Brother, Kyocera and Fuji Xerox, the printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Printer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canon, 46%

## Which brand is most popular in search among printer brands in New Zealand?

- In August 2026, Canon was the most searched among printer brands in New Zealand, with an estimated 27K branded searches and 46% estimated Share of Search within this set.
- HP is in 2nd place, 13.2 percentage points behind at 32.8% Share of Search.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand decreased from 46.7% to 46%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand decreased from 33.6% to 32.8%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand increased from 10.4% to 11.5%.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand peaked at 53.8% in December 2025 and was lowest at 38.8% in March 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 28% in December 2025.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand peaked at 12% in June 2026 and was lowest at 9.4% in November 2025.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand peaked at 8.9% in February 2026 and was lowest at 6.4% in November 2025.
- Across the 11 months ending August 2026, Brother, Kyocera and Fuji Xerox held steady: their estimated Share of Search among printer brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canon vs HP: compare search popularity](/demand/nz/compare/canon-vs-hp): 46% against 32.8% Share of Search.
- [Canon vs Epson: compare search popularity](/demand/nz/compare/canon-vs-epson): 46% against 11.5% Share of Search.
- [Canon vs Brother: compare search popularity](/demand/nz/compare/brother-vs-canon): 46% against 7.9% Share of Search.
- [HP vs Epson: compare search popularity](/demand/nz/compare/epson-vs-hp): 32.8% against 11.5% Share of Search.
- [HP vs Brother: compare search popularity](/demand/nz/compare/brother-vs-hp): 32.8% against 7.9% Share of Search.
- [Epson vs Brother: compare search popularity](/demand/nz/compare/brother-vs-epson): 11.5% against 7.9% Share of Search.

## How did search popularity change for New Zealand printer brands in August 2026?

- In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.
- In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.
- In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.
- In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.
- Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canon | 46% | 27K | -2.0% | Canon |
| 2 | HP | 32.8% | 19.3K | +5.0% | HP |
| 3 | Epson | 11.5% | 6.8K | +3.8% | Epson |
| 4 | Brother | 7.9% | 4.6K | +5.0% | Brother |
| 5 | Kyocera | 0.99% | 580 | +28.9% | Kyocera |
| 6 | Fuji Xerox | 0.8% | 470 | +2.2% | Fuji Xerox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canon | 26.3K | 46.7% | 1 |
| Oct 2025 | HP | 18.9K | 33.6% | 2 |
| Oct 2025 | Epson | 5.8K | 10.4% | 3 |
| Oct 2025 | Brother | 4.2K | 7.5% | 4 |
| Oct 2025 | Kyocera | 550 | 0.98% | 5 |
| Oct 2025 | Fuji Xerox | 480 | 0.85% | 6 |
| Nov 2025 | Canon | 32.6K | 51.4% | 1 |
| Nov 2025 | HP | 19.9K | 31.3% | 2 |
| Nov 2025 | Epson | 6K | 9.4% | 3 |
| Nov 2025 | Brother | 4K | 6.4% | 4 |
| Nov 2025 | Fuji Xerox | 480 | 0.76% | 5 |
| Nov 2025 | Kyocera | 450 | 0.71% | 6 |
| Dec 2025 | Canon | 29.8K | 53.8% | 1 |
| Dec 2025 | HP | 15.5K | 28% | 2 |
| Dec 2025 | Epson | 5.6K | 10.1% | 3 |
| Dec 2025 | Brother | 3.6K | 6.5% | 4 |
| Dec 2025 | Fuji Xerox | 410 | 0.74% | 5 |
| Dec 2025 | Kyocera | 410 | 0.74% | 6 |
| Jan 2026 | Canon | 27.2K | 45.7% | 1 |
| Jan 2026 | HP | 19.8K | 33.4% | 2 |
| Jan 2026 | Epson | 6.2K | 10.5% | 3 |
| Jan 2026 | Brother | 5.2K | 8.7% | 4 |
| Jan 2026 | Fuji Xerox | 520 | 0.87% | 5 |
| Jan 2026 | Kyocera | 480 | 0.81% | 6 |
| Feb 2026 | Canon | 21K | 40.4% | 1 |
| Feb 2026 | HP | 19.4K | 37.4% | 2 |
| Feb 2026 | Epson | 5.9K | 11.4% | 3 |
| Feb 2026 | Brother | 4.6K | 8.9% | 4 |
| Feb 2026 | Fuji Xerox | 500 | 0.96% | 5 |
| Feb 2026 | Kyocera | 500 | 0.96% | 6 |
| Mar 2026 | HP | 24.7K | 41.2% | 1 |
| Mar 2026 | Canon | 23.3K | 38.8% | 2 |
| Mar 2026 | Epson | 6.2K | 10.4% | 3 |
| Mar 2026 | Brother | 4.6K | 7.6% | 4 |
| Mar 2026 | Fuji Xerox | 640 | 1.1% | 5 |
| Mar 2026 | Kyocera | 600 | 1% | 6 |
| Apr 2026 | Canon | 23.1K | 44.6% | 1 |
| Apr 2026 | HP | 17.3K | 33.3% | 2 |
| Apr 2026 | Epson | 6.2K | 11.9% | 3 |
| Apr 2026 | Brother | 4.5K | 8.6% | 4 |
| Apr 2026 | Kyocera | 480 | 0.93% | 5 |
| Apr 2026 | Fuji Xerox | 400 | 0.77% | 6 |
| May 2026 | Canon | 24.4K | 44.6% | 1 |
| May 2026 | HP | 18.6K | 34.1% | 2 |
| May 2026 | Epson | 6.2K | 11.3% | 3 |
| May 2026 | Brother | 4.4K | 8.1% | 4 |
| May 2026 | Fuji Xerox | 530 | 0.97% | 5 |
| May 2026 | Kyocera | 530 | 0.97% | 6 |
| Jun 2026 | Canon | 25.4K | 45.3% | 1 |
| Jun 2026 | HP | 18.7K | 33.2% | 2 |
| Jun 2026 | Epson | 6.8K | 12% | 3 |
| Jun 2026 | Brother | 4.3K | 7.7% | 4 |
| Jun 2026 | Kyocera | 520 | 0.93% | 5 |
| Jun 2026 | Fuji Xerox | 480 | 0.85% | 6 |
| Jul 2026 | Canon | 27.6K | 47.7% | 1 |
| Jul 2026 | HP | 18.3K | 31.8% | 2 |
| Jul 2026 | Epson | 6.5K | 11.3% | 3 |
| Jul 2026 | Brother | 4.4K | 7.6% | 4 |
| Jul 2026 | Fuji Xerox | 460 | 0.8% | 5 |
| Jul 2026 | Kyocera | 450 | 0.78% | 6 |
| Aug 2026 | Canon | 27K | 46% | 1 |
| Aug 2026 | HP | 19.3K | 32.8% | 2 |
| Aug 2026 | Epson | 6.8K | 11.5% | 3 |
| Aug 2026 | Brother | 4.6K | 7.9% | 4 |
| Aug 2026 | Kyocera | 580 | 0.99% | 5 |
| Aug 2026 | Fuji Xerox | 470 | 0.8% | 6 |
| Sep 2026 | Brother | — | — | — |
| Sep 2026 | Canon | — | — | — |
| Sep 2026 | Epson | — | — | — |
| Sep 2026 | Fuji Xerox | — | — | — |
| Sep 2026 | HP | — | — | — |
| Sep 2026 | Kyocera | — | — | — |

## What is being compared

- **Brother**: Measured on the search terms “brother a3 printer”, “brother colour laser printer”, “brother ink”, “brother inkjet printer”, “brother inktank printer”, “brother label printer”, “brother label printer tape”, “brother laser printer”, “brother mfc printer”, “brother mono laser printer”, “brother p touch label printer”, “brother printer”, “brother printer hl 1210w”, “brother printer inks”, “brother printer mfc j5330dw”, “brother printer offline”, “brother ql 800 label printer”, “brother thermal printer”, “brother toner”, “brother vc 500w colour label printer” and “brother wireless printer”, summed into one figure.
- **Canon**: Measured on the search terms “canon”, “canon 8d”, “canon camera”, “canon co nz”, “canon digital cameras”, “canon g7x”, “canon g7x mark2”, “canon gx7”, “canon ink”, “canon lens”, “canon mirrorless”, “canon near me”, “canon nz”, “canon online”, “canon powershot”, “canon powershot sx740”, “canon printer”, “canon r10”, “canon r5”, “canon r6 mark ii”, “canon r7”, “canon selphy cp1500”, “canon sx740”, “canon sx740 hs” and “canon toner”, summed into one figure.
- **Epson**: Measured on the search terms “epson”, “epson co nz”, “epson eb 535w projector”, “epson eb 685w projector”, “epson ecotank et 2810”, “epson ecotank et 8550”, “epson ecotank printer”, “epson et”, “epson et 2810”, “epson et 8550”, “epson home cinema 2350 projector”, “epson home cinema 5050ub projector”, “epson home theatre projector”, “epson ink”, “epson ink cartridges”, “epson ink printer”, “epson near me”, “epson nz”, “epson online”, “epson printer”, “epson projector”, “epson short throw projector”, “epson toner”, “epson v850”, “epson video projector” and “epson xp 4200”, summed into one figure.
- **Fuji Xerox**: Measured on the search terms “fuji xerox”, “fuji xerox ink”, “fuji xerox near me”, “fuji xerox nz”, “fuji xerox online”, “fuji xerox printer”, “fuji xerox toner”, “fujixerox”, “fujixerox ink”, “fujixerox nz”, “fujixerox printer” and “fujixerox toner”, summed into one figure.
- **HP**: Measured on the search terms “blue hp laptop”, “hp”, “hp 14 inch laptop”, “hp 14 laptop”, “hp 15 6 laptop”, “hp business laptops”, “hp chromebook”, “hp com”, “hp computers”, “hp elitebook”, “hp envy”, “hp envy laptop”, “hp ink”, “hp ink cartridge”, “hp laptop”, “hp laptop price”, “hp laptop touchscreen”, “hp laptops for sale”, “hp near me”, “hp notebook”, “hp nz”, “hp omen”, “hp omen laptop”, “hp online”, “hp pavilion”, “hp pavilion laptop”, “hp printer”, “hp printer ink”, “hp probook laptop”, “hp spectre laptop”, “hp toner”, “hp victus”, “hp victus 15”, “hp zbook laptop” and “laptop hp envy x360”, summed into one figure.
- **Kyocera**: Measured on the search terms “kyocera”, “kyocera ink”, “kyocera near me”, “kyocera nz”, “kyocera printer” and “kyocera toner”, summed into one figure.

- [Brother](/demand/nz/brands/brother)
- [Canon](/demand/nz/brands/canon)
- [Epson](/demand/nz/brands/epson)
- [Fuji Xerox](/demand/nz/brands/fuji-xerox)
- [HP](/demand/nz/brands/hp)
- [Kyocera](/demand/nz/brands/kyocera)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among printer brands in New Zealand?

In August 2026, Canon was the most searched among printer brands in New Zealand, with an estimated 27K branded searches and 46% estimated Share of Search within this set.

## Cite this page

Brandwave. "Printer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.