---
title: "Pressure washer brands in New Zealand: Which brands are most popular in search?"
description: "Compare the water blaster and pressure washer brands New Zealanders buy. Share of Search among Kärcher, Ozito, Nilfisk and Gerni, the pressure washer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pressure-washer-brands"
publisher: "Brandwave"
---

# Pressure washer brands in New Zealand: Which brands are most popular in search?

Compare the water blaster and pressure washer brands New Zealanders buy. Share of Search among Kärcher, Ozito, Nilfisk and Gerni, the pressure washer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pressure washer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kärcher, 54.3%

## Which brand is most popular in search among pressure washer brands in New Zealand?

- In August 2026, Kärcher was the most searched among pressure washer brands in New Zealand, with an estimated 10.2K branded searches and 54.3% estimated Share of Search within this set.
- Ozito is in 2nd place, 13 percentage points behind at 41.3% Share of Search.
- Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand decreased from 58% to 54.3%.
- Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand increased from 36.3% to 41.3%.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand decreased from 3.7% to 2.6%.
- Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand peaked at 61.7% in November 2025 and was lowest at 52.4% in January 2026.
- Across the 11 months ending August 2026, Ozito’s estimated Share of Search among pressure washer brands in New Zealand peaked at 42% in January 2026 and was lowest at 33.6% in November 2025.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 2.3% in May 2026.
- Across the 11 months ending August 2026, Gerni held steady: its estimated Share of Search among pressure washer brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kärcher vs Ozito: compare search popularity](/demand/nz/compare/karcher-vs-ozito): 54.3% against 41.3% Share of Search.
- [Kärcher vs Nilfisk: compare search popularity](/demand/nz/compare/karcher-vs-nilfisk): 54.3% against 2.6% Share of Search.
- [Ozito vs Nilfisk: compare search popularity](/demand/nz/compare/nilfisk-vs-ozito): 41.3% against 2.6% Share of Search.

## How did search popularity change for New Zealand pressure washer brands in August 2026?

- In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.
- In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.
- Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.
- Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kärcher | 54.3% | 10.2K | -2.2% | Kärcher |
| 2 | Ozito | 41.3% | 7.8K | +10.7% | Ozito |
| 3 | Nilfisk | 2.6% | 490 | +16.7% | Nilfisk |
| 4 | Gerni | 1.8% | 330 | +17.9% | Gerni |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kärcher | 11.8K | 58% | 1 |
| Oct 2025 | Ozito | 7.4K | 36.3% | 2 |
| Oct 2025 | Nilfisk | 750 | 3.7% | 3 |
| Oct 2025 | Gerni | 410 | 2% | 4 |
| Nov 2025 | Kärcher | 14.4K | 61.7% | 1 |
| Nov 2025 | Ozito | 7.8K | 33.6% | 2 |
| Nov 2025 | Nilfisk | 700 | 3% | 3 |
| Nov 2025 | Gerni | 410 | 1.8% | 4 |
| Dec 2025 | Kärcher | 13.9K | 59.7% | 1 |
| Dec 2025 | Ozito | 8.4K | 36.2% | 2 |
| Dec 2025 | Nilfisk | 590 | 2.5% | 3 |
| Dec 2025 | Gerni | 370 | 1.6% | 4 |
| Jan 2026 | Kärcher | 10.1K | 52.4% | 1 |
| Jan 2026 | Ozito | 8.1K | 42% | 2 |
| Jan 2026 | Nilfisk | 710 | 3.7% | 3 |
| Jan 2026 | Gerni | 370 | 1.9% | 4 |
| Feb 2026 | Kärcher | 8.2K | 55% | 1 |
| Feb 2026 | Ozito | 6.1K | 40.9% | 2 |
| Feb 2026 | Nilfisk | 400 | 2.7% | 3 |
| Feb 2026 | Gerni | 210 | 1.4% | 4 |
| Mar 2026 | Kärcher | 8.1K | 54.2% | 1 |
| Mar 2026 | Ozito | 6.2K | 41% | 2 |
| Mar 2026 | Nilfisk | 460 | 3.1% | 3 |
| Mar 2026 | Gerni | 260 | 1.7% | 4 |
| Apr 2026 | Kärcher | 8.5K | 54% | 1 |
| Apr 2026 | Ozito | 6.6K | 41.7% | 2 |
| Apr 2026 | Nilfisk | 470 | 3% | 3 |
| Apr 2026 | Gerni | 210 | 1.3% | 4 |
| May 2026 | Kärcher | 8.6K | 54.6% | 1 |
| May 2026 | Ozito | 6.6K | 41.7% | 2 |
| May 2026 | Nilfisk | 360 | 2.3% | 3 |
| May 2026 | Gerni | 230 | 1.5% | 4 |
| Jun 2026 | Kärcher | 8.8K | 55.9% | 1 |
| Jun 2026 | Ozito | 6.3K | 40% | 2 |
| Jun 2026 | Nilfisk | 420 | 2.7% | 3 |
| Jun 2026 | Gerni | 230 | 1.5% | 4 |
| Jul 2026 | Kärcher | 10.5K | 57.5% | 1 |
| Jul 2026 | Ozito | 7K | 38.7% | 2 |
| Jul 2026 | Nilfisk | 420 | 2.3% | 3 |
| Jul 2026 | Gerni | 280 | 1.5% | 4 |
| Aug 2026 | Kärcher | 10.2K | 54.3% | 1 |
| Aug 2026 | Ozito | 7.8K | 41.3% | 2 |
| Aug 2026 | Nilfisk | 490 | 2.6% | 3 |
| Aug 2026 | Gerni | 330 | 1.8% | 4 |
| Sep 2026 | Gerni | — | — | — |
| Sep 2026 | Kärcher | — | — | — |
| Sep 2026 | Nilfisk | — | — | — |
| Sep 2026 | Ozito | — | — | — |

## What is being compared

- **Gerni**: Measured on the search terms “gerni”, “gerni power washer”, “gerni water blaster” and “gerni waterblaster”, summed into one figure.
- **Kärcher**: Measured on the search terms “kaercher com”, “karcher”, “karcher k2”, “karcher k3”, “karcher k3 power washer”, “karcher k4”, “karcher k4 power washer”, “karcher k5”, “karcher k7”, “karcher near me”, “karcher nz”, “karcher online”, “karcher pressure washer”, “karcher sc3”, “karcher vw2”, “karcher water blaster”, “karcher waterblaster”, “karcher wd3” and “karcher wd6”, summed into one figure.
- **Nilfisk**: Measured on the search terms “nilfisk pressure washer”, “nilfisk water blaster”, “nilfisk water blaster hose” and “nilfisk waterblaster”, summed into one figure.
- **Ozito**: Measured on the search terms “battery ozito”, “impact drill ozito”, “ozito”, “ozito 1800w 2030psi high pressure washer”, “ozito 18v battery”, “ozito air compressor”, “ozito airless sprayer”, “ozito angle grinder”, “ozito drill”, “ozito grinder”, “ozito high pressure washer”, “ozito impact wrench”, “ozito multi tool”, “ozito near me”, “ozito nz”, “ozito online”, “ozito power tools”, “ozito power washer”, “ozito pxc”, “ozito rotary tool”, “ozito router”, “ozito tools”, “ozito water blaster” and “ozito waterblaster”, summed into one figure.

- [Gerni](/demand/nz/brands/gerni)
- [Kärcher](/demand/nz/brands/karcher)
- [Nilfisk](/demand/nz/brands/nilfisk)
- [Ozito](/demand/nz/brands/ozito)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pressure washer brands in New Zealand?

In August 2026, Kärcher was the most searched among pressure washer brands in New Zealand, with an estimated 10.2K branded searches and 54.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pressure washer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pressure-washer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pressure-washer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.