---
title: "Pregnancy supplement brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pregnancy and conception supplement brands New Zealand parents-to-be take. Share of Search among Elevit, Blackmores and Menevit, the pregnancy supplement brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pregnancy-supplement-brands"
publisher: "Brandwave"
---

# Pregnancy supplement brands in New Zealand: Which brands are most popular in search?

Compare the pregnancy and conception supplement brands New Zealand parents-to-be take. Share of Search among Elevit, Blackmores and Menevit, the pregnancy supplement brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pregnancy supplement brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Elevit, 50.7%

## Which brand is most popular in search among pregnancy supplement brands in New Zealand?

- In August 2026, Elevit was the most searched among pregnancy supplement brands in New Zealand, with an estimated 4.4K branded searches and 50.7% estimated Share of Search within this set.
- Blackmores is in 2nd place, 12.3 percentage points behind at 38.4% Share of Search.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand decreased from 39.1% to 38.4%.
- Across the 11 months ending August 2026, Elevit’s estimated Share of Search among pregnancy supplement brands in New Zealand peaked at 56% in January 2026 and was lowest at 50% in July 2026.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand peaked at 40.2% in July 2026 and was lowest at 35.6% in January 2026.
- Across the 11 months ending August 2026, Menevit’s estimated Share of Search among pregnancy supplement brands in New Zealand peaked at 10.9% in August 2026 and was lowest at 7.7% in November 2025.
- Across the 11 months ending August 2026, Elevit and Menevit held steady: their estimated Share of Search among pregnancy supplement brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Elevit vs Blackmores: compare search popularity](/demand/nz/compare/blackmores-vs-elevit): 50.7% against 38.4% Share of Search.
- [Elevit vs Menevit: compare search popularity](/demand/nz/compare/elevit-vs-menevit): 50.7% against 10.9% Share of Search.
- [Blackmores vs Menevit: compare search popularity](/demand/nz/compare/blackmores-vs-menevit): 38.4% against 10.9% Share of Search.

## How did search popularity change for New Zealand pregnancy supplement brands in August 2026?

- In August 2026, Menevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 9.8% to 10.9%.
- In August 2026, Elevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 50% to 50.7%.
- In August 2026, Blackmores lost estimated Share of Search among pregnancy supplement brands in New Zealand, from 40.2% to 38.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Elevit | 50.7% | 4.4K | +12.6% | Elevit |
| 2 | Blackmores | 38.4% | 3.3K | +6.1% | Blackmores |
| 3 | Menevit | 10.9% | 940 | +23.7% | Menevit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Elevit | 3.6K | 50.4% | 1 |
| Oct 2025 | Blackmores | 2.8K | 39.1% | 2 |
| Oct 2025 | Menevit | 740 | 10.5% | 3 |
| Nov 2025 | Elevit | 3.6K | 52.3% | 1 |
| Nov 2025 | Blackmores | 2.8K | 40% | 2 |
| Nov 2025 | Menevit | 530 | 7.7% | 3 |
| Dec 2025 | Elevit | 3.3K | 52.2% | 1 |
| Dec 2025 | Blackmores | 2.5K | 38.8% | 2 |
| Dec 2025 | Menevit | 570 | 9% | 3 |
| Jan 2026 | Elevit | 4.3K | 56% | 1 |
| Jan 2026 | Blackmores | 2.8K | 35.6% | 2 |
| Jan 2026 | Menevit | 650 | 8.4% | 3 |
| Feb 2026 | Elevit | 3.5K | 51.3% | 1 |
| Feb 2026 | Blackmores | 2.7K | 39% | 2 |
| Feb 2026 | Menevit | 660 | 9.6% | 3 |
| Mar 2026 | Elevit | 4.3K | 52.2% | 1 |
| Mar 2026 | Blackmores | 3.2K | 38.6% | 2 |
| Mar 2026 | Menevit | 770 | 9.3% | 3 |
| Apr 2026 | Elevit | 4.3K | 54.2% | 1 |
| Apr 2026 | Blackmores | 3K | 37.6% | 2 |
| Apr 2026 | Menevit | 650 | 8.2% | 3 |
| May 2026 | Elevit | 4.3K | 52.2% | 1 |
| May 2026 | Blackmores | 3.2K | 38.6% | 2 |
| May 2026 | Menevit | 760 | 9.1% | 3 |
| Jun 2026 | Elevit | 3.9K | 51.7% | 1 |
| Jun 2026 | Blackmores | 3K | 39.7% | 2 |
| Jun 2026 | Menevit | 650 | 8.6% | 3 |
| Jul 2026 | Elevit | 3.9K | 50% | 1 |
| Jul 2026 | Blackmores | 3.1K | 40.2% | 2 |
| Jul 2026 | Menevit | 760 | 9.8% | 3 |
| Aug 2026 | Elevit | 4.4K | 50.7% | 1 |
| Aug 2026 | Blackmores | 3.3K | 38.4% | 2 |
| Aug 2026 | Menevit | 940 | 10.9% | 3 |
| Sep 2026 | Blackmores | — | — | — |
| Sep 2026 | Elevit | — | — | — |
| Sep 2026 | Menevit | — | — | — |

## What is being compared

- **Blackmores**: Measured on the search terms “blackmores”, “blackmores b12”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores conceive well gold”, “blackmores conceive well mens”, “blackmores executive”, “blackmores fish oil”, “blackmores hair skin nails”, “blackmores insolar”, “blackmores lutein defence”, “blackmores lutein vision advanced”, “blackmores macu vision”, “blackmores magnesium”, “blackmores mens multivitamin”, “blackmores multivitamin”, “blackmores near me”, “blackmores new zealand”, “blackmores nz”, “blackmores omega triple”, “blackmores online”, “blackmores pregnancy”, “blackmores pregnancy & breastfeeding gold”, “blackmores pregnancy folic acid”, “blackmores pregnancy gold”, “blackmores probiotics”, “blackmores supplements”, “blackmores vitamins”, “blackmores womens multivitamin” and “blackmoresnz co nz”, summed into one figure.
- **Elevit**: Measured on the search terms “elevit”, “elevit 100”, “elevit 100 tablets”, “elevit breastfeeding”, “elevit co nz”, “elevit dha”, “elevit folic acid”, “elevit mens”, “elevit near me”, “elevit nz”, “elevit online”, “elevit preconception”, “elevit prenatal”, “elevit probiotic”, “elevit tablets”, “iodine in elevit” and “mens elevit”, summed into one figure.
- **Menevit**: Measured on the search terms “menevit”, “menevit near me”, “menevit nz” and “menevit online”, summed into one figure.

- [Blackmores](/demand/nz/brands/blackmores)
- [Elevit](/demand/nz/brands/elevit)
- [Menevit](/demand/nz/brands/menevit)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pregnancy supplement brands in New Zealand?

In August 2026, Elevit was the most searched among pregnancy supplement brands in New Zealand, with an estimated 4.4K branded searches and 50.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pregnancy supplement brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pregnancy-supplement-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pregnancy-supplement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.