---
title: "Pregnancy and baby apps in New Zealand: Which brands are most popular in search?"
description: "Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Share of Search among Pregnancy+, Huckleberry, The Bump and BabyCentre, the pregnancy and baby apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pregnancy-and-baby-apps"
publisher: "Brandwave"
---

# Pregnancy and baby apps in New Zealand: Which brands are most popular in search?

Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Share of Search among Pregnancy+, Huckleberry, The Bump and BabyCentre, the pregnancy and baby apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pregnancy and baby apps
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pregnancy+, 90.2%

## Which brand is most popular in search among pregnancy and baby apps in New Zealand?

- In August 2026, Pregnancy+ was the most searched among pregnancy and baby apps in New Zealand, with an estimated 3.9K branded searches and 90.2% estimated Share of Search within this set.
- Huckleberry is in 2nd place, 83.7 percentage points behind at 6.5% Share of Search.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand increased from 85% to 90.2%.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 8.9% to 6.5%.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 5.8% to 2.8%.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 92.9% in July 2026 and was lowest at 85% in February 2026.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 9.9% in February 2026 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 5.8% in October 2025 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 1.3% in February 2026 and was lowest at 0.16% in July 2026.
- Across the 11 months ending August 2026, BabyCentre held steady: its estimated Share of Search among pregnancy and baby apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pregnancy+ vs Huckleberry: compare search popularity](/demand/nz/compare/huckleberry-vs-pregnancy): 90.2% against 6.5% Share of Search.
- [Pregnancy+ vs The Bump: compare search popularity](/demand/nz/compare/pregnancy-vs-the-bump): 90.2% against 2.8% Share of Search.
- [Huckleberry vs The Bump: compare search popularity](/demand/nz/compare/huckleberry-vs-the-bump): 6.5% against 2.8% Share of Search.

## How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

- In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
- In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
- Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pregnancy+ | 90.2% | 3.9K | -32.8% | Pregnancy+ |
| 2 | Huckleberry | 6.5% | 280 | 0.0% | Huckleberry |
| 3 | The Bump | 2.8% | 120 | -20.0% | The Bump |
| 4 | BabyCentre | 0.47% | 20 | +100.0% | BabyCentre |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pregnancy+ | 3.2K | 85% | 1 |
| Oct 2025 | Huckleberry | 340 | 8.9% | 2 |
| Oct 2025 | The Bump | 220 | 5.8% | 3 |
| Oct 2025 | BabyCentre | 10 | 0.26% | 4 |
| Nov 2025 | Pregnancy+ | 3.3K | 86.4% | 1 |
| Nov 2025 | Huckleberry | 330 | 8.8% | 2 |
| Nov 2025 | The Bump | 170 | 4.5% | 3 |
| Nov 2025 | BabyCentre | 10 | 0.27% | 4 |
| Dec 2025 | Pregnancy+ | 4.7K | 90.8% | 1 |
| Dec 2025 | Huckleberry | 330 | 6.3% | 2 |
| Dec 2025 | The Bump | 120 | 2.3% | 3 |
| Dec 2025 | BabyCentre | 30 | 0.57% | 4 |
| Jan 2026 | Pregnancy+ | 3.3K | 86.2% | 1 |
| Jan 2026 | Huckleberry | 330 | 8.8% | 2 |
| Jan 2026 | The Bump | 180 | 4.8% | 3 |
| Jan 2026 | BabyCentre | 10 | 0.27% | 4 |
| Feb 2026 | Pregnancy+ | 2.7K | 85% | 1 |
| Feb 2026 | Huckleberry | 310 | 9.9% | 2 |
| Feb 2026 | The Bump | 120 | 3.8% | 3 |
| Feb 2026 | BabyCentre | 40 | 1.3% | 4 |
| Mar 2026 | Pregnancy+ | 3.9K | 86.9% | 1 |
| Mar 2026 | Huckleberry | 360 | 8% | 2 |
| Mar 2026 | The Bump | 220 | 4.9% | 3 |
| Mar 2026 | BabyCentre | 10 | 0.22% | 4 |
| Apr 2026 | Pregnancy+ | 3.2K | 86.9% | 1 |
| Apr 2026 | Huckleberry | 350 | 9.6% | 2 |
| Apr 2026 | The Bump | 120 | 3.3% | 3 |
| Apr 2026 | BabyCentre | 10 | 0.27% | 4 |
| May 2026 | Pregnancy+ | 3.2K | 86.1% | 1 |
| May 2026 | Huckleberry | 340 | 9.1% | 2 |
| May 2026 | The Bump | 150 | 4% | 3 |
| May 2026 | BabyCentre | 30 | 0.8% | 4 |
| Jun 2026 | Pregnancy+ | 3.9K | 89.7% | 1 |
| Jun 2026 | Huckleberry | 250 | 5.7% | 2 |
| Jun 2026 | The Bump | 190 | 4.4% | 3 |
| Jun 2026 | BabyCentre | 10 | 0.23% | 4 |
| Jul 2026 | Pregnancy+ | 5.8K | 92.9% | 1 |
| Jul 2026 | Huckleberry | 280 | 4.5% | 2 |
| Jul 2026 | The Bump | 150 | 2.4% | 3 |
| Jul 2026 | BabyCentre | 10 | 0.16% | 4 |
| Aug 2026 | Pregnancy+ | 3.9K | 90.2% | 1 |
| Aug 2026 | Huckleberry | 280 | 6.5% | 2 |
| Aug 2026 | The Bump | 120 | 2.8% | 3 |
| Aug 2026 | BabyCentre | 20 | 0.47% | 4 |
| Sep 2026 | BabyCentre | — | — | — |
| Sep 2026 | Huckleberry | — | — | — |
| Sep 2026 | Pregnancy+ | — | — | — |
| Sep 2026 | The Bump | — | — | — |

## What is being compared

- **BabyCentre**: Measured on the search terms “babycentre”, “babycentre co uk” and “babycentre nz”, summed into one figure.
- **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure.
- **Pregnancy+**: Measured on the search terms “pregnancy”, “pregnancy app”, “pregnancy near me”, “pregnancy nz”, “pregnancy online” and “pregnancy plus app”, summed into one figure.
- **The Bump**: Measured on the search terms “the bump”, “the bump near me”, “thebump” and “thebump com”, summed into one figure.

- [BabyCentre](/demand/nz/brands/babycentre)
- [Huckleberry](/demand/nz/brands/huckleberry)
- [Pregnancy+](/demand/nz/brands/pregnancy)
- [The Bump](/demand/nz/brands/the-bump)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pregnancy and baby apps in New Zealand?

In August 2026, Pregnancy+ was the most searched among pregnancy and baby apps in New Zealand, with an estimated 3.9K branded searches and 90.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pregnancy and baby apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pregnancy-and-baby-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pregnancy-and-baby-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.