---
title: "Pram and stroller brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pram and stroller brands New Zealand parents choose between. Share of Search among Mountain Buggy, Bugaboo, UPPAbaby, phil&teds, Cybex, Joolz and Babyzen, the pram and stroller brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pram-and-stroller-brands"
publisher: "Brandwave"
---

# Pram and stroller brands in New Zealand: Which brands are most popular in search?

Compare the pram and stroller brands New Zealand parents choose between. Share of Search among Mountain Buggy, Bugaboo, UPPAbaby, phil&teds, Cybex, Joolz and Babyzen, the pram and stroller brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pram and stroller brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mountain Buggy, 43.4%

## Which brand is most popular in search among pram and stroller brands in New Zealand?

- In August 2026, Mountain Buggy was the most searched among pram and stroller brands in New Zealand, with an estimated 8.5K branded searches and 43.4% estimated Share of Search within this set.
- Bugaboo is in 2nd place, 23.1 percentage points behind at 20.3% Share of Search.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand decreased from 47.2% to 43.4%.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand increased from 17.3% to 20.3%.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand increased from 13.1% to 13.8%.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand decreased from 12.2% to 10.9%.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand increased from 2.2% to 3.5%.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 51.2% in January 2026 and was lowest at 43.4% in August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 16.8% in January 2026.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 14.4% in May 2026 and was lowest at 10.9% in January 2026.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 10% in April 2026.
- Across the 11 months ending August 2026, Cybex’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 5.4% in April 2026 and was lowest at 4.1% in January 2026.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 3.5% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, Joolz rose from 7th to 6th among pram and stroller brands in New Zealand.
- Across the 11 months ending August 2026, Babyzen fell from 6th to 7th among pram and stroller brands in New Zealand.
- Across the 11 months ending August 2026, Cybex held steady: its estimated Share of Search among pram and stroller brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mountain Buggy vs Bugaboo: compare search popularity](/demand/nz/compare/bugaboo-vs-mountain-buggy): 43.4% against 20.3% Share of Search.
- [Mountain Buggy vs UPPAbaby: compare search popularity](/demand/nz/compare/mountain-buggy-vs-uppababy): 43.4% against 13.8% Share of Search.
- [Mountain Buggy vs phil&teds: compare search popularity](/demand/nz/compare/mountain-buggy-vs-phil-and-teds): 43.4% against 10.9% Share of Search.
- [Mountain Buggy vs Cybex: compare search popularity](/demand/nz/compare/cybex-vs-mountain-buggy): 43.4% against 5.4% Share of Search.
- [Bugaboo vs UPPAbaby: compare search popularity](/demand/nz/compare/bugaboo-vs-uppababy): 20.3% against 13.8% Share of Search.
- [Bugaboo vs phil&teds: compare search popularity](/demand/nz/compare/bugaboo-vs-phil-and-teds): 20.3% against 10.9% Share of Search.
- [Bugaboo vs Cybex: compare search popularity](/demand/nz/compare/bugaboo-vs-cybex): 20.3% against 5.4% Share of Search.
- [UPPAbaby vs phil&teds: compare search popularity](/demand/nz/compare/phil-and-teds-vs-uppababy): 13.8% against 10.9% Share of Search.
- [UPPAbaby vs Cybex: compare search popularity](/demand/nz/compare/cybex-vs-uppababy): 13.8% against 5.4% Share of Search.
- [phil&teds vs Cybex: compare search popularity](/demand/nz/compare/cybex-vs-phil-and-teds): 10.9% against 5.4% Share of Search.

## How did search popularity change for New Zealand pram and stroller brands in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
- In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.
- In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
- In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
- Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
- Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
- Estimated monthly branded searches for Babyzen in New Zealand fell 12.9% over 11 measured months, from 620 to 540 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mountain Buggy | 43.4% | 8.5K | +4.7% | Mountain Buggy |
| 2 | Bugaboo | 20.3% | 4K | +11.5% | Bugaboo |
| 3 | UPPAbaby | 13.8% | 2.7K | +17.0% | UPPAbaby |
| 4 | phil&teds | 10.9% | 2.1K | 0.0% | phil&teds |
| 5 | Cybex | 5.4% | 1.1K | +28.0% | Cybex |
| 6 | Joolz | 3.5% | 680 | +15.3% | Joolz |
| 7 | Babyzen | 2.8% | 540 | +20.0% | Babyzen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mountain Buggy | 9.3K | 47.2% | 1 |
| Oct 2025 | Bugaboo | 3.4K | 17.3% | 2 |
| Oct 2025 | UPPAbaby | 2.6K | 13.1% | 3 |
| Oct 2025 | phil&teds | 2.4K | 12.2% | 4 |
| Oct 2025 | Cybex | 970 | 4.9% | 5 |
| Oct 2025 | Babyzen | 620 | 3.1% | 6 |
| Oct 2025 | Joolz | 440 | 2.2% | 7 |
| Nov 2025 | Mountain Buggy | 10.8K | 49.1% | 1 |
| Nov 2025 | Bugaboo | 3.8K | 17.1% | 2 |
| Nov 2025 | UPPAbaby | 3.1K | 13.9% | 3 |
| Nov 2025 | phil&teds | 2.3K | 10.6% | 4 |
| Nov 2025 | Cybex | 910 | 4.1% | 5 |
| Nov 2025 | Babyzen | 640 | 2.9% | 6 |
| Nov 2025 | Joolz | 480 | 2.2% | 7 |
| Dec 2025 | Mountain Buggy | 7.7K | 48% | 1 |
| Dec 2025 | Bugaboo | 2.7K | 16.9% | 2 |
| Dec 2025 | UPPAbaby | 2.1K | 12.9% | 3 |
| Dec 2025 | phil&teds | 2K | 12.4% | 4 |
| Dec 2025 | Cybex | 700 | 4.4% | 5 |
| Dec 2025 | Babyzen | 530 | 3.3% | 6 |
| Dec 2025 | Joolz | 340 | 2.1% | 7 |
| Jan 2026 | Mountain Buggy | 10.7K | 51.2% | 1 |
| Jan 2026 | Bugaboo | 3.5K | 16.8% | 2 |
| Jan 2026 | phil&teds | 2.4K | 11.5% | 3 |
| Jan 2026 | UPPAbaby | 2.3K | 10.9% | 4 |
| Jan 2026 | Cybex | 850 | 4.1% | 5 |
| Jan 2026 | Joolz | 630 | 3% | 6 |
| Jan 2026 | Babyzen | 540 | 2.6% | 7 |
| Feb 2026 | Mountain Buggy | 8.1K | 49.2% | 1 |
| Feb 2026 | Bugaboo | 2.9K | 17.4% | 2 |
| Feb 2026 | UPPAbaby | 2K | 12% | 3 |
| Feb 2026 | phil&teds | 1.9K | 11.2% | 4 |
| Feb 2026 | Cybex | 770 | 4.7% | 5 |
| Feb 2026 | Babyzen | 480 | 2.9% | 6 |
| Feb 2026 | Joolz | 440 | 2.7% | 7 |
| Mar 2026 | Mountain Buggy | 8.8K | 46.4% | 1 |
| Mar 2026 | Bugaboo | 3.5K | 18.2% | 2 |
| Mar 2026 | UPPAbaby | 2.4K | 12.9% | 3 |
| Mar 2026 | phil&teds | 2.2K | 11.7% | 4 |
| Mar 2026 | Cybex | 980 | 5.2% | 5 |
| Mar 2026 | Babyzen | 530 | 2.8% | 6 |
| Mar 2026 | Joolz | 520 | 2.7% | 7 |
| Apr 2026 | Mountain Buggy | 8K | 46.1% | 1 |
| Apr 2026 | Bugaboo | 3.3K | 19.3% | 2 |
| Apr 2026 | UPPAbaby | 2.4K | 13.7% | 3 |
| Apr 2026 | phil&teds | 1.7K | 10% | 4 |
| Apr 2026 | Cybex | 930 | 5.4% | 5 |
| Apr 2026 | Joolz | 510 | 3% | 6 |
| Apr 2026 | Babyzen | 440 | 2.5% | 7 |
| May 2026 | Mountain Buggy | 8.3K | 46.3% | 1 |
| May 2026 | Bugaboo | 3.3K | 18.5% | 2 |
| May 2026 | UPPAbaby | 2.6K | 14.4% | 3 |
| May 2026 | phil&teds | 1.9K | 10.8% | 4 |
| May 2026 | Cybex | 850 | 4.7% | 5 |
| May 2026 | Babyzen | 480 | 2.7% | 6 |
| May 2026 | Joolz | 460 | 2.6% | 7 |
| Jun 2026 | Mountain Buggy | 8.3K | 46.1% | 1 |
| Jun 2026 | Bugaboo | 3.5K | 19.1% | 2 |
| Jun 2026 | UPPAbaby | 2.4K | 13.4% | 3 |
| Jun 2026 | phil&teds | 1.9K | 10.6% | 4 |
| Jun 2026 | Cybex | 870 | 4.8% | 5 |
| Jun 2026 | Joolz | 580 | 3.2% | 6 |
| Jun 2026 | Babyzen | 510 | 2.8% | 7 |
| Jul 2026 | Mountain Buggy | 8.1K | 45.1% | 1 |
| Jul 2026 | Bugaboo | 3.6K | 19.8% | 2 |
| Jul 2026 | UPPAbaby | 2.3K | 12.8% | 3 |
| Jul 2026 | phil&teds | 2.1K | 11.9% | 4 |
| Jul 2026 | Cybex | 820 | 4.6% | 5 |
| Jul 2026 | Joolz | 590 | 3.3% | 6 |
| Jul 2026 | Babyzen | 450 | 2.5% | 7 |
| Aug 2026 | Mountain Buggy | 8.5K | 43.4% | 1 |
| Aug 2026 | Bugaboo | 4K | 20.3% | 2 |
| Aug 2026 | UPPAbaby | 2.7K | 13.8% | 3 |
| Aug 2026 | phil&teds | 2.1K | 10.9% | 4 |
| Aug 2026 | Cybex | 1.1K | 5.4% | 5 |
| Aug 2026 | Joolz | 680 | 3.5% | 6 |
| Aug 2026 | Babyzen | 540 | 2.8% | 7 |
| Sep 2026 | Babyzen | — | — | — |
| Sep 2026 | Bugaboo | — | — | — |
| Sep 2026 | Cybex | — | — | — |
| Sep 2026 | Joolz | — | — | — |
| Sep 2026 | Mountain Buggy | — | — | — |
| Sep 2026 | phil&teds | — | — | — |
| Sep 2026 | UPPAbaby | — | — | — |

## What is being compared

- **Babyzen**: Measured on the search terms “babyzen”, “babyzen nz”, “babyzen pram”, “babyzen yoyo”, “babyzen yoyo travel stroller”, “babyzen yoyo2”, “yoyo babyzen” and “yoyo stroller”, summed into one figure.
- **Bugaboo**: Measured on the search terms “bugaboo”, “bugaboo b”, “bugaboo buffalo”, “bugaboo buggy”, “bugaboo butterfly”, “bugaboo butterfly stroller”, “bugaboo cam 3”, “bugaboo camel”, “bugaboo com”, “bugaboo donkey”, “bugaboo donkey duo stroller”, “bugaboo donkey5”, “bugaboo double pram”, “bugaboo fox5”, “bugaboo near me”, “bugaboo nz”, “bugaboo online”, “bugaboo pram” and “bugaboo stroller”, summed into one figure.
- **Cybex**: Measured on the search terms “cybex”, “cybex buggy”, “cybex car seats”, “cybex gazelle”, “cybex gazelle s stroller”, “cybex libelle”, “cybex libelle stroller”, “cybex near me”, “cybex nz”, “cybex online”, “cybex pram” and “cybex stroller”, summed into one figure.
- **Joolz**: Measured on the search terms “joolz”, “joolz aer”, “joolz aer 2”, “joolz buggy”, “joolz com”, “joolz near me”, “joolz nz”, “joolz pram” and “joolz stroller”, summed into one figure.
- **Mountain Buggy**: Measured on the search terms “mountain buggy”, “mountain buggy capsule”, “mountain buggy duet”, “mountain buggy jungle urban”, “mountain buggy nano”, “mountain buggy near me”, “mountain buggy nz”, “mountain buggy online”, “mountain buggy pram”, “mountain buggy stroller”, “mountain buggy terrain”, “mountainbuggy”, “mountainbuggy com”, “mountainbuggy nz”, “mountainbuggy pram”, “mountainbuggy stroller” and “mountainbuggy swift”, summed into one figure.
- **phil&teds**: Measured on the search terms “phil & teds”, “phil & teds capsule”, “phil & teds pram”, “phil & teds travel cot”, “phil and teds double pram”, “phil and teds high chair”, “phil and teds portacot”, “phil&teds”, “phil&teds buggy”, “phil&teds near me”, “phil&teds nz”, “phil&teds online”, “phil&teds pram”, “phil&teds stroller”, “philandteds com”, “philteds”, “philteds pram” and “philteds stroller”, summed into one figure.
- **UPPAbaby**: Measured on the search terms “uppababy”, “uppababy bassinet”, “uppababy bassinet stand”, “uppababy buggy”, “uppababy carriage”, “uppababy com”, “uppababy cruz”, “uppababy cruz v2”, “uppababy cruz v3”, “uppababy minu”, “uppababy minuv2”, “uppababy near me”, “uppababy nz”, “uppababy pram”, “uppababy ridge”, “uppababy vista”, “uppababy vista 3”, “uppababy vista pushchair”, “uppababy vista v2”, “uppababy vista v2 stroller” and “uppababy vista v3”, summed into one figure.

- [Babyzen](/demand/nz/brands/babyzen)
- [Bugaboo](/demand/nz/brands/bugaboo)
- [Cybex](/demand/nz/brands/cybex)
- [Joolz](/demand/nz/brands/joolz)
- [Mountain Buggy](/demand/nz/brands/mountain-buggy)
- [phil&teds](/demand/nz/brands/phil-and-teds)
- [UPPAbaby](/demand/nz/brands/uppababy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pram and stroller brands in New Zealand?

In August 2026, Mountain Buggy was the most searched among pram and stroller brands in New Zealand, with an estimated 8.5K branded searches and 43.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pram and stroller brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pram-and-stroller-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pram-and-stroller-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.