--- title: "Ryobi vs Stihl: Which is searched more in New Zealand?" description: "Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/ryobi-vs-stihl" publisher: "Brandwave" --- # Ryobi vs Stihl: Which is searched more in New Zealand? Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stihl - **Competitive set**: Power washer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 33% - **Stihl Share of Search**: 26.1% ## Is Ryobi or Stihl more popular in search? - In September 2026, Ryobi had more branded searches than Stihl among power washer brands in New Zealand. Ryobi had about 8,360 branded searches, while Stihl had 6,600. Ryobi made up 33% of all power washer brand searches we track, and Stihl accounted for 26.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Stihl took it in January 2026, Ryobi took it in March 2026, Stihl took it in April 2026, Ryobi took it in August 2026. - Across the 12 months ending September 2026, Ryobi’s share of searches among power washer brands in New Zealand moved from 29.5% to 33%, and its estimated monthly branded searches moved from 6.8K to 8.4K. - Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand moved from 28.4% to 26.1%, and its estimated monthly branded searches held steady at 6.6K. ## Top power washer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi was listed before Stihl in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karcher | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ozito | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power washer brands - Asked ChatGPT "Which power washer brand should I buy in New Zealand?": 1. Karcher, 2. Ryobi, 3. Stihl, 4. Ozito - Asked ChatGPT "What are the best power washer brands in New Zealand?": 1. Karcher, 2. Stihl, 3. Ryobi, 4. Ozito - Asked ChatGPT "What's the best power washer brand in New Zealand for home cleaning?": 1. Karcher, 2. Ryobi, 3. Ozito - Searched Google, AI Overview "best power washer": 1. Karcher - Searched Google, AI Overview "pressure washer for home": 1. Karcher Not named in any answer: DeWalt, Honda Power Equipment, Milwaukee and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand power washer brands in September 2026? - In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%. - In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 29.5% | 1 | 6.6K | 28.4% | 2 | | Nov 2025 | 10.1K | 32.8% | 1 | 8.1K | 26.2% | 2 | | Dec 2025 | 10.1K | 34.9% | 1 | 8.1K | 28% | 2 | | Jan 2026 | 7.9K | 30.6% | 2 | 8.1K | 31.3% | 1 | | Feb 2026 | 6.4K | 26.7% | 2 | 8.1K | 33.9% | 1 | | Mar 2026 | 7.6K | 32.3% | 1 | 6.6K | 28.1% | 2 | | Apr 2026 | 6.6K | 29.2% | 2 | 6.6K | 29.3% | 1 | | May 2026 | 5.5K | 24% | 2 | 8.1K | 35.6% | 1 | | Jun 2026 | 5.8K | 25.3% | 2 | 6.6K | 29% | 1 | | Jul 2026 | 5.6K | 25% | 2 | 6.6K | 29.6% | 1 | | Aug 2026 | 7K | 29.4% | 1 | 6.6K | 27.8% | 2 | | Sep 2026 | 8.4K | 33% | 1 | 6.6K | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi power washers” and “ryobi tool”, summed into one figure. - **Stihl**: Measured on the search term “stihl”. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stihl profile](/demand/nz/brands/stihl) - [All power washer brands in New Zealand](/demand/nz/categories/nz-power-washer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stihl more popular in search? In September 2026, Ryobi had more branded searches than Stihl among power washer brands in New Zealand. Ryobi had about 8,360 branded searches, while Stihl had 6,600. Ryobi made up 33% of all power washer brand searches we track, and Stihl accounted for 26.1%. ## Cite this page Brandwave. "Ryobi vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/ryobi-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/ryobi-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.