--- title: "Karcher vs Stihl: Which is searched more in New Zealand?" description: "Is Karcher or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/karcher-vs-stihl" publisher: "Brandwave" --- # Karcher vs Stihl: Which is searched more in New Zealand? Is Karcher or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Karcher and Stihl - **Competitive set**: Power washer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Karcher Share of Search**: 11.5% - **Stihl Share of Search**: 26.1% ## Is Karcher or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Karcher among power washer brands in New Zealand. Stihl had about 6,600 branded searches, while Karcher had 2,900. Stihl made up 26.1% of all power washer brand searches we track, and Karcher accounted for 11.5%. - Stihl was ahead of Karcher in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand moved from 12.5% to 11.5%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand moved from 28.4% to 26.1%, and its estimated monthly branded searches held steady at 6.6K. ## Top power washer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Karcher appeared in all five answers. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Karcher was listed before Stihl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karcher | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ozito | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power washer brands - Asked ChatGPT "Which power washer brand should I buy in New Zealand?": 1. Karcher, 2. Ryobi, 3. Stihl, 4. Ozito - Asked ChatGPT "What are the best power washer brands in New Zealand?": 1. Karcher, 2. Stihl, 3. Ryobi, 4. Ozito - Asked ChatGPT "What's the best power washer brand in New Zealand for home cleaning?": 1. Karcher, 2. Ryobi, 3. Ozito - Searched Google, AI Overview "best power washer": 1. Karcher - Searched Google, AI Overview "pressure washer for home": 1. Karcher Not named in any answer: DeWalt, Honda Power Equipment, Milwaukee and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand power washer brands in September 2026? - In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%. - In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%. ## Month by month | Month | Karcher estimated searches | Karcher Share of Search | Karcher rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 12.5% | 4 | 6.6K | 28.4% | 2 | | Nov 2025 | 3.6K | 11.7% | 4 | 8.1K | 26.2% | 2 | | Dec 2025 | 3.6K | 12.4% | 4 | 8.1K | 28% | 2 | | Jan 2026 | 2.9K | 11.2% | 4 | 8.1K | 31.3% | 1 | | Feb 2026 | 2.4K | 10% | 4 | 8.1K | 33.9% | 1 | | Mar 2026 | 2.4K | 10.2% | 4 | 6.6K | 28.1% | 2 | | Apr 2026 | 2.9K | 12.9% | 4 | 6.6K | 29.3% | 1 | | May 2026 | 2.9K | 12.7% | 4 | 8.1K | 35.6% | 1 | | Jun 2026 | 2.9K | 12.7% | 4 | 6.6K | 29% | 1 | | Jul 2026 | 3.6K | 16.2% | 4 | 6.6K | 29.6% | 1 | | Aug 2026 | 2.9K | 12.2% | 4 | 6.6K | 27.8% | 2 | | Sep 2026 | 2.9K | 11.5% | 4 | 6.6K | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Karcher’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Karcher**: Measured on the search term “karcher”. - **Stihl**: Measured on the search term “stihl”. - [Karcher profile](/demand/nz/brands/karcher) - [Stihl profile](/demand/nz/brands/stihl) - [All power washer brands in New Zealand](/demand/nz/categories/nz-power-washer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Karcher or Stihl more popular in search? In September 2026, Stihl had more branded searches than Karcher among power washer brands in New Zealand. Stihl had about 6,600 branded searches, while Karcher had 2,900. Stihl made up 26.1% of all power washer brand searches we track, and Karcher accounted for 11.5%. ## Cite this page Brandwave. "Karcher vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/karcher-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands/compare/karcher-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.