---
title: "Power washer brands in New Zealand: Which are searched most?"
description: "Compare the power washer brands people buy. Share of Search among Ryobi, Stihl, DeWalt, Karcher, Ozito, Honda Power Equipment, Milwaukee and Greenworks, the power washer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands"
publisher: "Brandwave"
---

# Power washer brands in New Zealand: Which are searched most?

Compare the power washer brands people buy. Share of Search among Ryobi, Stihl, DeWalt, Karcher, Ozito, Honda Power Equipment, Milwaukee and Greenworks, the power washer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power washer brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 33%

## Which brand is most popular in search among power washer brands in New Zealand?

- In September 2026, Ryobi was the most searched among power washer brands in New Zealand, with an estimated 8.4K branded searches, 33% of all searches for the eight we track.
- Stihl is in 2nd place, 7 percentage points behind at 26.1%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power washer brands in New Zealand increased from 29.5% to 33%.
- Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand decreased from 28.4% to 26.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands in New Zealand increased from 18.1% to 19.7%.
- Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand decreased from 12.5% to 11.5%.
- Across the 12 months ending September 2026, Ozito’s share of searches among power washer brands in New Zealand decreased from 6.9% to 6.3%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among power washer brands in New Zealand decreased from 4.4% to 3.2%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power washer brands in New Zealand peaked at 34.9% in December 2025 and was lowest at 24% in May 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand peaked at 35.6% in May 2026 and was lowest at 26.1% in September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands in New Zealand peaked at 23.2% in June 2026 and was lowest at 14.9% in December 2025.
- Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 10% in February 2026.
- Across the 12 months ending September 2026, Ozito’s share of searches among power washer brands in New Zealand peaked at 7.3% in January 2026 and was lowest at 5.7% in May 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among power washer brands in New Zealand peaked at 4.4% in February 2026 and was lowest at 2.5% in July 2026.
- Across the 12 months ending September 2026, Milwaukee and Greenworks held steady: their share of searches among power washer brands in New Zealand each moved less than 0.5 percentage points.

## Top power washer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Karcher appeared every time. Karcher was recommended most often, coming first in all three answers that gave a list. Ryobi was second, and Stihl was third. DeWalt, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Karcher | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stihl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ozito | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power washer brands

- Asked ChatGPT "Which power washer brand should I buy in New Zealand?": 1. Karcher, 2. Ryobi, 3. Stihl, 4. Ozito
- Asked ChatGPT "What are the best power washer brands in New Zealand?": 1. Karcher, 2. Stihl, 3. Ryobi, 4. Ozito
- Asked ChatGPT "What's the best power washer brand in New Zealand for home cleaning?": 1. Karcher, 2. Ryobi, 3. Ozito
- Searched Google, AI Overview "best power washer": 1. Karcher
- Searched Google, AI Overview "pressure washer for home": 1. Karcher

Not named in any answer: DeWalt, Honda Power Equipment, Milwaukee and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs Stihl: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 33% against 26.1% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 33% against 19.7% Share of Search.
- [Ryobi vs Karcher: compare search popularity](/demand/nz/compare/karcher-vs-ryobi): 33% against 11.5% Share of Search.
- [Ryobi vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-ryobi): 33% against 6.3% Share of Search.
- [Stihl vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 26.1% against 19.7% Share of Search.
- [Stihl vs Karcher: compare search popularity](/demand/nz/compare/karcher-vs-stihl): 26.1% against 11.5% Share of Search.
- [Stihl vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-stihl): 26.1% against 6.3% Share of Search.
- [DeWalt vs Karcher: compare search popularity](/demand/nz/compare/dewalt-vs-karcher): 19.7% against 11.5% Share of Search.
- [DeWalt vs Ozito: compare search popularity](/demand/nz/compare/dewalt-vs-ozito): 19.7% against 6.3% Share of Search.
- [Karcher vs Ozito: compare search popularity](/demand/nz/compare/karcher-vs-ozito): 11.5% against 6.3% Share of Search.

## How did search popularity change for New Zealand power washer brands in September 2026?

- In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%.
- In September 2026, Honda Power Equipment gained share of searches among power washer brands in New Zealand, from 2.7% to 3.2%.
- In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.
- In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.
- In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.
- Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 33% | 8.4K | +19.4% | Ryobi |
| 2 | Stihl | 26.1% | 6.6K | 0.0% | Stihl |
| 3 | DeWalt | 19.7% | 5K | 0.0% | DeWalt |
| 4 | Karcher | 11.5% | 2.9K | 0.0% | Karcher |
| 5 | Ozito | 6.3% | 1.6K | 0.0% | Ozito |
| 6 | Honda Power Equipment | 3.2% | 820 | +30.2% | Honda |
| 7 | Milwaukee | 0.2% | 50 | 0.0% | Milwaukee |
| 8 | Greenworks | 0% | 0 | — | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 6.8K | 29.5% | 1 |
| Oct 2025 | Stihl | 6.6K | 28.4% | 2 |
| Oct 2025 | DeWalt | 4.2K | 18.1% | 3 |
| Oct 2025 | Karcher | 2.9K | 12.5% | 4 |
| Oct 2025 | Ozito | 1.6K | 6.9% | 5 |
| Oct 2025 | Honda Power Equipment | 1K | 4.4% | 6 |
| Oct 2025 | Milwaukee | 50 | 0.22% | 7 |
| Oct 2025 | Greenworks | 10 | 0.04% | 8 |
| Nov 2025 | Ryobi | 10.1K | 32.8% | 1 |
| Nov 2025 | Stihl | 8.1K | 26.2% | 2 |
| Nov 2025 | DeWalt | 6K | 19.4% | 3 |
| Nov 2025 | Karcher | 3.6K | 11.7% | 4 |
| Nov 2025 | Ozito | 1.9K | 6.2% | 5 |
| Nov 2025 | Honda Power Equipment | 1.1K | 3.5% | 6 |
| Nov 2025 | Milwaukee | 50 | 0.16% | 7 |
| Nov 2025 | Greenworks | 0 | 0% | 8 |
| Dec 2025 | Ryobi | 10.1K | 34.9% | 1 |
| Dec 2025 | Stihl | 8.1K | 28% | 2 |
| Dec 2025 | DeWalt | 4.3K | 14.9% | 3 |
| Dec 2025 | Karcher | 3.6K | 12.4% | 4 |
| Dec 2025 | Ozito | 1.9K | 6.6% | 5 |
| Dec 2025 | Honda Power Equipment | 890 | 3.1% | 6 |
| Dec 2025 | Milwaukee | 40 | 0.14% | 7 |
| Dec 2025 | Greenworks | 0 | 0% | 8 |
| Jan 2026 | Stihl | 8.1K | 31.3% | 1 |
| Jan 2026 | Ryobi | 7.9K | 30.6% | 2 |
| Jan 2026 | DeWalt | 4.2K | 16.2% | 3 |
| Jan 2026 | Karcher | 2.9K | 11.2% | 4 |
| Jan 2026 | Ozito | 1.9K | 7.3% | 5 |
| Jan 2026 | Honda Power Equipment | 820 | 3.2% | 6 |
| Jan 2026 | Milwaukee | 40 | 0.15% | 7 |
| Jan 2026 | Greenworks | 10 | 0.04% | 8 |
| Feb 2026 | Stihl | 8.1K | 33.9% | 1 |
| Feb 2026 | Ryobi | 6.4K | 26.7% | 2 |
| Feb 2026 | DeWalt | 4.3K | 18.1% | 3 |
| Feb 2026 | Karcher | 2.4K | 10% | 4 |
| Feb 2026 | Ozito | 1.6K | 6.7% | 5 |
| Feb 2026 | Honda Power Equipment | 1.1K | 4.4% | 6 |
| Feb 2026 | Milwaukee | 40 | 0.17% | 7 |
| Feb 2026 | Greenworks | 10 | 0.04% | 8 |
| Mar 2026 | Ryobi | 7.6K | 32.3% | 1 |
| Mar 2026 | Stihl | 6.6K | 28.1% | 2 |
| Mar 2026 | DeWalt | 4.5K | 19.1% | 3 |
| Mar 2026 | Karcher | 2.4K | 10.2% | 4 |
| Mar 2026 | Ozito | 1.6K | 6.8% | 5 |
| Mar 2026 | Honda Power Equipment | 790 | 3.4% | 6 |
| Mar 2026 | Milwaukee | 20 | 0.09% | 7 |
| Mar 2026 | Greenworks | 0 | 0% | 8 |
| Apr 2026 | Stihl | 6.6K | 29.3% | 1 |
| Apr 2026 | Ryobi | 6.6K | 29.2% | 2 |
| Apr 2026 | DeWalt | 4.2K | 18.6% | 3 |
| Apr 2026 | Karcher | 2.9K | 12.9% | 4 |
| Apr 2026 | Ozito | 1.6K | 7.1% | 5 |
| Apr 2026 | Honda Power Equipment | 640 | 2.8% | 6 |
| Apr 2026 | Milwaukee | 30 | 0.13% | 7 |
| Apr 2026 | Greenworks | 10 | 0.04% | 8 |
| May 2026 | Stihl | 8.1K | 35.6% | 1 |
| May 2026 | Ryobi | 5.5K | 24% | 2 |
| May 2026 | DeWalt | 4.3K | 19% | 3 |
| May 2026 | Karcher | 2.9K | 12.7% | 4 |
| May 2026 | Ozito | 1.3K | 5.7% | 5 |
| May 2026 | Honda Power Equipment | 620 | 2.7% | 6 |
| May 2026 | Milwaukee | 40 | 0.18% | 7 |
| May 2026 | Greenworks | 10 | 0.04% | 8 |
| Jun 2026 | Stihl | 6.6K | 29% | 1 |
| Jun 2026 | Ryobi | 5.8K | 25.3% | 2 |
| Jun 2026 | DeWalt | 5.3K | 23.2% | 3 |
| Jun 2026 | Karcher | 2.9K | 12.7% | 4 |
| Jun 2026 | Ozito | 1.6K | 7% | 5 |
| Jun 2026 | Honda Power Equipment | 600 | 2.6% | 6 |
| Jun 2026 | Milwaukee | 40 | 0.18% | 7 |
| Jun 2026 | Greenworks | 10 | 0.04% | 8 |
| Jul 2026 | Stihl | 6.6K | 29.6% | 1 |
| Jul 2026 | Ryobi | 5.6K | 25% | 2 |
| Jul 2026 | DeWalt | 4.3K | 19.4% | 3 |
| Jul 2026 | Karcher | 3.6K | 16.2% | 4 |
| Jul 2026 | Ozito | 1.6K | 7.2% | 5 |
| Jul 2026 | Honda Power Equipment | 550 | 2.5% | 6 |
| Jul 2026 | Milwaukee | 40 | 0.18% | 7 |
| Jul 2026 | Greenworks | 0 | 0% | 8 |
| Aug 2026 | Ryobi | 7K | 29.4% | 1 |
| Aug 2026 | Stihl | 6.6K | 27.8% | 2 |
| Aug 2026 | DeWalt | 5K | 21% | 3 |
| Aug 2026 | Karcher | 2.9K | 12.2% | 4 |
| Aug 2026 | Ozito | 1.6K | 6.7% | 5 |
| Aug 2026 | Honda Power Equipment | 630 | 2.7% | 6 |
| Aug 2026 | Milwaukee | 50 | 0.21% | 7 |
| Aug 2026 | Greenworks | 0 | 0% | 8 |
| Sep 2026 | Ryobi | 8.4K | 33% | 1 |
| Sep 2026 | Stihl | 6.6K | 26.1% | 2 |
| Sep 2026 | DeWalt | 5K | 19.7% | 3 |
| Sep 2026 | Karcher | 2.9K | 11.5% | 4 |
| Sep 2026 | Ozito | 1.6K | 6.3% | 5 |
| Sep 2026 | Honda Power Equipment | 820 | 3.2% | 6 |
| Sep 2026 | Milwaukee | 50 | 0.2% | 7 |
| Sep 2026 | Greenworks | 0 | 0% | 8 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks power washer”.
- **Honda Power Equipment**: Measured on the search terms “honda lawn mower”, “honda mower”, “honda power equipment”, “honda pressure washer” and “honda water blaster”, summed into one figure.
- **Karcher**: Measured on the search term “karcher”.
- **Milwaukee**: Measured on the search term “milwaukee power washer”.
- **Ozito**: Measured on the search term “ozito”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi power washers” and “ryobi tool”, summed into one figure.
- **Stihl**: Measured on the search term “stihl”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Greenworks](/demand/nz/brands/greenworks)
- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment)
- [Karcher](/demand/nz/brands/karcher)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ozito](/demand/nz/brands/ozito)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power washer brands in New Zealand?

In September 2026, Ryobi was the most searched among power washer brands in New Zealand, with an estimated 8.4K branded searches, 33% of all searches for the eight we track.

## Cite this page

Brandwave. "Power washer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-washer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.