--- title: "Makita vs Ryobi: Which is searched more in New Zealand?" description: "Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands/compare/makita-vs-ryobi" publisher: "Brandwave" --- # Makita vs Ryobi: Which is searched more in New Zealand? Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Ryobi - **Competitive set**: Power tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 28.7% - **Ryobi Share of Search**: 19.1% ## Is Makita or Ryobi more popular in search? - In September 2026, Makita had more branded searches than Ryobi among power tool brands in New Zealand. Makita had about 25,000 branded searches, while Ryobi had 16,700. Makita made up 28.7% of all power tool brand searches we track, and Ryobi accounted for 19.1%. - Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in New Zealand moved from 31% to 28.7%, and its estimated monthly branded searches moved from 22K to 25K. - Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in New Zealand moved from 19.4% to 19.1%, and its estimated monthly branded searches moved from 13.7K to 16.6K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | HiKOKI | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bosch | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Stanley | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Ozito | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi - Asked ChatGPT "What are the best power tool brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Bosch, 5. HiKOKI, 6. Ryobi - Asked ChatGPT "What's the best power tool brand in New Zealand for home projects and repairs?": 1. Makita, 2. Ryobi, 3. DeWalt, 4. Milwaukee - Searched Google, AI Overview "power tool brands nz": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. HiKOKI, 5. Ryobi, 6. Bosch - Searched Google, AI Overview "cordless drill nz": 1. Makita, 2. Milwaukee, 3. HiKOKI, 4. DeWalt, 5. Stanley Not named in any answer: Ozito and Festool. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand power tool brands in September 2026? - In September 2026, Ryobi gained share of searches among power tool brands in New Zealand, from 16.7% to 19.1%. - In September 2026, Makita gained share of searches among power tool brands in New Zealand, from 27.7% to 28.7%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 31% | 1 | 13.7K | 19.4% | 3 | | Nov 2025 | 22.5K | 28.1% | 1 | 18.5K | 23.1% | 3 | | Dec 2025 | 21.3K | 28.5% | 1 | 18.4K | 24.6% | 2 | | Jan 2026 | 19.7K | 29.1% | 1 | 15.3K | 22.5% | 2 | | Feb 2026 | 19.7K | 29.9% | 1 | 12.8K | 19.4% | 3 | | Mar 2026 | 19.6K | 28.7% | 1 | 13.8K | 20.2% | 3 | | Apr 2026 | 19.2K | 29.2% | 1 | 12.9K | 19.6% | 3 | | May 2026 | 20.1K | 29.3% | 1 | 11.4K | 16.7% | 3 | | Jun 2026 | 20.1K | 28.1% | 1 | 11K | 15.4% | 3 | | Jul 2026 | 19.8K | 28.1% | 1 | 11K | 15.6% | 3 | | Aug 2026 | 22.1K | 27.7% | 1 | 13.3K | 16.7% | 3 | | Sep 2026 | 25K | 28.7% | 1 | 16.6K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita drill”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi battery”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi drill”, “ryobi hand blower”, “ryobi nailer”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Ryobi profile](/demand/nz/brands/ryobi) - [All power tool brands in New Zealand](/demand/nz/categories/nz-power-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Ryobi more popular in search? In September 2026, Makita had more branded searches than Ryobi among power tool brands in New Zealand. Makita had about 25,000 branded searches, while Ryobi had 16,700. Makita made up 28.7% of all power tool brand searches we track, and Ryobi accounted for 19.1%. ## Cite this page Brandwave. "Makita vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands/compare/makita-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands/compare/makita-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.