---
title: "Power tool brands in New Zealand: Which brands are most popular in search?"
description: "Compare the power tool brands New Zealand tradies and DIYers buy. Share of Search among Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool and Stanley, the power tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands"
publisher: "Brandwave"
---

# Power tool brands in New Zealand: Which brands are most popular in search?

Compare the power tool brands New Zealand tradies and DIYers buy. Share of Search among Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool and Stanley, the power tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power tool brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Makita, 27.5%

## Which brand is most popular in search among power tool brands in New Zealand?

- In August 2026, Makita was the most searched among power tool brands in New Zealand, with an estimated 26.6K branded searches and 27.5% estimated Share of Search within this set.
- DeWalt is in 2nd place, 4.7 percentage points behind at 22.7% Share of Search.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand decreased from 30.1% to 27.5%.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand increased from 18.5% to 22.7%.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand decreased from 25.3% to 19.4%.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand increased from 9.2% to 12.6%.
- Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand increased from 3.1% to 3.8%.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand peaked at 23.7% in June 2026 and was lowest at 17% in December 2025.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand peaked at 30% in December 2025 and was lowest at 18.2% in June 2026.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 8.6% in November 2025.
- Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 7.1% in March 2026.
- Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand peaked at 3.8% in August 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand peaked at 3.6% in July 2026 and was lowest at 2.2% in December 2025.
- Across the 11 months ending August 2026, DeWalt rose from 3rd to 2nd among power tool brands in New Zealand.
- Across the 11 months ending August 2026, Ryobi fell from 2nd to 3rd among power tool brands in New Zealand.
- Across the 11 months ending August 2026, Ozito, Festool and Stanley held steady: their estimated Share of Search among power tool brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 27.5% against 22.7% Share of Search.
- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 27.5% against 19.4% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 27.5% against 12.6% Share of Search.
- [Makita vs Ozito: compare search popularity](/demand/nz/compare/makita-vs-ozito): 27.5% against 8% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 22.7% against 19.4% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 22.7% against 12.6% Share of Search.
- [DeWalt vs Ozito: compare search popularity](/demand/nz/compare/dewalt-vs-ozito): 22.7% against 8% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 19.4% against 12.6% Share of Search.
- [Ryobi vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-ryobi): 19.4% against 8% Share of Search.
- [Milwaukee vs Ozito: compare search popularity](/demand/nz/compare/milwaukee-vs-ozito): 12.6% against 8% Share of Search.

## How did search popularity change for New Zealand power tool brands in August 2026?

- In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.
- In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.
- In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.
- Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.
- Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.
- Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 27.5% | 26.6K | +10.1% | Makita |
| 2 | DeWalt | 22.7% | 22K | +14.0% | DeWalt |
| 3 | Ryobi | 19.4% | 18.8K | +19.8% | Ryobi |
| 4 | Milwaukee | 12.6% | 12.2K | +15.6% | Milwaukee |
| 5 | Ozito | 8% | 7.8K | +10.7% | Ozito |
| 6 | HiKOKI | 3.8% | 3.6K | +15.6% | HiKOKI |
| 7 | Festool | 3% | 2.9K | -6.4% | Festool |
| 8 | Stanley | 2.9% | 2.8K | +3.3% | Stanley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 28.1K | 30.1% | 1 |
| Oct 2025 | Ryobi | 23.6K | 25.3% | 2 |
| Oct 2025 | DeWalt | 17.2K | 18.5% | 3 |
| Oct 2025 | Milwaukee | 8.6K | 9.2% | 4 |
| Oct 2025 | Ozito | 7.4K | 7.9% | 5 |
| Oct 2025 | HiKOKI | 2.9K | 3.1% | 6 |
| Oct 2025 | Festool | 2.9K | 3.1% | 7 |
| Oct 2025 | Stanley | 2.6K | 2.8% | 8 |
| Nov 2025 | Ryobi | 31.3K | 29.3% | 1 |
| Nov 2025 | Makita | 29.6K | 27.7% | 2 |
| Nov 2025 | DeWalt | 20.9K | 19.6% | 3 |
| Nov 2025 | Milwaukee | 9.2K | 8.6% | 4 |
| Nov 2025 | Ozito | 7.8K | 7.3% | 5 |
| Nov 2025 | HiKOKI | 2.7K | 2.5% | 6 |
| Nov 2025 | Festool | 2.6K | 2.5% | 7 |
| Nov 2025 | Stanley | 2.6K | 2.4% | 8 |
| Dec 2025 | Ryobi | 29.2K | 30% | 1 |
| Dec 2025 | Makita | 27K | 27.7% | 2 |
| Dec 2025 | DeWalt | 16.5K | 17% | 3 |
| Dec 2025 | Milwaukee | 8.6K | 8.8% | 4 |
| Dec 2025 | Ozito | 8.4K | 8.7% | 5 |
| Dec 2025 | Stanley | 3K | 3% | 6 |
| Dec 2025 | HiKOKI | 2.4K | 2.5% | 7 |
| Dec 2025 | Festool | 2.2K | 2.2% | 8 |
| Jan 2026 | Ryobi | 25.3K | 28.5% | 1 |
| Jan 2026 | Makita | 25.2K | 28.3% | 2 |
| Jan 2026 | DeWalt | 15.6K | 17.5% | 3 |
| Jan 2026 | Ozito | 8.1K | 9.1% | 4 |
| Jan 2026 | Milwaukee | 7.8K | 8.8% | 5 |
| Jan 2026 | HiKOKI | 2.4K | 2.7% | 6 |
| Jan 2026 | Stanley | 2.3K | 2.6% | 7 |
| Jan 2026 | Festool | 2.2K | 2.5% | 8 |
| Feb 2026 | Makita | 25.3K | 29.7% | 1 |
| Feb 2026 | Ryobi | 21.2K | 24.9% | 2 |
| Feb 2026 | DeWalt | 17K | 20.1% | 3 |
| Feb 2026 | Milwaukee | 8K | 9.4% | 4 |
| Feb 2026 | Ozito | 6.1K | 7.2% | 5 |
| Feb 2026 | Festool | 2.5K | 3% | 6 |
| Feb 2026 | HiKOKI | 2.5K | 3% | 7 |
| Feb 2026 | Stanley | 2.3K | 2.8% | 8 |
| Mar 2026 | Makita | 25K | 28.7% | 1 |
| Mar 2026 | Ryobi | 21.7K | 24.9% | 2 |
| Mar 2026 | DeWalt | 17.1K | 19.5% | 3 |
| Mar 2026 | Milwaukee | 9K | 10.3% | 4 |
| Mar 2026 | Ozito | 6.2K | 7.1% | 5 |
| Mar 2026 | Festool | 3K | 3.4% | 6 |
| Mar 2026 | HiKOKI | 2.9K | 3.3% | 7 |
| Mar 2026 | Stanley | 2.4K | 2.7% | 8 |
| Apr 2026 | Makita | 24.1K | 28.9% | 1 |
| Apr 2026 | Ryobi | 20.3K | 24.4% | 2 |
| Apr 2026 | DeWalt | 16.8K | 20.1% | 3 |
| Apr 2026 | Milwaukee | 8.2K | 9.8% | 4 |
| Apr 2026 | Ozito | 6.6K | 7.9% | 5 |
| Apr 2026 | Stanley | 2.5K | 3% | 6 |
| Apr 2026 | HiKOKI | 2.5K | 3% | 7 |
| Apr 2026 | Festool | 2.4K | 2.9% | 8 |
| May 2026 | Makita | 24.6K | 28.9% | 1 |
| May 2026 | DeWalt | 18.6K | 21.9% | 2 |
| May 2026 | Ryobi | 17.3K | 20.3% | 3 |
| May 2026 | Milwaukee | 9.9K | 11.7% | 4 |
| May 2026 | Ozito | 6.6K | 7.7% | 5 |
| May 2026 | Festool | 2.9K | 3.4% | 6 |
| May 2026 | HiKOKI | 2.6K | 3.1% | 7 |
| May 2026 | Stanley | 2.6K | 3% | 8 |
| Jun 2026 | Makita | 25.2K | 28.5% | 1 |
| Jun 2026 | DeWalt | 20.9K | 23.7% | 2 |
| Jun 2026 | Ryobi | 16.1K | 18.2% | 3 |
| Jun 2026 | Milwaukee | 10.5K | 11.9% | 4 |
| Jun 2026 | Ozito | 6.3K | 7.1% | 5 |
| Jun 2026 | HiKOKI | 3.3K | 3.7% | 6 |
| Jun 2026 | Festool | 3.2K | 3.6% | 7 |
| Jun 2026 | Stanley | 2.9K | 3.3% | 8 |
| Jul 2026 | Makita | 24.2K | 28.2% | 1 |
| Jul 2026 | DeWalt | 19.3K | 22.5% | 2 |
| Jul 2026 | Ryobi | 15.7K | 18.3% | 3 |
| Jul 2026 | Milwaukee | 10.6K | 12.3% | 4 |
| Jul 2026 | Ozito | 7K | 8.2% | 5 |
| Jul 2026 | HiKOKI | 3.1K | 3.7% | 6 |
| Jul 2026 | Festool | 3.1K | 3.6% | 7 |
| Jul 2026 | Stanley | 2.7K | 3.2% | 8 |
| Aug 2026 | Makita | 26.6K | 27.5% | 1 |
| Aug 2026 | DeWalt | 22K | 22.7% | 2 |
| Aug 2026 | Ryobi | 18.8K | 19.4% | 3 |
| Aug 2026 | Milwaukee | 12.2K | 12.6% | 4 |
| Aug 2026 | Ozito | 7.8K | 8% | 5 |
| Aug 2026 | HiKOKI | 3.6K | 3.8% | 6 |
| Aug 2026 | Festool | 2.9K | 3% | 7 |
| Aug 2026 | Stanley | 2.8K | 2.9% | 8 |
| Sep 2026 | DeWalt | — | — | — |
| Sep 2026 | Festool | — | — | — |
| Sep 2026 | HiKOKI | — | — | — |
| Sep 2026 | Makita | — | — | — |
| Sep 2026 | Milwaukee | — | — | — |
| Sep 2026 | Ozito | — | — | — |
| Sep 2026 | Ryobi | — | — | — |
| Sep 2026 | Stanley | — | — | — |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt battery”, “dewalt blower”, “dewalt chainsaw”, “dewalt co nz”, “dewalt drill”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt near me”, “dewalt nz”, “dewalt online”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw”, “dewalt tool box”, “dewalt tools” and “dewalt vacuum”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool battery”, “festool chop saw”, “festool domino”, “festool domino df 500”, “festool drill”, “festool dust extractor”, “festool near me”, “festool nz”, “festool online”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool table saw”, “festool tools”, “festool track”, “festool track saw”, “festool vacuum”, “festool vacuum nz” and “festool wall sander”, summed into one figure.
- **HiKOKI**: Measured on the search terms “hikoki”, “hikoki 18v battery”, “hikoki 36v battery”, “hikoki battery”, “hikoki drill”, “hikoki multi tool”, “hikoki multivolt battery”, “hikoki near me”, “hikoki nz”, “hikoki online”, “hikoki planer”, “hikoki power tools”, “hikoki radio” and “hikoki tools”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita 18v battery”, “makita 40v”, “makita battery”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita co nz”, “makita drill”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita near me”, “makita nz”, “makita online”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee battery”, “milwaukee battery charger”, “milwaukee drill”, “milwaukee m12 battery”, “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool combo kit”, “milwaukee tool kit”, “milwaukee tool set”, “milwaukee tools blower”, “milwaukee tools chainsaw”, “milwaukee tools grease gun”, “milwaukee tools grinder”, “milwaukee tools nail gun”, “milwaukee tools packout”, “milwaukee tools radio”, “milwaukee tools socket set” and “milwaukee tools weed eater”, summed into one figure.
- **Ozito**: Measured on the search terms “battery ozito”, “impact drill ozito”, “ozito”, “ozito 1800w 2030psi high pressure washer”, “ozito 18v battery”, “ozito air compressor”, “ozito airless sprayer”, “ozito angle grinder”, “ozito drill”, “ozito grinder”, “ozito high pressure washer”, “ozito impact wrench”, “ozito multi tool”, “ozito near me”, “ozito nz”, “ozito online”, “ozito power tools”, “ozito power washer”, “ozito pxc”, “ozito rotary tool”, “ozito router”, “ozito tools”, “ozito water blaster” and “ozito waterblaster”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi 18v battery”, “ryobi 36v battery”, “ryobi battery”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi co nz”, “ryobi drill”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi line trimmer”, “ryobi nailer”, “ryobi near me”, “ryobi nz”, “ryobi online”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure.
- **Stanley**: Measured on the search terms “best stanley knife”, “stanley battery”, “stanley battery tools”, “stanley drill”, “stanley drill set”, “stanley fatmax battery”, “stanley fatmax battery charger”, “stanley fatmax drill”, “stanley fatmax power tools”, “stanley fatmax tools”, “stanley fatmax v20 battery”, “stanley home tool kit”, “stanley impact drill”, “stanley knife”, “stanley knife blades”, “stanley power tools”, “stanley socket set”, “stanley spanner”, “stanley tape measure”, “stanley tool box with tools”, “stanley tool kit” and “stanley tools”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [HiKOKI](/demand/nz/brands/hikoki)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ozito](/demand/nz/brands/ozito)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stanley](/demand/nz/brands/stanley-tools)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power tool brands in New Zealand?

In August 2026, Makita was the most searched among power tool brands in New Zealand, with an estimated 26.6K branded searches and 27.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Power tool brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.