--- title: "Bosch vs Makita: Which is searched more in New Zealand?" description: "Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power screwdriver brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands/compare/bosch-vs-makita" publisher: "Brandwave" --- # Bosch vs Makita: Which is searched more in New Zealand? Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power screwdriver brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Makita - **Competitive set**: Power screwdriver brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 6.2% - **Makita Share of Search**: 31.2% ## Is Bosch or Makita more popular in search? - In September 2026, Makita had more branded searches than Bosch among power screwdriver brands in New Zealand. Makita had about 8,100 branded searches, while Bosch had 1,600. Makita made up 31.2% of all power screwdriver brand searches we track, and Bosch accounted for 6.2%. - Makita was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand moved from 7.5% to 6.2%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Makita’s share of searches among power screwdriver brands in New Zealand moved from 30.8% to 31.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top power screwdriver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. Makita was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before Makita in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Ryobi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | DeWalt | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Milwaukee | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about power screwdriver brands - Asked ChatGPT "Which power screwdriver brand should I buy in New Zealand?": 1. Ryobi, 2. Makita, 3. Bosch, 4. DeWalt - Asked ChatGPT "What are the best power screwdriver brands in New Zealand?": 1. Bosch, 2. Ryobi, 3. Makita, 4. DeWalt, 5. Milwaukee - Asked ChatGPT "What's the best power screwdriver brand in New Zealand for quick assembly?": 1. Bosch, 2. Makita, 3. Milwaukee - Searched Google, AI Overview "best power screwdriver": 1. Bosch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand power screwdriver brands in September 2026? - In September 2026, Makita gained share of searches among power screwdriver brands in New Zealand, from 27.6% to 31.2%. - In September 2026, Bosch lost share of searches among power screwdriver brands in New Zealand, from 6.7% to 6.2%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 7.5% | 5 | 6.6K | 30.8% | 2 | | Nov 2025 | 1.6K | 6% | 5 | 6.6K | 24.7% | 2 | | Dec 2025 | 1.3K | 5.3% | 5 | 6.6K | 27% | 2 | | Jan 2026 | 1.3K | 6% | 5 | 6.6K | 30.3% | 2 | | Feb 2026 | 1.3K | 6.3% | 5 | 6.6K | 31.8% | 1 | | Mar 2026 | 1.3K | 5.9% | 5 | 6.6K | 29.7% | 2 | | Apr 2026 | 1.3K | 6.3% | 5 | 6.6K | 31.8% | 1 | | May 2026 | 1.6K | 7.7% | 5 | 6.6K | 31.9% | 1 | | Jun 2026 | 1.6K | 7.3% | 5 | 6.6K | 30% | 1 | | Jul 2026 | 1.6K | 7.7% | 5 | 6.6K | 31.9% | 1 | | Aug 2026 | 1.6K | 6.7% | 5 | 6.6K | 27.6% | 2 | | Sep 2026 | 1.6K | 6.2% | 5 | 8.1K | 31.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch oven”. - **Makita**: Measured on the search term “makita”. - [Bosch profile](/demand/nz/brands/bosch) - [Makita profile](/demand/nz/brands/makita) - [All power screwdriver brands in New Zealand](/demand/nz/categories/nz-power-screwdriver-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Makita more popular in search? In September 2026, Makita had more branded searches than Bosch among power screwdriver brands in New Zealand. Makita had about 8,100 branded searches, while Bosch had 1,600. Makita made up 31.2% of all power screwdriver brand searches we track, and Bosch accounted for 6.2%. ## Cite this page Brandwave. "Bosch vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands/compare/bosch-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands/compare/bosch-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.