---
title: "Power screwdriver brands in New Zealand: Which are searched most?"
description: "Compare the power screwdriver brands people buy. Share of Search among Ryobi, Makita, DeWalt, Milwaukee and Bosch, the power screwdriver brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands"
publisher: "Brandwave"
---

# Power screwdriver brands in New Zealand: Which are searched most?

Compare the power screwdriver brands people buy. Share of Search among Ryobi, Makita, DeWalt, Milwaukee and Bosch, the power screwdriver brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power screwdriver brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 32.2%

## Which brand is most popular in search among power screwdriver brands in New Zealand?

- In September 2026, Ryobi was the most searched among power screwdriver brands in New Zealand, with an estimated 8.4K branded searches, 32.2% of all searches for the five we track.
- Makita is in 2nd place, 1 percentage point behind at 31.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power screwdriver brands in New Zealand increased from 10.3% to 11.3%.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand decreased from 7.5% to 6.2%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power screwdriver brands in New Zealand peaked at 41.4% in December 2025 and was lowest at 26.2% in June 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among power screwdriver brands in New Zealand peaked at 31.9% in May 2026 and was lowest at 24.7% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power screwdriver brands in New Zealand peaked at 24% in June 2026 and was lowest at 17.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power screwdriver brands in New Zealand peaked at 15.7% in August 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand peaked at 7.7% in May 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Ryobi, Makita and DeWalt held steady: their share of searches among power screwdriver brands in New Zealand each moved less than 0.5 percentage points.

## Top power screwdriver brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Bosch appeared every time. Bosch was recommended most often, coming first in two out of three answers that gave a list. Makita was second, and Ryobi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Ryobi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| DeWalt | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Milwaukee | 5th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about power screwdriver brands

- Asked ChatGPT "Which power screwdriver brand should I buy in New Zealand?": 1. Ryobi, 2. Makita, 3. Bosch, 4. DeWalt
- Asked ChatGPT "What are the best power screwdriver brands in New Zealand?": 1. Bosch, 2. Ryobi, 3. Makita, 4. DeWalt, 5. Milwaukee
- Asked ChatGPT "What's the best power screwdriver brand in New Zealand for quick assembly?": 1. Bosch, 2. Makita, 3. Milwaukee
- Searched Google, AI Overview "best power screwdriver": 1. Bosch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs Makita: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 32.2% against 31.2% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 32.2% against 19.2% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 32.2% against 11.3% Share of Search.
- [Ryobi vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-ryobi): 32.2% against 6.2% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 31.2% against 19.2% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 31.2% against 11.3% Share of Search.
- [Makita vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-makita): 31.2% against 6.2% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 19.2% against 11.3% Share of Search.
- [DeWalt vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-dewalt): 19.2% against 6.2% Share of Search.
- [Milwaukee vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-milwaukee): 11.3% against 6.2% Share of Search.

## How did search popularity change for New Zealand power screwdriver brands in September 2026?

- In September 2026, Makita gained share of searches among power screwdriver brands in New Zealand, from 27.6% to 31.2%.
- In September 2026, Ryobi gained share of searches among power screwdriver brands in New Zealand, from 29.2% to 32.2%.
- In September 2026, Milwaukee lost share of searches among power screwdriver brands in New Zealand, from 15.7% to 11.3%.
- In September 2026, DeWalt lost share of searches among power screwdriver brands in New Zealand, from 20.8% to 19.2%.
- In September 2026, Bosch lost share of searches among power screwdriver brands in New Zealand, from 6.7% to 6.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 32.2% | 8.4K | +19.4% | Ryobi |
| 2 | Makita | 31.2% | 8.1K | +22.7% | Makita |
| 3 | DeWalt | 19.2% | 5K | 0.0% | DeWalt |
| 4 | Milwaukee | 11.3% | 3K | -21.3% | Milwaukee |
| 5 | Bosch | 6.2% | 1.6K | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 6.8K | 31.9% | 1 |
| Oct 2025 | Makita | 6.6K | 30.8% | 2 |
| Oct 2025 | DeWalt | 4.2K | 19.6% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 10.3% | 4 |
| Oct 2025 | Bosch | 1.6K | 7.5% | 5 |
| Nov 2025 | Ryobi | 10.1K | 37.8% | 1 |
| Nov 2025 | Makita | 6.6K | 24.7% | 2 |
| Nov 2025 | DeWalt | 6K | 22.4% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 9.2% | 4 |
| Nov 2025 | Bosch | 1.6K | 6% | 5 |
| Dec 2025 | Ryobi | 10.1K | 41.4% | 1 |
| Dec 2025 | Makita | 6.6K | 27% | 2 |
| Dec 2025 | DeWalt | 4.3K | 17.7% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 8.7% | 4 |
| Dec 2025 | Bosch | 1.3K | 5.3% | 5 |
| Jan 2026 | Ryobi | 7.9K | 36.3% | 1 |
| Jan 2026 | Makita | 6.6K | 30.3% | 2 |
| Jan 2026 | DeWalt | 4.2K | 19.2% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 8.1% | 4 |
| Jan 2026 | Bosch | 1.3K | 6% | 5 |
| Feb 2026 | Makita | 6.6K | 31.8% | 1 |
| Feb 2026 | Ryobi | 6.4K | 30.7% | 2 |
| Feb 2026 | DeWalt | 4.3K | 20.8% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 10.4% | 4 |
| Feb 2026 | Bosch | 1.3K | 6.3% | 5 |
| Mar 2026 | Ryobi | 7.6K | 34.1% | 1 |
| Mar 2026 | Makita | 6.6K | 29.7% | 2 |
| Mar 2026 | DeWalt | 4.5K | 20.2% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 10.2% | 4 |
| Mar 2026 | Bosch | 1.3K | 5.9% | 5 |
| Apr 2026 | Makita | 6.6K | 31.8% | 1 |
| Apr 2026 | Ryobi | 6.6K | 31.7% | 2 |
| Apr 2026 | DeWalt | 4.2K | 20.2% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 10.2% | 4 |
| Apr 2026 | Bosch | 1.3K | 6.3% | 5 |
| May 2026 | Makita | 6.6K | 31.9% | 1 |
| May 2026 | Ryobi | 5.5K | 26.4% | 2 |
| May 2026 | DeWalt | 4.3K | 20.9% | 3 |
| May 2026 | Milwaukee | 2.7K | 13% | 4 |
| May 2026 | Bosch | 1.6K | 7.7% | 5 |
| Jun 2026 | Makita | 6.6K | 30% | 1 |
| Jun 2026 | Ryobi | 5.8K | 26.2% | 2 |
| Jun 2026 | DeWalt | 5.3K | 24% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 12.6% | 4 |
| Jun 2026 | Bosch | 1.6K | 7.3% | 5 |
| Jul 2026 | Makita | 6.6K | 31.9% | 1 |
| Jul 2026 | Ryobi | 5.6K | 27% | 2 |
| Jul 2026 | DeWalt | 4.3K | 20.9% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 12.5% | 4 |
| Jul 2026 | Bosch | 1.6K | 7.7% | 5 |
| Aug 2026 | Ryobi | 7K | 29.2% | 1 |
| Aug 2026 | Makita | 6.6K | 27.6% | 2 |
| Aug 2026 | DeWalt | 5K | 20.8% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 15.7% | 4 |
| Aug 2026 | Bosch | 1.6K | 6.7% | 5 |
| Sep 2026 | Ryobi | 8.4K | 32.2% | 1 |
| Sep 2026 | Makita | 8.1K | 31.2% | 2 |
| Sep 2026 | DeWalt | 5K | 19.2% | 3 |
| Sep 2026 | Milwaukee | 3K | 11.3% | 4 |
| Sep 2026 | Bosch | 1.6K | 6.2% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch oven”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi power washers” and “ryobi tool”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power screwdriver brands in New Zealand?

In September 2026, Ryobi was the most searched among power screwdriver brands in New Zealand, with an estimated 8.4K branded searches, 32.2% of all searches for the five we track.

## Cite this page

Brandwave. "Power screwdriver brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-screwdriver-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.