--- title: "Milwaukee vs Ryobi: Which is searched more in New Zealand?" description: "Is Milwaukee or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/milwaukee-vs-ryobi" publisher: "Brandwave" --- # Milwaukee vs Ryobi: Which is searched more in New Zealand? Is Milwaukee or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milwaukee and Ryobi - **Competitive set**: Power drill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Milwaukee Share of Search**: 12% - **Ryobi Share of Search**: 30.5% ## Is Milwaukee or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than Milwaukee among power drill brands in New Zealand. Ryobi had about 7,480 branded searches, while Milwaukee had 2,950. Ryobi made up 30.5% of all power drill brand searches we track, and Milwaukee accounted for 12%. - Ryobi was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands in New Zealand moved from 10.9% to 12%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Ryobi’s share of searches among power drill brands in New Zealand moved from 30.4% to 30.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K. ## Top power drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ryobi appeared in all four answers. Milwaukee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ryobi was listed before Milwaukee in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Ryobi | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about power drill brands - Asked ChatGPT "Which power drill brand should I buy in New Zealand?": 1. Makita, 2. Ryobi, 3. DeWalt, 4. Milwaukee - Asked ChatGPT "What are the best power drill brands in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi - Asked ChatGPT "What's the best power drill brand in New Zealand for home repairs?": 1. Makita, 2. DeWalt, 3. Ryobi - Searched Google, AI Overview "cordless drill nz": 1. Makita, 2. Ryobi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand power drill brands in September 2026? - In September 2026, Ryobi gained share of searches among power drill brands in New Zealand, from 27.8% to 30.5%. - In September 2026, Milwaukee lost share of searches among power drill brands in New Zealand, from 16.6% to 12%. ## Month by month | Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 10.9% | 4 | 6.1K | 30.4% | 2 | | Nov 2025 | 2.5K | 9.6% | 4 | 9.4K | 36.9% | 1 | | Dec 2025 | 2.1K | 9.1% | 4 | 9.4K | 40.1% | 1 | | Jan 2026 | 1.8K | 8.5% | 4 | 7.3K | 35.3% | 2 | | Feb 2026 | 2.1K | 10.8% | 4 | 6K | 30% | 2 | | Mar 2026 | 2.3K | 10.6% | 4 | 7.2K | 33.6% | 2 | | Apr 2026 | 2.1K | 10.7% | 4 | 6K | 30.3% | 2 | | May 2026 | 2.7K | 13.8% | 4 | 5K | 25.4% | 2 | | Jun 2026 | 2.8K | 13.3% | 4 | 5.3K | 25.2% | 3 | | Jul 2026 | 2.6K | 13.4% | 4 | 5K | 25.7% | 2 | | Aug 2026 | 3.8K | 16.6% | 4 | 6.3K | 27.8% | 2 | | Sep 2026 | 3K | 12% | 4 | 7.5K | 30.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Milwaukee profile](/demand/nz/brands/milwaukee) - [Ryobi profile](/demand/nz/brands/ryobi) - [All power drill brands in New Zealand](/demand/nz/categories/nz-power-drill-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milwaukee or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than Milwaukee among power drill brands in New Zealand. Ryobi had about 7,480 branded searches, while Milwaukee had 2,950. Ryobi made up 30.5% of all power drill brand searches we track, and Milwaukee accounted for 12%. ## Cite this page Brandwave. "Milwaukee vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/milwaukee-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/milwaukee-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.