--- title: "DeWalt vs Makita: Which is searched more in New Zealand?" description: "Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/dewalt-vs-makita" publisher: "Brandwave" --- # DeWalt vs Makita: Which is searched more in New Zealand? Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Makita - **Competitive set**: Power drill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 21.1% - **Makita Share of Search**: 38.5% ## Is DeWalt or Makita more popular in search? - In September 2026, Makita had more branded searches than DeWalt among power drill brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 38.5% of all power drill brand searches we track, and DeWalt accounted for 21.1%. - Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand moved from 21.6% to 21.1%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand moved from 39.2% to 38.5%, and its estimated monthly branded searches moved from 7.6K to 9.1K. ## Top power drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Makita appeared in all four answers. DeWalt was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Ryobi | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about power drill brands - Asked ChatGPT "Which power drill brand should I buy in New Zealand?": 1. Makita, 2. Ryobi, 3. DeWalt, 4. Milwaukee - Asked ChatGPT "What are the best power drill brands in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi - Asked ChatGPT "What's the best power drill brand in New Zealand for home repairs?": 1. Makita, 2. DeWalt, 3. Ryobi - Searched Google, AI Overview "cordless drill nz": 1. Makita, 2. Ryobi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand power drill brands in September 2026? - In September 2026, Makita gained share of searches among power drill brands in New Zealand, from 35% to 38.5%. - In September 2026, DeWalt lost share of searches among power drill brands in New Zealand, from 23% to 21.1%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 21.6% | 3 | 7.6K | 39.2% | 1 | | Nov 2025 | 6K | 24.8% | 3 | 7.6K | 31.5% | 2 | | Dec 2025 | 4.3K | 19.5% | 3 | 7.6K | 34.3% | 2 | | Jan 2026 | 4.2K | 20.9% | 3 | 7.5K | 37.3% | 1 | | Feb 2026 | 4.3K | 22.3% | 3 | 7.5K | 38.7% | 1 | | Mar 2026 | 4.5K | 21.5% | 3 | 7.5K | 35.9% | 1 | | Apr 2026 | 4.2K | 21.8% | 3 | 7.5K | 39% | 1 | | May 2026 | 4.3K | 22.7% | 3 | 7.6K | 40% | 1 | | Jun 2026 | 5.3K | 26.3% | 2 | 7.6K | 37.9% | 1 | | Jul 2026 | 4.3K | 23% | 3 | 7.5K | 39.8% | 1 | | Aug 2026 | 5K | 23% | 3 | 7.6K | 35% | 1 | | Sep 2026 | 5K | 21.1% | 3 | 9.1K | 38.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Makita profile](/demand/nz/brands/makita) - [All power drill brands in New Zealand](/demand/nz/categories/nz-power-drill-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Makita more popular in search? In September 2026, Makita had more branded searches than DeWalt among power drill brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 38.5% of all power drill brand searches we track, and DeWalt accounted for 21.1%. ## Cite this page Brandwave. "DeWalt vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/dewalt-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands/compare/dewalt-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.