---
title: "Power drill brands in New Zealand: Which are searched most?"
description: "Compare the power drill brands people buy. Share of Search among Makita, Ryobi, DeWalt and Milwaukee, the power drill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands"
publisher: "Brandwave"
---

# Power drill brands in New Zealand: Which are searched most?

Compare the power drill brands people buy. Share of Search among Makita, Ryobi, DeWalt and Milwaukee, the power drill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power drill brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 38.5%

## Which brand is most popular in search among power drill brands in New Zealand?

- In September 2026, Makita was the most searched among power drill brands in New Zealand, with an estimated 9.1K branded searches, 38.5% of all searches for the four we track.
- Ryobi is in 2nd place, 10.6 percentage points behind at 27.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand decreased from 39.2% to 38.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand decreased from 21.6% to 21.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands in New Zealand increased from 11.3% to 12.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand peaked at 40% in May 2026 and was lowest at 31.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power drill brands in New Zealand peaked at 36.6% in December 2025 and was lowest at 21.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand peaked at 26.3% in June 2026 and was lowest at 19.5% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands in New Zealand peaked at 17.2% in August 2026 and was lowest at 8.8% in January 2026.
- Across the 12 months ending September 2026, Ryobi held steady: its share of searches among power drill brands in New Zealand moved less than 0.5 percentage points.

## Top power drill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Makita and Ryobi appeared every time. Makita was recommended most often, coming first in every answer. DeWalt was second, and Ryobi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| DeWalt | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Ryobi | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Milwaukee | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about power drill brands

- Asked ChatGPT "Which power drill brand should I buy in New Zealand?": 1. Makita, 2. Ryobi, 3. DeWalt, 4. Milwaukee
- Asked ChatGPT "What are the best power drill brands in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi
- Asked ChatGPT "What's the best power drill brand in New Zealand for home repairs?": 1. Makita, 2. DeWalt, 3. Ryobi
- Searched Google, AI Overview "cordless drill nz": 1. Makita, 2. Ryobi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 38.5% against 27.9% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 38.5% against 21.1% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 38.5% against 12.5% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 27.9% against 21.1% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 27.9% against 12.5% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 21.1% against 12.5% Share of Search.

## How did search popularity change for New Zealand power drill brands in September 2026?

- In September 2026, Makita gained share of searches among power drill brands in New Zealand, from 35% to 38.5%.
- In September 2026, Ryobi gained share of searches among power drill brands in New Zealand, from 24.8% to 27.9%.
- In September 2026, Milwaukee lost share of searches among power drill brands in New Zealand, from 17.2% to 12.5%.
- In September 2026, DeWalt lost share of searches among power drill brands in New Zealand, from 23% to 21.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 38.5% | 9.1K | +19.7% | Makita |
| 2 | Ryobi | 27.9% | 6.6K | +22.2% | Ryobi |
| 3 | DeWalt | 21.1% | 5K | 0.0% | DeWalt |
| 4 | Milwaukee | 12.5% | 3K | -21.3% | Milwaukee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 39.2% | 1 |
| Oct 2025 | Ryobi | 5.4K | 27.8% | 2 |
| Oct 2025 | DeWalt | 4.2K | 21.6% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 11.3% | 4 |
| Nov 2025 | Ryobi | 8.1K | 33.5% | 1 |
| Nov 2025 | Makita | 7.6K | 31.5% | 2 |
| Nov 2025 | DeWalt | 6K | 24.8% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 10.1% | 4 |
| Dec 2025 | Ryobi | 8.1K | 36.6% | 1 |
| Dec 2025 | Makita | 7.6K | 34.3% | 2 |
| Dec 2025 | DeWalt | 4.3K | 19.5% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 9.6% | 4 |
| Jan 2026 | Makita | 7.5K | 37.3% | 1 |
| Jan 2026 | Ryobi | 6.6K | 32.9% | 2 |
| Jan 2026 | DeWalt | 4.2K | 20.9% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 8.8% | 4 |
| Feb 2026 | Makita | 7.5K | 38.7% | 1 |
| Feb 2026 | Ryobi | 5.4K | 27.9% | 2 |
| Feb 2026 | DeWalt | 4.3K | 22.3% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 11.1% | 4 |
| Mar 2026 | Makita | 7.5K | 35.9% | 1 |
| Mar 2026 | Ryobi | 6.6K | 31.7% | 2 |
| Mar 2026 | DeWalt | 4.5K | 21.5% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 10.9% | 4 |
| Apr 2026 | Makita | 7.5K | 39% | 1 |
| Apr 2026 | Ryobi | 5.4K | 28.2% | 2 |
| Apr 2026 | DeWalt | 4.2K | 21.8% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 11% | 4 |
| May 2026 | Makita | 7.6K | 40% | 1 |
| May 2026 | Ryobi | 4.4K | 23.1% | 2 |
| May 2026 | DeWalt | 4.3K | 22.7% | 3 |
| May 2026 | Milwaukee | 2.7K | 14.2% | 4 |
| Jun 2026 | Makita | 7.6K | 37.9% | 1 |
| Jun 2026 | DeWalt | 5.3K | 26.3% | 2 |
| Jun 2026 | Ryobi | 4.4K | 21.9% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 13.9% | 4 |
| Jul 2026 | Makita | 7.5K | 39.8% | 1 |
| Jul 2026 | Ryobi | 4.4K | 23.4% | 2 |
| Jul 2026 | DeWalt | 4.3K | 23% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 13.8% | 4 |
| Aug 2026 | Makita | 7.6K | 35% | 1 |
| Aug 2026 | Ryobi | 5.4K | 24.8% | 2 |
| Aug 2026 | DeWalt | 5K | 23% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 17.2% | 4 |
| Sep 2026 | Makita | 9.1K | 38.5% | 1 |
| Sep 2026 | Ryobi | 6.6K | 27.9% | 2 |
| Sep 2026 | DeWalt | 5K | 21.1% | 3 |
| Sep 2026 | Milwaukee | 3K | 12.5% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search term “ryobi”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power drill brands in New Zealand?

In September 2026, Makita was the most searched among power drill brands in New Zealand, with an estimated 9.1K branded searches, 38.5% of all searches for the four we track.

## Cite this page

Brandwave. "Power drill brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-power-drill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.