---
title: "Poultry shears brands in New Zealand: Which are searched most?"
description: "Compare the poultry shears brands people buy. Share of Search among Victorinox, Wusthof, OXO, ZWILLING and Shun, the poultry shears brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-poultry-shears-brands"
publisher: "Brandwave"
---

# Poultry shears brands in New Zealand: Which are searched most?

Compare the poultry shears brands people buy. Share of Search among Victorinox, Wusthof, OXO, ZWILLING and Shun, the poultry shears brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Poultry shears brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Victorinox, 51.3%

## Which brand is most popular in search among poultry shears brands in New Zealand?

- In September 2026, Victorinox was the most searched among poultry shears brands in New Zealand, with an estimated 1K branded searches, 51.3% of all searches for the five we track.
- Wusthof is in 2nd place, 24.6 percentage points behind at 26.7%.
- Across the 12 months ending September 2026, Victorinox’s share of searches among poultry shears brands in New Zealand decreased from 61.6% to 51.3%.
- Across the 12 months ending September 2026, Wusthof’s share of searches among poultry shears brands in New Zealand increased from 19.9% to 26.7%.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand increased from 8.1% to 8.7%.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among poultry shears brands in New Zealand increased from 8.1% to 8.7%.
- Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand increased from 2.4% to 4.6%.
- Across the 12 months ending September 2026, Victorinox’s share of searches among poultry shears brands in New Zealand peaked at 61.6% in October 2025 and was lowest at 49.8% in March 2026.
- Across the 12 months ending September 2026, Wusthof’s share of searches among poultry shears brands in New Zealand peaked at 30.9% in August 2026 and was lowest at 19.9% in October 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand peaked at 11.1% in January 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among poultry shears brands in New Zealand peaked at 11.3% in June 2026 and was lowest at 6.6% in August 2026.
- Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand peaked at 5.5% in March 2026 and was lowest at 2.4% in October 2025.

## Top poultry shears brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Victorinox, OXO and ZWILLING were mentioned most often, in four of the five answers. Victorinox was recommended most often, coming first in two out of four answers that gave a list. OXO was second, and ZWILLING was third. Shun, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Victorinox | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| OXO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| ZWILLING | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Wusthof | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about poultry shears brands

- Asked ChatGPT "Which poultry shears brand should I buy in New Zealand?": 1. OXO, 2. Victorinox, 3. ZWILLING
- Asked ChatGPT "What are the best poultry shears brands in New Zealand?": 1. OXO, 2. Victorinox, 3. Wusthof, 4. ZWILLING
- Asked ChatGPT "What's the best poultry shears brand in New Zealand for cutting meat?": 1. Victorinox, 2. ZWILLING, 3. OXO
- Searched Google, AI Overview "best poultry shears": 1. OXO
- Searched Google, AI Overview "kitchen shears nz": 1. Victorinox, 2. Wusthof, 3. ZWILLING

Not named in any answer: Shun.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Victorinox vs Wusthof: compare search popularity](/demand/nz/compare/victorinox-vs-wusthof): 51.3% against 26.7% Share of Search.
- [Victorinox vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-victorinox): 51.3% against 8.7% Share of Search.
- [Victorinox vs ZWILLING: compare search popularity](/demand/nz/compare/victorinox-vs-zwilling): 51.3% against 8.7% Share of Search.
- [Victorinox vs Shun: compare search popularity](/demand/nz/compare/shun-knives-vs-victorinox): 51.3% against 4.6% Share of Search.
- [Wusthof vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-wusthof): 26.7% against 8.7% Share of Search.
- [Wusthof vs ZWILLING: compare search popularity](/demand/nz/compare/wusthof-vs-zwilling): 26.7% against 8.7% Share of Search.
- [Wusthof vs Shun: compare search popularity](/demand/nz/compare/shun-knives-vs-wusthof): 26.7% against 4.6% Share of Search.
- [OXO vs ZWILLING: compare search popularity](/demand/nz/compare/oxo-vs-zwilling): 8.7% Share of Search each.
- [OXO vs Shun: compare search popularity](/demand/nz/compare/oxo-vs-shun-knives): 8.7% against 4.6% Share of Search.
- [ZWILLING vs Shun: compare search popularity](/demand/nz/compare/shun-knives-vs-zwilling): 8.7% against 4.6% Share of Search.

## How did search popularity change for New Zealand poultry shears brands in September 2026?

- In September 2026, ZWILLING gained share of searches among poultry shears brands in New Zealand, from 6.6% to 8.7%.
- In September 2026, Shun gained share of searches among poultry shears brands in New Zealand, from 3.5% to 4.6%.
- In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%.
- In September 2026, Victorinox gained share of searches among poultry shears brands in New Zealand, from 50.8% to 51.3%.
- In September 2026, Wusthof lost share of searches among poultry shears brands in New Zealand, from 30.9% to 26.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorinox | 51.3% | 1K | -23.1% | Victorinox |
| 2 | Wusthof | 26.7% | 520 | -34.2% | Wusthof |
| 3 | OXO | 8.7% | 170 | -19.0% | Oxo |
| 4 | ZWILLING | 8.7% | 170 | 0.0% | ZWILLING |
| 5 | Shun | 4.6% | 90 | 0.0% | Shun |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Victorinox | 1.3K | 61.6% | 1 |
| Oct 2025 | Wusthof | 420 | 19.9% | 2 |
| Oct 2025 | OXO | 170 | 8.1% | 3 |
| Oct 2025 | ZWILLING | 170 | 8.1% | 4 |
| Oct 2025 | Shun | 50 | 2.4% | 5 |
| Nov 2025 | Victorinox | 1.3K | 55.6% | 1 |
| Nov 2025 | Wusthof | 600 | 25.6% | 2 |
| Nov 2025 | ZWILLING | 210 | 9% | 3 |
| Nov 2025 | OXO | 140 | 6% | 4 |
| Nov 2025 | Shun | 90 | 3.8% | 5 |
| Dec 2025 | Victorinox | 1.6K | 56.3% | 1 |
| Dec 2025 | Wusthof | 630 | 22.2% | 2 |
| Dec 2025 | ZWILLING | 260 | 9.2% | 3 |
| Dec 2025 | OXO | 210 | 7.4% | 4 |
| Dec 2025 | Shun | 140 | 4.9% | 5 |
| Jan 2026 | Victorinox | 1.3K | 55.6% | 1 |
| Jan 2026 | Wusthof | 520 | 22.2% | 2 |
| Jan 2026 | OXO | 260 | 11.1% | 3 |
| Jan 2026 | ZWILLING | 170 | 7.3% | 4 |
| Jan 2026 | Shun | 90 | 3.8% | 5 |
| Feb 2026 | Victorinox | 880 | 52.4% | 1 |
| Feb 2026 | Wusthof | 420 | 25% | 2 |
| Feb 2026 | OXO | 170 | 10.1% | 3 |
| Feb 2026 | ZWILLING | 140 | 8.3% | 4 |
| Feb 2026 | Shun | 70 | 4.2% | 5 |
| Mar 2026 | Victorinox | 1K | 49.8% | 1 |
| Mar 2026 | Wusthof | 520 | 25.9% | 2 |
| Mar 2026 | OXO | 210 | 10.4% | 3 |
| Mar 2026 | ZWILLING | 170 | 8.5% | 4 |
| Mar 2026 | Shun | 110 | 5.5% | 5 |
| Apr 2026 | Victorinox | 1K | 51% | 1 |
| Apr 2026 | Wusthof | 470 | 24% | 2 |
| Apr 2026 | OXO | 210 | 10.7% | 3 |
| Apr 2026 | ZWILLING | 210 | 10.7% | 4 |
| Apr 2026 | Shun | 70 | 3.6% | 5 |
| May 2026 | Victorinox | 1K | 54.1% | 1 |
| May 2026 | Wusthof | 440 | 23.8% | 2 |
| May 2026 | OXO | 170 | 9.2% | 3 |
| May 2026 | ZWILLING | 170 | 9.2% | 4 |
| May 2026 | Shun | 70 | 3.8% | 5 |
| Jun 2026 | Victorinox | 1K | 53.8% | 1 |
| Jun 2026 | Wusthof | 390 | 21% | 2 |
| Jun 2026 | ZWILLING | 210 | 11.3% | 3 |
| Jun 2026 | OXO | 170 | 9.1% | 4 |
| Jun 2026 | Shun | 90 | 4.8% | 5 |
| Jul 2026 | Victorinox | 1.3K | 52.2% | 1 |
| Jul 2026 | Wusthof | 740 | 29.7% | 2 |
| Jul 2026 | ZWILLING | 210 | 8.4% | 3 |
| Jul 2026 | OXO | 170 | 6.8% | 4 |
| Jul 2026 | Shun | 70 | 2.8% | 5 |
| Aug 2026 | Victorinox | 1.3K | 50.8% | 1 |
| Aug 2026 | Wusthof | 790 | 30.9% | 2 |
| Aug 2026 | OXO | 210 | 8.2% | 3 |
| Aug 2026 | ZWILLING | 170 | 6.6% | 4 |
| Aug 2026 | Shun | 90 | 3.5% | 5 |
| Sep 2026 | Victorinox | 1K | 51.3% | 1 |
| Sep 2026 | Wusthof | 520 | 26.7% | 2 |
| Sep 2026 | OXO | 170 | 8.7% | 3 |
| Sep 2026 | ZWILLING | 170 | 8.7% | 4 |
| Sep 2026 | Shun | 90 | 4.6% | 5 |

## What is being compared

- **OXO**: Measured on the search term “oxo good grips”.
- **Shun**: Measured on the search term “kai knives shun”.
- **Victorinox**: Measured on the search term “victorinox”.
- **Wusthof**: Measured on the search terms “wusthof”, “wusthof classic” and “wusthof knife”, summed into one figure.
- **ZWILLING**: Measured on the search term “zwilling”.

- [OXO](/demand/nz/brands/oxo)
- [Shun](/demand/nz/brands/shun-knives)
- [Victorinox](/demand/nz/brands/victorinox)
- [Wusthof](/demand/nz/brands/wusthof)
- [ZWILLING](/demand/nz/brands/zwilling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among poultry shears brands in New Zealand?

In September 2026, Victorinox was the most searched among poultry shears brands in New Zealand, with an estimated 1K branded searches, 51.3% of all searches for the five we track.

## Cite this page

Brandwave. "Poultry shears brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-poultry-shears-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-poultry-shears-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.