--- title: "Tefal vs WMF: Which is searched more in New Zealand?" description: "Is Tefal or WMF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pots and pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/tefal-vs-wmf" publisher: "Brandwave" --- # Tefal vs WMF: Which is searched more in New Zealand? Is Tefal or WMF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pots and pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tefal and WMF - **Competitive set**: Pots and pans brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tefal Share of Search**: 8.4% - **WMF Share of Search**: 0.75% ## Is Tefal or WMF more popular in search? - In September 2026, Tefal had more branded searches than WMF among pots and pans brands in New Zealand. Tefal had about 1,230 branded searches, while WMF had 110. Tefal made up 8.4% of all pots and pans brand searches we track, and WMF accounted for 0.75%. - Tefal was ahead of WMF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tefal’s share of searches among pots and pans brands in New Zealand moved from 9.4% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 12 months ending September 2026, WMF’s share of searches among pots and pans brands in New Zealand moved from 0.74% to 0.75%, and its estimated monthly branded searches moved from 90 to 110. ## Top pots and pans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. WMF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal and WMF were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GreenPan | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tefal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | WMF | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pots and pans brands - Asked ChatGPT "Which pots and pans brand should I buy in New Zealand?": 1. Scanpan, 2. WMF, 3. Tefal - Asked ChatGPT "What are the best pots and pans brands in New Zealand?": 1. Scanpan, 2. WMF, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What's the best pots and pans brand in New Zealand for everyday cooking?": 1. Scanpan - Searched Google, AI Overview "cookware sets nz": 1. Scanpan, 2. GreenPan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick pans nz": 1. GreenPan, 2. Tefal, 3. Scanpan Not named in any answer: Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pots and pans brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches. - In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%. - Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Tefal estimated searches | Tefal Share of Search | Tefal rank | WMF estimated searches | WMF Share of Search | WMF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 9.4% | 3 | 90 | 0.74% | 7 | | Nov 2025 | 1.3K | 7.8% | 4 | 110 | 0.65% | 7 | | Dec 2025 | 1.2K | 6% | 4 | 70 | 0.36% | 7 | | Jan 2026 | 1K | 7% | 4 | 90 | 0.63% | 7 | | Feb 2026 | 800 | 7.2% | 4 | 70 | 0.63% | 7 | | Mar 2026 | 1.2K | 9.1% | 3 | 90 | 0.71% | 7 | | Apr 2026 | 1.1K | 8.6% | 4 | 110 | 0.85% | 7 | | May 2026 | 1.2K | 8.6% | 3 | 110 | 0.78% | 7 | | Jun 2026 | 1.3K | 9.2% | 3 | 110 | 0.78% | 7 | | Jul 2026 | 1.3K | 8.8% | 3 | 170 | 1.1% | 7 | | Aug 2026 | 1.6K | 10.2% | 3 | 110 | 0.72% | 7 | | Sep 2026 | 1.2K | 8.4% | 4 | 110 | 0.75% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Tefal’s and WMF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - **WMF**: Measured on the search term “wmf pans”. - [Tefal profile](/demand/nz/brands/tefal) - [WMF profile](/demand/nz/brands/wmf) - [All pots and pans brands in New Zealand](/demand/nz/categories/nz-pots-and-pans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tefal or WMF more popular in search? In September 2026, Tefal had more branded searches than WMF among pots and pans brands in New Zealand. Tefal had about 1,230 branded searches, while WMF had 110. Tefal made up 8.4% of all pots and pans brand searches we track, and WMF accounted for 0.75%. ## Cite this page Brandwave. "Tefal vs WMF: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/tefal-vs-wmf This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/tefal-vs-wmf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.