--- title: "GreenPan vs Le Creuset: Which is searched more in New Zealand?" description: "Is GreenPan or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pots and pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/greenpan-vs-le-creuset" publisher: "Brandwave" --- # GreenPan vs Le Creuset: Which is searched more in New Zealand? Is GreenPan or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pots and pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GreenPan and Le Creuset - **Competitive set**: Pots and pans brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GreenPan Share of Search**: 3.3% - **Le Creuset Share of Search**: 54.9% ## Is GreenPan or Le Creuset more popular in search? - In September 2026, Le Creuset had more branded searches than GreenPan among pots and pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while GreenPan had 480. Le Creuset made up 54.9% of all pots and pans brand searches we track, and GreenPan accounted for 3.3%. - Le Creuset was ahead of GreenPan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand moved from 4.8% to 3.3%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Le Creuset’s share of searches among pots and pans brands in New Zealand moved from 54.1% to 54.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top pots and pans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GreenPan was listed before Le Creuset in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GreenPan | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tefal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | WMF | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pots and pans brands - Asked ChatGPT "Which pots and pans brand should I buy in New Zealand?": 1. Scanpan, 2. WMF, 3. Tefal - Asked ChatGPT "What are the best pots and pans brands in New Zealand?": 1. Scanpan, 2. WMF, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What's the best pots and pans brand in New Zealand for everyday cooking?": 1. Scanpan - Searched Google, AI Overview "cookware sets nz": 1. Scanpan, 2. GreenPan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick pans nz": 1. GreenPan, 2. Tefal, 3. Scanpan Not named in any answer: Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pots and pans brands in September 2026? - In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%. - Estimated monthly branded searches for GreenPan in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | GreenPan estimated searches | GreenPan Share of Search | GreenPan rank | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 4.8% | 6 | 6.6K | 54.1% | 1 | | Nov 2025 | 590 | 3.5% | 6 | 9.9K | 58.5% | 1 | | Dec 2025 | 880 | 4.5% | 6 | 12.1K | 61.9% | 1 | | Jan 2026 | 590 | 4.1% | 6 | 8K | 55.8% | 1 | | Feb 2026 | 480 | 4.3% | 6 | 6.5K | 59.2% | 1 | | Mar 2026 | 480 | 3.8% | 6 | 8K | 62.6% | 1 | | Apr 2026 | 590 | 4.5% | 6 | 6.8K | 52.5% | 1 | | May 2026 | 590 | 4.2% | 6 | 8K | 56.7% | 1 | | Jun 2026 | 390 | 2.8% | 6 | 8.1K | 57.4% | 1 | | Jul 2026 | 480 | 3.2% | 6 | 8.4K | 55.4% | 1 | | Aug 2026 | 480 | 3.2% | 6 | 8.3K | 54.3% | 1 | | Sep 2026 | 480 | 3.3% | 6 | 8.1K | 54.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using GreenPan’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GreenPan**: Measured on the search term “greenpan”. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - [GreenPan profile](/demand/nz/brands/greenpan) - [Le Creuset profile](/demand/nz/brands/le-creuset) - [All pots and pans brands in New Zealand](/demand/nz/categories/nz-pots-and-pans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GreenPan or Le Creuset more popular in search? In September 2026, Le Creuset had more branded searches than GreenPan among pots and pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while GreenPan had 480. Le Creuset made up 54.9% of all pots and pans brand searches we track, and GreenPan accounted for 3.3%. ## Cite this page Brandwave. "GreenPan vs Le Creuset: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/greenpan-vs-le-creuset This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pots-and-pans-brands/compare/greenpan-vs-le-creuset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.