--- title: "Kubota vs Massey Ferguson: Which is searched more in New Zealand?" description: "Is Kubota or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-potato-harvester-brands/compare/kubota-vs-massey-ferguson" publisher: "Brandwave" --- # Kubota vs Massey Ferguson: Which is searched more in New Zealand? Is Kubota or Massey Ferguson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kubota and Massey Ferguson - **Competitive set**: Potato harvester brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kubota Share of Search**: 18.1% - **Massey Ferguson Share of Search**: 29.4% ## Is Kubota or Massey Ferguson more popular in search? - In September 2026, Massey Ferguson had more branded searches than Kubota among potato harvester brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Kubota had 1,540. Massey Ferguson made up 29.4% of all potato harvester brand searches we track, and Kubota accounted for 18.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Kubota took it in March 2026, Massey Ferguson took it in April 2026. - Across the 12 months ending September 2026, Kubota’s share of searches among potato harvester brands in New Zealand moved from 15.9% to 18.1%, and its estimated monthly branded searches held steady at 1.5K. - Across the 12 months ending September 2026, Massey Ferguson’s share of searches among potato harvester brands in New Zealand moved from 28.8% to 29.4%, and its estimated monthly branded searches moved from 2.8K to 2.5K. ## Top potato harvester brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kubota and Massey Ferguson were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIMME | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | AVR | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Dewulf | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Massey Ferguson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | John Deere | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kubota | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | New Holland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about potato harvester brands - Asked ChatGPT "Which potato harvester brand should I buy in New Zealand?": 1. GRIMME, 2. AVR, 3. Dewulf - Asked ChatGPT "What are the best potato harvester brands in New Zealand?": 1. GRIMME, 2. Dewulf, 3. AVR - Asked ChatGPT "What's the best potato harvester brand in New Zealand for a potato farm?": 1. GRIMME, 2. AVR, 3. Dewulf - Searched Google, AI Overview "best potato harvester": 1. Dewulf - Searched Google, AI Overview "farm machinery nz": 1. Massey Ferguson, 2. John Deere, 3. Kubota Not named in any answer: New Holland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand potato harvester brands in September 2026? - In September 2026, Massey Ferguson gained share of searches among potato harvester brands in New Zealand, from 25.9% to 29.4%. - In September 2026, Kubota lost share of searches among potato harvester brands in New Zealand, from 19.5% to 18.1%. ## Month by month | Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | Massey Ferguson estimated searches | Massey Ferguson Share of Search | Massey Ferguson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 15.9% | 3 | 2.8K | 28.8% | 2 | | Nov 2025 | 1.8K | 18.1% | 3 | 2.9K | 29.6% | 2 | | Dec 2025 | 1.5K | 16.8% | 3 | 2.4K | 27.8% | 2 | | Jan 2026 | 1.5K | 17.7% | 3 | 2.6K | 31.3% | 2 | | Feb 2026 | 1.9K | 22% | 3 | 2.4K | 28.3% | 2 | | Mar 2026 | 2.7K | 28% | 2 | 2.5K | 26.1% | 3 | | Apr 2026 | 1.8K | 21.4% | 3 | 2.5K | 29.6% | 2 | | May 2026 | 1.9K | 21.8% | 3 | 2.5K | 28.7% | 2 | | Jun 2026 | 2.2K | 24.3% | 3 | 2.4K | 26.8% | 2 | | Jul 2026 | 1.2K | 17.3% | 3 | 2K | 29% | 2 | | Aug 2026 | 1.6K | 19.5% | 3 | 2K | 25.9% | 2 | | Sep 2026 | 1.5K | 18.1% | 3 | 2.5K | 29.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kubota’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - **Massey Ferguson**: Measured on the search terms “5465 massey ferguson”, “7614 massey ferguson”, “massey ferguson”, “massey ferguson 135”, “massey ferguson 165”, “massey ferguson 188”, “massey ferguson 28”, “massey ferguson 35”, “massey ferguson 390”, “massey ferguson 65”, “massey ferguson 7615” and “masseyferguson”, summed into one figure. - [Kubota profile](/demand/nz/brands/kubota) - [Massey Ferguson profile](/demand/nz/brands/massey-ferguson) - [All potato harvester brands in New Zealand](/demand/nz/categories/nz-potato-harvester-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kubota or Massey Ferguson more popular in search? In September 2026, Massey Ferguson had more branded searches than Kubota among potato harvester brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Kubota had 1,540. Massey Ferguson made up 29.4% of all potato harvester brand searches we track, and Kubota accounted for 18.1%. ## Cite this page Brandwave. "Kubota vs Massey Ferguson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-potato-harvester-brands/compare/kubota-vs-massey-ferguson This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-potato-harvester-brands/compare/kubota-vs-massey-ferguson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.