---
title: "Potato chip brands in New Zealand: Which brands are most popular in search?"
description: "Compare a curated set of packaged potato chip brands sold in New Zealand using branded searches made in New Zealand. Different brands with the same owner remain separate. Share of Search among Bluebird, Heartland, Proper Crisps, Copper Kettle, Delisio and Eta, the potato chip brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-potato-chip-brands"
publisher: "Brandwave"
---

# Potato chip brands in New Zealand: Which brands are most popular in search?

Compare a curated set of packaged potato chip brands sold in New Zealand using branded searches made in New Zealand. Different brands with the same owner remain separate. Share of Search among Bluebird, Heartland, Proper Crisps, Copper Kettle, Delisio and Eta, the potato chip brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: potato chip brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bluebird, 33.5%

## Which brand is most popular in search among potato chip brands in New Zealand?

- In August 2026, Bluebird was the most searched among potato chip brands in New Zealand, with an estimated 3.7K branded searches and 33.5% estimated Share of Search within this set.
- Heartland is in 2nd place, 16.3 percentage points behind at 17.1% Share of Search.
- Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand increased from 28% to 33.5%.
- Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand decreased from 18.3% to 17.1%.
- Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand decreased from 21.4% to 17%.
- Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among potato chip brands in New Zealand increased from 9.9% to 14.3%.
- Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand decreased from 13.6% to 10.9%.
- Across the 11 months ending August 2026, Eta’s estimated Share of Search among potato chip brands in New Zealand decreased from 8.8% to 7.2%.
- Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand peaked at 33.5% in August 2026 and was lowest at 25.8% in December 2025.
- Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand peaked at 31.7% in July 2026 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand peaked at 24.8% in December 2025 and was lowest at 14% in July 2026.
- Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among potato chip brands in New Zealand peaked at 16.7% in June 2026 and was lowest at 9.9% in October 2025.
- Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.8% in March 2026.
- Across the 11 months ending August 2026, Eta’s estimated Share of Search among potato chip brands in New Zealand peaked at 9% in November 2025 and was lowest at 5.5% in July 2026.
- Across the 11 months ending August 2026, Heartland rose from 3rd to 2nd among potato chip brands in New Zealand.
- Across the 11 months ending August 2026, Proper Crisps fell from 2nd to 3rd among potato chip brands in New Zealand.
- Across the 11 months ending August 2026, Copper Kettle rose from 5th to 4th among potato chip brands in New Zealand.
- Across the 11 months ending August 2026, Delisio fell from 4th to 5th among potato chip brands in New Zealand.

## Compare search popularity between leading brands

- [Bluebird vs Heartland: compare search popularity](/demand/nz/compare/bluebird-vs-heartland-chips): 33.5% against 17.1% Share of Search.
- [Bluebird vs Proper Crisps: compare search popularity](/demand/nz/compare/bluebird-vs-proper-crisps): 33.5% against 17% Share of Search.
- [Bluebird vs Copper Kettle: compare search popularity](/demand/nz/compare/bluebird-vs-copper-kettle): 33.5% against 14.3% Share of Search.
- [Bluebird vs Delisio: compare search popularity](/demand/nz/compare/bluebird-vs-delisio): 33.5% against 10.9% Share of Search.
- [Heartland vs Proper Crisps: compare search popularity](/demand/nz/compare/heartland-chips-vs-proper-crisps): 17.1% against 17% Share of Search.
- [Heartland vs Copper Kettle: compare search popularity](/demand/nz/compare/copper-kettle-vs-heartland-chips): 17.1% against 14.3% Share of Search.
- [Heartland vs Delisio: compare search popularity](/demand/nz/compare/delisio-vs-heartland-chips): 17.1% against 10.9% Share of Search.
- [Proper Crisps vs Copper Kettle: compare search popularity](/demand/nz/compare/copper-kettle-vs-proper-crisps): 17% against 14.3% Share of Search.
- [Proper Crisps vs Delisio: compare search popularity](/demand/nz/compare/delisio-vs-proper-crisps): 17% against 10.9% Share of Search.
- [Copper Kettle vs Delisio: compare search popularity](/demand/nz/compare/copper-kettle-vs-delisio): 14.3% against 10.9% Share of Search.

## How did search popularity change for New Zealand potato chip brands in August 2026?

- In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
- In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.
- In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.
- In August 2026, Eta gained estimated Share of Search among potato chip brands in New Zealand, from 5.5% to 7.2%.
- In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bluebird | 33.5% | 3.7K | +25.2% | PepsiCo |
| 2 | Heartland | 17.1% | 1.9K | -47.1% | Heartland |
| 3 | Proper Crisps | 17% | 1.9K | +18.8% | Proper Crisps |
| 4 | Copper Kettle | 14.3% | 1.6K | +23.1% | PepsiCo |
| 5 | Delisio | 10.9% | 1.2K | -5.5% | PepsiCo |
| 6 | Eta | 7.2% | 800 | +27.0% | Griffin's Snacks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bluebird | 2.5K | 28% | 1 |
| Oct 2025 | Proper Crisps | 1.9K | 21.4% | 2 |
| Oct 2025 | Heartland | 1.6K | 18.3% | 3 |
| Oct 2025 | Delisio | 1.2K | 13.6% | 4 |
| Oct 2025 | Copper Kettle | 880 | 9.9% | 5 |
| Oct 2025 | Eta | 780 | 8.8% | 6 |
| Nov 2025 | Bluebird | 1.9K | 27.3% | 1 |
| Nov 2025 | Proper Crisps | 1.6K | 22.4% | 2 |
| Nov 2025 | Delisio | 1.1K | 14.7% | 3 |
| Nov 2025 | Heartland | 1K | 14.3% | 4 |
| Nov 2025 | Copper Kettle | 880 | 12.3% | 5 |
| Nov 2025 | Eta | 640 | 9% | 6 |
| Dec 2025 | Bluebird | 2K | 25.8% | 1 |
| Dec 2025 | Proper Crisps | 1.9K | 24.8% | 2 |
| Dec 2025 | Heartland | 1.3K | 17.2% | 3 |
| Dec 2025 | Delisio | 940 | 12.3% | 4 |
| Dec 2025 | Copper Kettle | 880 | 11.5% | 5 |
| Dec 2025 | Eta | 650 | 8.5% | 6 |
| Jan 2026 | Bluebird | 2K | 26.7% | 1 |
| Jan 2026 | Proper Crisps | 1.6K | 21.8% | 2 |
| Jan 2026 | Heartland | 1.3K | 17.9% | 3 |
| Jan 2026 | Delisio | 940 | 12.8% | 4 |
| Jan 2026 | Copper Kettle | 880 | 12% | 5 |
| Jan 2026 | Eta | 640 | 8.7% | 6 |
| Feb 2026 | Bluebird | 2K | 28% | 1 |
| Feb 2026 | Heartland | 1.6K | 22.9% | 2 |
| Feb 2026 | Proper Crisps | 1.3K | 18.4% | 3 |
| Feb 2026 | Copper Kettle | 880 | 12.4% | 4 |
| Feb 2026 | Delisio | 770 | 10.9% | 5 |
| Feb 2026 | Eta | 530 | 7.5% | 6 |
| Mar 2026 | Bluebird | 3K | 32.8% | 1 |
| Mar 2026 | Heartland | 1.9K | 21.1% | 2 |
| Mar 2026 | Proper Crisps | 1.6K | 17.5% | 3 |
| Mar 2026 | Copper Kettle | 1K | 10.9% | 4 |
| Mar 2026 | Delisio | 990 | 10.8% | 5 |
| Mar 2026 | Eta | 630 | 6.9% | 6 |
| Apr 2026 | Bluebird | 2K | 28.1% | 1 |
| Apr 2026 | Heartland | 1.3K | 18.9% | 2 |
| Apr 2026 | Proper Crisps | 1.3K | 18.7% | 3 |
| Apr 2026 | Copper Kettle | 1K | 14.3% | 4 |
| Apr 2026 | Delisio | 860 | 12.3% | 5 |
| Apr 2026 | Eta | 530 | 7.6% | 6 |
| May 2026 | Bluebird | 2.5K | 31.3% | 1 |
| May 2026 | Heartland | 1.6K | 20.6% | 2 |
| May 2026 | Proper Crisps | 1.3K | 16.5% | 3 |
| May 2026 | Copper Kettle | 1K | 12.7% | 4 |
| May 2026 | Delisio | 860 | 10.9% | 5 |
| May 2026 | Eta | 630 | 8% | 6 |
| Jun 2026 | Bluebird | 2.5K | 31.7% | 1 |
| Jun 2026 | Heartland | 1.3K | 16.9% | 2 |
| Jun 2026 | Copper Kettle | 1.3K | 16.7% | 3 |
| Jun 2026 | Proper Crisps | 1.3K | 16.7% | 4 |
| Jun 2026 | Delisio | 860 | 11.1% | 5 |
| Jun 2026 | Eta | 540 | 6.9% | 6 |
| Jul 2026 | Heartland | 3.6K | 31.7% | 1 |
| Jul 2026 | Bluebird | 3K | 26.1% | 2 |
| Jul 2026 | Proper Crisps | 1.6K | 14% | 3 |
| Jul 2026 | Copper Kettle | 1.3K | 11.4% | 4 |
| Jul 2026 | Delisio | 1.3K | 11.2% | 5 |
| Jul 2026 | Eta | 630 | 5.5% | 6 |
| Aug 2026 | Bluebird | 3.7K | 33.5% | 1 |
| Aug 2026 | Heartland | 1.9K | 17.1% | 2 |
| Aug 2026 | Proper Crisps | 1.9K | 17% | 3 |
| Aug 2026 | Copper Kettle | 1.6K | 14.3% | 4 |
| Aug 2026 | Delisio | 1.2K | 10.9% | 5 |
| Aug 2026 | Eta | 800 | 7.2% | 6 |
| Sep 2026 | Bluebird | — | — | — |
| Sep 2026 | Copper Kettle | — | — | — |
| Sep 2026 | Delisio | — | — | — |
| Sep 2026 | Eta | — | — | — |
| Sep 2026 | Heartland | — | — | — |
| Sep 2026 | Proper Crisps | — | — | — |

## What is being compared

- **Bluebird**: Measured on the search terms “bluebird chips”, “bluebird potato chips” and “bluebird snacks”, summed into one figure.
- **Copper Kettle**: Measured on the search terms “copper kettle chips”, “copper kettle crisps” and “copper kettle potato chips”, summed into one figure.
- **Delisio**: Measured on the search terms “delisio”, “delisio chips” and “delisio potato chips”, summed into one figure.
- **Eta**: Measured on the search terms “eta chips”, “eta nuts”, “eta potato chips” and “eta snacks”, summed into one figure.
- **Heartland**: Measured on the search terms “heartland chips”, “heartland crisps” and “heartland potato chips”, summed into one figure.
- **Proper Crisps**: Measured on the search terms “proper chips”, “proper crisps” and “proper crisps nz”, summed into one figure.

- [Bluebird](/demand/nz/brands/bluebird)
- [Copper Kettle](/demand/nz/brands/copper-kettle)
- [Delisio](/demand/nz/brands/delisio)
- [Eta](/demand/nz/brands/eta)
- [Heartland](/demand/nz/brands/heartland-chips)
- [Proper Crisps](/demand/nz/brands/proper-crisps)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among potato chip brands in New Zealand?

In August 2026, Bluebird was the most searched among potato chip brands in New Zealand, with an estimated 3.7K branded searches and 33.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Potato chip brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-potato-chip-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-potato-chip-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.